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The Unit and Red Knot Communications announce strategic alliance
The Unit, the leader in nearshore product development and marketing for sports betting and igaming, is entering a strategic alliance with Red Knot Communications, the PR and communications specialists in sports betting, igaming and general sports.
The partnership will allow both companies to align their strategies and expertise across several areas of operations, including PR and communications, branding, PPC, SEO, paid social, martech solutions and more. The Unit will expand its full-service marketing by adding Red Knot’s deep PR and media expertise, particularly in territories such as the US, Canada and LatAm.
Red Knot was founded in 2020 to operate at the intersection of sports, sports betting and gaming around the world with offices in the US, the UK, Latin America and the UAE. The Red Knot team works with the biggest media outlets and has amplified the profile of a diverse portfolio, including start-up sports leagues such as Major League Pickleball and Major League Cricket. Red Knot also works with sports betting and gaming companies such as 1st Technology, Angstrom Sports and PlayStar, as well as affiliate giants including Spotlight Sports Group and Playmaker Capital.
The first stage of the strategic alliance sees Mark O’Hare widen his responsibilities as Head of Business Development across both Red Knot and The Unit.
Mark possesses extensive industry experience in the betting and gaming sector, and since joining The Unit in 2018, he has spent time working and living in Ireland, France and the US. Mark manages several key client accounts for The Unit, assisting with SEO and PPC strategy and execution for the likes of Pala Interactive, NorthStar Bets and VIP Casino in Canada, LulaBet and PalaceBet in South Africa, Monkey Knife Fight and PlayStar Casino in the US, and BetRegal and Slotbox in Ireland.
Mark O’Hare said: “It’s a thrill to take on a new role with Red Knot as part of a very exciting project. I’ve really enjoyed my time with The Unit so far, and this collaboration with Red Knot feels like a fantastic opportunity to combine the strengths of both companies to the benefit of our clients. I look forward to working across both sides to ensure this partnership provides synergies and growth across a long-term period.”
Paddy Casey, Co-Founder at The Unit, said: “It’s fantastic to announce this strategic alliance with Red Knot. We have always found them to be a pleasure to work with, and their experience in PR and media in the gaming industry has already accelerated our own industry presence. At this point in the relationship, it feels like the perfect time to work together and make sure we can back each other in the best ways possible.
“Mark has been vital in supporting The Unit’s growth, having been with the company for most of its existence, and he will be the perfect figure to lead this new venture. I very much look forward to working with Mark further as this alliance gets off the ground.”
Andy Clerkson, Partner at Red Knot Communications, said: “I am delighted to launch our strategic alliance with The Unit. Our skill sets, target territories and client lists are totally complimentary. This global partnership crystallises a hive mind of two successful companies, comprised of very experienced gaming industry professionals who can super charge marketing for any B2C or B2B gaming or betting brand, anywhere in the world. We are very pleased to appoint Mark as Head of Business Development for the twin companies. It’s a clear signal of our intent.”
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Arizona Department of Gaming and Arizona Lottery Announce Proclamation Recognizing September 2025 as Responsible Gaming Education Month
State agencies join forces to raise awareness, promote prevention, and provide tools for safe and responsible play.
The Arizona Department of Gaming (ADG) and the Arizona Lottery are proud to announce a joint effort in support of a new Proclamation recognizing September 2025 as Responsible Gaming Education Month in Arizona.
Responsible gaming is about ensuring that individuals who choose to play have the tools, resources, and knowledge they need to make informed decisions and enjoy gaming as a form of entertainment. While problem gambling initiatives focus on helping those already experiencing harm from gambling, responsible gaming emphasizes prevention by encouraging healthy play behaviors before they reach a critical point.
Throughout September, and continuing in the months ahead, the ADG and Arizona Lottery will work together to strengthen education and awareness initiatives. The goal is to equip players with strategies and resources that help them keep gaming fun and safe, while helping reduce the risks associated with problem gambling.
“For over 30 years, the Arizona Department of Gaming has safeguarded the integrity of gaming through strong consumer protections, enforcement against illegal operators, and support services for those impacted by problem gambling,” said Jackie Johnson, Arizona Department of Gaming Agency Director. “During Responsible Gaming Education Month, we remind everyone that part of playing responsibly is being informed—always double-check before you place your bet to ensure you are using a legal, regulated operator at gaming.az.gov/checkyourbet.”
The Arizona Lottery also remains steadfast in its commitment to responsible play and has a Level 2 certification with the World Lottery Association for responsible gaming. Lottery games benefit the people of Arizona by generating critical revenue that funds education, healthcare, environmental conservation, and economic development. At the same time, the Lottery prioritizes the well-being of its players. Each ticket includes clear odds of winning, vending machines display game odds, and the 1-800-NEXT-STEP helpline is featured across Lottery products and advertising.
