Central Europe
Hungarian Lottery goes live with OddsMatrix sportsbook & platform services

The Hungarian national lottery company, Szerencsejáték Privately Held Company Limited (SZRT), has gone live with OddsMatrix-powered sportsbook and platform services enabling the country’s residents to safely and responsibly enjoy 21st century digital betting experiences.
EveryMatrix was awarded the public tender in January 2023 to provide the Hungarian state-owned gaming and lottery operator with an end-to-end suite of advanced digital sports betting software solutions and services for its online brand TippmixPro.
Designed to create the ultimate online sports betting experience in the newly regulated market, the multi-year agreement was awarded to EveryMatrix after a 15-month competitive procurement process with more than 25 bidders.
SZRT is a member of the World Lottery Association (WLA) and the sports betting market leader in Hungary. Its new OddsMatrix-powered sportsbook will drive the brand to new levels, giving both new and existing customers the opportunity to experience features including Cash Out and Bet Builder, alongside promotions such as Stake-Back Special, for the first time.
This was one of the company’s most complex integrations to date involving multiple teams including GamMatrix, EveryMatrix’s platform unit. GamMatrix purpose-built a range of project-critical operational and safer gambling features including rapid, multi-step registration and a comprehensive array of self-exclusion functionality in line with specific SZRT and regulatory requirements.
SZRT will benefit from decades of experience within EveryMatrix’s trading, product, and account management teams as well as harness the power of its PartnerMatrix affiliate system.
At the core of the new sportsbook lies the highest standards of responsible gambling. Accessible through desktop and mobile web browsers, in addition to native Android and iOS apps, it features proprietary models that generate industry-leading market uptime, an AI-driven content concierge that curates and serves tailored recommendations, and a revolutionary promotions engine designed to enhance player retention and reactivation.
In September 2023 EveryMatrix became the first iGaming supplier to receive WLA Safer Gambling Certification.
Ebbe Groes, CEO, EveryMatrix, said: “We are delighted to have gone live in Hungary with our valued partners SZRT. This is just the beginning of a relationship filled with endless possibilities with both sets of dedicated teams sharing a vision that extends far beyond a single milestone.
“Our mission is to craft not just a sportsbook, but a never-ending story of innovation. Just as athletes persistently train to refine their abilities, we are equally determined to create new plays, redefine the game, and develop groundbreaking products that propels SZRT as the benchmark for sports betting excellence.”
“Winning SZRT earlier this year and now going live with a complex and comprehensive offering in such an exciting, newly regulated market underlines the quality of our solutions, services, and expertise across multiple disciplines and we look forward to delivering exceptional results and driving consistent growth in the months and years ahead.”
Andrea Mager, President & CEO, Szerencsejáték Privately Held Company Limited, said: “We launched our online sports betting platform 10 years ago and have always strived to offer the best to our customers. The relaunch of tippmixpro.hu is a milestone for the company and our players. The new site offers a much broader range of world-class sports betting opportunities without losing sight of our responsible gaming principles. In addition to new features that improve the player experience, we also offer betting opportunities and markets that players can only legally access on tippmixpro.hu.
“We were delighted to partner with an international supplier such as EveryMatrix in January. During the following months of development, it became clear to us that beyond the business partnership the company offers professional knowledge that ensures the long-term development of TippmixPro, providing our players with a world-class online sports betting platform.”
Andrzej Hyla Chief Commercial Officer at Wazdan
Wazdan ready to exhibit as gain-focused partner and exhibitor at SiGMA Central Europe

