1/ST CONTENT
Tabcorp Forges New Long-Term Partnership with 1/ST CONTENT for Premium North American Racing
Progressive deal sees leading United States racing provider deliver fixed-odds and tote betting service on its dominant range of racetracks to the biggest entertainment company in Australia, ahead of Breeders’ Cup World Championships weekend
1/ST CONTENT, the leading provider of premium content for North American horse racing, has broadened its dominant global footprint after the announcement of its latest long-term tier-1 operator partnership with Tabcorp, Australia’s biggest wagering and entertainment company.
The deal is a multi-year agreement pertaining to tote betting into local pools as well as fixed-odds wagering on 1/ST CONTENT’S premier portfolio of racecourses.
It will enable greater coverage of North American horse racing via the TAB brand and the SKY Racing channel, a subsidiary of Tabcorp, with SKY Racing to continue its long support and promotion of international races throughout Australia and on its popular SKY Racing Active app.
1/ST CONTENT has now assembled an unrivalled network of over 70 tracks, managing more than 3,300 racing meetings every year from top North American circuits such as Gulfstream Park, Laurel Park, Pimlico, Belmont Park, Aqueduct and Saratoga alongside Del Mar, Keeneland, Tampa Bay Downs, Woodbine and Santa Anita, scene of this weekend’s Breeders’ Cup World Championships.
These high-profile venues equip international operators with a highly-flexible programming schedule, supported by a steady stream of rapid-cycling betting opportunities that are proven to increase digital dwell-time for new and existing customers.
1/ST CONTENT’s acclaimed end-to-end solution, encompassing extensive content that maps approximately 90% of all United States thoroughbred racing, opens the door to many of the planet’s most prestigious horse races. Highlights include every leg of the Triple Crown, the season’s aforementioned flagship finale at the Breeders’ Cup (November 3 to 4) and January’s Pegasus World Cup.
This daily timetable of engaging action, whose chronology naturally complements international racing coverage across varied time zones from Europe to Australia, provides 1/ST CONTENT’s global partners with a reliable source of fast-settling betting content at both primetime and off-peak viewing slots.
“Tabcorp prides itself on expanding its variety of premium international racing content and this wide-ranging deal with 1/ST CONTENT underscores that commitment,” Adam Brownlee, General Manager, SKY Racing and International Media, said. “The strength of its data and wagering technology combined with a depth of broadcast and video streaming rights makes it the clear provider of choice to facilitate both fixed-odds and commingling into Australian pools, which will help drive growth and diversified revenues for the racing sector.”
“1/ST CONTENT is delighted to announce our progressive partnership with Tabcorp, which is broadening the international appeal of North American thoroughbred racing,” Simon Fraser, Senior Vice-President International at 1/ST CONTENT, said. “It’s another key string to our bow in returning value to the genuine stakeholders in North American racing, ensuring they become the principal beneficiaries of revenues generated through international wagering, and safeguarding the domestic scene for the next generation of fan and bettor.
“Tabcorp naturally represents an incredibly strong partner for us in the Australian market, so it’s a real validation to benefit from its support, scope and local expertise. Its distributional spread across digital and retail is staggering, while its development of products is enhancing our offering significantly. It’s a great time to be growing our global audience ahead of the Breeders’ Cup World Championships and a packed fall and winter schedule.”
1/ST CONTENT
North American racing pool betting arrives at UK tracks through Britbet and 1/ST CONTENT
1/ST CONTENT, the leading supplier of high-quality horse racing content from North and South America and an important segment of 1/ST, has revealed that its North American racing is now accessible for pool betting by UK bettors at racetracks throughout the UK, due to a significant partnership with Britbet.
Britbet serves as the on-course pool betting operator for its affiliated racecourses, delivering customer-focused pool betting services at 58 of the 59 tracks in the UK. Consequently, this agreement will provide additional pari-mutuel liquidity for 1/ST CONTENT’s extensive range of North American racetracks.
This agreement also utilizes 1/ST TECHNOLOGY’s extensive range of products and services, featuring the AmTote International brand, which is a global leader in pari-mutuel tote and ADW technologies.
Bet categories will encompass, but are not restricted to: Win, Show, Exacta, and Trifecta. These betting types can be easily aligned with well-known UK pool wagers. Additional betting options are anticipated to emerge, but the initial available types largely reflect the more favored on-course betting selections in the UK.
Britbet’s UK staff on-site, available in fixed retail roles or as roaming couriers in hospitality zones, are committed to enhancing the customer experience at racetracks. Incorporating US racing will support this initiative, providing greater content and interaction for customers.
The latest rollout introduces the top stateside races to UK racecourses – starting with this Saturday’s Pegasus World Cup, continuing with the spring’s Triple Crown events, the summer Travers Stakes at Saratoga, and concluding at the Breeders’ Cup World Championships in November. In a broader sense, 1/ST CONTENT’s vast content collection now encompasses almost 90% of all racetracks in North America, seamlessly aligning with the UK’s domestic program around 17:00 (approximately) each day, and especially relevant during winter and spring when evening racing events are significantly reduced in Britain.
Simon Fraser, SVP International 1/ST CONTENT, said: “Britbet already sells the product so effectively on-course, returning much-needed funding to the sport, and we were impressed with this racing-first model and tech-forward approach. Couple that with the enthusiasm of their customer-friendly staff to educate both seasoned and novice bettors about North American racing, and we’re confident we can build from this pools-betting keystone.