“We are proud to deliver entertainment that benefits communities across our state, while recognizing our responsibility to promote safe play,” said Alec Thomson, Arizona Lottery Executive Director. “Through transparency and awareness, we want every player to have the tools they need to make informed decisions and enjoy the Lottery responsibly.”
As Arizona observes Responsible Gaming Education Month, ADG and the Arizona Lottery encourage all players to stay informed, know their limits, and seek help if needed. Together, we can ensure that gaming remains a source of entertainment that strengthens, rather than harms, Arizona communities.
For more information and resources, visit gaming.az.gov/ResponsibleGaming or ArizonaLottery.com/ResponsibleGaming. If you or someone you know may be struggling with problem gambling, call or text 1-800-NEXT-STEP for confidential support available 24/7.
The post Arizona Department of Gaming and Arizona Lottery Announce Proclamation Recognizing September 2025 as Responsible Gaming Education Month appeared first on Gaming and Gambling Industry in the Americas.
Internet Gaming Operator by the Alcohol and Gaming Commission of Ontario (AGCO).
This significant milestone authorizes absolutebet to offer regulated iGaming services in Ontario’s legal market under the oversight of AGCO and iGaming Ontario (iGO).
The registration marks a key step in absolutebet’s mission to bring a trusted, responsible, and innovative online casino experience to Ontario players. absolutebet is committed to operating with integrity and transparency, meeting all provincial standards for player protection, responsible gambling, anti-money laundering, and game integrity.
“Securing AGCO registration is more than a milestone—it’s the start of absolutebet’s journey in one of the most exciting regulated markets in the world,” said Chen Truman, Founder of absolutebet. “We are building a brand that will grow with the Ontario community and set the stage for future expansion.”
On the regulatory milestone, Krisztina Kalla, Legal & Regulatory Compliance Advisor of absolutebet, commented: “I’m incredibly proud to see all the hard work behind this license pay off. Securing AGCO registration has taken months of preparation and close collaboration with regulators and partners. I am very happy to see the result of that work, and even more excited as we move into the launch phase and open up the absolutebet community to Ontario players in a fun and responsible way.”
Ontario is recognized as one of the most competitive and fast-growing regulated iGaming markets in North America. With AGCO registration secured, absolutebet will move forward with the final stages of its iGO onboarding process in preparation for launch.
The post absolutebet Secures AGCO Registration as an Internet Gaming Operator in Ontario appeared first on Gaming and Gambling Industry in the Americas.
Seasoned iGaming executive brings decade of commercial expertise to drive B2B growth
VeliTech, the B2B technology division of Veli Group, today announced the appointment of Mats Lundin as Chief Sales Officer (CSO). Lundin brings over 10 years of commercial leadership experience across the iGaming sector to accelerate VeliTech expansion as operators worldwide seek battle-tested platform solutions.
In his new role, Lundin will spearhead VeliTech global sales strategy, focusing on delivering the company’s comprehensive suite of iGaming solutions to operators seeking proven technology backed by real-world performance. His appointment reinforces VeliTech commitment to partnering with operators who demand more than promises – they want technology that is already winning in the market.
“Mats embodies the kind of proven expertise that our operator partners expect,” said Giorgi Aleksidze, CEO at VeliTech.
“His track record of building meaningful relationships and driving revenue growth aligns perfectly with our approach of backing our technology with real results. When we say we bet on our tech, we need leaders who understand what that means in practice.”
Lundin joins VeliTech from Vegangster, where he served as Sales Manager. His career spans key roles including Director of Sales and Chief Commercial Officer at Gaming Corps, Head of Sales at iSoftBet, and various commercial positions where he consistently delivered revenue growth and market expansion
“What drew me to VeliTech is their unique position in the market,” said Lundin.
“This is not just another platform provider making bold claims – this is a team that operates their own gaming brands and proves their technology works where it matters most. That combination of technical excellence and real-world validation creates compelling value for operators.”
Throughout his career, Lundin has specialised in provider and operator relationship management, regulatory navigation, and market analysis. His expertise spans both B2B and B2C sectors, with a proven ability to identify growth opportunities and translate them into sustainable commercial success.
The VeliTech platforms cover all critical aspects of iGaming, including player account management, no-code CRM, payment gateway, content aggregation, and game development. The appointment of Lundin as CSO comes as the company continues expanding its presence across regulated markets, from European casinos to emerging African markets.
The post VeliTech Appoints Mats Lundin as Chief Sales Officer appeared first on European Gaming Industry News.
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