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Hungarian Lottery goes live with OddsMatrix sportsbook & platform services

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The Hungarian national lottery company, Szerencsejáték Privately Held Company Limited (SZRT), has gone live with OddsMatrix-powered sportsbook and platform services enabling the country’s residents to safely and responsibly enjoy 21st century digital betting experiences.

EveryMatrix was awarded the public tender in January 2023 to provide the Hungarian state-owned gaming and lottery operator with an end-to-end suite of advanced digital sports betting software solutions and services for its online brand TippmixPro.

Designed to create the ultimate online sports betting experience in the newly regulated market, the multi-year agreement was awarded to EveryMatrix after a 15-month competitive procurement process with more than 25 bidders.

SZRT is a member of the World Lottery Association (WLA) and the sports betting market leader in Hungary. Its new OddsMatrix-powered sportsbook will drive the brand to new levels, giving both new and existing customers the opportunity to experience features including Cash Out and Bet Builder, alongside promotions such as Stake-Back Special, for the first time.

This was one of the company’s most complex integrations to date involving multiple teams including GamMatrix, EveryMatrix’s platform unit. GamMatrix purpose-built a range of project-critical operational and safer gambling features including rapid, multi-step registration and a comprehensive array of self-exclusion functionality in line with specific SZRT and regulatory requirements.

SZRT will benefit from decades of experience within EveryMatrix’s trading, product, and account management teams as well as harness the power of its PartnerMatrix affiliate system.

At the core of the new sportsbook lies the highest standards of responsible gambling. Accessible through desktop and mobile web browsers, in addition to native Android and iOS apps, it features proprietary models that generate industry-leading market uptime, an AI-driven content concierge that curates and serves tailored recommendations, and a revolutionary promotions engine designed to enhance player retention and reactivation.

In September 2023 EveryMatrix became the first iGaming supplier to receive WLA Safer Gambling Certification.

Ebbe Groes, CEO, EveryMatrix, said: “We are delighted to have gone live in Hungary with our valued partners SZRT. This is just the beginning of a relationship filled with endless possibilities with both sets of dedicated teams sharing a vision that extends far beyond a single milestone.

“Our mission is to craft not just a sportsbook, but a never-ending story of innovation. Just as athletes persistently train to refine their abilities, we are equally determined to create new plays, redefine the game, and develop groundbreaking products that propels SZRT as the benchmark for sports betting excellence.”

“Winning SZRT earlier this year and now going live with a complex and comprehensive offering in such an exciting, newly regulated market underlines the quality of our solutions, services, and expertise across multiple disciplines and we look forward to delivering exceptional results and driving consistent growth in the months and years ahead.”

Andrea Mager, President & CEO, Szerencsejáték Privately Held Company Limited, said: “We launched our online sports betting platform 10 years ago and have always strived to offer the best to our customers. The relaunch of tippmixpro.hu is a milestone for the company and our players. The new site offers a much broader range of world-class sports betting opportunities without losing sight of our responsible gaming principles. In addition to new features that improve the player experience, we also offer betting opportunities and markets that players can only legally access on tippmixpro.hu.

“We were delighted to partner with an international supplier such as EveryMatrix in January. During the following months of development, it became clear to us that beyond the business partnership the company offers professional knowledge that ensures the long-term development of TippmixPro, providing our players with a world-class online sports betting platform.”

BETANO

CT Interactive Partners with Betano.cz for Live Rollout

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CT Interactive has unveiled its newest partnership with Betano in the Czech Republic, representing a significant advancement in the firm’s continuous global growth plan.

As a result of this collaboration, a selection of 30 exciting titles is now offered on the Betano.cz platform, enhancing the online gaming experience for players in the area. The collection includes several of CT Interactive’s most favored games, such as Win Storm, Wild Clover, 40 Treasures, Purple Fruits, and The Big Chile.

Through this launch, CT Interactive maintains its emphasis on offering content suited to local player tastes, reinforcing its dedication to delivering high-quality entertainment. The inclusion of these titles is anticipated to improve Betano Czech Republic’s collection, providing players with a varied and engaging gaming atmosphere.

