Hard Rock Bet
Hard Rock Digital Launches Hard Rock Bet Integrated Platform in New Jersey
Hard Rock Digital launched its Hard Rock Bet platform in New Jersey, delivering an elevated experience to online players throughout the state and guests of the retail sportsbook at Hard Rock Hotel & Casino Atlantic City. The highly-rated Hard Rock Bet platform integrates online casino, sportsbook, and rewards into one easy-to-use, frictionless experience, and is available on iOS, Android, and online at HardRock.bet.
“The launch of Hard Rock Bet in New Jersey marks an important milestone as we introduce an integrated product containing our new iCasino platform alongside our highly rated sportsbook,” said Marlon Goldstein, CEO of Hard Rock Digital. “We are incredibly proud of these proprietary products and are excited to bring this elevated experience to New Jersey to entertain our players like no one else can.”
“We’re excited to welcome Hard Rock Bet to New Jersey! The Hard Rock Bet platform will provide our guests with an upgraded gaming experience both online and at our retail sportsbook, which will have a much broader selection of available bets, daily boosts, and promotions,” said George Goldhoff, President of Hard Rock Hotel & Casino Atlantic City. “This new platform will allow us to better engage, entertain, and reward our guests with a best-in-class experience however and whenever they play.”
Proprietary iCasino
The New Jersey launch marks the debut of Hard Rock Bet’s proprietary iCasino, which like Hard Rock’s proprietary sportsbook experience, is easy to use and offers players more ways to play, with hundreds of slots, table games, and live dealer games. The platform will offer classic slot titles, exclusive new releases, and new titles each month from the top providers in the industry.
Aside from the new gaming options, Hard Rock Bet will offer New Jersey players a significantly upgraded and seamless experience including faster user flows for sign-up, log-in, deposits and withdrawals.
Loyalty Rewards
New Jersey players will also be able to participate in a revamped online rewards experience through Hard Rock Bet’s Loyalty Rewards program, which offers unified rewards across sportsbook and online casino. Prizes and experiences in the online Rewards Store will be constantly updated and include bonus play/bets, cash, Mystery Wheel spins, and even a Tesla. The tiered rewards program will provide additional benefits and allow players to earn points and rewards more rapidly.
Hard Rock Bet Loyalty Rewards will also be integrated with Hard Rock’s land-based rewards programs, where available. In New Jersey, online casino play will also earn players Wild Card Comp Dollars and Tier Credits for in-person rewards at the Hard Rock Hotel & Casino Atlantic City.
Hard Rock Bet
Hard Rock Bet is among the highest rated online real money gaming experiences with a 4.8-star rating in the App Store and has continued to add more ways to play by recently launching Play-by-Play betting, personalized daily Overdrive Boosts, and Flex Parlays – a new feature that allows players to adjust the number of bets needed to win a multi-bet parlay. In addition to New Jersey, the Hard Rock Bet platform is currently available for sportsbook players in Arizona, Indiana, Ohio, Tennessee, and Virginia.
1X2 Network
1X2 Network Partners with Hard Rock Bet
1X2 Network, the leading iGaming content supplier and aggregator, has announced its partnership with Hard Rock Bet, bringing its diverse slot portfolio to their platform.
The agreement sees a selection of top performing 1X2 Network titles go live on Hard Rock Bet’s Michigan platform, including player favourites 3 Hot Chilli Peppers, Burn in Love and Train Strike Hold & Win. The agreement marks the debut of 1X2 Network content on Hard Rock Bet’s Michigan platform.
1X2 Network entered the Michigan market last year and has been delivering online casino content for regulated markets across Europe, North America, and Africa for over a decade, building a reputation for innovative mechanics and player first game design.
Christopher Reid, Commercial Director at 1X2 Network, said: “This partnership marks another milestone for 1X2. Hard Rock Bet is one of the most recognisable brands in the industry, and we’re excited to deliver engaging, high-quality content to their players.”
“We’re excited to welcome 1X2 Network to Hard Rock Bet Casino in Michigan. At Hard Rock Bet, we take a player-first approach to everything we do, and this launch adds more high-quality entertainment and variety for our players,” said Rich Criado, VP of Casino at Hard Rock Bet.
The post 1X2 Network Partners with Hard Rock Bet appeared first on Americas iGaming & Sports Betting News.
