Latest News
Checkd Group appoints George Webb as Head of SEO
Industry SEO expert brings extensive agency experience from Blueclaw and Engage Interactive to new in-house role
iGaming media and technology business Checkd Group has strengthened its performance marketing capabilities with the appointment of George Webb in a newly established role as Head of SEO.
The appointment will help the media and international divisions ramp up organic traffic and optimise onsite revenue across the UK and North America. In addition, the role will further enhance the range of performance marketing services offered by Checkd Group.
Prior to joining Checkd Media, Webb held various PR and SEO roles, gaining sports betting and iGaming experience in Blueclaw before moving to UNRVLD, and most recently as Head of SEO in marketing agency Engage Interactive.
George Webb, Head of SEO at Checkd Group, said: “I am thrilled to be joining the talented team at Checkd Group as it scales up its organic search operation.
“The role provides an exciting opportunity to be a part of a company at the forefront of iGaming media and technology innovation. I look forward to working to enhance performance marketing strategies and contributing to the overall success of the organisation.”
Alex Beecham at Checkd Group, said: “We are delighted to welcome George to Checkd Group as our Head of SEO.
“George’s appointment is pivotal as we expand our technical SEO skills and further our performance marketing efforts across multiple territories. We are confident that his strategic insights will significantly increase our traffic and better position us to facilitate continued success.” Checkd Group recently reported record-breaking financial results across all its divisions. Checkd Media continues to scale its UK partner revenue, North America-facing Checkd International recently launched its Flash Picks sports betting app and Checkd Dev has partnered with a host of tier-one operators to create custom sportsbook solutions.
Compliance
eGaming Integrity shortlisted for EGR B2B Awards 2026
eGaming Integrity has been shortlisted for the EGR B2B Awards 2026 in the Services Rising Star category.
The company, which describes itself as an Isle of Man-based compliance specialist, is among the firms in contention in the supplier-focused awards programme.
The EGR B2B Awards recognise companies providing products and services to the iGaming industry, spanning suppliers, technology providers and service firms. The awards are judged by a panel of independent industry professionals.
The EGR B2B Awards 2026 ceremony date and the wider shortlist were not included in the announcement.
The post eGaming Integrity shortlisted for EGR B2B Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Central Europe
ZEAL launches Dream Car Raffle charity lottery in Germany
ZEAL has launched Dream Car Raffle (Traumautoverlosung), a new charity lottery offering in the regulated German gambling market. The company said the product is developed in-house and adds to its portfolio alongside its lottery brokerage business.
Traumautoverlosung is operated by Dreamify gGmbH, a wholly owned subsidiary of ZEAL, while marketing and sales is handled by Lotto24 AG, also part of the group. ZEAL said the launch follows the Dream House Raffle (Traumhausverlosung) introduced in 2024 and freiheit+, making Traumautoverlosung its third charity lottery in Germany.
“With Traumautoverlosung, ZEAL continues its strategy of complementing its traditional lottery brokerage business with proprietary products, targeting new customer segments and reducing its dependence on jackpot-driven cycles of state lotteries,” the company said. Stefan Tweraser, CEO of ZEAL Group, added: “We are pleased to further expand our core business with attractive new products. Traumautoverlosung is another step towards diversifying our portfolio and reaching new target groups.”
ZEAL said Traumautoverlosung is structured with a limited number of tickets and a guaranteed winner. At launch, a Porsche 911 GT3 RS will be raffled, with a total of 250,000 tickets available. “With Traumautoverlosung, we are focusing on cars that are otherwise out of reach for many people – highly desirable models that are often difficult to obtain on the market,” said Michael Lee, founder of Traumautoverlosung. “Our goal is to translate this demand into a transparent, digital product with clearly defined mechanics.”
As a charity lottery, the product allocates at least 20 percent of ticket revenue to charitable causes, according to ZEAL. The company said the initiative will partner with Johanniter in 2026.
The post ZEAL launches Dream Car Raffle charity lottery in Germany appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Allwyn
Allwyn revamps National Lottery Lotto and brings Powerball to the UK
Allwyn, operator of The National Lottery, will introduce a new two-round Lotto format from 7 June and plans to launch a UK-specific version of Powerball later this summer, subject to final regulatory approval.
From 7 June, each £2 Lotto line will include two rounds per draw, giving players “two chances to win” from a single line. Allwyn said the change improves the odds of winning any prize from 1-in-9.3 to 1-in-4.9. Tickets go on sale on Sunday 7 June, with the first draw on Wednesday 10 June, continuing on Wednesdays and Saturdays at around 8pm. Two sets of six main balls and a Bonus Ball will be drawn using two separate draw machines.
Allwyn said the updated format is expected to increase the number of Lotto millionaires from around 140 a year to around 345. Lotto jackpots will continue to start at £2m and can roll over up to five times before a must-be-won event on the sixth consecutive draw. The £1m fixed prize for matching five main numbers plus the Bonus Ball remains, while the jackpot for matching six main numbers is shared across both rounds. The Lotto HotPicks add-on will also move to the two-round format and will remain priced at £1.
Powerball will be introduced in the UK in partnership with the Multi-State Lottery Association (MUSL). Allwyn said the UK version will be priced at £4 per line and will offer access to a “shared jackpot” with US participants, with UK jackpot winners paid out over 30 years. UK draws will align with the existing Powerball schedule, with ticket sales closing at 11.55pm the night before draws on Mondays, Wednesdays and Saturdays, and draw results produced from the Powerball studio in Florida at around 4am on Tuesday, Thursday and Sunday.
Allwyn CEO, Andria Vidler, said, “We are delivering on our promise to bring more games, more entertainment and more innovation to The National Lottery. With extensive upgrades to our digital and retail channels now complete, we have a fantastic summer lined up, as we are now able to bring these exciting new games to our players.” She added that Allwyn’s goal is “doubling weekly returns to Good Causes from £30m to £60m by 2034, with £33m a week currently raised.”
The post Allwyn revamps National Lottery Lotto and brings Powerball to the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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