Press Releases
Rising Player Engagement: SOFTSWISS Jackpot Aggregator Case Study
The SOFTSWISS Jackpot Aggregator, a versatile solution designed to enhance player engagement in online casinos, has unveiled the results of a recent jackpot campaign launched for one of its clients. According to the case study, the average number of active players surged by 40% within just one month of the campaign’s launch.
To assess the impact of jackpot campaigns on key casino metrics and gauge their effectiveness, the team behind the SOFTSWISS Jackpot Aggregator analysed the data derived from their esteemed client, LevelUp. Established in 2020 and licensed in Curacao, this online casino has already garnered a highly loyal audience spanning across Europe, Canada, and Oceania. Boasting a collection of over 7,000 games, the operator consistently offers diverse bonuses and rewards to its players. Introducing the Mystery Progressive Jackpot to LevelUp’s offerings marked a pivotal moment for elevating player loyalty and enhancing key casino metrics.
When comparing the figures prior to the launch of the jackpot campaign with the figures from one month later, a noticeable upward trend was observed across all major metrics. In addition to the 40% surge in Average Active Players, the monthly Average Bet Count also witnessed a 30% upswing. Furthermore, the LevelUp team observed heightened player engagement after reward wins. The LevelUp team shared: “One of the players who hit the biggest jackpot during the campaign subsequently redeposited the amount won. This signifies genuine player interest and loyalty as they return to our casino to try their luck in jackpot games.”
Besides the metrics mentioned, the experts have also measured the Average Turnover, Average Real Players, Average Deposit & Bet, as well as a range of other indicators. All these measurements collectively illustrate the efficacy of the jackpot campaigns orchestrated by the SOFTSWISS Jackpot Aggregator. More detailed insights are provided in the case study.
Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, remains fervently enthusiastic about the launched promotional campaign. He notes: “Placing our clients’ success at the forefront, we transcend conventional solutions and provide a versatile service, expertise, and support throughout every stage of a jackpot campaign. The LevelUp case study demonstrates that remarkable results can be achieved within a mere month of launch – an outcome facilitated by the collaborative partnership between our team and the client.”
The LevelUp team shares: “We are keen to deliver the best offers to our players and provide access to the widest range of opportunities available in the market. The integration with the SOFTSWISS Jackpot Aggregator marked a significant stride forward, expertly addressing the escalating desire among players for engaging incentives. The integration process was seamless and expeditious, yielding tangible results swiftly, as evidenced by the rising key metrics. We extend our gratitude to the SOFTSWISS team for their consummate professionalism!”
The Jackpot Aggregator is preparing to take its place at the upcoming SBC Summit Barcelona 2023, where it will be showcased alongside other innovative SOFTSWISS products. At stand CG58, operators will have a unique opportunity to explore the multifaceted attributes of jackpots.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying ISO 27001-certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
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Digitain Announces New Slogan and Vision Ahead of ICE Barcelona
The post Digitain Announces New Slogan and Vision Ahead of ICE Barcelona appeared first on European Gaming Industry News.
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North Star Network acquires Soccernet.ng to strengthen Nigerian presence
North Star Network (NSN) has announced its acquisition of Soccernet.ng, a prominent Nigerian sports media platform, marking a significant expansion into the Nigerian sports scene and underscoring its ambition to solidify its footprint in the African media landscape.
Founded in 2014, Soccernet.ng has become a trusted authority on Nigerian football, providing in-depth daily coverage of local football alongside trending stories from the global soccer world. Known for its quality journalism and passionate team of football enthusiasts, the platform has achieved significant recognition, including the Sport Blog of the Year award at the Nigerian Blog Awards.
A Strategic Move into Africa
The acquisition of Soccernet.ng is part of North Star Network’s strategy to expand its portfolio in Africa. The platform joins NSN’s roster of over 30 respected sports media brands, which includes Afrik-Foot, Top Mercato, Football Whispers, Sportsmole, and Vringe.
