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In-Depth Research: 93% Satisfied with SOFTSWISS Game Aggregator
Client satisfaction with the SOFTSWISS Game Aggregator consistently rises from year to year. This conclusion is based on the results of the in-depth client research conducted by Kantar, a world-renowned data analysis and consulting agency, for iGaming software supplier SOFTSWISS.
The survey’s main objectives were to discover the most important indicators for operators in choosing a game aggregation platform supplier, and to measure the client satisfaction level of the SOFTSWISS flagship product, the Game Aggregator. This marked the second wave of the research, following the previous survey conducted in 2022.
GENERAL PREFERENCES IN CHOOSING A SUPPLIER
According to the survey findings, when choosing a business partner in the iGaming industry, the following functional characteristics emerge as the highest priorities:
- Fair pricing
- Wide portfolio of games and providers
- Ease of technical integration and its support
The lowest priority is assigned to the ability to integrate different products from the same company. At the same time, the significance of having licences and certifications for regulated markets increased – 47% of the respondents consider this indicator important, compared to 32% in 2022.
Speaking about emotional characteristics, which influence the choice of a supplier, the respondents highlighted the below Top 3 as the most significant:
- Top level of service
- Long-term and reliable partner
- Simple and quick communication with account managers.
Matching the key functional and emotional characteristics essential for operators, the SOFTSWISS Game Aggregator solidifies its leading position in the iGaming market. The robust client satisfaction with this product serves as a testament to its excellence.
GAME AGGREGATOR: CLIENTS SATISFACTION
According to the survey, 93% of current clients are satisfied with the SOFTSWISS Game Aggregator, with 53% of the respondents giving highly positive feedback, rating it between 9 and 10 points. This remarkable achievement exceeds the previous year’s findings, where the highest ratings were provided by 37% of the respondents.
The satisfaction level assessment encompassed various factors, including the indicators highlighted by respondents as the most important functional characteristics of the SOFTSWISS Game Aggregator: the speed of response to unscheduled maintenance requests and stable access to games. Notably, they scored the highest level of client satisfaction.
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, comments: “We are happy to receive such positive recognition, witnessing the increasing satisfaction and noting the areas for further growth. This difference in the share of completely satisfied clients in 2022 and 2023 proves that we know how to handle feedback well. We have considered the results of the last year’s survey, worked on clients’ requests, and succeeded in providing the top level service to bring our client’s business to a new stage.”
While the survey results and rising client satisfaction are important indicators, they are not the sole confirmation of the product’s progress and the team’s dedication to work for the client’s business success. The product has recently achieved a significant breakthrough: the total bets across all projects exceeded EUR 10bn in July. This milestone serves to reinforce further the Game Aggregator’s leading position in the global iGaming market.
The researchers believe that the degree of service excellence and the team’s commitment to refining the client experience has significantly driven client satisfaction growth. The support service operates 24/7, with an average initial response time of 1 hour, and resolution of issues typically within 15 hours.
SERVICE: SOFTSWISS & iGAMING MARKET
Aiming to establish itself as a reliable long-term partner associated with high-quality services and safety, SOFTSWISS provides comprehensive support to its clients. Analysing the level of service satisfaction, the researchers concluded that SOFTSWISS not only outperforms its competitors in this aspect, but also exceeded the previous year’s level – 8.6 of 10 points in 2023 against 7.9 points in 2022:
Summing up the research results, Andrey Starovoitov, Co-CEO at SOFTSWISS, notes: “We are very focused on our clients, analysing their demands and pain points. Understanding our clients is key to developing innovative products, improving service and building long-term, reliable partnerships. Research results like this are another step towards strengthening our ecosystem of solutions and products and, consequently, our clients’ competitiveness and revenue. We are pleased that the latest results show high satisfaction with our flagship product, the SOFTSWISS Game Aggregator, and our service. We have raised the bar significantly and are determined to consistently push the boundaries of work standards in the iGaming industry.”
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying ISO 27001-certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
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All British Casino Joins Forces With WST For UK Championship
All British Casino has become a partner of one of snooker’s greatest tournaments, the Victorian Plumbing UK Championship, for the first time.
WST is delighted to announce this new partnership ahead of the 2024 Victorian Plumbing UK Championship which will run from November 23rd to December 1st in York.
It is part of the sport’s Triple Crown Series alongside the Masters and the World Championship. The UK Championship was first staged in 1977 and many of the all-time greats have their name on the trophy.
Ronnie O’Sullivan won the title for an eighth time last year, beating Ding Junhui in the final. A stellar field of snooker’s biggest stars is once again expected at the superb York Barbican venue for the event which is televised by BBC, Eurosport and many other broadcasters worldwide.