“1/ST CONTENT is always looking for new ways in which to improve the user experience and journey, for both the bettor and the operator – and we’re in the vanguard of such initiatives thanks to this transformative collaboration with Britbet. It’s no secret that international bettors want access to bigger and more diverse pools to bet into, not to mention reliable field sizes with the betting value and variety that comes from exotics. North American racing provides these new opportunities on a regular basis, and at a complementary time for more savvy British racecourse audiences who are looking for a relatable and quality product to bet on, as the domestic scene winds down each day.”
Nigel Roddis, Managing Director of Britbet, added: “This arrangement with 1/ST CONTENT allows us to make more use of the i-neda technology that drives our on-course betting terminals, delivering more content for on-course customers – even though time-zone differentials and the racing on-course will necessitate that a selective approach is taken to what will be offered. But it is part of our wider commitment at Britbet to grow pool betting across the UK, from our own on-course perspective and beyond. This collaboration builds on that, delivering new content for the customer and enhancing their on-course experience. Providing our customers with visibility of racing in other jurisdictions demonstrates the global nature of the sport, and we look forward to showcasing the key events at our partner racecourses.”
The post North American racing pool betting arrives at UK tracks through Britbet and 1/ST CONTENT appeared first on Americas iGaming & Sports Betting News.
Britbet is the on-course pool betting operator for its partner racecourses, providing customer-facing pool betting services for 58 of the 59 UK tracks. Accordingly, this deal will deliver further pari-mutuel liquidity for 1/ST CONTENT’s expansive portfolio of North American racetracks.
This agreement also leverages 1/ST TECHNOLOGY’s broad suite of products and services, including the AmTote International brand, the world’s market leaders in pari-mutuel tote and ADW technologies.
Bet types will include but not be limited to: Win, Show, Exacta and Trifecta. These bet types can be readily mapped on to familiar UK pool bets. Other bet types are expected to follow, but the initial bet types available largely mirror the more popular on-course bet types in the UK.
Britbet’s on-site UK staff, whose presence can be found in either fixed retail positions, or roaming couriers in hospitality areas, are dedicated to improving the user experience at racetracks. Adding US racing will assist in this effort, delivering broader content and engagement for customers.
The recent rollout now brings the premier stateside races to the UK racecourses – from this Saturday’s Pegasus World Cup, through the spring’s Triple Crown contests, the midsummer Travers Stakes at Saratoga, and then culminating at the Breeders’ Cup World Championships in November. More broadly, 1/ST CONTENT’s extensive content portfolio now covers nearly 90% of all North American racetracks, neatly following on from the UK’s domestic program at 17:00 (approx.) each day, and particularly pertinent in the winter and spring when there are far fewer evening racing fixtures in Britain.
Simon Fraser, SVP International 1/ST CONTENT, said: “Britbet already sells the product so effectively on-course, returning much-needed funding to the sport, and we were impressed with this racing-first model and tech-forward approach. Couple that with the enthusiasm of their customer-friendly staff to educate both seasoned and novice bettors about North American racing, and we’re confident we can build from this pools-betting keystone.
“1/ST CONTENT is always looking for new ways in which to improve the user experience and journey, for both the bettor and the operator – and we’re in the vanguard of such initiatives thanks to this transformative collaboration with Britbet. It’s no secret that international bettors want access to bigger and more diverse pools to bet into, not to mention reliable field sizes with the betting value and variety that comes from exotics. North American racing provides these new opportunities on a regular basis, and at a complementary time for more savvy British racecourse audiences who are looking for a relatable and quality product to bet on, as the domestic scene winds down each day.”
Nigel Roddis, Managing Director of Britbet, added: “This arrangement with 1/ST CONTENT allows us to make more use of the i-neda technology that drives our on-course betting terminals, delivering more content for on-course customers – even though time-zone differentials and the racing on-course will necessitate that a selective approach is taken to what will be offered. But it is part of our wider commitment at Britbet to grow pool betting across the UK, from our own on-course perspective and beyond. This collaboration builds on that, delivering new content for the customer and enhancing their on-course experience. Providing our customers with visibility of racing in other jurisdictions demonstrates the global nature of the sport, and we look forward to showcasing the key events at our partner racecourses.”
The post Britbet and 1/ST CONTENT bring pool betting on North American racing to UK racetracks appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
-
Latest News5 days ago
N1 Partners Hosts the N1 Puzzle Promo Grand Final and Reveals the Helicopter Winner at iGB Affiliate 2026 in Barcelona
-
Games Global5 days agoGames Global and Stormcraft Studios extend the supernatural franchise with Immortal Romance: Sarah’s Secret Power Combo
-
Compliance Updates7 days ago
Dabble introduces GeoComply’s digital identity platform, achieving 90%+ KYC pass rates and gaining deeper fraud visibility through device and location intelligence
-
Amusnet5 days ago
Week 4/2026 slot games releases
-
Asia7 days ago
Insurgence Gaming Company Expands Grassroots Vision with MOBA Legends 5v5 Discord Play-Ins
-
ADG6 days ago
Arizona Department of Gaming Names Juan Carlos Estrada as Boxing and Mixed Martial Arts Executive Director
-
Anthony Dalla-Giacoma Chief Commercial Officer at Swintt6 days ago
Swintt Cruises the River of Fortune in Sun Wind Cash Boat
-
Anton Ivannikov CPO at Playson6 days ago
Playson’s Vegas Glitz Shines with Dual Bonus Features
