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AMIQUS & Ukie’s #RaiseTheGame launch new EDI Platform, Empower Up

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Award-winning specialist games recruitment agency Amiqus and Ukie’s #RaiseTheGame initiative have today launched Empower Up, a comprehensive platform to equip games companies of all sizes with the knowledge, frameworks, guidance and resources they need to establish, improve or grow their Equality, Diversity & Inclusion (EDI) policies, practices and processes.

Empower Up is suitable for all games companies, wherever they are on their EDI journey. For those looking to gain more understanding about what EDI is and why it’s important, the Intro To EDI section provides an overview. It also provides a summary of different Diversity Characteristics and Under-Represented Groups, along with some specific advice and guidance on each.

At the heart of Empower Up is a practical Health Check tool that enables games companies to benchmark where they are on their EDI journey. This will then signpost those companies and individuals to specific areas of the website where they can gain relevant advice and actionable steps on how to move forwards.

The EDI Journey section provides just that information and guidance, covering a number of areas, including:

  • Getting Started
  • Your Workplace Culture
  • Recruitment & Hiring
  • Staff Development & Retention
  • Marketing & Communications
  • Accessibility & Representation
  • Activities & Outreach
  • Legal Requirements

Meanwhile, a Resources section will provide inspirational Case Studies from studios already doing great work in EDI; a Directory of EDI organisations and initiatives; and a Glossary of Terms area. News and Events will also be regularly updated.

Studios and individuals are encouraged to sign up to become Empower Up Members, which will provide additional benefits, namely:

  • Take the Health Check and save results, allowing you to monitor your progress
  • Access to informative Case Studies from other games businesses and organisations
  • Bookmark articles to save in your personal Reading List
  • Downloadable resources, such as document and policy templates
  • Receive a monthly newsletter
  • VIP invitations to Empower Up events

Empower Up is a not-for-profit, industry-led platform from Amiqus and #RaiseTheGame.

Amiqus is headed up by Business Manager Liz Prince. With 20 years industry experience as a woman in games, she is also the force behind the G Into Gaming campaign, a pro bono initiative to drive more diversity and promote gender balance in the games industry. She is also a Women in Games Ambassador and a regular speaker on EDI topics at industry events. She said:

“There are many studios and employees who know that making their organisations a more inclusive, equal and welcoming place is the right thing to do – but often they just don’t know where to start, or how to progress. That is where the idea for Empower Up was created. There are some brilliant organisations and initiatives out there, but nothing that pulls everything together in one place to help studios to take actionable steps in this area. Empower Up has been a real labour of love, and we’re really proud and happy that it’s now ready to help games companies in the UK push forward with their EDI efforts.”

Ukie’s #RaiseTheGame initiative aims to get games businesses of all sizes to pledge to improve EDI through diverse recruiting practices, building inclusive working environments and representing voices in their games. Dom Shaw is the Equality, Diversity & Inclusion Coordinator for Ukie, as well as managing #RaiseTheGame. He said:

“It’s really exciting to see Empower Up come to life, and we thank both Amiqus and our leading #RaiseTheGame partners for supporting this important project. We want the games industry to be a more diverse and inclusive community, in which people from all backgrounds are welcome, valued and can flourish in their careers. Empower Up exists to empower organisations and individuals in the UK games industry to take their EDI knowledge and practices to the next level, through measurable and actionable steps. We look forward to seeing it in action in studios around the UK.”

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Special Joker symbols refresh iconic series in Wazdan’s retro-inspired Magic Fruits Dice

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Wazdan, the gain-focused developer, has introduced Magic Fruits Dice, a vibrant new entry in its successful Magic Fruit series, featuring special Joker symbols that enhance win potential in a nostalgic, retro-inspired slot experience.

Designed for fans of traditional slot gameplay, Magic Fruits Dice features a classic three-reel, five-payline format paired with a retro fruit theme reminiscent of land-based machines. With its straightforward structure and easy-to-follow rules, the game focuses on delivering simple yet engaging entertainment centered around one standout feature.

At the heart of the gameplay is the Joker symbol, which acts as the highest-paying icon in the game. The Joker can appear alongside the four lowest-paying symbols as an additional icon displayed in their corner. When three of these special symbols land on a payline, players receive the corresponding payout, creating a clear and rewarding gameplay mechanic.

The title also incorporates Wazdan’s customisable Volatility Levels™, allowing players to adjust the gameplay experience to suit their preferred risk and reward style. This flexibility ensures the slot can appeal to different player profiles across a variety of regulated markets.

