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ZEAL achieves double-digit growth in transaction volume and revenue in the first half of 2023
ZEAL Network SE, the leading German online provider of lottery products, strongly increased its billings and revenues as well as the number of new customers in the first half of 2023. In the process, ZEAL took advantage of the high jackpot phases for successful marketing campaigns, which significantly expanded the customer base for further business growth.
“The growth of our transaction volume in the second quarter of 2023 was near record-breaking and a whopping 18.8 percent higher than in the second quarter of 2022 – in this respect, we even recorded the second-best quarter in the company’s history,” said Jonas Mattsson, CFO of ZEAL. He also said that the continuous growth in new customers clearly shows that ZEAL has continued to make smart strategic investments in the first half of 2023 to further expand its market leadership. Mattsson continues, “Strategic growth in the e-commerce environment is becoming increasingly difficult, but with our attractive products and diverse marketing campaigns, we are confident that we will continue to impress in the market.”
Record growth and transaction volumes
The transaction volume of the ZEAL Group increased by 15 percent to 411.7 million euros in the first half of 2023 (2022: 358.3 million euros). At the same time, sales revenue grew by eleven percent to 54.8 million euros (2022: 49.4 million euros). At 12.5 percent, the company’s gross margin was close to the previous year’s figure (2022: 12.8 percent).
In the first six months of the year, ZEAL was able to take advantage of the attractive jackpot phases in January, March and June to acquire new customers and further expand its business volume. In June, for example, the popular Eurojackpot lottery hit the maximum jackpot of 120 million euros in two consecutive draws. During this phase, ZEAL set a new record with a transaction volume of 30.6 million euros in a single week. This development was supported by intensive marketing campaigns such as a cooperation with Kürsat Yildirim, known to the German public as a multiple lottery winner under the nickname “Chico”.
Earnings base strengthened by strong new customer growth
In the first half of 2023, ZEAL acquired 349 thousand new customers, an increase of 20 percent year-on-year (2022: 292 thousand). ZEAL experienced increased acquisition costs per registered new customer (cost per lead, CPL) of 45.09 euros (2022: 37.61 euros), reflecting higher media costs in intensified competition for new customers. As a result, marketing expenses were 44 percent higher than in the previous year at 20.0 million euros (2022: 13.9 million euros). Other operating expenses consequently increased to 31.6 million euros (2022: 24.5 million euros). As a result of higher investments in new customer growth, EBITDA was down year-on-year at 13.8 million euros (2022: 16.4 million euros). EBIT amounted to 9.3 million euros (2022: 12.1 million euros) and net profit for the period to 5.6 million euros (2022: 9.4 million euros). “We pursue a focused marketing strategy and invest disproportionately in high-jackpot phases,” explains Jonas Mattsson. “The short-term decline in earnings at high jackpot phases is a perfectly normal development that will settle down again in the further course of the fiscal year.”
Continuous expansion of the games portfolio
In April, ZEAL received permission from the Joint Gambling Authority of the Federal States (GGL) to offer virtual slot machine games, so-called online games, and started offering them in its own web stores in June. Since then, the company has been working on the continuous expansion of its games offering. At the beginning of August, ZEAL added further games to the portfolio of LOTTO24’s web stores and plans to expand the range to up to 200 titles within the first year.
Forecast confirmed
For fiscal year 2023, ZEAL plans to expand its market leadership as an online provider of lottery products and continues to expect a billings volume in the range of 800 million euros to 830 million euros for the Germany segment – assuming an average jackpot development. In addition, ZEAL continues to expect revenues to be between 110 million euros and 120 million euros in fiscal year 2023. For EBITDA, ZEAL expects a range of 30 million to 35 million euros. The company again plans to invest significantly more in new customer acquisition than in the previous year and expects marketing expenses of between 34 million euros and 39 million euros.
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Favbet × Spinner: An Exclusive Live Studio That Has Already Gained Recognition in Ukraine
Ukraine now has its first full-fledged Ukrainian-language live product, created by local specialists for local players.
The format combines modern technology with national identity, turning gameplay into a space where native language is heard from the very first moment.
Favbet opened a new opportunity for the market in the live segment. Without waiting for audience demand, the company shaped it itself, introducing its own branded live studio powered by Spinner. This proactive step secured Favbet’s reputation as an innovator that sets standards and creates trends.
