eSports
XIX VODKA NAMED OFFICIAL VODKA SPONSOR OF THE ESPORTS AWARDS, THE SIDEMEN’S VIKKSTAR SET TO ATTEND
The Esports Awards, the most prestigious night in the esports calendar, is excited to announce XIX Vodka as the Official Vodka Sponsor of its esteemed ceremony. This exciting collaboration signifies the union of excellence between the esteemed spirits brand, XIX Vodka, and the pinnacle of esports acknowledgment.
Celebrating another significant milestone with a UK wide launch into Tesco, XIX Vodka, the official Vodka Sponsor of the Esports Awards and crafted by renowned content creators The Sidemen, is set to enhance the experience for attendees and viewers alike. The exclusive XIX bar at the ceremony will offer a taste of sophistication and top-tier quality, showcasing the brand’s commitment to excellence.
“We are thrilled to welcome XIX Vodka as the ‘Official Vodka Sponsor’ for the Esports Awards,” commented Mike Ashford, CEO of the Esports Awards. “Their commitment to quality and innovation perfectly aligns with our mission to honour excellence within the esports industry. We eagerly anticipate an extraordinary evening celebrating the achievements in esports and gaming.”
Moreover, the highly anticipated Esports Awards presented by Lexus will include a special appearance by the renowned gaming content creator and founding member of The Sidemen, Vikram “Vikkstar123” Barn. As The Sidemen recently celebrated their impressive 10-year anniversary, Vikkstar is all set to mark the occasion in style at the Esports Awards and raise a toast at the legendary after party taking place at Zouk.
“Being a part of the Esports Awards celebration is an incredible honour,” stated Vikram “Vikkstar123” Barn, Co-Founder of The Sidemen. “I’m thrilled to engage with the passionate gaming community and contribute to this prestigious event. I can’t wait to immerse myself in the talent and excitement at this unforgettable awards ceremony!”
The Esports Awards ceremony, presented by Lexus, is the highlight of a thrilling three-day celebration including the PWR UP Las Vegas esports conference, hosted at the luxurious Resorts World Las Vegas. The ultimate esports, tech and gaming extravaganza will feature groundbreaking events like the Esports Awards Open, a unique golf tournament that blends networking and entertainment with industry leaders and celebrities, shaping the future of esports, tech, and gaming.
Following the ceremony, a glamorous after-party awaits attendees. Limited seats are available, so interested individuals are urged to contact the Esports Awards organisers promptly to secure their tickets and confirm their attendance.
The Esports Awards presented by Lexus 2023 campaign key dates:
- 13th – 20th November: Turbo voting period–votes are worth double
- 20th November: Voting closes on all categories but 3
- 25th November: Voting closes for Esports PC Player, Esports Organisation presented by Lexus and Esports Team of the Year
- 27th & 28th November: Inaugural Scholars
- 29th & 30th November: Esports Awards presented by Lexus 2023
The 2023 Esports Awards presented by Lexus is brought to you in partnership with, Xfinity, Oakley, 5GRV and XIX Vodka.
ASUS
ASUS and BLAST Premier Extend Partnership Ahead of 2026 Global Tour
International competitive entertainment firm BLAST has today revealed a continuation of their collaboration with ASUS, a prominent global technology leader. After a successful collaboration in 2025, ASUS will be the Official Partner for Monitors, PCs, Laptops, Keyboards, and Mice for the entire 2026 season of BLAST Premier, a worldwide Counter-Strike 2 tournament series.
This collaboration will cover six events, three continents, and five nations throughout 2026, commencing this week in Malta for BLAST Premier Bounty S1. The occurrences are as detailed:
- BLAST Bounty S1 – Malta: 13th January – 25th January.
- BLAST Open S1 – Rotterdam, Netherlands: 18th March – 29th March
- BLAST Rivals S1 – Fort Worth, Texas, USA: 29th April – 3rd May
- BLAST Bounty S2 – Malta: 21st July – 2nd August
- BLAST Open S2 – Europe: 26th August – 6th September
- BLAST Rivals S2 – Hong Kong: 11th November – 15th November
Under the agreement, ASUS will supply its top-tier monitors, PCs, laptops, keyboards, and mice for use in broadcasting during all Premier events in 2026.
The ROG Strix XG248QSG Ace will remain in use on stage after successful implementation during the last three events in 2025. The display includes a 24.1-inch FHD Super TN panel boasting a 610Hz refresh rate and Extreme Low Motion Blur 2 (ELMB 2) technology for sharp motion clarity. It guarantees almost no latency with 0.8ms input delay.
