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Superbet Group appoints Jimmy Maymann as Chief Executive Officer
Johnny Hartnett, CEO, will be stepping down from his position and moving to its Board as Non-executive Director effective 15 January 2024.
Jimmy Maymann, Deputy Chairman of Superbet, will succeed Johnny as CEO effective 15 January 2024. Jimmy brings extensive senior and board-level leadership experience, combined with a proven track-record as an innovator and entrepreneur specializing in the creation, development, and transformation of companies across the technology & media sectors, digital services, telecoms, and NGOs.
As a seasoned tech investor, Jimmy has played a pivotal role in the creation and growth journeys of more than 10 companies, whilst also being involved in several of their successful exits, with one of the most relevant examples being the online video distribution platform GoViral, which he co-founded and was later sold to AOL in 2011.
Jimmy previously served as Executive VP of AOL’s portfolio of content brands, reaching a global audience of 499 million unique visitors every month. Prior to this, he was the CEO of The Huffington Post, being responsible for designing and executing on an international expansion strategy that saw the establishment of editions in 15 international markets and which helped fuel its audience growth from 35 million to around 210 million unique visitors each month.
“Superbet has tremendous potential in terms of business scalability and expansion into international markets, all within a solid framework of trust between the Group, its customers and market stakeholders. The progressive thinking of the leadership team is a testament to this highly talented and visionary group.
I am delighted to take on the role of CEO and offer my expertise and passion, closely working with Superbet’s Board to accomplish the company’s goal of becoming a global leader in the tech and entertainment industry, while fostering an exemplary environment of responsible gaming. I look forward to building on the great work done to date and leading the team in its next phase of growth.”
Jimmy Maymann, Deputy Chairman of the Board and Incoming CEO, Superbet Group.
“Jimmy Maymann has an impressive background, which seamlessly blends successful entrepreneurial endeavors with significant experience of creating global scale. As such, he is a perfect fit for the mindset and next stage of growth and scaling for Superbet.
We are confident that Jimmy will have a strong positive impact on the Group’s strategy and business model, while working together with the team to realize the growth opportunity for Superbet.”
Hans Holger-Albrecht, Chairman of the Board, Superbet Group.
“The last five years have been the ride of a lifetime. I’d like to thank Sacha and the Dragic family for the opportunity they gave me and the unwavering trust, support, guidance, and friendship over my five-year tenure. I took over a business with an incredible foundation to work from and hopefully the building blocks we’ve put on top of that will set the business up well for the next phase of its growth.
Thank you to all my colleagues who worked with me during that time. I’m immensely proud of all we’ve done together and look forward to continuing to support you all from a different seat on the bus.
Superbet is very fortunate to have someone of Jimmy Maymann’s experience, capability, and leadership to take over as CEO. I look forward to ensuring a seamless transition with Jimmy and to continued commitment to the Superbet journey in my next role on the Board of Directors.”
Johnny Hartnett, CEO, Superbet Group.
“I am grateful to Johnny for his tremendous impact on Superbet’s growth and performance over the last five years and I am delighted he will take up a new role on the Board. He leaves a great team ready to further scale and continue our journey of growth.
Furthermore, I am delighted with Jimmy’s appointment, as he brings enormous leadership and remarkable experience to continue and accelerate our growth through our people. Having Jimmy as CEO is a clear statement that we are continuing to build and develop a long-term strategy of global expansion. I look forward to continuing to work with both Jimmy and Johnny in their new capacities, as we bring Superbet on its next chapter of growth.”
Sacha Dragic, Founder and Board Member, Superbet Group.
Eastern Europe
Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating
“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.
On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.
“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.
A Simple Concept, a Powerful Impact
The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.
Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.
More Than Just a Run
It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.
“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.
“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”
“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”
“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.
Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.
Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.
The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.
BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.
BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”
With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.
McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.
The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.
Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
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