Affiliate Industry
MediaTroopers Co-Founder Stepping Down
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Benjamin Truman (pictured), the co-founder and Chief Operating Officer for the successful United States digital marketing agency MediaTroopers, will be stepping down from his position and leaving the company to pursue new opportunities. The agency recently announced the news alongside its gratitude and well wishes for the online gambling industry veteran.
Truman has been with the company since the very beginning, founding MediaTroopers with fellow gambling expert Shmulik Segal back in 2018. Since then, the company has established itself as a prominent digital marketing agency specializing in planning, implementing and optimizing the marketing strategy of online gambling operators in the United States.
As one of the market leaders in mobile acquisition for the online gaming industry, MediaTroopers specializes in driving high-quality traffic through numerous mobile acquisition channels, Google, AdWords, social media platforms and other advertising channels.
During his time as the Chief Operating Officer of the company, Truman has helped MediaTroopers expand exponentially, growing from just a handful of states in 2021 to over two dozen including Washington DC and Ontario at the start of 2023. His determination and dedication have helped the agency to establish itself as a leading force in the regulated United States gambling market and a pioneering digital marketing agency in many newly legalized states.
The company already holds licenses in 21 states including prominent online gambling markets like Arizona, Indiana, Michigan, New Jersey, Pennsylvania and more. Furthermore, MediaTroopers is also operational in another dozen states where a license is not required on an affiliate level including Connecticut, Illinois, New York, Nevada, Ohio and more.
When asked about Truman’s departure, Shmulik Segal, the co-founder and Chief Executive Officer for MediaTroopers, left the following heartfelt comments: “It’s hard to say goodbye to a colleague and friend who has become such an integral part of the MediaTroopers team. Ben has left an incredible impact on the company that we will feel long after he leaves. I’d like to thank him for his dedication, passion and service to our company.
“His dependable work ethic and fearless leadership have guided us through our ups and downs and it has been an honor to work alongside him and learn from his generosity and commitment. Ben, you will always be a part of the MediaTroopers family.”
When asked about his exit from MediaTroopers, Truman said: “Leaving my family at MediaTroopers will never be easy but I feel that, as the company has gotten to where it is now, it is time for me to go and pursue new opportunities. While I’m looking forward to the next steps in my career, I’ve thoroughly enjoyed my time at MediaTroopers and I will keep in touch with the team both personally and professionally.”
Affiliate Industry
MightyTips announces new partnership with Winnerz
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MightyTips is pleased to announce an exciting new partnership with iGaming brand Winnerz. This collaboration marks another milestone for MightyTips as it expands its network and enhances visibility for top-tier sportsbook and casino brands.
As part of this agreement, Winnerz will be featured on MightyTips, benefiting from increased exposure, particularly around its welcome bonus and weekly cashback offers. Meanwhile, Winnerz users will gain access to MightyTips’ expert betting insights, including free daily betting tips, in-depth sportsbook analyses, and casino reviews.
Winnerz is operated by Feature Buy Ltd and licensed by the Government of the Autonomous Island of Anjouan, Union of Comoros (license number ALSI-202410039-FI2). The brand is owned by Spinwise, an experienced iGaming group managing several successful platforms, including Trickz, Tsars, and Casoo.
With a focus on innovation, Winnerz provides 30+ sports markets and live-streaming options for multiple daily events. The platform also caters to eSports enthusiasts, offering competitive odds on Dota 2, Valorant, and League of Legends, alongside virtual sports like e-Tennis and e-Basketball.
Casino players can explore 1,000+ immersive online slots from top providers such as Play’n GO, NetEnt, Pragmatic Play, and Push Gaming, as well as a vast selection of live dealer games, including roulette, blackjack, and poker. To enhance user experience, Winnerz offers 24/7 customer support and a diverse range of promotions.
Eugene Ravdin, Head of Communications & Marketing at MightyTips, said: “We are thrilled to embark on this exciting partnership with Winnerz. As a fast-growing European brand, they offer a top-tier sportsbook and casino experience that aligns perfectly with our audience. We look forward to working closely with them to enhance their visibility and bring added value to our users.”
Tommy Adolfsson, Head of Affiliates at Winnerz, said: “We have had the pleasure to work with MightyTips on other projects previously. That cooperation was very successful, the team was professional and easy to work with. We truly appreciate their approach and understanding of our needs. It was a great experience over time and we are looking forward to the next chapter in our partnership!”
The post MightyTips announces new partnership with Winnerz appeared first on European Gaming Industry News.
Affiliate Industry
The Danish Gambling Authority Warns of Money Laundering Risks When Using Affiliates
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The Danish Gambling Authority has become aware that money laundering can occur through affiliates who market for gambling operators. Gambling operators that use affiliates should therefore consider whether this gives rise to updating their risk assessment.
An affiliate is a marketing channel where a person or company makes money by marketing for, for example, a gambling operator. The general consumer protection and marketing rules and the Gambling Act’s rules on marketing and communication also apply to affiliates. An affiliate earns money from the agreement by, for example, attracting new customers via their own website or through their own social network to the gambling operator’s website with a link. The link is generated specifically for the affiliate. The affiliate receives payment for the referral (pay per click), or a certain percentage of the amount the new customer deposits into their account.
How criminals can exploit affiliate agreements with gambling operators
In affiliate agreements with an individual or a company, there is an inherent risk that a gambling operator will be misused for money laundering. Particularly organized criminal networks can exploit an affiliate agreement. Networks of organized criminals can refer a large number of people within their criminal network as customers using the link to a gambling operator. A larger amount of illegal funds can be deposited into customers’ gambling accounts, which will not initially look suspicious, as the amount is distributed among several people in the criminal’s network. The deposited funds can subsequently be paid out to customers, possibly after play-through from their gambling accounts. This approach will make it look like legitimate winnings from gambling, and at the same time the affiliate increases its profit by having brought more new customers to the gambling operator, who according to the affiliate agreement is usually paid per additional new customer.
Signs of money laundering through affiliates
The Danish Gambling Authority points out that gambling operators may risk being misused for money laundering through these affiliate agreements. It may indicate that a gambling operator is being misused for money laundering by its affiliate if a majority of the customers referred by the affiliate only use the gambling operator’s website once and then no longer use the gambling operator’s services. It may therefore be relevant to assess whether entering into an affiliate agreement gives rise to updating one’s risk assessment.
The post The Danish Gambling Authority Warns of Money Laundering Risks When Using Affiliates appeared first on European Gaming Industry News.
Affiliate Industry
SOFTSWISS Affiliate Software Platform Wins at IGA 2025
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SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.
The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.
Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.
Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.
“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”
Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Affiliate Software Platform Wins at IGA 2025 appeared first on European Gaming Industry News.
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