The BLAST Premier Esports Station ‘Powered by ASUS’ is crafted for optimal tournament performance. These computers are equipped with the ROG Strix GeForce RTX
5090 graphics card, ROG Crosshair X870E Hero motherboard, and the AMD Ryzen
7 9800X3D CPU.
Kevin Nguyen, Director of Partnerships at BLAST, said: “2025 was an incredibly successful first BLAST Premier season in this new era of Counter-Strike and we’re proud to be going into 2026 re-signing with an industry leader in ASUS. ASUS products not only elevated our competition standards, but also created unique experiences for attending fans at our events. We’re excited to be expanding our partnership with ASUS in 2026 as BLAST Premier wows fans around the world and in new locations such as Rotterdam in March and Fort Worth in May.”
“For two decades, ROG’s mission has been to innovate products that offer exceptional experiences. As we celebrate our 20th anniversary, we’re bringing that legacy to the competitive scene like never before,” said Kris Huang, General Manager of the ASUS Gaming & Workspace Gear business unit. “With this partnership, we’ve built a seamless ecosystem between our ultrafast displays and precision gear. It’s all designed so that gamers can achieve their true potential together in play. This is For Those Who Dare to demand perfection and we are here to deliver it.”
The season commences with BLAST Premier Bounty and continues through to BLAST Premier Rivals, which concludes the season in Hong Kong, with ASUS completely integrated into BLAST broadcasts for maximum brand visibility. This encompasses the physical positioning of ASUS monitors, PCs, laptops, and their range of keyboards and mice. ASUS will be incorporated into both digital and physical branding, in-broadcast ads, and customized branded content shown on air.
Moreover, ASUS is provided with its own broadcast segment that emphasizes highlight replays, featuring exclusive camera angles that display ASUS technology in action. ASUS will engage directly with fans, setting up branded booths at every Premier Arena event, beginning in Rotterdam, which is BLAST’s inaugural event in the Netherlands.
BLAST performed surveys with participants in 2025 to gauge the impact of the BLAST x ASUS collaboration, revealing that over a third of fans in attendance already utilize ASUS products, and 76% of fans who interacted engaged with ASUS products post-event. This is a brand that individuals in the CS community admire and utilize, highlighting the brand’s significance within BLAST and the impact of direct advertising at esports events.
ROG items will likewise bear the labels:
- “Official Monitor of BLAST Premier”
- “Official PC of BLAST Premier”
- “Official Laptop of BLAST Premier”
- “Official Mouse & Keyboard of BLAST Premier”
The post ASUS and BLAST Premier Extend Partnership Ahead of 2026 Global Tour appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Arjun Erigaisi
Chess Set to Make Its Debut at Esports Nations Cup 2026
The Esports World Cup Foundation (EWCF) has revealed Chess as the newest addition to the 16 games that national teams and players will contest in the first Esports Nations Cup 2026 (ENC), scheduled to take place in Riyadh, Saudi Arabia, from November 2 to 29, 2026. Chess at ENC 2026 will feature an unmatched number of participants, enabling emerging talents and lesser-represented nations to compete on a prominent platform as the historically important game evolves into a larger esport.
Here’s all you should be aware of regarding Chess at ENC 2026:
SCHEDULE AND FORMAT
● The Chess tournament at ENC will begin on November 2, 2026, and will conclude with the playoff final on November 8, 2026.
● The opening portion of the tournament will consist of 128 players competing in a round-robin group stage, featuring 16 groups of eight players.
● The top four players from each group will advance to the next stage.
● The second stage will consist of 64 players competing in a single-elimination playoff bracket.
● All group stage matches will be best-of-two. All Round of 64 and 32 matches will be best-of-two, while the quarterfinals and beyond will be best-of-four.
● Armageddon games will be used as tie-breakers.
● The event will be played in a Rapid 10+0 time control format.
RANKING SYSTEM AND QUALIFIER INFO
● 128 players representing their respective nation will compete in the Chess event at ENC 2026:
○ 64 players from 64 nations will be directly invited based on the official Champions Chess Tour (CCT) rankings
○ 56 players will qualify through regional qualifiers
○ 8 players will come from Wildcard slots
● The Esports Nations Cup will determine its direct invites via the official CCT rankings, limited to one player per nation. The Titled Tuesday Spring Split will be used as an additional tie-breaker should there not be 64 unique nations featured in the CCT rankings. The cut-off date for determining direct invites to ENC 2026 is May 26, 2026.