WST’s Chief Commercial Officer Peter Wright said: “We welcome All British Casino on board for the Victorian Plumbing UK Championship and we look forward to working with them on this outstanding event. Our sport is growing worldwide and this tournament will reach a vast global audience.”
Jan Wienk from All British Casino said: “We are excited to connect with snooker for the first time as we know it is a globally successful and rapidly developing sport, which matches our ambitions as a brand. The UK Championship has an incredible history and tradition, and we are thrilled to have the opportunity to partner with this event which brings so much entertainment to people worldwide. We look forward to seeing the incredible skills of the players as they compete for the trophy.”
The qualifying rounds of the Victorian Plumbing UK Championship run from November 16th to 21st, with the 16 qualifiers to join the top 16 seeds in York.
The post All British Casino Joins Forces With WST For UK Championship appeared first on European Gaming Industry News.
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Growe Partners Named Best Affiliate Program. Once Again.
Growe Partners, an affiliate program, which has skyrocketed its performance in the iGaming industry in just a year, has received yet another recognition as the Best Affiliate Program at the SiGMA Europe Awards 2024.
The ceremony took place in Valletta, Malta on Nov, 12th, and the victory was achieved through a combination of public votes on the award page and evaluations by a distinguished jury panel.
In just a year Growe Partners has rightfully reserved a place amongst industry leaders, who have been in the game for a lot longer, and as they say themselves — they are not going anywhere. Today Growe Partners is a network with over 32 thousand partners, operating in more than 10 locations worldwide.
“This achievement reflects our commitment to investing in our people, our partners, our ideas, and continuously implementing new innovative approaches. We are proud of the strong team we have built, which is always on the lookout for ways to develop and better themselves. And whose dedication resulted in this victory.
With winning this award we would like to once again emphasize that everything is possible in our industry if you set the right goal and work hard for it.” , — commented Dima Mariievskyi, Head of Growe Partners.
The post Growe Partners Named Best Affiliate Program. Once Again. appeared first on European Gaming Industry News.
Colorado
Jackpot.com Launches in Colorado Providing Consumers Mobile Lottery Access Across the Centennial State
Today, Jackpot.com, the online platform and app that allows individuals to safely and securely order official state lottery tickets and scratchers from their mobile phone and other devices, announced its launch in Colorado. On the heels of the Colorado Lottery’s 40th anniversary last year, the Centennial State will feature both draw games and Scratchers (digital scratch off games).
With Jackpot.com, Colorado players can instantly buy tickets for nationwide games such as Mega Millions and Powerball, as well as their favorite state lottery games, including Cash 5, Pick 3, Lucky 4 Life, and more. The innovative platform purchases tickets on behalf of its customers from an official state lottery retailer, displaying a scan of their ticket and transferring winnings under $600 in real-time to their account. For prizes greater than $600, Jackpot.com securely delivers the ticket to the winning player so they can collect the winnings from the Colorado Lottery.
“At Jackpot.com, we remain committed to growing the safe and secure access to the lottery across the country and we could not be more excited to add Colorado as our seventh state,” said Jackpot.com CEO and co-founder, Akshay Khanna. “Last year, the Colorado Lottery reached $4 billion in proceeds and they give back millions of dollars each year to state parks, schools, and various projects. They’re also notably invested in responsible gaming, which has been a staple at Jackpot.com since its inception. We can’t wait to become part of the Colorado community and provide an accessible and reliable lottery experience for players.”
Not only will Colorado residents have access to their favorite state lottery games, they’ll also have access to Scratchers – the digital scratch ticket offering focused on expediting the convenience and the processing times of scratch-off games. Jackpot.com will launch with five of the most popular scratchers in Colorado, including $3,000,000 Supreme, Casino Ca$h Chips, $250,000 ORO, and more. Customers simply have to “scratch” their device screen with their finger or mouse to reveal their scanned ticket and potential winnings. Jackpot.com delivers the industry’s fastest online lottery scratch card experience after undergoing a comprehensive business process review by Gaming Laboratories International (GLI), which ensures its method for ordering and processing lottery scratch tickets is accurate and functions as expected for both Jackpot.com and the player.
This year marks the Colorado Lottery’s fourth consecutive year generating a new sales record, amassing over $900 million in revenue. This year’s success translates to more than $196 million in funds allocated to beneficiaries throughout the state. Since its first ticket sale in 1983, the Lottery has allocated over $4.2 billion to good causes across the state.
Jackpot.com has continued to raise the bar for responsible gaming through the integration of modern conveniences and safety guardrails, one of the key distinctive features of digital lottery platforms. The company has significantly invested in responsible gaming protections by allowing customers to set spend limits, setting default limits on daily deposits, providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is the only lottery courier service to launch with iCap certification from the National Council on Problem Gambling.
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