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AvatarUX agrees aggregation partnership with REEVO

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Award-winning slots studio AvatarUX has bolstered its distribution network following a partnership with fast-growing B2B game provider and aggregation platform, REEVO.

The partnership will see hugely popular titles such as CherryPopTM and MonkeyPopTM launch across REEVO’s partner operators, as the demand for the award-winning PopWinsTM and MultiPopTM mechanics continue to soar.

AvatarUX’s full portfolio of games will be rolled out onto REEVO’s leading aggregation platform, as the studio continues to grow its distribution and list of new partnerships across multiple key markets.

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AvatarUX joins an expanding collection of studios on REEVO’s aggregation offering, which has grown significantly since the start of 2023 to include a number of market leading games providers.

REEVO has 70+ game providers with more than 8,000 games, including slots, table and crash titles as well as live gaming experiences. This extensive collection is sourced from esteemed third-party suppliers, with support for free rounds. Continuing its commitment to improvement, REEVO plans to add 60+ new game providers in 2023.

Nicola Longmuir, CEO at AvatarUX, said: “We’re very pleased to partner with REEVO and add our portfolio of top-performing content to its ever-growing aggregation offering.

“We’re in a period of strong commercial growth and partnerships like these allow us to expand our distribution to new markets and target new players.”

Petra Maria Poola, Head of Sales at REEVO, said: “AvatarUX’s PopWinsTM games swiftly established themselves as must have titles when they launched, and the hype has only grown since then.

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“Our customers will love getting access to this premium content, and we’re delighted to confirm this partnership with one of the brightest brands in iGaming.”

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Trends in affiliate marketing in 2025 from Boomerang Partners: AI, Personalized Engagement, Crypto, Betting, and Tournaments

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Affiliate marketing in 2025 has evolved far beyond just boosting traffic or generating clicks — it’s now all about building value-rich ecosystems and partnerships where each user interaction is fine-tuned for maximum relevance and effectiveness.

Boomerang Partners, a rapidly growing global brand behind the annual Golden Boomerang Awards for affiliate teams around the world, shares insights about the key trends of 2025 in the affiliate marketing industry. These trends are driven by advancements in AI, blockchain, and personalization technologies.

AI-powered optimization

Advanced AI tools empower affiliates to launch highly personalized campaigns on a large scale. By analyzing user behavior in real time, these tools help marketers anticipate user intent and deliver customized content that speaks directly to distinct audience needs.

With AI-powered tools, affiliate managers can plan, execute, and evaluate campaigns with minimal human intervention. This saves time when adjusting strategies and making data-driven decisions.

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Personalized engagement

Using data on user behavior and preferences, affiliate managers tailor content, advertising campaigns, and product recommendations. This leads to increased engagement and conversions.

AI-powered personalization relies heavily on real-time insights into user behavior. Key elements include maintaining contextual relevance, steering clear of excessive segmentation, and optimizing content dynamically. Instead of relying on fixed strategies, marketers now continuously refine campaigns using live data. To maximize impact, marketers should combine AI solutions with A/B testing processes, forming a feedback loop that enhances content effectiveness with each iteration.

Crypto betting boom

In 2025, integrating cryptocurrencies into iGaming affiliate marketing will become increasingly prominent. This trend is fueled by industry growth and the increasing adoption of blockchain technology. Using cryptocurrencies such as Bitcoin and Ethereum increases the security of transactions and provides exposure to an international audience. Cryptocurrencies also open up new revenue streams and foster innovation in the field.

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Affiliates integrating cryptocurrency into their platforms have seen advantages like quicker payment processing, reduced transaction costs, and enhanced security. Built on decentralized technology, crypto promotes greater transparency, helping to foster trust compared to conventional centralized financial systems.

Affiliate tournaments

Industry tournaments boost brand visibility and help build strong affiliate communities. Affiliate tournaments have become a trend in the industry. They are mainly organized by affiliate programs and feature valuable prizes — from iPhones and MacBooks to luxury cars and cash rewards. Boomerang Partners took it a step further by launching the annual Global Boomerang Partners Awards.

This year, Boomerang Partners is hosting its second annual tournament for affiliates worldwide, the Golden Boomerang Awards 2025it runs through May 11. More than 400 teams are participating.  Monthly prizes are given out for completing intermediate tasks. The top 30 contestants will reach the finals and compete for 11 awards, including the Grand Prix. They will also be able to attend the global networking event in Milan at San Siro. Registration for the tournament is open until May 5. There’s still time to register before the final prize drawing on May 3. The organizer will ensure the fulfillment of dreams. The winner will choose how to use the prize – for travel, education, or a top device.

Join Boomerang Partners and the Golden Boomerang Awards 2025.

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About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.

Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.