BETER
BETER Cracks Florida Market: Setka Cup Now Live on Hard Rock Bet
Editor’s Take
Why this matters: Florida is a “monopoly market” controlled by the Seminole Tribe, meaning there is only one door in: Hard Rock Bet. By securing vendor registration here, BETER gains access to one of the most populous states in the U.S. without the fragmentation of competition seen in states like New Jersey. The immediate deployment of Setka Cup (table tennis) fills a crucial need for 24/7, fast-paced content during U.S. daytime off-hours.
The Full Story
BETER, the provider of next-gen betting content and data, has officially entered the Florida sports betting market after securing Vendor Registration from the Seminole Tribe of Florida (dba Seminole Gaming).
The regulatory approval allows BETER to supply its fast-paced betting products to the state’s sole authorized operator, Hard Rock Bet.
Day One Impact: Table Tennis Following the approval, BETER has immediately launched its exclusive Setka Cup table tennis tournaments on the Hard Rock Bet platform.
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The Product: Setka Cup provides 24/7 live streaming, real-time data, and odds.
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The Reach: Florida becomes the fifth U.S. state where Setka Cup is available to bettors.
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The Metric: BETER covers approximately 700,000 fast-paced events annually, offering up to 50 betting markets per event with margins often exceeding market standards.
Next Phase: Esports While table tennis is live now, BETER has confirmed that its esports portfolio—specifically ESportsBattle—will be integrated into Hard Rock Bet in the “near future.” This will bring round-the-clock eFootball, eBasketball, and other fast-market disciplines to Florida bettors.
Management Commentary Chuck Robinson, Chief Revenue Officer at BETER, emphasized the strategic value of the exclusive Hard Rock partnership:
“Launching Setka Cup with our partner Hard Rock Bet is particularly significant, as it allows us to introduce our fast-betting content to Florida bettors through a highly trusted sportsbook platform. We see strong long-term potential in Florida… Our esports content, particularly ESportsBattle, will also be going live soon.”
Valeriia Tarchynska, Chief Legal Officer at BETER, noted the complexity of the approval:
“Obtaining vendor registration in Florida reflects the strength of our regulatory strategy… We are grateful to the Seminole Tribe of Florida dba Seminole Gaming for their cooperation throughout the registration process.”
This approval is part of a wider U.S. expansion strategy for BETER, which has already secured access in key states including Ohio, Arizona, and Kentucky.
The post BETER Cracks Florida Market: Setka Cup Now Live on Hard Rock Bet appeared first on Gaming and Gambling Industry Newsroom.
BETER
BETER Secures Vendor Registration in Florida
BETER, the award-winning provider of live streaming, real-time data, and odds for fast-paced esports and sports content, has continued its U.S. expansion by securing Vendor Registration in the state of Florida.
The registration was granted by the Seminole Tribe of Florida dba Seminole Gaming, the regulatory authority that also oversees sports betting operations in the state.
Following the approval, BETER’s exclusive Setka Cup table tennis tournaments, featuring live streams, live data, and odds, are now available to bettors via the Hard Rock Bet. This launch marks BETER’s official entry into the Florida market, making Florida the fifth U.S. state where Setka Cup is available.
BETER delivers 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast-paced events each year across a range of esports and sports disciplines, offering up to 50 betting markets per event and an average operator margin higher than the market standard. BETER expects to unlock much of this additional value through the integration of its exclusive ESportsBattle content into the Hard Rock Bet platform in the near future.
All matches are thoroughly monitored by BETER’s dedicated Integrity team, ensuring strict adherence to transparency standards and the rules of fair play.
Chuck Robinson, Chief Revenue Officer at BETER, said: “Securing vendor registration in Florida is another major milestone for BETER and a clear signal of our growing momentum across regulated U.S. markets.
“Launching Setka Cup with our partner Hard Rock Bet is particularly significant, as it allows us to introduce our fast-betting content to Florida bettors through a highly trusted sportsbook platform. We see strong long-term potential in Florida and are excited to continue building our presence here. Our esports content, particularly ESportsBattle, will also be going live soon, further enhancing the overall betting experience in the state.
“Our teams are looking forward to fruitful collaboration.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Obtaining vendor registration in Florida reflects the strength of our regulatory strategy and the expertise of our legal team in navigating the complex U.S. regulatory landscape.
“We are grateful to the Seminole Tribe of Florida dba Seminole Gaming for their cooperation throughout the registration process. This approval further supports our broader U.S. expansion plans as we continue securing licenses and launching our products in key regulated states, including Ohio, Arizona, Kentucky, and others.”
The post BETER Secures Vendor Registration in Florida appeared first on Americas iGaming & Sports Betting News.
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