Collaboration will see Bragg content featured on Light & Wonder’s ecosystem

Bragg Gaming Group Inc., a global B2B gaming technology and content provider, announced it has signed an international online casino content distribution agreement with Light & Wonder.

The agreement will see high-performing games from Bragg’s proprietary studios, Atomic Slot Lab, Indigo Magic, Wild Streak Gaming and Spin Games added to Light & Wonder’s online ecosystem.

Exclusive content from the supplier’s Powered by Bragg partners will also be integrated, providing Light & Wonder with a wide selection of highly localized and unique titles.

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The deal will encompass numerous European regulated markets as well as the USA and Canada, significantly growing the reach of Bragg’s content to new audiences and strengthening the supplier’s casino offering with new titles.

Matevž Mazij, Chief Executive Officer at Bragg Gaming Group, commented: “Light & Wonder is a world-leading platform and games provider, and this distribution deal will be hugely beneficial for us,  as our content will be in front of new audiences through its large operator network boosting exposure of our games.

“We have focused on strengthening our content portfolio over the last year and this partnership is a testament to the popularity and appeal of our games which have been proven successful in markets globally.”

Steve Mayes, Senior Director Digital Partnerships at Light & Wonder, said: “We are thrilled to be working closely with Bragg, and are looking forward to offering their content across our network. This deal is a great showcase for the power of our aggregation platform and global scale. We already have a number of key operators lined up to launch Bragg games and excited to further expand our portfolio of games partners.”

Bragg Gaming Group announced the launch of King Show Games (KSG) content distributed via Bragg Gaming technology in the U.S. market, bringing a host of games previously only accessible to land-based casino players into the online space.

The first games distributed in the U.S. during the first quarter of 2024 include titles well-known and already enjoyed by U.S. players such as Stinkin’ Rich , Lucky Larry’s Lobstermania , Phone Tag  and Wedding Party , with other titles set to follow.

Some of these titles are no longer available to land-based players, presenting a unique opportunity for KSG to both capitalize on feelings of affinity and nostalgia among players for these games and the expansion of online gaming in the U.S.

With a 25-year history of producing slots for the U.S. land-based casino market, KSG is well placed to deliver a truly omnichannel experience to players as its slots catalog transitions online with Bragg Gaming.

All content is supplied via the Bragg Remote Game Server (RGS), which is licensed, certified and approved to deliver casino and slots-based games across more than 25 regulated gaming markets in North America, Europe and globally.

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Games on Bragg’s RGS are distributed via the Bragg HUB content delivery platform and is also seamlessly integrated into the recently upgraded Bragg Player Account Management (PAM) igaming platform (including full managed services) for online casino, sportsbook, lottery and omnichannel operations.

These game releases will also automatically have promotional tools provided within Bragg’s  Fuze marketing technology included, tools which increase user engagement by enabling automated, real-time in-game gamification, conversion and retention mechanisms.

Bragg is swiftly becoming the go-to-content supplier to the land-based casino industry in the U.S. with many heritage land-based casino games now available online via Bragg’s RGS technology.

As an international supplier of iGaming content, Bragg Gaming offers casino content from in-house studios as well as multiple studio partners building and releasing games exclusively distributed by Bragg, while its constantly updated aggregation product boasts over 9,000 titles.

Bragg already counts prominent U.S. land-based games developers such as Bluberi, Incredible Technologies, and Sega Sammy Creation as clients, while its Wild Streak Gaming and Atomic Slots Lab proprietary studios also bring unique titles with a land-based heritage to the online world.

This forms a key part of Bragg’s strategic aim of becoming a leading slots developer and distributor in the USA and Canadian markets.

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Doug Fallon, Bragg Group Director of Content and Founder, Wild Streak Gaming commented: “King Show Games is a proven provider of slot content to land-based operators in the U.S. and builds on our strategic aim of further expansion into the jurisdiction with top quality content. We’re excited to partner with King Show Games and bring these well-loved land-based games to customers online.”

Bradley Berman, King Show Games President commented: “We’re thrilled to bring back these slot titles to players in our home market of the U.S. for the first time with Bragg online. I’m excited to see how they will be received by our customers and looking forward to the launch of further titles in the pipeline.”

Known primarily in the land-based casino market, KSG also offers social casino content to players in the U.S. and Canada.