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Week 17/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

PG Soft has let its creative juices flow with its brand new title, Doomsday Rampage. As doomsday descends to plunge the world into chaos, players must navigate their way through a ruined city in search of three missing power clamps that hold the key to humanity’s last hope. Doomsday Rampage is a 5-reel, 1-row video slot featuring a three-level multiplier wheel with multipliers up to x100.

PG Soft debuts Doomsday Rampage slot

 

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Spinomenal has released its tropical-themed game Majestic Lemur as part of its Wildlife series. The 5×3 reel frame is set against a picturesque beach backdrop, with clear blue waters, palm trees, wooden huts, and distant misty mountains. A light-hearted tropical soundtrack gives the game an exotic feel as players hunt for payouts.

Spinomenal launches Majestic Lemur slot

 

Relax Gaming is pulling off the ultimate heist for cash in its heart-racing new release Cash in Transit. This highly volatile 5×4 slot sees players join a cunning gang of thieves in the City of London, attempting to commit the ultimate crime and get away with prizes worth up to 10,000x. The action begins when three or more Bonus Symbols land, unlocking the game’s Bonus Reels.

Relax Gaming plots the ultimate heist in latest release Cash in Transit

 

Evoplay has launched Lava Burst, a high-volatility slot packed with exciting features to boost player engagement. Played on a 4×3 grid, the game’s core mechanics are the Bonus Game and Ultra Bonus Game. Both begin with three spins, and each new symbol that lands reset the counter. The round continues until all 12 positions are filled or no spins remain.

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Evoplay releases explosive gameplay in Lava Burst

 

Galaxsys is pleased to introduce Funny Faces: Hoglet Moglet, a cheerful and dynamic slot game designed to bring smiles and entertaining gameplay to players. Packed with playful animations, quirky characters, and unique bonuses, this new title adds a fresh and fun spin to the company’s ever-growing slot portfolio.

 

BGaming is serving up a delectable treat with the launch of the brand new Sugar Mix slot. Matching the ever-present demand for creative sweet-themed slot action, Sugar Mix invites players into a charming pastry shop where the shopkeeper guides them on a quest for big wins and exciting bonus action. Sugar Mix immerses players in a colorful world of sugary delight, while an exciting Free Spins bonus round, complete with the dynamic Swap feature, keeps players on the edge of their seats for every spin.

BGaming Bakes Some Delicious Slot Fun with Sugar Mix

 

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Yugo Workshop is back with another thrilling slot release! Wild Island marks the studio’s third launch this year under the Million Stars Partner Program, following the successful debuts of Thorfinn’s Journey and Vault Rush. This latest title delivers a paradise setting with a fiery twist, packed with high-energy gameplay, immersive visuals, and fiery features.  As players spin the reels of this high-volatility 5×3 video slot with 20 paylines, they’ll uncover the island’s hidden dangers and lucrative rewards, all leading to an explosive finale when the volcano awakens.

Million Games and Yugo Workshop Unveils Wild Island – A Thrilling Slot Adventure Under the Million Stars Program

 

Inspired Entertainment, Inc., is delighted to announce the launches of Piggy Winner and Gold Mine Fortune in the United Kingdom, Gibraltar and Malta iGaming jurisdictions. Piggy Winner™ is a fun, pig-themed slot game that builds on the success of Inspired’s ever popular Golden Winner™, combining the playful visuals of two popular slots, Big Piggy Bank™ and Prize Piggy Win & Spin™, into a vibrant slot experience. Gold Mine Fortune™ is a gold miner-themed slot game inviting players on a high-stakes mining adventure with its ‘three bags’ mechanic, represented above the reels by the red Wild, golden Prize Pot, and blue Multiplier minecarts.

INSPIRED LAUNCHES PIGGY WINNER™ AND GOLD MINE FORTUNE™ ONLINE

 

Play’n GO reintroduce their iconic explorer in Rich Wilde and the Tome of Dead, a grid slot where forbidden knowledge, ancient deities, and raw chaos collide. Rich Wilde returns to face his most perilous discovery yet. Uncovering a cursed tome deep within the sands of myth, Wilde inadvertently releases Ammit – the Devourer of the Dead. This 5×5 cascading grid slot challenges players to manipulate arcane power to seal the beast away.

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Rich Wilde Opens the Tome of Dead

 

Stakelogic is proud to unveil its latest game release, Wild Canyon. This high-volatility adventure takes players to the rugged landscape of the Wild West, where an outlaw Chameleon rules the reels with attitude and generous payouts. In this 40-payline slot, players encounter a colour-shifting Chameleon outlaw who struts above the reels, blending in with the desert dusk.

Stakelogic Unleashes Wild Canyon - Where Chameleon Outlaws Roam Free

 

Red Rake Gaming introduces Sugar Burst, a thrilling 6×6 video slot that turns every spin into a true celebration of flavours, colours, and rewards. This new release takes players to a world filled with candy, cakes, and waffles, where every spin can trigger a delicious avalanche of wins. With its Xtreme Cascading system, all matching symbols disappear after a winning combination, creating new cascades and even more chances to win.

