Africa
1/ST CONTENT widens its Southern African scope via sublicensing deal with 4Racing
1/ST CONTENT – the leading provider of premium content for North American horse racing and a key division of 1/ST RACING, the biggest racing company in the Americas – has broadened its growing international footprint with the announcement of a progressive sublicense agreement with South African rights holder, 4Racing.
This multi-year deal revolves around commingling and fixed-odds betting for 1/ST CONTENT’s leading portfolio of racetracks and charges 4Racing with the managing the exploitation and distribution of these exclusive pictures and data to online and retail operators across South Africa and the wider SADC (Southern African Development Community) whose 16 Member States include the likes of Zimbabwe, Angola and Tanzania.
1/ST CONTENT already assembles well over 3,300 days of racing each year from top North American racetracks, such as Gulfstream Park, Santa Anita, Golden Gate Fields, Laurel Park and Pimlico Race Course, Belmont Park, Aqueduct Racetrack and Saratoga Race Course, alongside Del Mar, Keeneland, Tampa Bay Downs and Woodbine. More recent international distribution partnerships (via NYRA, BetMakers and CDI) have made 1/ST CONTENT the pre-eminent player in the international-rights space.
To which end, 1/ST CONTENT’s delivery of live pictures, data and multidimensional betting services now comprises an unrivalled network of over 70 North American tracks, equipping international operators with a highly-flexible programming schedule, supported by a steady stream of rapid-cycling betting opportunities that are proven to increase digital dwell-time for new and existing customers.
1/ST CONTENT’s acclaimed end-to-end solution, encompassing extensive content that maps approximately 90% of all U.S. racing, accordingly opens the door to many of the planet’s most prestigious horse races. Highlights include the Pegasus World Cup, every leg of the revered Triple Crown series (featuring the Kentucky Derby, the Preakness and the Belmont Stakes) and the season’s flagship finale at the Breeders’ Cup World Championships from Santa Anita (3-4 November).
This daily timetable of engaging action, whose chronology naturally complements international racing coverage across varied time-zones, provides 1/ST CONTENT’s global partners with a reliable source of fast-settling betting content at peak leisure-time viewing slots throughout South Africa, whose own daily domestic racing scene seamlessly transitions to East Coast start times at, for example, Gulfstream or Belmont Park.
Stephen Watson, Head of 4Racing TV, said: “1/ST CONTENT stands alone as the proven pacesetter for live North American horse racing content, providing rights, betting data, live broadcast and video streaming on behalf of its growing global portfolio of partners. So, naturally, we’re delighted to take charge of their portfolio under the terms of this progressive new sublicense agreement, allowing us to maximise the reach of North American racing not only in South Africa (a territory long-familiar with horse racing) but also in a broader span of the SADC’s emerging markets where a more educational play around this content is required in African States where football is king.
“More generally, 4Racing is reinvigorating the horse racing industry in South Africa and beyond with a commitment to diversity and transparency in its relationships with stakeholders, designing and implementing a series of new projects and strategies for the betterment of the sport.”
Simon Fraser, Senior Vice President of International at 1/ST CONTENT, added: “1/ST CONTENT is thrilled to build on our strategic relationship with 4Racing to widen the international reach of North American Thoroughbred racing in South Africa and SADC. As a result, fans and bettors around the world can now enjoy more coverage of top-quality racing than ever before, as out service corrals the lowest-latency feeds from thousands of annual meetings, showcasing tens of thousands of races each year. North American racing continues to assist worldwide operators in engaging untapped audiences by delivering 24/7 horse racing, and helps us return the value to a host of U.S. racetracks and their key stakeholders.
“4Racing have previously proven to be a strong partner for us in the Southern African market, so it’s fantastic to be expanding on an already valuable partnership. The distributional scope of their operators is second to none, across both retail and digital.”
