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ZEAL achieves double-digit growth in transaction volume and revenue in the first half of 2023
ZEAL Network SE, the leading German online provider of lottery products, strongly increased its billings and revenues as well as the number of new customers in the first half of 2023. In the process, ZEAL took advantage of the high jackpot phases for successful marketing campaigns, which significantly expanded the customer base for further business growth.
“The growth of our transaction volume in the second quarter of 2023 was near record-breaking and a whopping 18.8 percent higher than in the second quarter of 2022 – in this respect, we even recorded the second-best quarter in the company’s history,” said Jonas Mattsson, CFO of ZEAL. He also said that the continuous growth in new customers clearly shows that ZEAL has continued to make smart strategic investments in the first half of 2023 to further expand its market leadership. Mattsson continues, “Strategic growth in the e-commerce environment is becoming increasingly difficult, but with our attractive products and diverse marketing campaigns, we are confident that we will continue to impress in the market.”
Record growth and transaction volumes
The transaction volume of the ZEAL Group increased by 15 percent to 411.7 million euros in the first half of 2023 (2022: 358.3 million euros). At the same time, sales revenue grew by eleven percent to 54.8 million euros (2022: 49.4 million euros). At 12.5 percent, the company’s gross margin was close to the previous year’s figure (2022: 12.8 percent).
In the first six months of the year, ZEAL was able to take advantage of the attractive jackpot phases in January, March and June to acquire new customers and further expand its business volume. In June, for example, the popular Eurojackpot lottery hit the maximum jackpot of 120 million euros in two consecutive draws. During this phase, ZEAL set a new record with a transaction volume of 30.6 million euros in a single week. This development was supported by intensive marketing campaigns such as a cooperation with Kürsat Yildirim, known to the German public as a multiple lottery winner under the nickname “Chico”.
Earnings base strengthened by strong new customer growth
In the first half of 2023, ZEAL acquired 349 thousand new customers, an increase of 20 percent year-on-year (2022: 292 thousand). ZEAL experienced increased acquisition costs per registered new customer (cost per lead, CPL) of 45.09 euros (2022: 37.61 euros), reflecting higher media costs in intensified competition for new customers. As a result, marketing expenses were 44 percent higher than in the previous year at 20.0 million euros (2022: 13.9 million euros). Other operating expenses consequently increased to 31.6 million euros (2022: 24.5 million euros). As a result of higher investments in new customer growth, EBITDA was down year-on-year at 13.8 million euros (2022: 16.4 million euros). EBIT amounted to 9.3 million euros (2022: 12.1 million euros) and net profit for the period to 5.6 million euros (2022: 9.4 million euros). “We pursue a focused marketing strategy and invest disproportionately in high-jackpot phases,” explains Jonas Mattsson. “The short-term decline in earnings at high jackpot phases is a perfectly normal development that will settle down again in the further course of the fiscal year.”
Continuous expansion of the games portfolio
In April, ZEAL received permission from the Joint Gambling Authority of the Federal States (GGL) to offer virtual slot machine games, so-called online games, and started offering them in its own web stores in June. Since then, the company has been working on the continuous expansion of its games offering. At the beginning of August, ZEAL added further games to the portfolio of LOTTO24’s web stores and plans to expand the range to up to 200 titles within the first year.
Forecast confirmed
For fiscal year 2023, ZEAL plans to expand its market leadership as an online provider of lottery products and continues to expect a billings volume in the range of 800 million euros to 830 million euros for the Germany segment – assuming an average jackpot development. In addition, ZEAL continues to expect revenues to be between 110 million euros and 120 million euros in fiscal year 2023. For EBITDA, ZEAL expects a range of 30 million to 35 million euros. The company again plans to invest significantly more in new customer acquisition than in the previous year and expects marketing expenses of between 34 million euros and 39 million euros.
Here are this weeks latest slots releases compiled by European Gaming
Tom Horn Gaming is thrilled to announce the launch of its latest Hold & Win slot game, Majestic Coins. This high-volatility 3×3 slot takes players on a winning quest, where shimmering coins, respins, and grand jackpots lead to massive wins. Set against a sleek black 3×3 reel grid with 5 win lines, Majestic Coins offers classic slot excitement with a modern twist.
Candy Links Bonanza 2 is the newest slot game from Stakelogic, inviting you to wander through magical realms filled with delightfully sweet treats. Amidst this charming backdrop, two 5×5 grids are placed side by side. The grid on the right is where all the gameplay unfolds, while the other grid collects coins. Forming lines of coins wins their values and activates the powerful Wheels of Fortune!
Step into a world where opulence meets nature in Zillion’s latest release, Royal Crown Fruits – a dazzling slot experience filled with vibrant fruit symbols, golden crowns, and thrilling rewards. With 20 winning lines, the game blends classic charm with modern excitement, offering players a chance to strike royal-sized wins.
Big Time Gaming is back with its most exhilarating instalment yet. Max Megaways III invites players to gear up and embark on a high-stakes Arctic mission that’s shaken, stirred, and loaded with epic rewards. In this 6-reel Megaways™ slot, players get up to 117,649 ways to win, and that’s just the start of the action. Armed with MegaDozer™ mechanics, Free Spins, and a treasure trove of bonuses, Max Megaways III is set to deliver edge-of-your-seat excitement like never before.
