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MiFinity Appoints Jim Purcell as Chief Operating Officer

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Digital Payments Company Poised for Continued Growth with New Leadership

MiFinity, a global leader in digital payments and financial technology, is excited to announce the appointment of Jim Purcell as its new Chief Operating Officer (COO). Jim’s extensive experience and proven track record in helping both private and public companies accelerate growth and achieve scale will be a significant asset to MiFinity as the company continues its rapid expansion in the dynamic PayTech sector.

Paul Kavanagh, CEO of MiFinity, welcomed Jim Purcell to the team, stating, “Business is a competitive space, and the difference between who succeeds and who perishes is a leader with a strong vision. We have no doubts that Jim is such a leader. His appointment comes at a crucial time for MiFinity, as we are experiencing remarkable growth and are scaling at pace.”

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Mr. Purcell brings with him more than 25 years of financial management experience, with particular expertise in the software and technology sectors. Jim Purcell has served in a wide range of roles, including having previously worked as Chief Financial Officer (CFO) of EBET Inc., a publicly traded online gaming operator where he was responsible for all aspects of financial management and strategy. Jim played a pivotal role in helping EBET achieve scaling growth from a start-up with limited revenues when he joined, to over $60 million in revenue when he left.  Before his role at EBET, Jim held senior positions at notable companies such as Ocuco, Viatel, and Cryptologic Ltd. His diverse background brings a fresh perspective to MiFinity, enhancing the company’s ability to adapt, innovate, and excel in an ever-evolving industry, ultimately benefiting its customers and partners.

MiFinity is currently undergoing a period of rapid expansion, and adding Jim Purcell to its management team is expected to be invaluable for the company’s continued development and success. Jim will play a crucial role in helping MiFinity manage, scale and evolve its business as it continues to accelerate momentum, strengthening MiFinity’s commitment to providing best-in-class payment solutions and driving growth in a dynamic market.

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Relax Gaming roars into action with the release of Tiger Shrine

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Relax Gaming, the iGaming aggregator and supplier of unique content, invites players to take a walk on the wild side with the release of Tiger Shrine.

Set deep in the heart of the Asian jungle, this 6×4 slot introduces players to a world of fierce creatures and engaging features and mechanics, including Reel Expansion, stacked symbols, Multiplier Wilds and Free Spins that can push players towards a max win of 10,000x.

Landing three or more bonus symbols anywhere on the reels allows players to choose from one of three Bonus Game modes: Reel Expansion, Symbol Upgrade and Multiplier Upgrade.

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Reel Expansion mode sees players collect coins to increase the number of symbols on the reel, unlocking up to 117,649 ways to win. Symbol Upgrade mode sees players hunt for coins that transform animal symbols into the highest-paying Tiger symbol. Multiplier Upgrade mode increases the values of all Multiplier Wilds whenever a coin is collected.

Wild symbols can land at any time carrying multipliers worth up to x5 during base gameplay, while the Multiplier Upgrade mode can push these values even higher.

The Bonus Game modes can be accessed immediately via a Buy Feature that offers players guaranteed entry at 60x their bet or a Super Bonus entry at 250x their bet, which grants 25 free spins.

Shelley Hannah, CPO at Relax Gaming, said: “Tiger Shrine is a great addition to our award-winning portfolio of slots, and we can’t wait to see players get stuck into it! The medium volatility and buffalo-style gameplay is accompanied by some fierce features and mechanics, which can make sure it lives up to the high expectations we have for it.”

The post Relax Gaming roars into action with the release of Tiger Shrine appeared first on European Gaming Industry News.

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Vegas Kings Becomes a Certified Playtech Provider, Strengthening Industry Leadership

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Collaboration between Playtech and Vegas Kings brings enhanced iGaming creative and development solutions to operators


Vegas Kings, the most experienced iGaming web design and development agency, is proud to announce it has joined as a partner in the Playtech SAAS Marketplace. This partnership with Playtech, one of the largest platform providers in the iGaming industry, marks a significant milestone in their 26+ year journey of delivering innovative solutions and high-quality services to global gaming operators.

As a certified provider, Vegas Kings now offers a seamless extension of Playtech’s cutting-edge platform capabilities. With a history of successful collaborations with Playtech clients like PlayTsogo and betOcean, Vegas Kings is well-positioned to support operators in enhancing user experiences, optimizing acquisition strategies and driving brand success across all verticals.

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Expanding Horizons with Playtech
This certification enables Vegas Kings to deliver tailored creative design and technical development services to Playtech’s vast client network. From comprehensive solutions like logo and web design, 3D development and CRM marketing assets to bespoke front-end development on Playtech’s platform, our services are designed to drive impactful results for operators.

“We are super excited to deepen our partnership with Playtech, a brand synonymous with innovation and excellence in the iGaming space. This certification underscores our dedication to delivering industry-leading solutions that empower operators to excel in regulated markets worldwide,” said Ashley Adir, CEO of Vegas Kings.

As our SAAS program continues to expand, we are thrilled to be partnering with top-quality suppliers in the agency space. This collaboration enables operators to access exceptional support in design, creative, and campaign management. Vegas Kings have been long-standing partners with Playtech, and their outstanding work and expertise make them a great choice. I look forward to seeing this partnership flourish and grow. said Mark Allan-Jones, SAAS Commercials Partnerships Manager of Playtech.

Driving the Future of iGaming
Vegas Kings’ unique blend of creativity, technical expertise, and deep industry knowledge makes us an ideal partner for Playtech’s clients. Together, we aim to innovate and elevate the iGaming experience for operators and players alike, ensuring seamless integration, high-quality designs, and exceptional user engagement.

The post Vegas Kings Becomes a Certified Playtech Provider, Strengthening Industry Leadership appeared first on European Gaming Industry News.

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Compliance Updates

UKGC Imposes Fine of £375,000 on Football Pools Limited

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The UK Gambling Commission (UKGC) has imposed a fine of £375,000 on online gambling business, Football Pools Limited, after a Commission investigation revealed social responsibility and anti-money laundering failures. The breaches were occurred between September 2022 and August 2023.

John Pierce, Commission Director of Enforcement, said: “This case demonstrates that the Licensee’s approach to anti-money laundering risk profiling and monitoring was insufficient, allowing high-risk customers to continue gambling before completing necessary enhanced due diligence checks.

“In addition, the Licensee was over-reliant on financial alerts that whilst preventing significant losses meant it failed to engage in a timely manner with some customers who were potentially experiencing other markers of gambling-related harm such as time spent gambling and high velocity spend.

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“While it is recognised that necessary improvements have been made by the Licensee following the completion of the compliance assessment, the Commission will take further action if these standards are not maintained.”

The post UKGC Imposes Fine of £375,000 on Football Pools Limited appeared first on European Gaming Industry News.

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