BetConstruct AI is excited to reveal its significant involvement in several top industry events this March: SAGSE LatAm in Buenos Aires, Argentina, GAT Expo in Cartagena, Colombia, SPiCE South Asia in Colombo, Sri Lanka, and the Africa Gaming Expo in Lagos, Nigeria. As a worldwide leader in iGaming technology, BetConstruct AI is leveraging these platforms to strengthen its dedication to local development and support operators with the 2026 idea of “The Choice.”
Throughout all three continents, our focus is on a vision of technological empowerment. In a more complex regulatory environment, BetConstruct AI surpasses conventional offerings to provide strategic independence. We think the future of international iGaming relies on the operator’s ability to select the most adaptable, insightful, and scalable technology to propel their distinct vision ahead.
During every event, attendees will discover a complete range of solutions designed to cater to the varied needs of local communities. At the core of our presentation are the top-tier Sportsbook and Casino Platforms, designed for optimal stability and fast scalability.
In addition to the primary platforms, we deliver the fundamental framework for a leading online brand. This encompasses CMS Pro for centralized hub administration, SpringBuilder X for mobile-oriented website development, and BetChain AI, which offers an innovative approach to create and design iGaming websites more quickly and intelligently.
The exhibitions will highlight the BetConstruct AI Suite, a set of advanced tools aimed at enhancing and streamlining the operator’s experience:
● CRM AI: Delivering deep behavioral insights to drive player retention.
● Umbrella AI: Providing real-time risk management and automated player protection.
● AI Game Recommendation System: Ensuring personalized content delivery.
● Betting Mate: An intuitive AI companion that elevates the player experience.
Reiterating its commitment to partner success, BetConstruct AI will present The Last Battle Universe, the first B2B loyalty system in the industry designed to recognize performance. Operators reaching a GGR growth rate exceeding 12% (determined by comparing the third month of the current quarter to the third month of the prior quarter) gain access to unique rewards. This comprises a 51% reduction on invoices for Nebula Badge holders, a 50% setup discount for Zenith Badge holders, and complete setup fee refunds to enable direct reinvestment into the platform.
BetConstruct AI encourages all industry stakeholders, operators, and media personnel to engage with our team of specialists at these locations:
● SAGSE LatAm (Buenos Aires, Argentina): March 18 – 19 | Stand 134
● SPiCE South Asia (Colombo, Sri Lanka): March 24 – 25 | Stand 1017
● GAT Expo (Cartagena, Colombia): March 25 – 26 | Stand A31
● Africa Gaming Expo (Lagos, Nigeria): March 25 – 26 | Stand E17
To foster deeper connections beyond the exhibition floor, we are hosting a series of exclusive Harmony Dinners. These invitation-only meetups offer a unique space for BetConstruct AI leaders and our valued partners to align visions in an atmosphere of world-class hospitality:
1. Buenos Aires: March 18 | Hilton Buenos Aires
2. Colombo: March 24 | Shangri-La, Colombo
3. Cartagena: March 25 | Cartagena, Colombia
4. Lagos: March 25 | Lagos, Nigeria
The post BetConstruct AI Fuels Global Innovation Strategy Across Latin America, Asia and Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
BetConstruct AI to Drive Global Innovation and Strategic Growth AcrossKey Markets in LatAm, Asia, and Africa
BetConstruct AI is proud to announce its high-impact participation in a series of premier industry events this March: SAGSE LatAm in Buenos Aires, Argentina,GAT Expo in Cartagena, Colombia, SPiCE South Asia in Colombo, Sri Lanka; and the Africa Gaming Expo in Lagos, Nigeria. As a global leader in iGaming technology, BetConstruct AI is utilizing these platforms to reinforce its commitment to regional growth and empower operators through the 2026 concept of “The Choice.”
Across all three continents, our presence centers on a vision of technological empowerment. In an increasingly complex regulatory landscape, BetConstruct AI moves beyond traditional provision to offer strategic autonomy. We believe the future of global iGaming is built on the power of the operator to choose the most flexible, intelligent, and scalable technology to drive their unique vision forward.
At each event, visitors will explore a comprehensive ecosystem of solutions tailored to meet the diverse demands of local audiences. Central to our showcase are the industry-leading Sportsbook and Casino Platforms, engineered for high-performance stability and rapid scalability.
