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Fantasy Sports

Rivalry Corp Releases Fantasy Basketball App for 2023/24 NBA Season in Partnership with Low6





Rivalry Ultimate Fan taps into trading card culture, collectibles and local communities to engage the next generation of basketball fans throughout the 2023/24 NBA season and expand the company’s position within traditional sports verticals

Rivalry Corp (TSXV: RVLY) (OTCQX: RVLCF) (FSE: 9VK), the leading sportsbook and iGaming operator for Millennials and Gen Z, today released Rivalry Ultimate Fan, a standalone daily fantasy sports app for the 2023/24 NBA season launched in partnership with Low6, a leading gamification innovator.

“Rivalry Ultimate Fan applies our Gen Z playbook to the world of fantasy sports to engage the next generation of basketball fans and strategically position our brand within a new vertical,” the co-founder and Chief Executive Officer for Rivalry Corp, Steven Salz, said. “Expanding further into the traditional sports segment enables us to introduce the unique betting experience we’ve built to a new community of players and realize the operating leverage we see in other parts of the business among a broader audience. Low6 has delivered an innovative free-to-play product that fits well into this strategy and builds our presence in an important category.”

Rivalry Ultimate Fan is a free-to-play fantasy basketball game that taps into the rise of trading card culture, collectibles and pack openings. Users open digital card packs of NBA players to create line-ups, compete in weekly contests throughout the season and win an array of prizes including NBA merchandise, gift cards and redeemable promotions on Rivalry Corp’s sportsbook and casino.


Rivalry Corp will also release a collection of physical booster packs containing custom-illustrated trading cards of NBA players, Rivalry Corp’s original IP and more with QR codes to claim additional prizes. This includes The Big Baller, a one-of-one holographic card that will award two tickets to the 2024 NBA Finals. Further tapping into the excitement of trading cards, Rivalry Corp will collaborate with its creator partners to livestream Rivalry Ultimate Fan pack openings to its audiences throughout the season.

“Rivalry Corp’s expertise and understanding of Millennial and Gen Z customers is very much aligned to Low6’s product development,” the co-founder and Chief Executive Officer for Low6, Jamie Mitchell, said. “We’re confident our award-winning fantasy game will drive acquisition and engagement for Rivalry Corp among a new audience while maintaining its commitment to innovation and one-of-a-kind experiences in betting.”

Adding to the offline experience, Rivalry Corp will give back to basketball fans and local communities by refurbishing outdated and neglected basketball courts. The promotion will allow registered Rivalry Corp users who have bet on basketball to submit their local court to be restored in hope that it may help cultivate the next NBA star.

Rivalry Ultimate Fan will be available on iOS and Android mobile devices in a sub-set of the company’s Isle of Man-licensed markets. Rivalry Corp will explore opportunities to expand the product and other similar free-to-play offerings to additional regions in the future.


Armen Najarian

Underdog Fantasy Partners with Sift to Prevent Fraud, Protect Users





Underdog Fantasy, the fast-growing sports gaming platform, announced a new partnership with Sift, the leader in Digital Trust & Safety, to protect users against fraud and streamline transactions.

Sift’s platform uses machine learning and a global data network of 1 trillion annual events to identify high-risk transactions in real time. Sift’s technology enables Underdog to prevent the use of stolen payment methods on its platform, reducing fraudulent chargebacks and false positives that create friction for legitimate players. With adoption from Underdog, Sift has cemented itself as the preferred fraud protection solution for daily fantasy and online gaming.

“Protecting our players through innovation is part of our DNA, and we’re thrilled to partner with Sift in this important mission. Sift’s industry expertise and innovative use of machine learning allow us to instantly identify and block emerging fraud threats without creating hurdles for our players. This partnership will help us further ensure our players can trust that Underdog will give them a fun, fair, and secure environment to increase their enjoyment of sports,” said Dustin Cooper, Chief Financial Officer and Chief Operating Officer at Underdog Fantasy.

