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SOFTSWISS’ Take on SBC Summit Barcelona
This September, SOFTSWISS left a lasting impression at the SBC Summit 2023 in Barcelona. Inspired by the visionary spirit of Salvador Dali and other celebrated Spanish artists, SOFTSWISS realised a new creative concept which portrays the product ecosystem as modern industry classics, embodying the timeless essence of excellence.
The company’s vibrant concept has redefined the perception of success in the iGaming industry, capturing the attention and recognition of all attendees. Backed with the slogan ‘Make your Business a Classic,’ the experts introduced visitors to comprehensive and robust solutions that have the potential to propel iGaming businesses of any scale to phenomenal success.
Embracing the creative concept, the SOFTSWISS stand underwent a metamorphosis, resembling a museum pavilion adorned with original paintings dedicated to each of the provider’s product offerings. SOFTSWISS’ artistic display caught the eye of every visitor, garnering enthusiastic praise and establishing a new gold standard for creative campaigns in the industry.
Alexandra Kavelich, Head of PR & Events at SOFTSWISS, describes the new concept: “Just like visionaries Dali and Picasso dared to push the boundaries in the art world, carving out new forms and pioneering innovation in their field, SOFTSWISS embraces a similar spirit. We infuse this energy into our product ecosystem, representing progress, foresight, and a determination to become a classic in the iGaming industry.”
Jan Kowalchyk, Business Development Director at SBC, shares his impressions about the SOFTSWISS presence at the exhibition: “I really loved this year’s SOFTSWISS stand at the SBC Summit. It was three times the size of last year’s and unquestionably the most stunning booth at the event. The design was impeccable, with a glossy white finish, and there were artistic paintings representing each of the company’s products that truly made the booth stand out among the 350 exhibitors. I’d give it a perfect 10 out of 10.”
The SOFTSWISS delegation had a highly successful exhibition. They had productive meetings with clients and partners, established new connections, explored potential collaborations, and showcased exciting product updates generating industry buzz.
Notably, the cross-product integration of the Game Aggregator and the Jackpot Aggregator via a seamless one-time API connection had already delivered substantial benefits to clients. These two products had been previously successfully integrated with the SOFTSWISS Sportsbook, a gamified sports betting platform featuring a distinctive range of bonuses.
This year, the conference program featured a wealth of industry professionals who shared valuable insights on various topics. SOFTSWISS was no exception and captured visitors’ attention with an engaging and enlightening presentation about the significance of retention in the iGaming industry. Anastasiya Tsikhanava, Business Development Manager at SOFTSWISS Jackpot Aggregator, took the stage to discuss ‘Why Retention is the Strategy for Success?’ and shared profound insights and the company’s extensive experience in this field.
Olga Resiga, Chief Business Development Officer at SOFTSWISS, summarises: “At SBC Summit Barcelona 2023, we showcased the latest SOFTSWISS developments while exploring new opportunities. The event served as a catalyst for turning ideas into action, and our meetings with clients and partners reinforced our confidence in achieving success together. We are proud that our team stands at the centre of the evolution of this dynamic industry. Just as Dalí’s artworks have achieved timeless excellence and become classics, our innovative solutions will continue to propel our client’s businesses to resounding success.”
To catch a glimpse of the event’s atmosphere, follow the links to watch the videos of Day 1 and Day 2. The upcoming opportunities to meet the SOFTSWISS team in 2023 are the SBC Summit LatAm and SiGMA Europe 2023. Keep an eye out for updates!
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying ISO 27001-certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
With the release of a dynamic promotional video starring its ambassador, Simon Msuva, LEONBET continues a new chapter in its partnership with the Tanzanian national team forward.
Filmed in Tanzania, the campaign captures the energy of local football culture and highlights Msuva’s personality both on and off the pitch. One of the key moments of the video features the famous “Msuva Flip”- the player’s signature goal celebration, a backflip that fans immediately recognise whenever he scores.
The video is fast-paced and vibrant, reflecting the passion of Tanzanian football fans.The campaign also features Baraka Mpenja, a well-known sports commentator and voice of Tanzanian football, who brings additional authenticity and connection to the local audience.
Simon Msuva is known not only for his performances on the field but also for his strong charisma. According to the production team, he quickly immersed himself in the filming process and brought the same vibrant energy and character that fans associate with his game.
During the recent season, Msuva has scored several memorable goals that drew attention from fans and sports media alike. That excitement and emotion became the foundation for the new campaign.