Beyond the core platforms, we provide the essential architecture for a dominant online brand. This includes CMS Pro for centralized hub management, SpringBuilder X for mobile-first website construction, and BetChain AI, which provides a revolutionary way to build and shape iGaming websites faster and smarter.
The exhibitions will spotlight the BetConstruct AI Suite, a collection of sophisticated tools designed to automate and optimize the operator’s journey:
- CRM AI: Delivering deep behavioral insights to drive player retention.
- Umbrella AI: Providing real-time risk management and automated player protection.
- AI Game Recommendation System: Ensuring personalized content delivery.
- Betting Mate: An intuitive AI companion that elevates the player experience.
Reaffirming its dedication to partner success, BetConstruct AI will showcase The Last Battle Universe, the industry’s first B2B loyalty system built to reward performance. Operators who achieve a GGR growth rate of more than 12% (calculated by comparing the third month of the current quarter against the third month of the previous quarter) unlock exclusive rewards. This includes a 51% discount on invoices for Nebula Badge holders, a 50% setup discount for Zenith Badge holders, and full setup fee reimbursements to allow for direct reinvestment into the platform.
BetConstruct AI invites all industry stakeholders, operators, and media representatives to connect with our team of experts at the following locations:
- SAGSE LatAm (Buenos Aires, Argentina): March 18 – 19 | Stand 134
- SPiCE South Asia (Colombo, Sri Lanka): March 24 – 25 | Stand 1017
- GAT Expo (Cartagena, Colombia): March 25 – 26 | Stand A31
- Africa Gaming Expo (Lagos, Nigeria): March 25 – 26 | Stand E17
To foster deeper connections beyond the exhibition floor, we are hosting a series of exclusive Harmony Dinners. These invitation-only meetups offer a unique space for BetConstruct AI leaders and our valued partners to align visions in an atmosphere of world-class hospitality:
- Buenos Aires: March 18 | Hilton Buenos Aires
- Colombo: March 24 | Shangri-La, Colombo
- Cartagena: March 25 | Cartagena, Colombia
- Lagos: March 25 | Lagos, Nigeria
Our team will be available throughout these summits to demonstrate how a connected, AI-driven environment allows partners to choose the path of innovation and efficiency, defining the next era of market leadership worldwide.
The post BetConstruct AI to Drive Global Innovation and Strategic Growth AcrossKey Markets in LatAm, Asia, and Africa appeared first on Americas iGaming & Sports Betting News.
EGT Digital has announced a new partnership with Sunbet, one of the most popular operators in South Africa. The collaboration marks an important step in strengthening the company’s presence in the country and expanding its reach within this dynamic and growing market.
As part of the partnership, Sunbet now features a selection of EGT Digital’s top-performing online titles within its portfolio, including Sugartime, 10 Crown Hot, and 10 Shining Diamond – titles recognised for their engaging gameplay, appealing design and consistent player performance.
These games stand out with dynamic mechanics and player-focused features that align well with local preferences. By adding them to its portfolio, Sunbet further enhances its offering with proven content designed to drive engagement and retention.
“Partnering with Sunbet is an important step in further strengthening our position in South Africa. Sunbet is a well-established operator with a strong understanding of its audience and market dynamics. We are confident that our diverse and high-performing portfolio will complement their offering and bring added value to their players. We look forward to building a sustainable and successful collaboration together,” said Tsvetomira Drumeva, Head of Sales at EGT Digital.
“EGT is already a well-recognised brand across the Sun International casino floors, so bringing EGT Digital’s titles to Sunbet is a natural extension of that experience online. We’re excited to expand our offering and deliver more engaging content to our players,” said Tyler Gentle, Casino Product Manager at Sunbet.
The agreement reflects EGT Digital’s continued focus on delivering high-performing, market-adapted content and building strategic partnerships in key regulated markets.
The post EGT Digital Announces New Partnership with Sunbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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