Candy explosion and sweet wins in Red Rake Gaming’s new slot: Sugar Burst

 

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Players can charge into action and lock in mighty wins in Blazin’ Buffalo Extreme Hold & Win, the latest slot from in-demand studio, Rival. This game is all about explosive action, with players caught up in a stampede across an arid frontier where they join the magnificent beasts to chase down blazin’ wins. They are helped along the way by different Wilds, a Hold & Win feature, Jackpots and the chance to win up to 20,000x the bet.

Join the big win stampede in Blazin’ Buffalo Extreme Hold & Win from Rival

 

Get ready to experience a carnival colour in Supa Crew – the dazzling new addition to the Elysium Studios – Driven by Swintt line-up that sees players team up with a dynamic group of graffiti artists to grab their spray cans and paint the town any shade they please! Set in a fantasy kingdom filled with mushrooms, cats and other cute creatures, Supa Crew is a five-reel, 10-payline slot where wins are paid for adjacent matching symbols regardless of the reels they appear on.

Colour the world your way in Supa Crew by Swintt’s Elysium Studios

 

Blueprint Gaming™ is ready to treat players to another thrilling underwater adventure via its latest release, Fishin’ Frenzy Even Bigger Fish 2™, where new and improved collect modifiers, free spins and the Rapid Fire Jackpots™ system boost chances of fishtastic returns. The 6×4, 4,096 way-to-win slot sees the collect modifiers more than double from the series’ predecessor, with Bait ‘N’ Catch, Win Stepper, Catch Match and Super Catch offering an array of features including increased cash symbols, wilds, multipliers and free spins.

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Reel in upgraded riches with Fishin’ Frenzy Even Bigger Fish 2™

 

Playson takes to the heavens in its latest release King of the Sky: Hit the Bonus™, where an exciting series-first sees the title’s Eagle’s Bonus awarding wins via both paylines and bonus symbols. A cloudy backdrop immerses players in the thick of the action with a majestic eagle guiding gameplay. The Golden Bonus Game is elevated via random Multipliers and Boost symbols which collects the value of all other icons on the grid, whilst four in-game jackpots increase the chance of soaring wins reaching 1,000x.

Ascend on a bountiful quest in King of the Sky: Hit the Bonus™

 

Inspired Entertainment, Inc. is excited to announce the release of Gate of Horus™, now available to the UK LBO, B3 market. From the creators of the popular Rise of Samurai slot™, Inspired’s Bell-Fruit Games studio presents Gate of Horus a captivating new Egyptian-themed slot. Packed with engaging features, players can enjoy an expanding symbol that unlocks additional win lines, Free Spins, a dynamic dual-wheel gamble, and Fortune Spins for even greater opportunities to win.

INSPIRED LAUNCHES EGYPTIAN-THEMED SLOT, GATE OF HORUS™

 

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The post Week 17/2025 slot games releases appeared first on European Gaming Industry News.

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LuckyStreak unveils optimised Mobile Live European Roulette

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New ultra-slick interface brings mobile-first, immersive play with seamless multi-camera views, stat tracking, multi-tabling and social features

LuckyStreak, the Riga-based live games provider, has launched its new Mobile Live European Roulette game, delivering a stunning player experience with sleek mobile-first interface, smooth gameplay and a host of powerful new features.

Following the recent upgrades to its Blackjack and Baccarat offerings, the relaunch of this mobile-friendly format cements LuckyStreak’s position at the forefront of live casino innovation. The new Mobile Live European Roulette has been specifically designed for mobile gaming – playable in both portrait and landscape orientations with a bold interface.

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New features include a streamlined UI and thumb-friendly controls for quick chip selection, bet placement and game interaction. Players can toggle easily between classic and racecourse betting layouts, track hot and cold numbers, review winning stats and save their favourite bets for speedy reuse.

A refined automatic camera system ensures players never miss a moment of action, smoothly transitioning between views to give a clear view of the entire game. Players can also customise their table presence with a fun selection of avatars and dive into the social element with in-game chat, emojis and a fully-integrated jackpot tournaments tool.

LuckyStreak’s new Mobile Live European Roulette game is now in-play and available to all operators and players. This launch demonstrates LuckyStreak’s ability to keep pace with some of the industry’s most popular live dealer suppliers and adapt to ever-evolving technological advancements.

Erez Cywier, CTO and co-founder at LuckyStreak, said: “This version of our Mobile Live European Roulette reflects everything we’ve learned from past relaunches and customer feedback. The new interface is sleek, intuitive, and designed for seamless play—without compromising the features our players love.

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“We’re not trying to shout louder than the competition — we are proving that we belong in the top tier. With Mobile Live Roulette, we’ve once again delivered a product that not only matches, but in many ways surpasses, the best in the market in terms of usability.”

The post LuckyStreak unveils optimised Mobile Live European Roulette appeared first on European Gaming Industry News.

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