“With Sift’s deep and broad coverage in the online gaming industry, we have a unique level of visibility into different fraud patterns affecting the sector. Underdog Fantasy abides by a player-first mentality, and we’re confident our solution will help them do even more to protect their community without compromising a great user experience,” said Armen Najarian, Sift’s Chief Marketing Officer.

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Andrew Mackens

Ultimate Autographs Partners with Underdog Fantasy





Ultimate Autographs, the industry-leading sports autograph and memorabilia company, has partnered with Underdog Fantasy, the fastest-growing sports gaming platform, to offer its customers even more ways to play and win on each respective website and platform. The companies will work together to expand the online value of live sports entertainment and sports memorabilia collecting.

“Partnering with Underdog is great for the industry and great for our customers. Their platform provides sports fans with the ability to increase their enjoyment of sports and individual athlete performance, and now offer those same fans even more ways to play and win signed sports memorabilia through Ultimate Autograph’s Live Breaks. It extends their experience from premier autographed sports collectibles to innovative fantasy sports games,” Matt Sollis, co-owner of Ultimate Autographs, said.

Ultimate Autographs customers now have the ability to not only benefit from Underdog’s first deposit match promotion of $100, but will also receive a complimentary $20 gift card for use in any Ultimate Autographs live break.

“We are excited to announce our partnership with Ultimate Autographs. Their unique value proposition of offering unique, authentic and custom autographed sports memorabilia in a live break format aligns with our philosophy of extending the overall enjoyment of the live sports experience,” Andrew Mackens, Partnerships Manager at Underdog, said.

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Fantasy Sports

Underdog Fantasy Elevates CRM Marketing with Optimove’s AI-Powered Capabilities





Underdog Fantasy announced it has selected Optimove, the leading CRM Marketing platform for the iGaming sector, as the brand’s solution for AI-led segmentation, orchestration, and personalization at scale.

Underdog Fantasy has enhanced its CRM marketing strategy with Optimove’s advanced AI marketing capabilities, reducing the complexity of large-scale marketing operations.

Underdog Fantasy gains four vital capabilities from Optimove’s CRM Marketing solution that underscores its commitment to elevate player experiences:

  • In-depth customer insights: access unified customer data to create as many creative customer segments as they desire without relying on other teams.
  • Smart Orchestration: freed from manually mapping every customer journey by combining AI with business rules for smart multichannel orchestration.
  • Enhanced marketing attribution: measure the incremental impact of each message along the customer journey, enabling true multitouch marketing attribution.
  • Personalization at Scale: empowered to personalize each marketing message’s audience, channel, and content levels with seamless and scalable tools.

Underdog Fantasy’s platform is available in 41 states and Canada, making it a significant competitor in the fantasy sports landscape.

“We are honored to be chosen by Underdog, a clear leader in fantasy sports. They are a dynamic company in the sports iGaming industry. We are excited to support their strong momentum and rapid growth with our tools and capabilities. We will empower Underdog Fantasy in delivering personalized, tailored experiences to each player based on their preferences and needs. Our advanced AI-driven features align perfectly with Underdog’s growth-focused approach. Our comprehensive CRM marketing solution, enhanced by four cutting-edge AI capabilities, is geared to ensure Underdog Fantasy creates highly personalized customer journeys, fosters loyalty and trust, and maximizes the players’ lifetime value,” Tomer Imber, Senior Director of Sales at Optimove, said.


“Optimove’s advanced AI-driven marketing solutions will help empower us to create tailored, meaningful journeys for each player, building trust and boosting loyalty. It supports commitment to providing the best experience for our players. As we continue to grow and expand our presence in the sports gaming industry, we recognize the importance of enhancing our capabilities to meet players’ growing expectations and prevent marketing fatigue,” Liz Marro, Chief Marketing Officer at Underdog Fantasy, said.

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