Play’n GO delves into the mysteries of ancient Egypt with the release of Myth of Dead, a visually stunning slot that combines engaging gameplay with the allure of legendary treasures. This 5-reel, 3-row game with 10 paylines offers a captivating journey into a world ruled by powerful deities and golden riches.
Belatra Games, the specialist online slots developer, has released Blast the Bass, a brand new title that immerses players into an adventure on the open seas. Set out in the deep ocean, Blast the Bass brings together engaging mechanics, big bonus features and fun graphics that entertain players on every spin. A salty old skipper acts as the Wild symbol and will substitute for all regular symbols to combine for winning lines.
Push Gaming has launched Mad Blast, a volatile, multiplier-focused, pay-anywhere game that builds crazy robots along with wild winnings. Set in the workshop of the Mad Tinkerer, quirky, colourful bomb symbols populate the reels, with eight or more required to award a win. Winning symbols are removed from play, and the cascade of replacement icons allows subsequent wins to be formed.
Relax Gaming has revealed Glyph of Gods, an Egyptian-themed slot where hieroglyphs hold the key to wins. Bringing a fresh take on the much-loved Egyptian theme, this game features Glyph Positions which allow for Wild, Bonus, and Glyph symbols to land in dedicated spots, opening up multiple opportunities for big winning moments.
Blueprint Gaming returns in style with Big Catch Even Bigger Bass, offering a plethora of modifiers to maximise players’ winning potential. After years of success with its iconic Fishin’ Frenzy™ series, Blueprint has moved from the ocean to a picturesque lake where a bait box of aquatic symbols take their place on the 6×4, 4,096 win matrix, nestled in a mountainous landscape.
Amusnet announces the exclusive launch of 20 Wild Goals at Betano in Romania from February 20th to March 24th, 2025. 20 Wild Goals is a 5-reel video slot set in a stadium environment, offering 20 paylines. The Wild symbol, represented by a ball, expands to cover the entire reel, boosting the potential for higher wins. The tumbling reel feature adds a layer of excitement by removing winning combinations and increasing multipliers with each subsequent spin.
The post Week 8/2025 slot games releases appeared first on European Gaming Industry News.
Amusnet announces the exclusive launch of 20 Wild Goals at Betano in Romania from February 20th to March 24th, 2025. This collaboration further strengthens the company’s long-term partnership with the operator and reflects Amusnet’s focus on providing localized gaming solutions to meet the needs of the Romanian market.
“With a clear focus on delivering localized, high-quality content, we continue to foster our mutually beneficial collaboration with Betano. By providing tailored gaming experiences, we ensure both Amusnet and our partners drive growth, meet player expectations, and strengthen our collective presence in the region,” said Andreea Popa, Commercial Manager at Amusnet Romania.
20 Wild Goals is a 5-reel video slot set in a stadium environment, offering 20 paylines. The Wild symbol, represented by a ball, expands to cover the entire reel, boosting the potential for higher wins. The tumbling reel feature adds a layer of excitement by removing winning combinations and increasing multipliers with each subsequent spin. The game presents a dynamic and engaging experience designed to appeal to players seeking thrilling gameplay.
Features
Expanding Wild
During the base game, the Wild symbol expands on the whole reel and substitutes for other symbols, increasing the winning potential.
Tumbling Reels with Increasing Multiplier
Winning symbols disappear, making way for the symbols above them while increasing the multiplier with each consecutive win. If new winning combinations appear on the screen after filling the empty positions, they are multiplied by Multiplier, which starts from x2 and increases by 1 with every consequent Tumbling Reels Feature.
Jackpot Cards
The four-level mystery jackpot bonus game Jackpot Cards is also available, just like in the rest of Amusnet’s Online Casino portfolio.
The post Amusnet Deepens Collaboration with Betano for Exclusive Launch of 20 Wild Goals appeared first on European Gaming Industry News.
International Game Technology PLC announced that it has achieved an environmental, social and governance (ESG) Score of 4.3 out of 5.0 from FTSE Russell, positioning IGT in the 97th percentile within the Travel and Leisure sector of FTSE Russell’s ESG Scores. This was an improvement from IGT’s previous ESG Score of 4.2 out of 5.0 in 2023, demonstrating its ongoing commitment to enhancing ESG performance.
“As a company committed to continually elevating our sustainability practices and leadership, IGT is proud to once again achieve an improved ESG score from FTSE Russell. Through our global Sustainable Play program, we execute sustainable practices and policies throughout our company and this improved score validates our ongoing efforts,” Wendy Montgomery, SVP of Marketing, Communications and Sustainability at IGT, said.
FTSE Russell’s ESG Scores and data model allows investors to understand a company’s exposure to, and management of, ESG issues in multiple dimensions. The ESG Scores are comprises an overall rating that breaks down into underlying pillar and theme exposures. Scores built on over 300 individual indicator assessments are applied to each company’s unique circumstances. The ESG Scores align with the UN Sustainable Development Goals (SDGs), all of which are reflected in FTSE Russell’s ESG framework.
The post IGT Achieves Improved ESG Score from FTSE Russell appeared first on European Gaming Industry News.
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