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Groove’s new product manager starts with a bang
Groove launches new data-driven technology
Aggregator and platform Groove has developed a revolutionary product designed to deliver the best casino experience that has been nurtured through a year of painstaking development by Groove’s new Product Manager Shay Kababia.
The technology upgrade follows hot-on-the-heels of a Groove rebrand that reflects the futuristic direction of the company; along with a change of website and domain to groovetech .com as the refreshed brand’s expression around game-changing innovation.
Kababia and his team of developers have been working round-the-clock to realise an ambitious addition to the Groove offering, with the user-friendly data-driven recommender having an intuitive UI/UX set-up that provides operators with four levels of display based on player behaviour analytics: Recommended; new games; coming soon; and, may interest you as well.
With the help of the four levels, the new technology helps maximise casino ROI by aligning content to casino brand traffic.
Operators are now able to more efficiently manage the betting process and gather data on the outcomes of various initiatives in one screen using the new feature, while having full control of their own admin. The tool is easy to navigate and there are plenty of opportunities to discover new content from over 100 content partners as well as from the new GrooveStudio launched last week.
Through the rebrand, Groove’s twin pillars of turnkey (GrooveOn) and aggregation (GroovePlay), provided under an end-to-end technology umbrella, are supported by what is widely recognised as one of the best technical teams in the industry, further enhanced by the addition of Shay.
Groove has been able to establish itself as a benchmark for an operator cluster that includes tier-1’s and beyond, supporting a plethora of casino brands.
By offering a full suite of turnkey technology solutions over multichannel B2B iGaming for online and mobile gaming on all platforms, GrooveOn captures the entire B2B iGaming value chain.
Thanks to a wide range of carefully chosen game partners, GroovePlay continues to expand its library of games by over 100 each month. These games span bingo, sports betting, casino games, and content suitable for lottery providers. They also contain tried-and-tested classics as well as the most recent releases on the market.
Last year, Groove celebrated six years of offering turnkey and aggregation services to operators. Groove also keeps strengthening its ties to a wide range of stakeholders, such as payment processors, automated KYC, affiliate networks, artificial intelligence, and the best game developers in the world.
Groove’s Product Manager Shay Kababia said: “We have created this new tool so that operators with multiple brands will have a unique lobby for each brand based on key metrics. Our development team has pulled out all the stops to put Groove in a leading position with this introduction. It is already having an impact in our operator cluster.”
Yahale Meltzer, COO and co-founder at Groove, added: “Shay and his team have been instrumental in allowing us to realise our mission of improving service to our operator cluster. With the introduction of our new data-driven ‘Recommender’ tool, we are once again breaking the mould and upgrading how operators and their casino brands interact with the market.”
Free Ticket Drops
GGPoker Brings Back WSOP Super Circuit with Record $180M Guarantee
GGPoker, the world’s largest online poker platform, is set to host the highly anticipated 2026 WSOP Super Circuit online tournament series, running from March 1 to March 31.
This year’s edition features an unprecedented $180 million in guaranteed prizes, solidifying GGPoker’s reputation as the premier global poker destination.
Players will compete across 18 WSOP Gold Ring events, offering the chance to win one of poker’s most prestigious trophies and significant cash prizes.
Key Events & Highlights:
- #5: $525 Mystery Millions [Final Stage] – March 9, $525 buy-in, $10M GTD ($1M Top Bounty)
- #13: WSOP Super Circuit MAIN EVENT [Day 2] – March 23, $1,700 buy-in, $15M GTD
- #18: GGMillion$ High Roller [Day 2] – March 30, $10K buy-in, $10M GTD
Exclusive Champion Perks
Winners of all 18 Gold Ring events receive:
- A $5K WSOP Paradise package
- Recognition on the official WSOP Rankings leaderboard
$3 Million in Free Ticket Drops
Participants in any WSOP Super Circuit event can win WSOP Express tickets, $5K Ring Passes, or $10K Bracelet Passes. Tickets will be awarded randomly throughout the series, totaling $3 million in free prizes.
