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ZITRO UNVEILED A DIVERSE RANGE OF NEW GAMES AND MECHANICS AT G2E LAS VEGAS 2023
Zitro, a leading supplier in the gaming industry, showcased its latest gaming innovations at G2E Las Vegas, held from October 9-12 at the Venetian Expo. At Zitro’s booth, attendees were treated to an up-close look at the company’s cutting-edge game content and mechanics, tailor-made for the demands of both players and casinos. Once again, Zitro amazed visitors with a totally innovative product offering which is the result of investment, creativity, effort, and determination of its talented team, because Winning is Not About Luck!
Zitro unveiled a wide range of titles, exclusively designed for the renowned GLARE cabinet line, offering casino operators the flexibility to diversify and optimize their casino floors, while enhancing player engagement.
“We are proud to have given customers a fresh look at Zitro’s offering, our most extensive and diverse product lineup to date. We have put in a tremendous amount of work to expand our GLARE product line, and we have developed new games for all four of the cabinets we have”, said Johnny Viveiros Ortiz, Founder of Zitro. “This achievement has been made possible by our continued investment in innovation, as well as the relentless determination of our talented team. Zitro has always recognized the importance of providing operators with a broad library of games, and our dedication to diversity has also been a driving force behind our success. We remain committed to introducing exciting new novelties to meet the demands of both players and casinos”.
Among Zitro’s vast portfolio of gaming innovations, some of the most anticipated products were:
“Fu Frog” and “Fu Pots”, which stood out as the newest generation of proven performers. These game titles are featured on the Illusion and Allure Glare cabinets, respectively. While both games share identical game mechanics, they feature distinct themes. These titles have proven to be a hit with operators and players who have experienced the games first-hand.
“Billy the Pig”, a brand-new star game, made its global debut at G2E on the Allure Glare cabinet. This slot title showcases unique themes featuring two charismatic piggies and stunning graphics. Billy the Pig brings together innovative math models with a distinct gameplay mechanic, setting it apart from other games in the industry. The game’s bank packaging alone captured the attention of visitors to the Zitro booth.
Adding to the excitement was “Lún Pán Dú” on the Altius Glare, which features an American-style wheel enhanced by fun and inviting characters. One of the standout aspects of Lún Pán Dú lies in its uniquely rewarding bonus round, engaging gameplay mechanics and impressive graphics.
Another eagerly anticipated multi-game was “88 Link Shiro”, building on the resounding success of Zitro’s acclaimed 88 Link series. This game title is featured on the premium Altius Glare cabinet, drawing inspiration from the rich culture of Japan. It offered an exciting and rewarding gaming experience, that amazed players and operators alike.
Zitro introduced its latest titles for the Allure Glare cabinet: “Abundance Gong”, “Luxury Gong”, and “Eternity Gong” in the Gong Series. These games all feature and exciting “Bonus one for Link” mechanic, delivering an innovative and engaging player-experience.
Zitro Digital, the company’s online division, showcased its growing library of progressive game content that has proven to be popular with both land-based and online players. Among the highlights was the exclusive launch of “Mighty Hammer Ultimate”. Popular series such as “Link King”, “Link Me”, “88 Link”, and “Bashiba Link”, also took center stage, alongside the company’s extensive collection of Video Bingo.
Zitro Digital also presented its comprehensive range of gamification tools, including Tournaments and Achievements, to complement its games. These tools enable operators to enhance the experience of the company’s already successful video slots by adding additional features. Zitro Digital also introduced themed games tailored to specific times of the year, starting with the Halloween themed slot, “Apocalypse Reels”. These games are built on established mathematical and gameplay mechanics that have been tested in land-based casinos worldwide, making them highly valuable for client’s promotional strategies.
Derik Mooberry, CEO at Zitro USA, added: “G2E is always an exciting event for us, and this year was no exception. We are proud to have showcased our latest gaming offerings, which are a testament to how operators can enhance their profitability and engage players through new gaming experiences, driven by innovation and high-quality products. We are grateful for the opportunity to connect with our valued customers and partners alike, and look forward to sharing even more exciting news with the opening of our new office in Las Vegas, a strategic move that will strengthen our presence in the U.S. and support our commitment to delivering cutting-edge products in the heart of the gaming industry”.
Eastern Europe
Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating
“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.
On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.
“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.
A Simple Concept, a Powerful Impact
The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.
Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.
More Than Just a Run
It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.
“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.
“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”
“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”
“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.
Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.
Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.
The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.
BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.
BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”
With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.
McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.
The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.
Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
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