Balkans
BETSSON GROUP EXPANDS INTO SERBIA WITH LAUNCH OF ONLINE CASINO OFFERING
Betsson, a leading online gaming operator, is pleased to announce its successful acquisition of a license for the locally regulated market in Serbia, marking a significant milestone in the company’s strategic growth initiative. This license enables the Group to officially launch its renowned online casino offering under the esteemed Rizk brand in the Serbian market. Rizk, part of Zecure Gaming, was acquired by Betsson in 2020.
As part of Betsson’s commitment to geographic expansion and market diversification, the launch in Serbia serves to further strengthen the Group’s presence in the Central and Eastern Europe and Central Asia (CEECA) region. The CEECA region accounted for 43% of the Group’s revenue in the second quarter of 2023.
Andrew Valenzia, Commercial Director for Betsson’s subsidiary Zecure Gaming, expressed his enthusiasm for the brand’s expansion into Serbia, stating, “Serbia is an exciting new market for our brand, Rizk. We’re eager to replicate our successes in other markets as we see tremendous potential and opportunities awaiting us there. Our team’s dedication and hard work have been key drivers of our achievements, and we’re prepared to bring the same level of energy to Serbia.”
“When I look at the performance of Zecure Gaming over the past years, I am genuinely impressed with the team’s outstanding achievements,” remarked Ronni Hartvig, Chief Commercial Officer of Betsson Group. “They have revitalised the essence of the Rizk brand, rekindling its inherent fun and excitement, and expertly applied their knowledge to multiple markets. I look forward to seeing what they will manage to achieve in this new market.”
Balkans
Evoplay joins forces with Slotino to expand Bulgarian reach
Evoplay, the award-winning game development studio, has further strengthened its presence in Bulgaria through a new partnership with prominent local operator Slotino.
As part of the collaboration, 75 of Evoplay’s top-performing games, including Camino de Chili Bonus Buy, Mega Greatest Catch, and Hot Volcano, are now available to Slotino’s customers in the Balkan country.
The agreement marks a significant milestone for Evoplay in expanding its reach in the Bulgarian market, offering Slotino players a diverse selection of high-quality titles designed to enhance user engagement and retention.
Slotino, a trusted name in the Bulgarian market, reinforces its position as a leading operator in the region by offering the curated collection of Evoplay’s premium and proven games.
Ihor Zarechnyi, CBDO at Evoplay, said: “This partnership with Slotino represents an important step in our growth strategy for Bulgaria. By bringing our portfolio of innovative and engaging games to a new audience, we’re confident that we can drive strong performance and engagement in this key market.”
Vasil Stumbov, Director at Slotino, added: “We’re excited to bring Evoplay’s diverse and high-performing game selection to our players. This partnership allows us to enhance our offerings with fresh, engaging content that will resonate strongly with our audience. We look forward to the opportunities this collaboration will bring.”
The post Evoplay joins forces with Slotino to expand Bulgarian reach appeared first on European Gaming Industry News.
Balkans
Spinomenal strikes partnership with Admiral Croatia
Spinomenal, the leading iGaming content provider, has struck a new content partnership with Admiral Croatia.
Admiral Croatia will now be able to access Spinomenal’s extensive range of casino games. These include popular titles such as Baba Yaga Tales, Egyptian Rebirth II and Book of Diamonds. The games will be accessible and integrated via the Bragg Gaming Group platform.
Lior Shvartz, CEO for Spinomenal commented: “We are very happy to announce this latest deal with Admiral Croatia, a pioneering force in the country’s online casino market. Croatia is an important market for us and we expect our games to resonate with casino players here.”
The post Spinomenal strikes partnership with Admiral Croatia appeared first on European Gaming Industry News.
Balkans
EGT is a “True Leader” again, according to ICAP CRIF
The excellent results for 2023 brought EGT a “True Leader” prize for another year in a row. At a special ceremony, which was held at the Hilton Hotel in Sofia on 11 December, the company received the prestigious accolade, given in recognition of the outstanding performance of the 300 most successful enterprises from all industries in Bulgaria.
EGT is a leader in the sector “Development and manufacturing of products for the gaming industry.”
Jeni Koussarova, Marketing director at the company, took the award. She said: “We are proud to receive this distinction again. EGT is not only among the leading companies in the Bulgarian economy but also one of the top manufacturers and suppliers of gaming solutions on a global scale, with our products and services currently enjoying popularity in more than 100 markets on 5 continents. We would not have achieved all these successes without the dedication and enthusiasm of the talents we have worked with for 22 years. The “True Leader” award inspires us to strive for even higher heights.”
The “True Leader” initiative is organized for the twelfth consecutive year by ICAP CRIF, the market leader in Credit Risk & Business Information Solutions in Southeastern Europe. The ranking is created based on officially published data and uses only measurable and objective indices. The participating companies have met four main criteria: they are among the most profitable enterprises in 2023 measured with EBITDA (Earnings before interest, taxes, depreciation, and amortization), have kept or enhanced the number of their staff in the relevant year compared to the previous, stand out with high creditworthiness (Credit Score A1 to B2) and hold leading positions in the industries in which they operate.
The post EGT is a “True Leader” again, according to ICAP CRIF appeared first on European Gaming Industry News.
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