Dan Taren

Scrimmage Announces New Partnership with Kutt

Published

2 years ago

October 9, 2023

scrimmage-announces-new-partnership-with-kutt

Innovative loyalty program provider, Scrimmage, strikes strategic deal with sports and social gaming app

The unique gamified loyalty program provider Scrimmage (www. Scrimmage .co) today announced the launch of a new partnership with the peer-to-peer (P2P) sports and social gaming app Kutt.

This latest partnership will feature a custom loyalty program that allows bettors to earn cashback on their bets with personalized questlines, perks and tailored rewards and, since the program went live, Kutt has already seen a double-digit increase in bet volume and user referrals.

“We couldn’t be happier to be partnering with Kutt and are excited to offer users an entirely personalized playthrough on the app,” stated Scrimmage founder Dan Taren. “This partnership showcases the shift from operators to focus on retention and the user experience rather than purely acquisition. Kutt is well positioned for the new generation of bettor that requires the social features and personalization that Scrimmage provides.”

Scrimmage is a rising star in the online gambling industry, building gamified loyalty programs for iGaming operators. Whether it’s enhancing an existing loyalty program or customizing one from scratch, Scrimmage specializes in increasing engagement and improving retention for clients. Clients can segment their users and create custom quests, boosts, rewards and level progression for each segment, allowing for personalization for every different type of user.

According to a study by McKinsey, 71% of consumers expect companies to deliver personalized interactions and 76% get frustrated when this does not happen. Additionally, 78% of consumers said personalization makes them more likely to repurchase.

Kutt is a P2P sports and social gaming app that allows users to wager directly against each other on sports, politics and pop culture events; the ultimate ‘put-your-money-where-your-mouth-is’ platform that also acts as a social network for bettors.

“The Scrimmage integration was a no-brainer for us,” the founder of Kutt, Sim Harmon, said. “The custom rewards program incentivizes users to complete a variety of betting-related tasks, which results in more platform activity, and therefore revenue, for Kutt.”

More information on Scrimmage can be found on its website at Scrimmage .co and on their LinkedIn (@Scrimmage). You can start betting at Kutt at https:// Kutt .com and find their community on Twitter (@KuttBet).

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Acquisition News

Xtremepush Acquires Scrimmage to Launch Industry-First Unified Loyalty and CRM Solution

Published

2 days ago

January 6, 2026

Wladimir P.

Xtremepush, the leading global customer engagement platform, has announced the strategic acquisition of US-based loyalty platform Scrimmage. The move enables Xtremepush to deliver a market-first, all-in-one solution that natively integrates real-time loyalty with its existing CDP, CRM, and free-to-play (F2P) products.

By bringing Scrimmage’s technology into its ecosystem, Xtremepush is launching XP Loyalty. This dynamic engine moves beyond traditional “points-only” programs, allowing operators to drive retention through a single data layer that supports live, granular personalization.

Solving the “Static Loyalty” Problem

The acquisition addresses a common pain point in the iGaming industry: generic loyalty programs that function in isolation. XP Loyalty replaces these “bolt-on” solutions with a unified system that utilizes:

Gamification Elements: Missions, challenges, and leveling systems.
Customization: Operator-specific currencies and personalized widgets.
Real-Time Execution: Targeted “loyalty nudges” delivered precisely when a player is most likely to engage.

Because the system is fully controlled by CRM and marketing teams, operators can iterate strategies in real-time, improving cost efficiencies by minimizing the “cost of generosity”—ensuring rewards are only given when they provide the highest return on lifetime value.

Leadership and Integration

As part of the deal, Dan Taren, Scrimmage’s CEO, has joined Xtremepush as Head of Loyalty Product. He is currently overseeing a rigorous integration process where every line of code is being audited to ensure it fits into Xtremepush’s “one data layer” philosophy.

“We endeavor to be the ‘experts in the room’ for our customers,” said Tommy Kearns, CEO and co-founder at Xtremepush. “Bringing Scrimmage into the fold ensures we cement that position. We want to move the industry away from static legacy schemes and connect operators to their players in real-time at the most personal level possible.”

Dan Taren added: “Xtremepush is the only market player successfully unifying CRM, F2P, and now loyalty in one platform. That is critical in the optimal rollout of these solutions, especially as partners look to differentiate ahead of major events like this year’s World Cup.”

The post Xtremepush Acquires Scrimmage to Launch Industry-First Unified Loyalty and CRM Solution appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Co-Founder of Scrimmage

SCCG Announces Strategic Partnership with Scrimmage for Sportsbook Loyalty and Rewards Platform

Published

2 years ago

July 29, 2023

GamingAmericas.com

SCCG Management, a global leader in the gaming and sports betting industry, today announced a strategic partnership with Scrimmage, a cutting-edge rewards program and platform for sports betting operators. This partnership is designed to expand Scrimmage’s innovative sportsbook loyalty and rewards solution worldwide, leveraging SCCG’s strong global presence and extensive operations in every major continent.

Scrimmage builds betting operators gamified loyalty programs that are integrated directly into the operator’s app or website that are customized to their user base. Users on average bet 6x more frequently after participating in the loyalty program. Scrimmage monetizes when users choose to spend rewards back within the loyalty game, meaning the only cost to the operator is the reward amount they choose to share with their users.

Stephen Crystal, founder of SCCG Management, expressed great enthusiasm about the partnership. “Our collaboration with Scrimmage sets a new standard for the rewards and loyalty programs in the betting space” Crystal stated. “Their data-driven approach not only incentivizes active bettors but also remarkably increases player engagement and retention for operators. With SCCG’s extensive global reach, we are well-positioned to bring Scrimmage’s transformative solution to iGaming companies worldwide, further enriching the sports betting landscape.”

Dan Taren, Co-Founder of Scrimmage, added, “We are extremely excited to get started with the SCCG team and begin bringing our software to more sports betting and iGaming companies. Scrimmage builds operators’ gamified loyalty programs to reactivate and engage their users, increase retention, and attract the younger generation of bettors. SCCG is a perfect partner for us to bring this product to as many bettors as we can.”

This partnership marks an exciting new chapter for both companies, showcasing their commitment to revolutionizing the iGaming industry by enhancing the overall betting experience for users while delivering robust solutions for operators.