Live Coverage
Final tables for the Main Event (#13) and High Roller (#18) will be streamed live on GGPoker.TV and YouTube, hosted by Jeff Gross, with commentary by Daniel Negreanu for the High Roller.
Player and Ambassador Excitement
Daniel Negreanu said: “The 2026 WSOP Super Circuit at GGPoker is absolutely massive. With $180M in total guarantees, including $15M Main Event and $10M Mystery Millions, it’s the perfect time to compete for record-breaking prizes.”
The post GGPoker Brings Back WSOP Super Circuit with Record $180M Guarantee appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Casino Bonus Features
PopOK Gaming Unveils Macaco Millionario Dual-Grid Slot
PopOK Gaming has launched Macaco Millionario, a vibrant online slot inspired by Chinese symbolism and designed with an innovative double-grid bonus feature.
Rich red and gold visuals, lucky symbols, and a playful Macaco character combine to deliver a visually engaging and rewarding gaming experience.
The game features a 5×3 layout with 30 fixed paylines and two types of Wilds, including Double Wilds that count as two symbols for higher winning potential. The Double Fortune Free Spins round introduces an extra 5×3 reel set, allowing players to spin two grids simultaneously. Wins across both grids trigger multipliers up to x20, and retriggers extend the bonus for bigger payouts.
With a maximum multiplier of x1,732, Macaco Millionario delivers exciting bonus features, including Free Spins, Double Free Spins, Double Win Multipliers, Extra Spins, and a jackpot option. The game offers an RTP of 96.56% and supports bets from EUR 0.02 to EUR 100, fully optimized for web and mobile play. Multi-language support includes English, Brazilian Portuguese, Spanish, Chinese, and Hindi.
“Macaco Millionario blends cultural familiarity with a unique bonus structure that delivers thrilling moments in every spin,” said Tsovinar Elchyan, Head of Partnerships at PopOK Gaming. “The double-grid feature sets it apart from traditional slots, offering operators and players something truly innovative.”
The slot is now live and available for integration across all platforms supporting PopOK Gaming content. Operators interested in adding Macaco Millionario to their portfolios can contact PopOK Gaming directly.
The post PopOK Gaming Unveils Macaco Millionario Dual-Grid Slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI in lottery
Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering
Scientific Games has appointed Rich Wasserman as Senior Vice President of Product Engineering, reinforcing its commitment to advancing lottery systems technology and digital innovation.
Based in Atlanta, the global lottery provider continues to expand its technology leadership as one of the fastest-growing suppliers of retail and digital lottery solutions worldwide.
Leadership Experience from Amazon, Facebook and Stitch Fix
Wasserman brings more than 20 years of experience leading engineering, data science and product teams across high-performance technology platforms.
He previously held senior leadership roles at:
- Amazon
- Stitch Fix
At Stitch Fix, he served as Vice President of Engineering and Data Science, leading automation, AI-driven systems and platform optimization initiatives. Wasserman holds a Ph.D. in Electrical Engineering and a Computer Science degree from the University at Buffalo.
Driving Innovation Across Global Lottery Platforms
In his new role, Wasserman will oversee Product Engineering across Scientific Games’ global portfolio serving more than 150 government-regulated lotteries. His responsibilities include advancing:
- Retail lottery systems
- Digital lottery platforms
- Hardware and software innovation
- Data analytics and AI capabilities
- Consumer engagement technologies
CEO Pat McHugh stated that Wasserman’s experience scaling AI-powered platforms at world-class technology firms will help accelerate innovation and deliver next-generation lottery solutions focused on sustainable growth.
Strengthening Lottery Technology Leadership
Scientific Games continues to invest in technology, analytics and digital transformation to enhance consumer experiences across retail and online lottery channels. The appointment underscores the company’s strategy to integrate advanced analytics and machine learning into its global lottery ecosystem.
The post Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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