Global B2B iGaming content provider partners with leading service provider to enable its library of innovative gaming content to go live with over 60 operators

In-demand global B2B iGaming content provider, Playnetic, has announced it has secured its first Italian market entry through a new partnership with Microgame.

As one of Italy’s leading game aggregators and service providers, teaming up with Microgame will ensure Playnetic’s full library of innovative gaming content is immediately made available to over 60 regulated Italian operators, enabling the company to hit the ground running in the market.

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Known for delivering truly immersive gaming entertainment, all Playnetic releases combine creative themes, cutting-edge technology and carefully-crafted audio to provide customers with an unforgettable experience that captures their imagination and promotes stronger engagement.

With upwards of 30 state-of-the-art games set to launch on Microgame powered-platforms, the deal will enable operators to witness first-hand how Playnetic is rapidly establishing itself as one of the most sought-after content providers in the industry while further diversifying their line-ups.

To cement its commitment to both the Italian market and the Microgame deal, Playnetic has appointed Italy-focused Senior Account Manager, Filippo Stotani, to the commercial team spearheaded by Julian Borg-Barthet. With the team set to attend the IGE summit in Rome this month, the new partnership will provide an ideal way to introduce the brand on the Italian stage.

Julian Borg-Barthet, Chief Commercial Officer at Playnetic, said: “Our collaboration with Microgame is the perfect opportunity to align ourselves with one of the biggest partners in Italy and we’re sure the relationship will help both sides continue to deliver excellence going forward.

“As our first Italian market entry, the deal will raise the profile of Playnetic in the country ahead of an important couple of days at the IGE summit in Rome, where myself and Filippo – alongside our CEO, Dan Phillips – will be in attendance to talk with prospective partners and showcase the great work we do.”

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Francesco Cuzzupoli, Gaming Product Director at Microgame, said: “We’re delighted to have secured this partnership with Playnetic, who are proving to be a very in-demand provider in the iGaming space.

“The company’s commitment towards the Italian market aligns perfectly with Microgame’s values and the addition of their content to our industry-leading aggregation platform will provide our partners with even more quality options to choose from. We look forward to working with Filippo and the team in the coming months and can’t wait to see what games they put out next!”

PopOK Gaming is pleased to introduce Crash Poki, a captivating crash game where charming Poki characters transform into fearless pilots, soaring to new heights with ever-increasing multipliers. This adrenaline-pumping adventure is now live and ready to be enabled for partner platforms!

A New Dimension of Crash Gaming

“Crash Poki” is not just another crash game; it’s an immersive experience that places players in the pilot’s seat of a Poki’s plane, climbing towards sky-high multipliers. The thrill builds as players decide when to cash out, maximizing their winnings while navigating the exhilarating highs of this dynamic game.

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Key Features of Crash Poki:

• Multiplier-based gameplay – Watch as your earnings rise alongside your aircraft.
• Strategic Cashout System – Cash out at the perfect moment or aim for even bigger rewards.
• Auto Pilot Mode – Activate auto cashout to secure winnings effortlessly.
• Risk & Reward Balance – A game for both daring risk-takers and strategic masterminds.

Soar High, Win Big! Crash Poki is a symphony of anticipation, strategy, and risk, delivering a thrilling experience for all types of players. Whether you prefer to test your instincts or rely on calculated strategy, the sky’s the limit in this action-packed crash game.

The newly released film highlights Uri Poliavich, the visionary founder and CEO of Soft2Bet, and his team’s unwavering commitment to philanthropy, social impact and building disruptive technologies in highly competitive markets

Film link  https://www.reuters.com/plus/the-yael-foundation-a-commitment-to-culture-and-innovation

Today, Soft2Bet, a leading force in iGaming, released an exclusive film spotlighting the inspiring eight-year journey of its founder and CEO, Uri Poliavich, alongside his team of industry pioneers. The film offers a compelling look at their vision and the innovative path shaping the company’s future, uncovering how Poliavich drives business success while championing education and philanthropic community initiatives.

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This exclusive glimpse into Poliavich’s story underscores his philosophy that “charity drives business,” demonstrating how purpose, ambition, and innovation can transcend corporate success to create a meaningful impact on communities globally.

Uri Poliavich, Founder and CEO of Soft2Bet, remarked: “I remember the feeling of hunger the most, not just hunger as a kid, but hunger to change your life.”

More than eight years ago, Soft2Bet launched in a small office, starting a journey that evolved into an international company with a state-of-the-art Maltese headquarters. What began as a B2C brand built on third-party solutions quickly transformed into a global B2C and B2B business, developing its own technology. Today, Soft2Bet holds leading positions in key markets, operates top-tier brands, and boasts more than 16 licenses.

This journey reflects the company’s DNA of innovation, platform development, and motivational engineering. These principles have shaped the creation of its Motivational Engineering Gaming Application (MEGA), a gamification solution redefining entertainment in the gambling industry.

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Hungry for Change, Built to Lead

Reflecting on his origins, Poliavich discusses how his upbringing in Soviet Ukraine instilled a hunger to improve his trajectory, not only for his family but for the iGaming industry. His drive to create a meaningful impact has shaped Soft2Bet’s mission of integrating innovation with purpose and improving how end users experience gaming. His vision continues to develop talent and set new benchmarks across the company.

Uri Poliavich, Founder and CEO of Soft2Bet, stated: “In the last couple of years, we’ve been incredibly successful, bringing the innovative solutions our customers are looking for. We will continue to follow technological trends such as AI, content preference, and algorithms. By doing this, we will not only improve our market share as an operator but also acquire new customers.”

This dedication to constant improvement powered the creation of MEGA and enabled operators to enhance engagement, customer retention, and user experience through data-driven insights and quality gaming content. Today, Soft2Bet’s leading turnkey solutions operate across the most active markets, pioneering offerings to revolutionize the iGaming space and bridge diverse industries.

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Driving Business Through Purposeful Giving

Poliavich demonstrates how passion and an open mindset can transform the reach of entrepreneurship into philanthropic efforts. In 2020, Poliavich founded The Yael Foundation, an organization inspired by his wife that would soon fuel his business endeavours.

The foundation, which focuses on boosting access to education in Jewish communities, supports more than 85 educational projects, kindergartens, Sunday schools, and special education initiatives across 37 countries. Since launching, the foundation has impacted more than 13,500 children worldwide exemplifying Poliavich and the company’s commitment to creating meaningful change.

Soft2Bet expands its vision with Soft2Bet Invest, a $50M innovation fund supporting entrepreneurs in iGaming and casual gaming. The fund targets growth-stage and mature companies using advanced technologies, including casual gaming concepts, AI, traffic differentiators, and user experience innovations. These initiatives demonstrate the company’s commitment to advancing gaming innovation and social responsibility.