Julien Josset, Co-founder of North Star Network, expressed enthusiasm about the acquisition:
“We’re excited to welcome Soccernet.ng into the North Star Network family. Their passion for Nigerian football and commitment to quality journalism align perfectly with our global vision of bringing fans closer to the game they love.”
Preserving Soccernet.ng’s Legacy
Soccernet.ng will retain its original team of dedicated journalists, ensuring the platform’s authenticity and unique voice remain intact. The website currently engages readers not only in Nigeria but also across over 150 countries, including the UK, USA, Canada, and Spain.
Biyi Akangbe, Founder of Soccernet.ng, reflected on the platform’s journey:
“We started as a small website 10 years ago with a passion to deliver news about Nigerian footballers to readers. We’ve since grown into a globally recognized source for Nigerian football news. This acquisition by North Star marks an exciting new chapter for our brand.”
Co-founder Lolade Adewuyi will continue to contribute to the site as a columnist, maintaining the brand’s strong connection with its loyal readership.
Expanding Global Reach
The acquisition of Soccernet.ng reinforces North Star Network’s dedication to amplifying local voices in key regions while offering unparalleled sports coverage. With its innovative strategies and growing portfolio, the group is poised to drive sustainable growth across its media brands.
North Star Network is a leading global sports media group, operating in over thirty countries and committed to delivering world-class sports content to fans worldwide.
This acquisition sets the stage for a new era in Nigerian sports journalism and highlights North Star Network’s continued efforts to connect fans to the heart of the game.
The post North Star Network acquires Soccernet.ng to strengthen Nigerian presence appeared first on European Gaming Industry News.
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GamCare releases Annual Report following record breaking year of support on the National Gambling Helpline
GamCare’s National Gambling Helpline received a record 55,228 calls and online chats from people experiencing gambling harm in 2023-24 – a 25% increase from the previous year – according to the charity’s Annual Report.
In a year marked by uncertainty over the future shape and structure of the gambling harms treatment sector following the previous government’s white paper on gambling reform, the charity continued to prioritise those at-risk of, or currently experiencing, gambling harm.
Of all calls and online chats that were responded to on GamCare’s Helpline in 2023/24, 41,070 (74%) were classed as supportive interventions. This includes supporting people with initial guidance and advice as well as delivering a seamless entry point into structured treatment services, with individuals completing treatment reporting a significant reduction in gambling-related distress and financial harm.
In March 2024, the Office for Health Improvement and Disparities published an assessment of the gambling treatment system, highlighting that 57% of individuals engaging in treatment were referred by the National Gambling Helpline. This underscores the Helpline’s critical role in connecting people to the support they need. Over 9,100 free treatment sessions were delivered in the year to April 2024, with an average of just 2.1 days’ wait from point of referral.
GamCare’s targeted programmes aimed at young people, women, and the criminal justice system provided training on how to spot the signs of harms and where to signpost into support for 10,344 professionals, and education for 53,324 young people, children and parents. The Women’s Programme, in partnership with organisations such as Refuge, trained 3,813 professionals to recognise and address gambling-related harm among women.
Margot Daly, Executive Chair of GamCare’s Board, says: “Throughout a challenging year and with heightened demand for our services, GamCare’s staff have got on with the job of preventing harm where possible and treating harm where necessary. While we expect important changes in the gambling harms landscape, we have been determined not to let this uncertainty affect our relentless focus on the people who really matter – those at-risk of or currently experiencing gambling harms.
“I would like to thank and pay tribute to our frontline staff who provide 24/7 support for all those at risk or in distress. I also want to thank GamCare’s senior executive team who have steered GamCare through a period of sustained change, and to my fellow trustees for their guidance, unwavering support and the time each has dedicated to ensuring that the charity stays on course and on mission.
“As we look ahead to how the future of the gambling harms sector is shaped, we are committed to working proactively with the NHS and other partners and commissioners to ensure that people are continually able to receive the right support at the right time.”
The post GamCare releases Annual Report following record breaking year of support on the National Gambling Helpline appeared first on European Gaming Industry News.
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