● Chess will feature two regional qualifiers in each region, taking place on June 6-7 and June 13-14. Each Qualifier will consist of two stages; a Swiss stage and a double-elimination stage, with four players from each qualifier making it to ENC, giving a total of eight players per region. Qualifiers will be operated by Chess.com, and hosted in each of the following regions:
○ North America (8 slots)
○ South America (8)
○ Africa (8)
○ Western Europe (8)
○ Eastern Europe (8)
○ Middle East + India + Central Asia (8)
○ East Asia + Southeast Asia + Oceania (8)
● Every nation can have up to two representatives at the event. Should a nation have a player directly invited through the rankings, only one more player from that nation can make it through the regional qualifier. Nations without a direct invite can still have two players qualify online.
CHESS AT THE ESPORTS WORLD CUP
Chess captured attention during its Esports World Cup debut in 2025, confirming the emergence of a new digital age for the oldest and most cherished games globally. Enthusiasts of esports and chess had never witnessed an event like this previously and remained enthralled as the thrilling action unfolded. The most successful competitors and top figures faced off in the playoffs, as the sport’s leading star Magnus Carlsen (Norway) secured the first Chess at EWC title for Team Liquid.
A total of 20 countries participated in the Chess main event and Last Chance Qualifier in Riyadh during EWC 2025.
“Playing for Gen.G at the Esports World Cup was a great experience for me. The energy there was amazing and unlike any chess tournament I’ve played before. It’s really exciting to see chess becoming part of the esports world and reaching so many new people. I’m looking forward to the Esports Nation Cup and can’t wait to start competing again.” said Arjun Erigaisi, who is currently India’s number 1 ranked chess player.
Sagar Shah, co-founder and CEO at ChessBase India said, “I am very excited that the Esports Nations Cup is happening for the first time this year! In 2024 when the Chess Olympiad happened, it was such an exciting time for Indian chess. I am sure there will be a similar level of excitement in the Indian community for the Esports Nations Cup as well since they will be rooting for the nation and our top Indian players! I am really looking forward to it.”
Grandmaster and prominent chess commentator, Tania Sachdev commented, “After the incredible success of chess at the Esports World Cup, bringing it into a nation based format adds a powerful layer. Playing for your flag brings pride, pressure, and passion and that’s what makes fans invest so deeply. Having been part of the Esports World Cup broadcast and experiencing its impact ring side I’m very excited to see this next chapter as the game cements its place as a perfect fit in the world of esports.”
The post Chess Set to Make Its Debut at Esports Nations Cup 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
Yalla Group Announces Strategic Partnership with Saudi Esports Federation
Yalla Group Limited, the largest Middle East and North Africa (MENA)-based online social networking and gaming company, has announced a strategic partnership with the Saudi Esports Federation (SEF) to drive the continued expansion of Saudi Arabia’s national esports ecosystem, broaden opportunities for local talent and promote greater inclusivity in competitive gaming. The partnership represents a key element of Yalla’s strategy to deepen engagement in Saudi Arabia, one of the region’s most important growth markets.
Supporting the aims of Vision 2030 and the National Gaming and Esports Strategy, SEF and Yalla Group signed two Memoranda of Understanding (MoUs) to further develop esports within the Kingdom and establish new pathways for aspiring talent to develop key skills and experience.
Under the partnership agreements, Yalla has been appointed Official Event Partner of the Saudi eLeague (SEL) 2026, the Kingdom’s premier national esports competition. Support for the Women’s Saudi eLeague will be a key focus of the partnership, aligning with Yalla’s dedication to promote inclusion, community development and broader participation in digital entertainment. By cultivating female talent and establishing structured pathways for women’s participation in competitive esports, Yalla aims to contribute to the growth and vitality of Saudi Arabia’s gaming sector.
In addition, Yalla will launch a talent development programme in collaboration with the SEF’s Saudi Esports Academy, designed to foster local esports talent through training, mentorship and competitive experience. The initiative aims to strengthen foundational talent pipelines and improve the long-term competitiveness of Saudi Arabia’s esports ecosystem.
Saifi Ismail, President of Yalla Group, said: “This partnership marks an important step in our engagement with Saudi Arabia’s esports sector. By supporting both national competitions and talent development, we are proud to contribute to the sustainable growth of the Kingdom’s gaming ecosystem.”
“Partnering with a MENA leader like Yalla Group brings valuable regional expertise to the Saudi eLeague. This collaboration is crucial for amplifying the league’s prestige and ensuring it delivers a world-class experience for players and fans,” said Ibrahim Alsheddi, Chief Shared Services Officer at the Saudi Esports Federation.
The post Yalla Group Announces Strategic Partnership with Saudi Esports Federation appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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