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Wazdan, the leading gain-focused developer, is ready to make its mark at the upcoming SiGMA Central Europe summit in Rome, taking place from 4th to 6th November at the Fiera Roma.
Italy represents one of Europe’s largest untapped online gambling markets, with total gambling revenue currently standing at an estimated €16 billion. Currently, only 25% of the market operates online, leaving €12 billion in offline revenue waiting to be unlocked.
Situated at stand 4040, Wazdan will be on hand to showcase the company’s Online gaining formula, featuring its captivating portfolio with over 250 certified games translated in more than 30 languages across 25 regulated markets.
Attendees will have the chance to experience the highly anticipated Mighty Wild: Gorilla release, while the recently launched Cash Grotto
, 16 Coins
x5000 and Mighty Crown
: Legacy of Mars will also be on show, with all experiencing impressive early performances with the studio’s operator partners globally.
Turning attention to Wazdan’s industry-renowned network promotions, those in Rome will also benefit from invaluable insight into the upcoming multi-stage €6,000,000 Network Promotion, which has been built to secure long-term player retention rates during the busy festive period.
Beyond the product showcasing and prize giveaways, Wazdan views the summit as a key opportunity to strengthen regional partnerships and deepen its engagement with Italy’s thriving iGaming sector.
The event’s prominence on the global industry calendar makes it a natural fit for Wazdan’s ambitions to lead the way in compelling slot innovation and partner-focused growth.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “SiGMA Central Europe is a fantastic opportunity to connect with partners and share how our Online gaining formula continues to drive measurable growth.
“We are delighted to be acting as a partner throughout the three-day summit, and look forward to shedding light on how our powerful game mechanics and retention tools can help partners accelerate their success in this dynamic market.”
The post Wazdan ready to exhibit as gain-focused partner and exhibitor at SiGMA Central Europe appeared first on European Gaming Industry News.
Central Europe
TaDa to Round Off Exceptional Year at SiGMA Central Europe 2025

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TaDa Gaming is anticipating its final show of 2025 at the SiGMA Central Europe Expo this 4-6 November. Taking place for the first time at Fiera, Rome, Stand 4062 will host the innovative provider’s full teams from Account Management, Business Development and Marketing.
With a 200+ portfolio of innovative games including TaDa’s unique fish-shooting titles, the team’s focus at SiGMA will be on regulated European markets and slots.
Successful licence applications include MGA; Hellenic Gaming Authority; Romania’s ONJN; Sweden’s Spelinspektionen; and the UKGC. With certification for multiple markets now including Portugal, TaDa’s signature localisation, innovation and future-proof approach to iGaming is paying dividends.
Multiple new integrations are ongoing across Europe, enhanced by TaDa’s most recent distribution agreement with Light & Wonder Inc. With an existing presence in Italy, Belgium and Portugal, TaDa’s reputation for engagement and retention has been reinforced with its new trademarked series Hit the Cash.
The interplay of Multipliers, Lock & Respin and Jackpots as the Hit the Cash signature, added to the random triggering of the jackpots and additional multipliers including Wilds, has meant players cannot get enough of these titles.
Visitors to the TaDa’s Experience Zone at Stand 4062 are guaranteed a winning experience. Hit releases Joker Coins and Fortune Coins 2 will be the headline slots, alongside the industry changing fish-shooting games such as the vampire rock’n’roll led Ocean King Jackpot and new release Fortune Zombie 2.
Ray Lee, Director of Business Development at TaDa Gaming, said: “SiGMA Rome is looking to be a fantastic final show in a year full of highly professional and profitable exhibitions for us. As we continue to build our name for safe, immersive and innovative gaming across Europe, we’re excited to reconnect and connect with clients and future clients to show how we deliver significant differentiation for their operations.”
The post TaDa to Round Off Exceptional Year at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
Belatra
Belatra set to unearth ancient treasures at SiGMA Central Europe

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Belatra Games, the specialist online slots developer, is thrilled to announce its participation at the SiGMA Central Europe Expo in Rome, Italy. The event is being held at the Fiera Roma from November 3rd to November 6th, providing Belatra with the perfect chance to showcase its latest legendary slots and front-line solutions.
Belatra’s beloved Mummy will be visiting Rome as the character continues to strike a chord with audiences worldwide. Its unique blend of humour, mystery, and quirky antics has transcended cultures. The character made its debut in 2022 for the release of Mummyland Treasures and has since grown into an extensive multiverse encompassing various formats, special features, and spin-offs, which form the core of our very own flagship game universe.
At SiGMA Central Europe, visitors to Belatra’s Booth #4071 will be able to immerse themselves at the heart of the Mummy Universe. There will be a themed experience that brings the magic and the mystery of our beloved multiverse to life. Special prizes are also on offer from the Mummy’s own treasure vault.
Kateryna Goi, Belatra CMO said: “SiGMA Europe provides the perfect platform to connect with existing and potential collaborators. Our team is more than ready to present custom solutions, our robust technical infrastructure, and game designs to ensure player involvement and operator success.”
The post Belatra set to unearth ancient treasures at SiGMA Central Europe appeared first on European Gaming Industry News.
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