“This campaign is part of our broader strategy to get closer to sports fans and build a stronger emotional connection with our audience. Working with talents like Simon Msuva allows us to speak the same language as the fans and be present where their passion is.” said Jérôme J. D., Regional Director of Operations.
The video continues the collaboration between LEONBET and Tanzanian national team captain Simon Msuva and supports the brand’s ongoing engagement with football fans in Tanzania.
The post LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetConstruct AI, a global iGaming platform provider, will present its full ecosystem at Stand N150 during SiGMA South America 2026, taking place from April 7–9 in São Paulo, Brazil.
With South America rapidly emerging as one of the most dynamic iGaming regions, BetConstruct AI is positioning itself as a key partner for operators looking to scale efficiently and competitively. The company delivers a vast offering, including over 140,000 pre-match events, 90,000+ live matches monthly, and 45,000+ casino games from 350+ providers.
One Platform, Multiple Growth Drivers
Visitors to Stand N150 will experience live demos across six core solution areas:
Acquisition, Content & Entertainment
A comprehensive offering spanning sportsbook, casino aggregation, affiliate marketing through Affigates, and six flexible front-end solutions, including crypto-ready platforms.
Payments & Licensing
With 500+ payment integrations and a fully managed licensing service, BetConstruct AI enables operators to enter regulated South American markets with confidence and compliance.
Retention & CRM
AI-powered CRM tools predict churn up to 14 days in advance, identify high-value players early, and automate personalized engagement across multiple channels. A game recommendation engine further enhances player activity and revenue potential.
Risk Management
The Umbrella AI system combines sportsbook and casino risk, AML, and responsible gaming into a unified solution. Advanced tools detect fraudulent behavior early and forecast negative-value players well in advance.
Operational Services
End-to-end support includes licensing, digital marketing, CRM management, trading, risk control, and infrastructure protection.
BetConstruct AI Poker
A flexible B2B poker network offering turnkey, white-label, or API integration, supported by strong liquidity, built-in security, and Web3-ready infrastructure.
World Cup-Focused Engagement Tools
To help operators maximize opportunities around the 2026 World Cup, BetConstruct AI is introducing two zero-cost promotional solutions:
Powerfull (Pre-Tournament Campaign)
A challenge-based campaign running before kickoff, rewarding players with Free Bets that accumulate and activate during the tournament—driving engagement, reactivation, and cross-product activity.
Bet on League (In-Tournament Hub)
A fully integrated World Cup hub featuring standings, schedules, and interactive tools that convert fan engagement into betting activity. It includes AI-powered bet suggestions and requires no additional development or fees.
Beyond the Expo
In addition to the exhibition, BetConstruct AI will host an exclusive Harmony ChoiceMe event on April 7 at Tetto Lounge in São Paulo, offering industry leaders a premium networking environment.
As the South American market accelerates, BetConstruct AI invites operators to visit Stand N150 to explore how its platform, tools, and expertise can drive the next phase of growth.
The post BetConstruct AI Showcases Full Platform at SiGMA South America 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
With the release of a dynamic promotional video starring its ambassador, Simon Msuva, LEONBET continues a new chapter in its partnership with the Tanzanian national team forward.
Filmed in Tanzania, the campaign captures the energy of local football culture and highlights Msuva’s personality both on and off the pitch. One of the key moments of the video features the famous “Msuva Flip”- the player’s signature goal celebration, a backflip that fans immediately recognise whenever he scores.
The video is fast-paced and vibrant, reflecting the passion of Tanzanian football fans.The campaign also features Baraka Mpenja, a well-known sports commentator and voice of Tanzanian football, who brings additional authenticity and connection to the local audience.
Simon Msuva is known not only for his performances on the field but also for his strong charisma. According to the production team, he quickly immersed himself in the filming process and brought the same vibrant energy and character that fans associate with his game.
During the recent season, Msuva has scored several memorable goals that drew attention from fans and sports media alike. That excitement and emotion became the foundation for the new campaign.
“This campaign is part of our broader strategy to get closer to sports fans and build a stronger emotional connection with our audience. Working with talents like Simon Msuva allows us to speak the same language as the fans and be present where their passion is.” said Jérôme J. D., Regional Director of Operations.
The video continues the collaboration between LEONBET and Tanzanian national team captain Simon Msuva and supports the brand’s ongoing engagement with football fans in Tanzania.
The post LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva appeared first on Americas iGaming & Sports Betting News.
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