Latest News
REDRAKE GAMING AND LUCKY MONACO NOW AVAILABLE ON LUCKYSTREAK’S CONTENT AGGREGATOR: LUCKYCONNECT
LuckyStreak, the Riga-based iGaming software provider, is delighted to announce that two more high-quality gaming content partners in RedRake Gaming and LuckyMonaco are now available to all customers of its LuckyConnect casino content aggregation solution.
Both brands further enhance the credential’s of LuckyConnect, which already boasts over 3,000 games from over 35 leading global providers including Pragmatic Play, Yggdrasil, Playson and EGT, all available through the LuckyConnect API.
RedRake started out in the social casino business in 2011 and have been producing real money games for the iGaming market since 2016.
Their portfolio of over 120 high-quality games is now available through LuckyConnect. The Valencia-based provider offer a strong selection of feature rich, highly visual and engaging slots, video poker and casino table games.
RedRake’s slot games provide operators with a truly varied offering to meet their diverse players’ needs, whether paylines, win ways, RTP, hit rate and max payouts. Plus, they execute all the most popular game themes plus plenty of original designs, to perfection. Games like Stars Fusion, Gustav Minebuster, Shiny Magical Wins! and 1 Million Winning Ways are particularly high performers. Player retention features include free spins, bonus rounds and MillionWays.
Operator promotional tools include progressive jackpots, tournaments and leaderboards with multiple prize configurations.
In their own words: we are a group of talented people that have been making online casinos games since 2011, firstly in the social casino business, and then in 2016 we moved into the real money business as B2B providers and haven’t looked back.
Nick Barr, Managing Director for Red Rake Gaming Malta, said: “We are delighted to be working with the team at LuckyStreak, they have a huge network of partners across the globe who will now be able to access our leading slot games. Red Rake Gaming have developed a host of localised slots to ensure we can deliver content for all markets across the globe. We are very confident our games will be a welcomed addition to LuckyConnect’s significant global offering.”
Lucky Monaco joins the LuckyConnect portfolio bringing a library of 32 slots and table games, with an ambitious release plan for 2024
Lucky Monaco also has many years’ experience of building successful social casino games, just like RedRake to the iGaming sector.
Their advanced slots include a variety of slots styles, win lines and RTPs and volatility, and serve the most popular genres and themes, with leading games like Tumble Fortune, Jelly Jelly and Clash of Slots.
Promotional tools include buy free spins, tumble feature, multipliers, scatters, wilds, free games, and player engagement tools including linked progressive mystery jackpots, real-time leaderboards.
In their own words: we are a relatively new company in the real-money iGaming business, however we have accumulated experience in casino software and device development for more than 20 years. As a result, we guarantee fair probability with blockchain technology, breathtaking thrilling but stable volatility, and eye-catching stunning visuals.
Kevin Kim, Head of Sales at Lucky Monaco said: “We are a young business in iGaming terms, but we have two decade of experience producing exciting and fair games for the social casino industry, which means we have a very good insight into what engages and motivates players. Partnering with LuckyStreak gives us immediate access to some of the biggest customers and player networks in iGaming, and we appreciate their foresight in spotting our unique potential helping us take the next step on our journey.”
Mark O’Donnell, Head of Marketing at LuckyStreak said: “Adding such high-quality providers as Red Rake Gaming and Lucky Monaco to our LuckyConnect content aggregation offering is fantastic news for LuckyStreak and all our clients that take our content. They have a rich variety of really engaging and fun slots and casino games, and it adds more power to our proposition.”
EU gambling policy
Romania Proposes Raising Gambling Age to 21 and Restricting Online Advertising
Reading Time: 2 minutes
Romanian lawmakers have introduced new legislative proposals aimed at tightening gambling access and advertising rules, particularly to protect young people. The bills, submitted by MPs Raluca Turcan (PNL) and Diana Stoica (USR), would raise the minimum legal gambling age from 18 to 21 and restrict online gambling advertising between 06:00 and 24:00.
Under the proposals, individuals under the age of 21 would be prohibited from participating in gambling activities, while gambling ads would be banned across online platforms during daytime hours. The legislation also seeks to outlaw the use of influencers, athletes and public figures in gambling promotions.
Protecting young audiences
“We have an obligation to protect our children from the threat of gambling,” said USR deputy Diana Stoica, citing studies showing early exposure to slot machines and online betting among Romanian minors. According to Stoica, brain development, particularly in areas linked to impulse control and decision-making, continues until around the age of 21, making younger individuals more vulnerable to gambling addiction.
“One in four adolescents has played on these so-called ‘machines of death’ before turning 18,” she added, arguing that the legislation is a necessary step to reduce risks.
Aligning with European trends
PNL deputy Raluca Turcan called the proposed age increase a “simple change with deep effects,” noting that countries including Portugal, Greece and Moldova have adopted similar measures. She highlighted that individuals aged 18 to 21 often face increased financial pressure and impulsivity as they enter adulthood, making them a key target group for gambling marketing.