By focusing on a single, recognisable feature, Magic Fruits Dice reflects Wazdan’s engagement-driven approach to game development, delivering a tailored player experience designed to perform consistently for operators.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said:

“Magic Fruits Dice demonstrates our commitment to remaining an innovative supplier, even within the most classic of formats. As a team, we take great pride in evolving established series such as Magic Fruits while preserving the qualities that players value most.

“This release reflects our belief that the quality of the user’s experience is paramount. By combining a timeless three-reel structure with a distinctive Joker mechanic, we continue to go above and beyond for our partners, delivering games that are both familiar and capable of making a real impact across multiple markets.”

The post Special Joker symbols refresh iconic series in Wazdan’s retro-inspired Magic Fruits Dice appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Big Adventures Campaign

Evoplay wraps up record-breaking Big Adventures campaign with Maldives grand prize

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Evoplay, the award-winning game development studio, has officially concluded its largest-ever network campaign, Big Adventures, with the grand prize winner revealed during a live draw held on March 12.

Running for nine months from June 2025 to February 2026, the promotion became one of Evoplay’s most ambitious engagement initiatives to date. The campaign featured a €2.5 million total prize pool, distributed more than 115,000 random prizes, and delivered 180 days of player activity across participating operator platforms.

Throughout the promotion, players competed in multiple tournament phases while unlocking additional rewards through interactive mechanics such as Prize Drops and Wheel of Fortune events.

Although thousands of prizes were awarded during the campaign, the highlight came with the announcement of the Grand Mega Prize: a VIP trip to the Maldives for two, including flights, premium accommodation, and a curated island experience organised by Evoplay.

The winner was selected through a live random draw among the Top 100 players on the final leaderboard, recognising those who performed best throughout the tournament stages.

The recording of the draw is available here: https://youtube.com/live/mpPQB0MSyZM

In addition to the main prizes, Big Adventures also rewarded loyal players through quarterly giveaways, where top participants received the latest iPhone Pro Max devices.

Beyond player engagement, the campaign was also designed to deliver strong value for operators. Built-in gamification tools — including leaderboard APIs, promotional assets, and integrated campaign widgets — allowed operators to promote the event seamlessly across their platforms.

Following the success of Big Adventures, Evoplay has already launched its next large-scale campaign, Four Seasons of Legends, beginning with the Spring edition. The new initiative offers operators another opportunity to participate in a network-wide promotion aimed at boosting player engagement and retention.

Diana Larina, Head of Marketing at Evoplay, said:

“Big Adventures has been a landmark campaign for Evoplay and our operator partners. Over the past nine months we’ve seen incredible engagement from players around the world, with thousands of prizes won and strong participation across every phase of the campaign.

“The live finale was the perfect way to close the campaign and celebrate the community that took part, and we’re already looking ahead to the next major campaign, which will give operators even more opportunities to engage their players.”

The post Evoplay wraps up record-breaking Big Adventures campaign with Maldives grand prize appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Million Games Launches Piggy Rush with RushReel and Cash Collect Mechanics

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Million Games has unveiled Piggy Rush, a new feature-packed 5×3 video slot that blends classic fruit-themed visuals with modern gameplay mechanics and fixed jackpot opportunities.

Created by Yugo Workshop, part of the Million Stars partner studio programme, Piggy Rush marks the eighth collaboration between the two companies.

At the center of the game is the RushReel, a bonus reel that can activate during any spin. When triggered, it awards multipliers or additional Piggy Symbols, enhancing both line wins and the Cash Collect Feature to dynamically increase win potential.

Piggy Symbols play a crucial role in the gameplay. At the end of each spin, all Piggy Symbols transform simultaneously, either becoming matching paying symbols or turning into Coins and Collector symbols that activate the Cash Collect mode.

During the Cash Collect Feature, players gather coin values while competing for three fixed jackpots:

  • Mega – 1000x base bet

  • Major – 200x base bet

  • Mini – 50x base bet

With medium volatility and a maximum payout of up to 5,000x the bet, Piggy Rush is designed to appeal to a broad audience while still offering strong win potential.

Thomas Nimstad, CEO of Million Games, said:

“Piggy Rush demonstrates how strong base mechanics combined with layered bonus features can create accessible yet engaging gameplay. It’s another strong addition to our growing portfolio and a testament to the strength of our Million Stars partner programme.”

Piggy Rush is now available globally through Million Games for operators and aggregators.

The post Million Games Launches Piggy Rush with RushReel and Cash Collect Mechanics appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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