Africa
1/ST CONTENT widens its Southern African scope via sublicensing deal with 4Racing
1/ST CONTENT – the leading provider of premium content for North American horse racing and a key division of 1/ST RACING, the biggest racing company in the Americas – has broadened its growing international footprint with the announcement of a progressive sublicense agreement with South African rights holder, 4Racing.
This multi-year deal revolves around commingling and fixed-odds betting for 1/ST CONTENT’s leading portfolio of racetracks and charges 4Racing with the managing the exploitation and distribution of these exclusive pictures and data to online and retail operators across South Africa and the wider SADC (Southern African Development Community) whose 16 Member States include the likes of Zimbabwe, Angola and Tanzania.
1/ST CONTENT already assembles well over 3,300 days of racing each year from top North American racetracks, such as Gulfstream Park, Santa Anita, Golden Gate Fields, Laurel Park and Pimlico Race Course, Belmont Park, Aqueduct Racetrack and Saratoga Race Course, alongside Del Mar, Keeneland, Tampa Bay Downs and Woodbine. More recent international distribution partnerships (via NYRA, BetMakers and CDI) have made 1/ST CONTENT the pre-eminent player in the international-rights space.
To which end, 1/ST CONTENT’s delivery of live pictures, data and multidimensional betting services now comprises an unrivalled network of over 70 North American tracks, equipping international operators with a highly-flexible programming schedule, supported by a steady stream of rapid-cycling betting opportunities that are proven to increase digital dwell-time for new and existing customers.
1/ST CONTENT’s acclaimed end-to-end solution, encompassing extensive content that maps approximately 90% of all U.S. racing, accordingly opens the door to many of the planet’s most prestigious horse races. Highlights include the Pegasus World Cup, every leg of the revered Triple Crown series (featuring the Kentucky Derby, the Preakness and the Belmont Stakes) and the season’s flagship finale at the Breeders’ Cup World Championships from Santa Anita (3-4 November).
This daily timetable of engaging action, whose chronology naturally complements international racing coverage across varied time-zones, provides 1/ST CONTENT’s global partners with a reliable source of fast-settling betting content at peak leisure-time viewing slots throughout South Africa, whose own daily domestic racing scene seamlessly transitions to East Coast start times at, for example, Gulfstream or Belmont Park.
Stephen Watson, Head of 4Racing TV, said: “1/ST CONTENT stands alone as the proven pacesetter for live North American horse racing content, providing rights, betting data, live broadcast and video streaming on behalf of its growing global portfolio of partners. So, naturally, we’re delighted to take charge of their portfolio under the terms of this progressive new sublicense agreement, allowing us to maximise the reach of North American racing not only in South Africa (a territory long-familiar with horse racing) but also in a broader span of the SADC’s emerging markets where a more educational play around this content is required in African States where football is king.
“More generally, 4Racing is reinvigorating the horse racing industry in South Africa and beyond with a commitment to diversity and transparency in its relationships with stakeholders, designing and implementing a series of new projects and strategies for the betterment of the sport.”
Simon Fraser, Senior Vice President of International at 1/ST CONTENT, added: “1/ST CONTENT is thrilled to build on our strategic relationship with 4Racing to widen the international reach of North American Thoroughbred racing in South Africa and SADC. As a result, fans and bettors around the world can now enjoy more coverage of top-quality racing than ever before, as out service corrals the lowest-latency feeds from thousands of annual meetings, showcasing tens of thousands of races each year. North American racing continues to assist worldwide operators in engaging untapped audiences by delivering 24/7 horse racing, and helps us return the value to a host of U.S. racetracks and their key stakeholders.
“4Racing have previously proven to be a strong partner for us in the Southern African market, so it’s fantastic to be expanding on an already valuable partnership. The distributional scope of their operators is second to none, across both retail and digital.”
Blueprint Gaming
has enhanced its foothold in the South African market via a major alliance with top operator Hollywoodbets, offering a wider range of its globally acclaimed slot titles to players in the area.
Although Blueprint has been operational in South Africa since late 2025, this agreement signifies its initial significant launch with a top-tier operator in the country, highlighting a key advancement in its long-term regional plan.
Through the collaboration, Hollywoodbets will launch a variety of Blueprint’s most recognized and top-performing games, featuring its successful Cash Strike series and the consistently favored Fishin’ Frenzy, along with a selection of celebrated IP-based titles like Ted.
Blueprint has established a reputation for merging well-known intellectual property with robust mathematical models and focused gameplay, producing titles that consistently appeal across regulated markets. The addition of this portfolio to Hollywoodbets’ live game selection further enriches the operator’s content variety, offering players reliable games supported by global performance credentials.
