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1/ST CONTENT widens its Southern African scope via sublicensing deal with 4Racing

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1/ST CONTENT – the leading provider of premium content for North American horse racing and a key division of 1/ST RACING, the biggest racing company in the Americas – has broadened its growing international footprint with the announcement of a progressive sublicense agreement with South African rights holder, 4Racing.

This multi-year deal revolves around commingling and fixed-odds betting for 1/ST CONTENT’s leading portfolio of racetracks and charges 4Racing with the managing the exploitation and distribution of these exclusive pictures and data to online and retail operators across South Africa and the wider SADC (Southern African Development Community) whose 16 Member States include the likes of Zimbabwe, Angola and Tanzania.

1/ST CONTENT already assembles well over 3,300 days of racing each year from top North American racetracks, such as Gulfstream Park, Santa Anita, Golden Gate Fields, Laurel Park and Pimlico Race Course, Belmont Park, Aqueduct Racetrack and Saratoga Race Course, alongside Del Mar, Keeneland, Tampa Bay Downs and Woodbine. More recent international distribution partnerships (via NYRA, BetMakers and CDI) have made 1/ST CONTENT the pre-eminent player in the international-rights space.

To which end, 1/ST CONTENT’s delivery of live pictures, data and multidimensional betting services now comprises an unrivalled network of over 70 North American tracks, equipping international operators with a highly-flexible programming schedule, supported by a steady stream of rapid-cycling betting opportunities that are proven to increase digital dwell-time for new and existing customers.

1/ST CONTENT’s acclaimed end-to-end solution, encompassing extensive content that maps approximately 90% of all U.S. racing, accordingly opens the door to many of the planet’s most prestigious horse races. Highlights include the Pegasus World Cup, every leg of the revered Triple Crown series (featuring the Kentucky Derby, the Preakness and the Belmont Stakes) and the season’s flagship finale at the Breeders’ Cup World Championships from Santa Anita (3-4 November).

This daily timetable of engaging action, whose chronology naturally complements international racing coverage across varied time-zones, provides 1/ST CONTENT’s global partners with a reliable source of fast-settling betting content at peak leisure-time viewing slots throughout South Africa, whose own daily domestic racing scene seamlessly transitions to East Coast start times at, for example, Gulfstream or Belmont Park.

Stephen Watson, Head of 4Racing TV, said: “1/ST CONTENT stands alone as the proven pacesetter for live North American horse racing content, providing rights, betting data, live broadcast and video streaming on behalf of its growing global portfolio of partners. So, naturally, we’re delighted to take charge of their portfolio under the terms of this progressive new sublicense agreement, allowing us to maximise the reach of North American racing not only in South Africa (a territory long-familiar with horse racing) but also in a broader span of the SADC’s emerging markets where a more educational play around this content is required in African States where football is king.

“More generally, 4Racing is reinvigorating the horse racing industry in South Africa and beyond with a commitment to diversity and transparency in its relationships with stakeholders, designing and implementing a series of new projects and strategies for the betterment of the sport.”

Simon Fraser, Senior Vice President of International at 1/ST CONTENT, added: “1/ST CONTENT is thrilled to build on our strategic relationship with 4Racing to widen the international reach of North American Thoroughbred racing in South Africa and SADC. As a result, fans and bettors around the world can now enjoy more coverage of top-quality racing than ever before, as out service corrals the lowest-latency feeds from thousands of annual meetings, showcasing tens of thousands of races each year. North American racing continues to assist worldwide operators in engaging untapped audiences by delivering 24/7 horse racing, and helps us return the value to a host of U.S. racetracks and their key stakeholders.

“4Racing have previously proven to be a strong partner for us in the Southern African market, so it’s fantastic to be expanding on an already valuable partnership. The distributional scope of their operators is second to none, across both retail and digital.”

Aardvark Technologies

CT Interactive Enters into Strategic Partnership with Aardvark Technologies

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CT Interactive has expanded its presence in the African iGaming market through a new strategic partnership with Aardvark Technologies. The partnership marks an important step in the company’s regional growth strategy, with 20 of CT Interactive’s top-performing slot titles now live and available to South African players.

The launched portfolio features a selection of popular player favourites, including Wild Clover, Win Storm, Chilli Madness, 40 Treasures, Lucky Clover and Duck of Luck.

