Jackpocket founder Peter Sullivan is stepping back from his day-to-day role as senior vice president of lottery at DraftKings following the company’s acquisition by the operator.

Sullivan, the co-founder of the lottery game and ticket supplier, set the company up in 2013 and ultimately led it toward a $750m takeover by DraftKings in 2024.

DraftKings completed its acquisition of Jackpocket in 2024 and has made note of its continued influence on its earnings since then.

After spending two years integrating Jackpocket’s operations into DraftKings, Sullivan, who is moving into an advisory role, said he wants to spend more time with his family and explore new opportunities.

“After 13 incredible years building Jackpocket and helping bring it together with DraftKings, I’ve decided that the time has come for me to step away from my day-to-day operating role,” he said.

“What started in 2013 as an idea to modernise how people participate in the lottery became a journey beyond anything I could have imagined.

“Along the way, we built an amazing team, navigated countless challenges, expanded across the country, helped create millions of lottery winners, and ultimately joined forces with DraftKings to accelerate our vision on an even larger scale.

“I’m incredibly proud of what we’ve accomplished and deeply grateful to the employees, partners, investors, regulators, retailers and customers who believed in us along the way. Most importantly, I’m thankful for the teammates who dedicated years of their lives to building something special together.”

Advisory role for Sullivan

“As I transition into an advisory capacity, I’m excited to watch the next chapter unfold. I remain extremely bullish on the future of Lottery at DraftKings and the opportunity for its continued growth,” Sullivan added.

“Personally, I’m looking forward to spending more time with my family, pursuing new ventures and exploring other opportunities. While I’m excited for what’s ahead, I’ll always be proud of what we built and the impact we’ve made.”

Jackpocket, the leading lottery app in the US, and Barstool Sports announced a new collaboration naming Jackpocket as the “Exclusive & Official Digital Lottery Partner of Barstool Sports”. The deal with Barstool follows Jackpocket’s parent company, DraftKings, announcing a similar agreement with the media company in February 2024.

“Barstool is an American entertainment powerhouse that Jackpocket fans know and love. This collaboration allows us to reach our players directly and bring Jackpocket’s easy, convenient lottery experience to more like-minded Americans. We’re excited to bring fans opportunities to have fun and potentially win big with the best in the business,” said Peter Sullivan, Senior Vice President of Lottery at DraftKings.

“Everyone knows we’re teamed up with DraftKings, and now we’re excited to be bringing Jackpocket into the mix. Our relationship is all about making it super easy for our fans to get in on the action, no matter where they are. What’s better than being able to play the lottery, and potentially win the jackpot, straight from your phone. Jackpocket makes it simple and fun,” said Barstool Sports founder, Dave Portnoy.

This collaboration centers around the integration of Jackpocket in Barstool’s content. Fans can participate in the lottery alongside some of Barstool’s biggest names such as Dave Portnoy, Big Cat & PFT from Pardon My Take – the leading sports podcast in America, Wallo & Gillie from Million Dollaz Worth of Game and more. Jackpocket will work closely with the Barstool team to continue to bring new content, activations and opportunities to win cash and Jackpocket credits to its fans.

Jackpocket is also the exclusive partner of the NHL, MLB, NFL, and major media companies such as Gannett, Z100, and more.

DraftKings Inc. announced the completion of its previously announced proposed acquisition of Jackpocket Inc., the leading digital lottery app in the US.

“Today we are announcing the completion of our acquisition of Jackpocket, and the commencement of our value creation plan. We are well-prepared to quickly launch cross-sell programs, further improve customer acquisition efficiency, and continue to innovate and differentiate with our overall product portfolio for our customers. We look forward to continuing to deliver enhanced value to our customers and shareholders as we integrate Jackpocket into the DraftKings ecosystem,” Jason Robins, CEO and Co-founder of DraftKings, said.

Jackpocket is renowned for its innovative digital lottery services, robust technology infrastructure, and strong brand presence. This acquisition empowers DraftKings to tap into the expansive U.S. lottery vertical, while expanding its position in sportsbook and iGaming by enhancing customer lifetime value and bolstering customer acquisition capabilities.

“The completion of the acquisition represents an exciting new chapter for Jackpocket and DraftKings alike. Together, we are confident that we will be even more capable of helping lotteries fulfill their mission of delivering revenue back to the beneficiaries they support. DraftKings’ proven reach and cutting-edge mobile platforms will continue to allow us to drive growth and innovation in the digital lottery vertical,” Peter Sullivan, CEO of Jackpocket, said.