“We are thrilled to extend our reach into the Czech market, which holds significant growth potential,” said Martin Ivanov, Chief Operating Officer at CT Interactive. “Our forward-thinking approach and understanding of local player preferences will be key as we work to redefine the online gaming experience in this region. We believe this partnership will create exciting opportunities for players and set a new benchmark for the industry in the Czech Republic.”

Monika Zlateva, Chief Commercial Officer at CT Interactive, added: “Building on our long-standing and strong relationship with Kaizen Gaiming across multiple markets, this collaboration enables us to deliver a fresh content tailored to player preferences. We are confident that CT Interactive’s titles will resonate with the audience and contribute to the overall gaming experience on Betano.cz.”

The post CT Interactive Partners with Betano.cz for Live Rollout appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Bragg Gaming Group

Bragg Gaming Group Partners with StarGames

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Bragg Gaming Group has strengthened its presence in the German iGaming market by partnering with StarGames to offer its popular, high-performing slots. Through this partnership, Gamomat games and other titles powered by Bragg are available on the StarGames website.

“At Bragg, we are proud that many of our most popular games have become part of the offering on StarGames – one of the best-known and licensed online arcades in Germany. This collaboration stands for trust, quality, and a shared passion: gaming experiences driven by responsibility and dedication, the Company said.

“Our Powered by Bragg program delivers Gamomat to StarGames, a leading German development studio based in Berlin, which has been creating games since 2008 that are played and appreciated around the world. More than 150 Gamomat titles are now available online, Powered by Bragg – across 35 countries and in 27 languages. From the very beginning, Gamomat has followed one guiding principle: ‘Passion for games and people.’ Gamomat games combine timeless design, strong themes, and modern game mechanics – and this combination finds its perfect home on StarGames.

“StarGames is among the leading brands in the regulated German online gaming market. Together, we offer players a legal, safe, and entertaining experience – featuring many of Gamomat’s most popular titles, including:

Ramses Book – an Egyptian classic with cult status.

Crystal Ball – magic, free spins, and excitement in multiple versions.

Sticky Diamonds – dazzling gems, free spins, and high winning potential.

La Dolce Vita – the sweet life on the reels, complete with Mediterranean flair.

“These and many other slots from Gamomat and other studios distributed by Bragg are firmly established in the StarGames portfolio and enjoy great popularity among German players. Our cooperation with StarGames is built on shared values: fairness, transparency, and responsibility. We share the vision of creating sustainable, high-quality online entertainment for German players. Through this partnership, we can make our portfolio accessible to a wide audience – in an environment that stands for quality and integrity.”

The post Bragg Gaming Group Partners with StarGames appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Central Europe

NOVOMATIC Once Again Recognised as an “Austrian Leading Company”

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NOVOMATIC AG has been recognised as an “Austrian Leading Company” for 2026/2027 by the independent excellence platform Leitbetriebe Austria.

NOVOMATIC has been a certified leading company since 2013 and this prestigious status has now been confirmed once again following a comprehensive screening. The evaluation process, which takes place every two years, ensures that certified companies meet the highest quality standards. Decisive criteria include sustainable corporate goals such as innovation, growth and targeted employee development. As one of Lower Austria’s largest employers and a substantial taxpayer, the international gaming technology group makes a sustainable contribution to Austrian value creation. At the same time, NOVOMATIC is pursuing a long-term ESG strategy that combines economic performance with ecological responsibility and social sustainability.

“Long-term corporate success is based on stability, innovative strength, and a clear sense of responsibility towards employees, society, and the environment. This renewed recertification as a leading company confirms our strategic orientation and our commitment to combining economic strength with sustainable corporate management,” emphasised NOVOMATIC Executive Board Member Stefan Krenn as he received the certificate at the Group’s Lower Austrian headquarters alongside fellow Executive Board Members Ryszard Presch and Johannes Gratzl.

Monica Rintersbacher, Managing Director of Leitbetriebe Austria, also emphasised the significance of the award: “For many years, NOVOMATIC has been exemplary in the areas that define a leading company: international technological innovation on the one hand and a clear commitment to its location, employees, and society on the other. With this renewed award, the company is underscoring its role as a stable driving force for the economy and employment in Austria.”

This recertification confirms NOVOMATIC’s position as an economically reliable and responsible company both nationally and internationally.

The post NOVOMATIC Once Again Recognised as an “Austrian Leading Company” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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