“Partnering with Aardvark Technologies to enter the South African market is an exciting step forward for CT Interactive. Their strong local presence and in-depth market knowledge make them the ideal partner to showcase our portfolio and deliver fresh, high-quality gaming experiences to players across the region,” said Antonio Donov, Head of Business Development EMEA and Asia at CT Interactive.

“This partnership with Aardvark Technologies represents an important achievement in our African expansion strategy. South Africa is a key regulated market with significant growth potential, and collaborating with a trusted local operator enables us to deliver our content in full alignment with both player expectations and regulatory requirements,” Martin Ivanov, Chief Operating Officer at CT Interactive, said.

“Adding CT Interactive’s games to our South African offering is an exciting step in strengthening our content strategy in the region. CT Interactive is a well-established provider with a strong global presence, and this partnership allows us to deliver a balanced and engaging portfolio aligned with local player demand,” said Arijus Denisovas, Commercial Director at Aardvark Technologies.

The post CT Interactive Enters into Strategic Partnership with Aardvark Technologies appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet Appoints Cameron Green as Country Manager for South Africa

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Amusnet has appointed Cameron Green as the Country Manager for South Africa, reinforcing the company’s long-term commitment to one of Africa’s most established and strategically important regulated gaming markets.

With more than 25 years of experience across the casino, sports betting and poker industries, Cameron Green joins Amusnet with a reputation built on results. His career spans senior leadership roles across both B2C operators and B2B suppliers, giving him a rare, end-to-end understanding of what drives sustainable performance in regulated gaming environments, from product and operations to compliance, market entry and long-term commercial growth.

In his new role, he will be responsible for driving commercial expansion in South Africa, supporting existing partners, developing new relationships and ensuring Amusnet’s portfolio continues to deliver high standards of performance, compliance and localisation.

“It’s a real privilege to join Amusnet at such a symbolic moment as the company celebrates its 10th anniversary. Amusnet has built a strong global reputation for quality and long-term partnerships, and my focus now is to establish and grow our local presence in South Africa in a way that is sustainable, compliant, and partner-driven. My role is to establish Amusnet’s entity in South Africa and build a strong foundation for growth through close collaboration with local partners, and smart market execution,” Cameron Green said.

Over the past several years, Cameron has played a key role in building and scaling gaming operations across Southern and East Africa, partnering closely with regulators, operators and technology stakeholders to deliver compliant and player-focused solutions. His deep knowledge of South Africa’s gaming landscape, paired with extensive regional experience, positions him strongly to lead Amusnet’s growth strategy and strengthen operator partnerships across the country.

“Cameron’s appointment is a key step for Amusnet in South Africa. His track record in driving growth, building market-ready strategies, and working closely with operators and regulators aligns perfectly with our direction. We’re excited to accelerate our momentum in the country with Cameron leading the way. We believe growth comes from quality content, trust, and long-term collaboration. Cameron embodies that approach. His experience will play a key role as we strengthen our footprint in South Africa and continue delivering high-performing, localised solutions to our partners,” Irina Rusimova, CCO of Amusnet, said.

This appointment marks another meaningful step in Amusnet’s continued investment in South Africa and its broader African growth strategy.

The post Amusnet Appoints Cameron Green as Country Manager for South Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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CT Interactive Bolsters Global Presence with South African Certification

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CT Interactive has officially entered the South Africa’s regulated iGaming market, strengthening its presence in one of the region’s fastest-growing gaming jurisdictions.

As part of the certification process, 20 popular titles have been approved for launch in South Africa. The certified portfolio includes top-performing games such as Lucky Clover, Win Storm, 40 Treasures, Wild Clover and Chilli Fruits—titles that have consistently demonstrated strong player engagement across multiple international markets.

“Achieving certification in South Africa is a very important step in our regional expansion strategy. Our portfolio is ideally positioned to meet these expectations and deliver immersive, fully compliant gaming experiences,” said Martin Ivanov, Chief Operating Officer at CT Interactive.

Antonio Donov, Head of Business Development for EMEA and Asia at CT Interactive, said: “South Africa represents a key regulated market with significant long-term potential. This certification allows us to support licensed operators with reliable, engaging, and regulation-ready content tailored to local requirements.”

With this certification, CT Interactive strengthens its position as a trusted provider, bringing South African players a diverse, high-quality portfolio that meets all local regulatory standards.

The post CT Interactive Bolsters Global Presence with South African Certification appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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