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Oddschecker expands scope with Confido Network launch

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Oddschecker Global Media (OGM), a global technology company that offers the world’s leading odds comparison site and a betting destination for millions of users, is thrilled to announce the launch of Confido Network, a cutting-edge iGaming publisher network that is set to reshape the sports-affiliate partnership landscape.

OGM has established itself as a renowned name in the sports-affiliate industry, driven by a deep commitment to delivering top-tier sports publishing while fostering robust relationships with a multitude of operators. The team at OGM brings with them a wealth of expertise and experience, making them a trusted partner for affiliates and operators alike.

Confido Network is a newfound collaboration from an elite team of digital marketing experts boasting a collective 35 years of SEO, backlink and affiliate experience in the iGaming sector, led by Hannah Fox, OGM’s Head of Media Network, and recent group hire Michelle Lennox.

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The new venture is poised to redefine the affiliate network landscape by significantly improving backlink strategy and delivering more effective sub-affiliate links. With a decade of putting in the hard yards of managing affiliate networks, this new team is set to revolutionise the way iGaming publishers and operators work together.

Upon its launch, Confido Network will showcase an impressive array of nearly 1,000 deals from over 200 renowned brands, including BetMGM, Unibet, and bet365 across more than 70 affiliate programs. Partners will also enjoy the convenience of a single account manager overseeing all their deals, access to a unified statistics platform, and a reliable monthly payment system.

Richard Gale, Chief Revenue Officer of Oddschecker Global Media, said: “The Confido Network vision is clear: to be the largest, most reputable, and most trusted network in the iGaming industry.”

“With a mantra of exceptional customer service as standard and commitment to technology solutions that will streamline the partnership experience for partners, Confido Network will unite the best sports and casino publishers and advertisers with our extensive industry contacts, elevating the earning potential of both operators and affiliates.”

Oddschecker Global Media’s partnership with Confido Network reflects the company’s unwavering commitment to innovation and excellence in the iGaming affiliate sphere. This is the next step in an exciting journey ahead and the incredible opportunities that Confido Network will unlock for all involved.

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Casino Kings Launches Exclusive Grand National Offer for Betting Fans

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The leading betting platform announces special promotions for the biggest horse racing event of the year.

As the excitement for the Grand National 2025 builds, one major betting brand is ahead of the field. Casino Kings announced an exclusive Grand National betting offer; when you bet £10 on any race, they’ll award you a £30 free bet. This promises to make this year’s Grand National Festival more exciting than ever.  Whether you’re a seasoned bettor or just enjoy a flutter on the nation’s favourite horse race, this elite promotion is designed to bring more value, boost Grand National returns, and a superior betting experience to punters across the UK.

A Grand Offer for the Grand National

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Casino Kings has been a trusted name in the casino industry for over a decade, and last year they ventured into the sports betting world and haven’t looked back since. Known as the world’s most famous steeplechase and the most watched horse race in the world (estimated at 600 million viewers) this year’s Grand National runners are set to compete in a race like no other. To celebrate the event, Casino Kings is rolling out an exciting promotional offer for new and existing customers alike.

“The Grand National is not an event to miss out on in this industry,” says James Dowd, CEO of Casino Kings. “Since we launched the sportsbook on Casino Kings at the end of last year, it’s been our biggest interest to provide the best sports betting experience, we possibly can. Our Grand National offer this year is only a glimpse of what’s ahead for our customers!”

What’s in the Offer?

Casino Kings’ Grand National 2025 offer is all about giving bettors the best possible value on their wagers. Here’s what’s included:

  • Bet £10, Get a £30 Free Bet – Simply deposit £10, and they will instantly reward you with a £30 free bet to use on Grand National runners.
  • Available to All Customers – Unlike many promotions that are exclusive to new players, this offer is open to both new and existing customers, so everyone can enjoy the benefits.
  • Flexible Way to Play – Your free bet can be used on multiple days across the Aintree Grand National on a one-time stake.
  • Simple and Hassle-Free – No complicated terms, just deposit and play with ease, making it the perfect offer for Grand National fans of all experience levels.

Why This Year’s Grand National is One to Watch

The Grand National 2025 is set to be one of the most competitive races in recent history. Included in the strong lineup of Grand National horses; I Am Maximus, Intense Raff, Stumptown, and Iroko are all competing for glory at Aintree. Betting fans will be on the edge of their seats from the starting gun to the final fence.

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Adding to the excitement, demand for this year’s Grand National has reached new heights. Grand National Saturday is officially sold out, and Friday’s Ladies Day has also sold out, proving just how much anticipation surrounds the event. With a fantastic weather forecast for race weekend, the atmosphere at Aintree is expected to be electric.

Casino Kings’ Grand National betting offer means you won’t just be watching the action – you’ll be part of it. The latest Grand National news suggests that this year’s race is packed with contenders, and with the best Grand National odds, you can bet smarter and with more confidence.

And after a turbulent Cheltenham Festival, where many favourites failed to deliver, punters are looking for a much-needed comeback at the Grand National. Could this be the race that turns fortunes around for bettors? With Casino Kings’ offer, there’s never been a better time to get back in the game.