The project was entrusted to Spinner — a modern and ambitious B2B provider with Ukrainian DNA and technological expertise, capable of delivering a fully branded studio in the state language. The partnership united shared values, high standards, and a clear understanding that players choose content closest and most relatable to them.
The studio’s atmosphere reflects Ukrainian character and hospitality. Hosts communicate in a relaxed manner, respond in real time, keep conversations flowing, and add light humor. It is a place players come not only for the game but also for live interaction and a sense of community.
Deep customization, Ukrainian-speaking hosts, and instant support create the comfort level every Favbet user deserves. Demand has grown so rapidly that in just one year the number of tables doubled from six to twelve.
Most importantly, these games are available exclusively on Favbet’s website and mobile applications.
Favbet × Spinner made Ukrainian the foundation and raised the quality bar to the level of global best practices.
PARTICIPATION IN GAMBLING CAN LEAD TO ADDICTION. PLEASE FOLLOW RESPONSIBLE GAMING PRINCIPLES.
License for online casino operations dated 20.04.2021 issued to LLC “BC Favbet” under CRGL Decision No. 137 of 05.04.2021 (as amended), and license for bookmaking operations dated 28.12.2022 issued to LLC “BC Favbet” under CRGL Decision No. 433 of 13.12.2022.
The post Favbet × Spinner: An Exclusive Live Studio That Has Already Gained Recognition in Ukraine appeared first on European Gaming Industry News.
Cubeia, a Sweden-based iGaming software solutions provider, is proud to announce the Cubeia Platinum Freeroll as part of the SiGMA Poker Tour in Malta. The exclusive live event takes place on Friday, 5 September at 9PM at the prestigious Portomaso Casino in St. Julian’s.
The tournament will deliver an electrifying poker experience in one of Europe’s leading gaming hubs. Over five nights, players can settle into the high-stakes action, complemented by elevated VIP experiences, world-class accommodation, and unmissable entertainment.
With a substantial €150,000 guaranteed prize pool up for grabs, the Tour will be a standout event during this year’s SiGMA Euro-Med Summit. As part of the tournament, Cubeia’s Platinum Freeroll gives Platinum badge holders special entry to take part in the action. With free entry, a €5,000 prize pool, and limited seating, this freeroll combines high stakes with a truly exclusive player field.
Whether a seasoned pro or a recreational enthusiast, the SiGMA Poker Tour and Cubeia Platinum Freeroll offers competitors the chance to showcase their skills, and immerse themselves in the ultimate poker atmosphere, amongst the global iGaming movers and shakers.
Cubeia’s Head of Poker Simon Isbäck commented: “It’s a privilege to team up with SiGMA to host the Cubeia Platinum Freeroll at the SiGMA Poker Tour. Every opportunity we have to showcase our passion for poker is one we go all in for. Giving Platinum badge holders entry to the exclusive chance to experience live tournaments at one of Europe’s most iconic casinos – certainly not one to fold on!”
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No soft launch. No warnings. Hacker’s Haven is here
DEGEN Studios is live, and we’re not here to play safe. Introducing our debut slot, Hacker’s Haven. You’re not a player, you’re a disruptor. It’s time to plug in, jack up, and start hacking.
Now live through Yggdrasil’s distribution network, Hacker’s Haven offers exhilarating features, huge wins of up to 20,000x your stake, and a real-world inspired design.
Join a mysterious Hacker as he works his magic across the reels. Utilise an arsenal of digital tricks, including Multiplier Wilds, Cascade-triggering Virus symbols, and innovative Free Spins to secure huge wins.
The Hacker is not just a character. He’s one of you. A real-player reimagined on the reels. He embodies everything we stand for: disruption, defiance, and rebellion. This is not just a game. It’s an invitation. A rallying cry for players to embrace their inner maverick and help DEGEN Studios change the game.
DEGEN Studios said: ‘Hacker’s Haven is not just our debut slot, it’s a warning shot. We didn’t come here to follow trends; we came to break them. Our games are ‘built by gamers, for gamers’, and this commitment is on full display in Hacker’s Haven.
“Brace yourselves. This is just the beginning.”
The post Embrace Your Inner Maverick in Hacker’s Haven appeared first on European Gaming Industry News.
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