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Groove brand refresh a hit in Amsterdam

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Aggregator and platform Groove Tech had a whirlwind of visitors to their stand at iGB Live in Amsterdam, launching their brand refresh and generating lots of conversations around their new Groove Studio offering.

Groove Tech reorganised its brand platform, embracing Groove as the overarching commercial brand with aggregation as GroovePlay and the new turnkey service GrooveOn.

Groove’s new look conveys the ultra-modern futuristic vibe of this leading tech company, and their updated brand colours are a nod to the creative talent that drives the enterprise.

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As part of the refresh process, a new website has been launched at www.groovetech .com

With a strong roster of game providers, Groove continues to grow its massive library of content, adding more than 100 new games each month. These games range from time-tested classics to the most cutting-edge titles to hit the market. Covering slots, tables, live dealer, sports betting, bingo, instant win games and so much more.

As part of the new business strategy behind the Groove brand, the company has announced its own dedicated games studio, Groove Studio, boasting a portfolio of 32 immersive slots, table and crash games with a pipeline of 10 new games in production.

Yahale Meltzer, COO and co-founder at Groove, said: “Our team made a lot of new connections at iGB Live and we also built stronger connections with some of our key partners during the show. Our refreshed brand was a hit and the whole team were delighted by the enthusiasm for our new games studio.”

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FC Bayern and Betano Sign Partnership Agreement

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Premium Online Sports Betting and Gaming Brand Betano Joins Forces with Football Giant FC Bayern in a Landmark Three-Year Agreement

FC Bayern, the 34-time champions of Germany and six-time champions of Europe, has entered a three-year partnership with Betano, the leading international online sports betting and gaming brand owned by Kaizen Gaming. This strategic alliance designates Betano as an Official Partner of FC Bayern starting from the 2025-26 season and extending until the 2027-28 season.

Michael Diederich, FC Bayern Executive Vice Chairman commented: “We are delighted to have Betano as a new Official Partner of FC Bayern. Betano stands out as a global market leader in its field – highly innovative and always pushing forward – qualities that we hold in high regard and also claim for ourselves. With Betano at our side we have gained another reliable partner to help us reach our growth objectives and continue to strengthen our innovative edge”.

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George Daskalakis, Kaizen Gaming CEO, stated: “Today marks an exciting new chapter for Kaizen Gaming and Betano, as we proudly join forces with FC Bayern. When we first set out on our journey, we could only dream of partnering with one of the most iconic clubs in world football. They stand at the top of the game and this partnership reflects just how far we have come as a company, with Betano now recognized among the top online gaming and betting brands worldwide”.

Julio Iglesias, Kaizen Gaming Chief Commercial Officer added: “Germany has always been one of the most important markets for us, the second where Betano ever launched. Now, we are announcing our biggest partnership in the country and we double down on our commitment to creating innovative, safe and responsible gaming experiences for German fans. Of course, FC Bayern exceeds the borders of Germany, with millions of fans across the world. As Betano expands its international footprint, this partnership empowers us to connect with people globally”.

The post FC Bayern and Betano Sign Partnership Agreement appeared first on European Gaming Industry News.

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Uncover Ancient Riches in Ra’s Relics Bonanza™ from Booming Games

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Step into the golden sands of Ancient Egypt with Ra’s Relics Bonanza, a thrilling 6×5 cascading slot adventure from Booming Games!

Land 8 or more matching symbols anywhere on the reels to secure a win, as winning symbols vanish and new ones tumble down, unlocking endless chances for treasure. Keep an eye on the Divine Scarab, collecting scatter symbols throughout the base game and triggering Free Spins at any moment.

Land 4 or more scatters to unlock 10 Free Spins, where special multiplier symbols, ranging from 2x to 100x, can boost your rewards to legendary proportions! Want to dive straight into the action? Use the Buy Bonus feature and unleash the power of Ra instantly for 100x your bet. With electrifying features and ancient riches waiting to be discovered, Ra’s Relics Bonanza is your gateway to the ultimate Egyptian prizes!

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Play Ra’s Relics Bonanza now!

Craig Asling, Director of Games at Booming Games, said Ra’s Relics Bonanza transports players to the heart of Ancient Egypt with thrilling cascading wins, powerful multipliers, and immersive gameplay. We’re excited to offer a game that blends rich visuals with high-volatility action for an unforgettable slot experience.”

The post Uncover Ancient Riches in Ra’s Relics Bonanza™ from Booming Games appeared first on European Gaming Industry News.

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Elantil sets new company record with super-fast AvatarUX integration

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Pioneering platform solutions provider smashes previous personal best by adding award-winning slot developer to the Elantil Marketplace in well under two hours 

They say lightning never strikes, but Elantil continues to prove this old adage wrong by completing even speedier integrations in its online marketplace – and this month’s addition of AvatarUX Studios has smashed the company’s previous record of two hours!

An award-winning slot developer famed for its visually-striking content and unique products, AvatarUX Studios is widely known in the iGaming industry for its innovative proprietary mechanics, including the popular PopWinsTM, as well as many other engaging features like ZapReelTM and Fortune Arrows.

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Following this important strategic partnership, AvatarUX Studios’ acclaimed portfolio of content has now been added to Elantil’s Marketplace, giving the company’s customers an even wider range of gaming options to choose from – and all at cost-effective rates with terms they set themselves.

As Elantil merely facilitates the quick and easy pairing of operators with their preferred content suppliers, businesses are free to reach out to Marketplace partners directly and form their own agreements, with Elantil then wrapping things up by providing a hassle-free, one-click integration, with no revenue sharing.

In this way, operators can scale at pace and dynamically enhance the range of services they provide, while also staying in full control of their platforms and operating the way that works best for them.

John Debono, Chief Technical Officer at Elantil, said: “As speed is so often the name of the game in this industry, we’re incredibly proud to have smashed our personal best by integrating AvatarUX Studios in under two hours. With the developer’s acclaimed range of titles and award-winning mechanics now available to partners, they’ll be able to enjoy the full benefit even faster!”

Lara Falzon, CEO at AvatarUX Studios, said: “Having blazed a path in the industry with our proprietary mechanics and innovative features, we’re delighted to be able to offer our content to new operators via Elantil’s Marketplace – and the fact we completed our integration in a matter of hours shows just how quickly we’ll be able to transform their line-ups for the better.”

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The post Elantil sets new company record with super-fast AvatarUX integration appeared first on European Gaming Industry News.

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