How to Claim the Offer

Getting in on the action is simple:

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  1. Sign up or log in to your Casino Kings account.
  2. Deposit using the code ‘GRAND’ and place your bet on any of the Grand National runners.
  3. If you’re a new or old customer, enjoy your free bet with the King Casino.
  4. Keep an eye out for live betting opportunities as the race day unfolds.

Bet Smart, Bet Safe

Casino Kings is committed to responsible gambling and encourages all bettors to play responsibly. With features like deposit limits, time-outs, and self-exclusion tools, Casino Kings ensures a safe and enjoyable betting experience for everyone.

 

About Casino Kings

Casino Kings is a leading UK-based sports betting and online casino platform, offering top-tier odds, exciting promotions, and a seamless betting experience. With a focus on innovation, fair play, and customer satisfaction, Casino Kings continues to be a favourite destination for betting enthusiasts.

For more information on Casino Kings’ Grand National betting offer, visit www.casinokings.com.

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The post Casino Kings Launches Exclusive Grand National Offer for Betting Fans appeared first on European Gaming Industry News.

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Cherry Play makes its debut in Belgium with StarCasino

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Innovative provider takes its classic slot games and smart subscription-based commercial agreement into its second market via deal with popular online casino brand

Cherry Play, the in-demand content provider with a unique subscription-based commercial model that’s taking the market by storm, has expanded into the Belgian market through a deal with leading online casino brand, StarCasino.

The partnership means players at StarCasino.be can now access the provider’s proven slot content including titles like Multi Banks, Super Coin, Chef Super Bet and others as well as its Golden Cherry Jackpot System.

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These games, which have been built on Bragg Gaming’s cutting-edge technology stack to provide unrivalled quality for players and a smooth, seamless integration for operators, have already hit the mark with players in the Netherlands where they are live with several top-tier casino brands.

StarCasino becomes the first operator in Belgium to offer Cherry Play’s games to players and to take advantage of the supplier’s innovative subscription-based model. Instead of the industry-standard revenue share, StarCasino pays a monthly licence fee to access the provider’s games.

This allows StarCasino to give Cherry Play’s titles much better lobby positioning and increased promotional spend as the operator gets to keep the vast majority of the revenue each title generates.

Cherry Play only made its debut in January this year but has already built huge momentum behind the studio, launching its first six titles and integrating with big-name operators in the Netherlands and now Belgium.

Olga Bejela, Cherry Play CEO, said: “Launching in Belgium with StarCasino is another milestone moment for Cherry Play as we continue to bring our proven slot games and innovative subscription model to operators in regulated markets across Europe and beyond.

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“Demand for slot content is high in Belgium and titles such as Multi Banks and Super Coin have been designed to deliver thrilling gameplay, and potentially big wins, so will absolutely hit the mark with StarCasino’s players.

“It’s also great for the operator to be able to take advantage of our subscription-based model which is proving to be a big draw.”

S. Maene, Director at StarCasino, added: “Cherry Play’s first run of games captures the essence of a slot but with its own unique twist on the gameplay to ensure a thrilling player experience from the first spin to the last.

“If its games caught our attention, its unique subscription model was a catalyst for getting the deal over the line as soon as possible and we are genuinely pleased to be the first brand in Belgium to be able to offer its games to our players.”

The post Cherry Play makes its debut in Belgium with StarCasino appeared first on European Gaming Industry News.

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EGBA Publishes its Annual Activity Report 2025

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The European Gaming and Betting Association (EGBA), representing Europe’s leading online gambling operators, has published its Annual Activity Report. The report showcases EGBA’s key achievements and provides valuable insights into the European online gambling market through aggregated market data from its members.

The Annual Activity Report 2025 details EGBA’s achievements across several areas. The 4th annual European Safer Gambling Week expanded to a record 26 countries with 195 stakeholders participating, reaching 3 million citizens with important safety messages. EGBA’s annual sustainability reporting revealed record usage of safer gambling tools, with 21 million customers (65% of total) using safety tools and over 67 million messages sent to players to promote safe and sustainable play.

EGBA conducted a second monitoring exercise of its pan-European responsible advertising code, focusing on minor protection measures. The association advanced its anti-money laundering initiatives, organising workshops to educate industry stakeholders about the EU’s new AML framework. The association strengthened its industry representation with Superbet Group, LeoVegas Group and Sumsub all joining as new members.

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The report also presents aggregated 2024 European online gambling market data from the association’s members, including information about their combined gross gaming revenues, stakes, return to player rates, customer winnings, products and licenses. The data reveals a 15% increase in the combined online gross gaming revenues of EGBA members to €13.5 billion in 2024, with casino games representing 51% of total revenue.

“It was a significant year for EGBA: our membership expanded, we hosted a record-breaking European Safer Gambling Week that reached over 3 million citizens with safety messages, and we provided input into many important policy discussions. As Finland completes its transition from a monopoly to a licensing system, all EU member states will soon have some form of multi-licensing framework for online gambling. This is a major milestone, representing a fundamental change in Europe’s regulatory landscape over the past 15 years, and validates our view that competitive, well-regulated markets are the best way to protect consumers. Looking ahead, we’ll continue to promote effective policies that support safer gambling and address remaining anti-competitive regulation and practices,” said Maarten Haijer, Secretary General of EGBA.

The post EGBA Publishes its Annual Activity Report 2025 appeared first on European Gaming Industry News.

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