“By raising the age threshold, we protect young people during a vulnerable stage,” Turcan stated, referencing international examples where similar policies reportedly reduced early-age indebtedness and problem gambling cases.
Tighter ad rules and warning messages
The draft legislation further proposes:
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A complete ban on online gambling advertising between 06:00 and 24:00
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A ban on influencer and public-figure participation in gambling promotions
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Mandatory visible harm-prevention warnings across digital and physical gambling environments, modeled after tobacco and alcohol regulation
The measures would amend Romania’s existing legal framework under Emergency Ordinance 77/2009.
What comes next
The bills will now proceed through the legislative process, including debate and committee review. If adopted, the changes would introduce some of the most restrictive gambling-advertising and access rules in the region.
The initiatives reflect an ongoing trend across Europe, where regulators are increasing focus on consumer protection, youth safeguards, and advertising limitations in the gambling sector.
The post Romania Proposes Raising Gambling Age to 21 and Restricting Online Advertising appeared first on European Gaming Industry News.
Digitain
Digitain Group Founder Honored with Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025
Reading Time: < 1 minute
Digitain Group is proud to announce that its Founder, Mr. Vardges Vardanyan, has been recognized with the Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025.
For over 26 years, his vision and leadership have brought remarkable value to the iGaming industry — driving innovation, setting new standards in technology and compliance, and championing a culture of responsibility and integrity that continues to elevate the entire iGaming ecosystem.
Vardges Vardanyan, Founder of Digitain Group, commented: “I am deeply honored to receive this special award at the SiGMA Central Europe. This recognition is not only a personal milestone but a reflection of the dedication, innovation, and integrity that highlight Digitain Group’s vision. For over two decades, our mission has been to empower partners with technology that drives progress and responsibility across the industry. I am extremely proud of what we’ve built together — and even more inspired by what lies ahead as we continue to evolve.”
As a global B2B technology provider, Digitain Group remains dedicated to creating, delivering, and enhancing advanced software solutions that empower partners worldwide. Digitain’s platforms, products, and services are built to provide operators across diverse markets with reliable, flexible, and secure iGaming solutions.
With over 5,000 professionals and offices in Armenia, Romania, Malta, and Spain, and with an upcoming expansion into LatAm, Digitain continues to drive forward with the same passion and purpose inspired by Mr. Vardanyan’s legacy.
The post Digitain Group Founder Honored with Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
Best Marketing Campaign 2025
SOFTSWISS Wins Best Marketing Campaign Award in iGaming
Reading Time: 2 minutes
SOFTSWISS, a global tech leader in iGaming solutions, has won the Best Marketing Campaign 2025 title at the SiGMA Central Europe Awards for its ‘Hungry for Success? Dive in with SOFTSWISS’ campaign. The award recognises outstanding creativity, innovation, and execution in marketing campaigns that drive measurable engagement and have a significant industry impact.
The campaign made its debut at ICE Barcelona 2025, where SOFTSWISS introduced the image of a shark as a symbol of its strength, precision, and the drive to stay ahead. It encouraged partners to ‘dive in’ and grow together with SOFTSWISS, reinforcing the brand’s position as a technology leader in iGaming.
Alongside an interactive stand experience, the campaign featured a collaborative art performance by a renowned Spanish street artist Slim Safont, who created a striking shark mural live at the entrance of the expo venue. This activity reinforced the campaign’s message, leaving visitors with an unforgettable experience of interacting with the SOFTSWISS brand.
Across digital channels, ‘Hungry for Success’ achieved exceptional results, delivering strong visibility and engagement on LinkedIn, Instagram, and Google Ads. The campaign outperformed expectations in terms of impressions and reach, while earning outstanding participant feedback for its creativity and execution.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares: “Hungry for Success isn’t just a campaign – it’s our mindset. It captures who we are as a brand: ambitious, brave, and determined to lead. Winning at the SiGMA Central Europe Awards proves that when creativity meets clarity and conviction, it resonates and delivers real results.”
Earlier in 2025, the company received the Best Marketing Campaign award for its ‘Cheers to 15 Years’ anniversary concept at SiGMA Africa. Later in the year, SOFTSWISS earned double recognition at the EGR Marketing & Innovation Awards. The team was named Marketing Team of the Year for its creative use of data and technology, while Valentina Bagniya, CMO at SOFTSWISS, was honoured as B2B Marketer of the Year for transforming the company’s marketing function into a global brand powerhouse.
Expanding its influence, SOFTSWISS has released the 2026 iGaming Trends Report, the fourth edition of its annual data-driven study. The ebook provides fresh insights into the industry’s future for operators, suppliers, and industry stakeholders. Visitors of the SiGMA Central Europe Summit can learn more about these trends during the 2026 iGaming Trends Marathon, which will take place on 5 November 2025, from 12:00 to 16:00, on the People, Partners & Performance Stage.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Platform, and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Wins Best Marketing Campaign Award in iGaming appeared first on European Gaming Industry News.
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