Hunch says its World Cup free-to-play game suite delivered 78% “round-on-round” retention across active match days for Super Technologies’ Brazil-facing operation, following the launch of its “Passa A Bola” product in the market.

The supplier said performance was driven by “Pass the Ball”, localised as “Passa A Bola”, a collaborative game designed to encourage same-game accumulator participation by letting friends build bets together. The campaign in Brazil was promoted on TV under Super’s regional brand and supported by ambassadors including Cafu and Zinho. Hunch said Super distributed more than €4m in prizes to customers over the World Cup period.

“Brazil is one of the most competitive and dynamic markets in our sector right now, and we know we need to deliver unforgettable experiences to our customers at the biggest moment of the year: the World Cup,” said Mark Flood, General Manager of Brazil at Super Technologies.

“We aimed, as we always do, to give our customers reasons to continue to be Super with us. Hunch delivered, as we knew they would, creating differentiated experiences that helped new users experience the depth of our sports product, and critically, enjoy that experience with friends.”

Hunch also rolled out a football-themed Bingo title ahead of the tournament’s first kick-off. The company said the Bingo game engaged over 85% of active Super sports bettors during the World Cup, using a nine-event sheet of same-game accumulator or bet builder selections, with rewards linked to the number of completed lines.

Hunch operates across six regulated jurisdictions—Romania, Brazil, Poland, Belgium, Serbia, and Greece—within the Super ecosystem, offering four free-to-play formats: Bingo, Pass the Ball, Predictor, and Hotstreak. Managing Director Rob Egan said: “Major tournaments are unique in that bettors lean heavily towards entertainment that enhances the primary viewing experiences. We saw this engagement gap in our World Cup planning, and by delivering products like Passa A Bola, we have directly targeted the cross-section of social interaction and same-game multi demand.”

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Integration adds Pix, account validation, fraud controls and compliance tools for operators targeting Brazil’s regulated betting market.

Pay4Fun has integrated its financial infrastructure with Betconstruct AI’s platform in Brazil, giving operators connected to the ecosystem access to payments and compliance tooling built for the country’s regulated betting market.

Pay4Fun said Betconstruct AI clients will be able to use Pix payment processing, account ownership validation, transaction monitoring, fraud prevention, and compliance tools aligned with Brazil’s regulatory requirements.

According to Leonardo Baptista, CEO and Co-Founder of Pay4Fun, regulation is pushing operators to look beyond basic processing. “The Brazilian market has entered a new phase of maturity. Today, operators require solutions that go far beyond payment processing. They need partners capable of delivering security, compliance, and operational efficiency in an increasingly demanding regulatory environment. By integrating our solutions with Betconstruct AI, we are expanding access to a financial infrastructure specifically designed to meet the needs of the Brazilian market.”

Betconstruct AI said the integration strengthens its Brazil-facing offer for clients operating in the country or planning entry. “Pay4Fun was selected based on the expertise and industry knowledge the company has built within the Brazilian betting market. As the industry continues to evolve, the importance of working with specialized partners capable of delivering security, operational efficiency, and regulatory compliance continues to grow,” said Beatriz Lopes, the Brazil Regional Director.

Pay4Fun said it was the first payment institution serving the betting industry to receive authorization from the Central Bank of Brazil, and that the company’s infrastructure combines monitoring, identity verification, fraud and anti-money laundering controls, and compliance processes tailored to regulated iGaming operations.

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