Press Releases
SOFTSWISS In-Game Currency Conversion: 85% of Bets in Crypto Casinos Are Made with In-Game Currency Conversion
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A year after the In-Game Currency Conversion feature launched, 85% of all bets in crypto casinos powered by the SOFTSWISS Casino Platform are made via the tool. The Casino Platform team shares valuable insights gained by analysing annual statistics.
The SOFTSWISS Casino Platform introduced the In-Game Currency Conversion feature in 2022 as a crypto-centric solution that unlocks new business opportunities for clients and gives players more freedom of action. The feature allows players to convert their crypto balances into as many as 9 fiat currencies, enabling them to bet in games that natively do not support crypto. This massively expands the range of the content available to crypto-players.
The first thing the SOFTSWISS Casino Platform team noticed is a huge conversion in regular feature users. About 65-70% of players who tried In-Game Currency Conversion at least once continue making over 90% of bets via the built in functionality. These bettors become regular users, signalling that the feature found its niche and achieved product-market fit.
Another valuable insight is that the retention rate of the group of players who use In-Game Currency Conversion is higher than those who do not. It can be helpful in terms of audience segmentation because such players are more valuable.
Using the tool, users play games over twice as often. In general, the volume of bets generated using the In-Game Currency Conversion feature reaches up to 85% of the total volume of bets on crypto casinos and up to 21% on crypto and fiat ones.
Darya Avtukhovich, Head of SOFTSWISS Casino Platform, comments: “SOFTSWISS is one of the pioneers in crypto gambling, and we continue to be a forward-thinking company, integrating features like In-Game Currency Conversion into our product. We understand the industry requirements thanks to our expertise and analytical work, and the result is the constant evolution of the SOFTSWISS Casino Platform, which maintains its status as one of the most reliable on the market.”
The forthcoming SBC Summit Barcelona 2023 presents a perfect occasion to explore the latest enhancements of the SOFTSWISS Casino Platform. Participants can meet with SOFTSWISS delegates at stand CG58, where they can discuss both the recent trends in the iGaming industry and new solutions that will accelerate the development of their business.
About SOFTSWISS
SOFTSWISS is an international technology company supplying ISO 27001-certified software solutions for managing iGaming projects. The expert team, which counts more than 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides a one-stop-shop iGaming software ecosystem. Its product portfolio includes the Casino Platform, the Game Aggregator with thousands of casino games, the Affilka (affiliate platform), the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
Latest News
Playson cranks up the heat in 3 Chillies and Joker: Hold and Win
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Purple chillies unlock an additional game field in an exciting first for the award-winning slot studio
Playson, the renowned digital entertainment supplier, is ready to grant sizzling rewards in its latest release 3 Chillies and Joker: Hold and Win, with the fiery title elevating bonus play with a trio of eye-catching features.
Set against the backdrop of a toasty campfire, Playson’s iconic jester marks his return accompanied by lavish chilli Bonus and Jackpot symbols and an array of classic fruit icons.
Scorching yellow, purple and green chillies take centre stage, holding the key to the title’s coveted bonus game with each offering varied features to maximise player’s chances of securing sizeable returns.
All chilli icons that land during base play are collected by their corresponding chilli sat above the reels, whilst the combination of chilli bonus symbols gathered determine the feature awarded.
In an exciting first for Playson, the Double Chillie feature represented by the purple chilli, sees an additional game field added during the Bonus Game, with all Bonus and Jackpot symbols that land immediately added to the second game field. Fortunate players who fill the 15 cells on both fields will see them score a mouth-watering double 1,000x Grand Jackpot.
The Extra Chillie feature, belonging to the yellow chilli, sees the number of respins during the Bonus Game increased to four with each new bonus symbol resetting the number of free spins. Green chillies unlock the Multi Chillie feature which sees multipliers as high as 5x added to the reels with multipliers that hit the same cell collectively gathered for an increased chance of fiery rewards.
The title’s bonus game is further boosted by a series of in-game jackpots with purple, blue and green labelled chillies reflecting mini, minor and major jackpots offering rewards up to 100x.
3 Chillies and Joker: Hold and Win reinforces Playson’s commitment to enhancing its games portfolio with more features and experiences for players to enjoy worldwide.
Tamas Kusztos, CCO at Playson, said: “We’re delighted to bring 3 Chillies and Joker: Hold and Win to market with its inspired bonus game elevating game play with the chance to unlock a dual game field and double Grand Jackpot of 1,000x.
“Stunning graphics and audio blend perfectly with the return of our iconic joker and we are confident our classic approach with meticulously designed features will lead to thrilling gameplay for players.”
The post Playson cranks up the heat in 3 Chillies and Joker: Hold and Win appeared first on European Gaming Industry News.
Latest News
Fast Track has shifted its online presence to fasttrack.ai
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Fast Track has migrated the company’s digital presence to a new domain: fasttrack.ai.
Please note that all employees, official communications, and company news will now be sent from email addresses ending in @fasttrack.ai. If you are a partner, currently in communication with us, or planning to get in touch, please update your records to ensure you continue receiving timely and relevant information.
For more information, please visit fasttrack.ai.
The post Fast Track has shifted its online presence to fasttrack.ai appeared first on European Gaming Industry News.
Latest News
New Campeón Gaming Brand Powered by Delasport’s Sportsbook
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Yet another Campeón Gaming brand is launching Delasport’s award-winning Plug & Play iFrame Sportsbook solution.
It is about to become available in MGA-regulated territories and is the second Campeón Gaming brand announced to take off with Delasport’s support just in the two months since the beginning of 2025.
As in previous deals, the new hub will be running on Campeón’s modular in-house platform with Delasport’s Plug & Play iFrame solution seamlessly integrated in it.
The renowned sportsbook solution is an operator’s favorite due to its ability to maximize margins through advanced personalization, innovative betting options, and real-time player engagement tools.
“Collaborating with Campeón Gaming’s outstanding team has been a fantastic experience, and solidifying our long-term partnership with a market leader by launching multiple brands together is the ultimate validation of our shared success”, says Delasport’s VP of Business Development, Rosaire Galea Cavallaro.
Previous partnerships between Delasport and Campeón Gaming include brands Dazzlehand, Scarawins, FoggyBet, and 21.Red.
The post New Campeón Gaming Brand Powered by Delasport’s Sportsbook appeared first on European Gaming Industry News.
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