South Africa ranks among the most advanced and established gaming markets in Africa, backed by a strong regulatory system and a rich history of retail betting. As digital adoption speeds up and online casinos keep rising in popularity, the market offers substantial long-term growth opportunities for high-quality content providers.
Through a collaboration with Hollywoodbets, one of the leading betting brands in the country, Blueprint gains instant access to a vast, active customer base along with extensive local market knowledge. The partnership enables the studio to achieve significant growth in South Africa, while also creating a strategic base for broader expansion throughout the African continent.
Sam Haggblom, Director of Business Development at Blueprint Gaming, said: “South Africa represents a compelling opportunity for Blueprint. It is a mature and well-established market with a clear appetite for high-quality online casino content.
“Introducing our wide and performance-focused portfolio through Hollywoodbets allows us to showcase the depth and versatility of our games to a new audience. We see strong long-term potential not only in South Africa but across the wider African landscape.”
Wayde Dorkin, Head of Product at Hollywoodbets, added: “Blueprint Gaming’s portfolio has delivered consistent results across multiple regulated markets worldwide.
“The addition of established brands such as Cash Strike and Fishin’ Frenzy further strengthens our online casino offering, enabling us to continue providing players with proven, high-quality and internationally recognised content.”
The post Blueprint Gaming Expands into South Africa Through Strategic Partnership with Hollywoodbets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet has won the Best Slot Game Provider award at the SiGMA Africa Awards 2026, held on March 3rd during the SiGMA Africa expo in Cape Town. The recognition comes at a special moment for the company as it celebrates its 10th anniversary, highlighting Amusnet’s position as one of the most trusted and high-performing providers across the continent. By successfully bridging global expertise with a deep understanding of local market dynamics, the company continues to strengthen its presence and impact in the African gaming market.
The award serves as a testament to Amusnet’s diverse portfolio, which is meticulously crafted around timeless mechanics, iconic themes and excellent mathematical models.
“Winning ‘Best Slot Game Provider’ is a significant milestone that reflects our on-the-ground dedication to the African market. We aim to build lasting partnerships by delivering games that players truly enjoy and that operators can trust,” said Cameron Green, Country Manager at Amusnet Africa.
This accolade further highlights Amusnet’s global expansion as a leading online provider, marking an important milestone as the company celebrates its 10th anniversary. Over the past decade, Amusnet has strengthened its presence across international markets, delivering engaging gaming experiences across multiple channels while building a reputation as a trusted partner to operators worldwide.
The post Amusnet Wins “Best Slot Game Provider” Award at the SiGMA Africa Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
VeliGames, a game aggregation platform from VeliTech, has received the Industry Rising Star award at the SiGMA Africa 2026 Awards, highlighting the platform’s swift innovation and significant influence on African iGaming.
The Industry Rising Star award highlights a developing company that displays remarkable potential, creativity, and influence, rapidly positioning itself as a forthcoming leader in the iGaming sector. It emphasizes VeliGames’ dedication to providing not just a content pipeline, but also genuine innovation and a comprehensive growth engine for operators in developing markets.
“Winning the SiGMA Africa Award for Industry Rising Star 2026 is a proud moment for our team. From day one, we built VeliGames with African operators in mind, combining local-fit content, practical tooling, and pricing that makes sense on the ground. We back it all up with hands-on operational know-how from working in the region. That’s what being a true content partner looks like.” Irakli Kakhidze, CEO at VeliGames.
Tailored for Africa’s infrastructure challenges, device characteristics, and user habits, VeliGames provides a performance-oriented casino content layer aimed at thriving in areas where conventional, high-bandwidth aggregation methods struggle. Rather than solely competing based on catalogue size, VeliGames prioritizes the key factors that genuinely contribute to casino success in Africa: speed, accessibility, conversion, and session stability.
The platform delivers content in a highly efficient, mobile-centric setting designed to function dependably amid variable connectivity, restricted device storage, and brief gaming sessions, assisting operators in ensuring seamless gameplay and enhanced player experiences on a larger scale.
Alongside curated third-party titles, the platform includes exclusive in-house content:
- VeliPlay: bold, crash-and-fast titles built for immersion, retention, and high replay value
- Heaven of 7: high-impact slot content designed for strong engagement, session after session
Visit VeliTech at Stand 096 from March 3-5 to learn why VeliGames was honored as the Industry Rising Star. Discover live game demonstrations, witness performance features in action, and learn how operators can create unique iGaming brands with a platform designed for regional requirements.
The post VeliGames Secures SiGMA Africa’s Industry Rising Star Award appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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