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The Unit and Red Knot Communications announce strategic alliance
The Unit, the leader in nearshore product development and marketing for sports betting and igaming, is entering a strategic alliance with Red Knot Communications, the PR and communications specialists in sports betting, igaming and general sports.
The partnership will allow both companies to align their strategies and expertise across several areas of operations, including PR and communications, branding, PPC, SEO, paid social, martech solutions and more. The Unit will expand its full-service marketing by adding Red Knot’s deep PR and media expertise, particularly in territories such as the US, Canada and LatAm.
Red Knot was founded in 2020 to operate at the intersection of sports, sports betting and gaming around the world with offices in the US, the UK, Latin America and the UAE. The Red Knot team works with the biggest media outlets and has amplified the profile of a diverse portfolio, including start-up sports leagues such as Major League Pickleball and Major League Cricket. Red Knot also works with sports betting and gaming companies such as 1st Technology, Angstrom Sports and PlayStar, as well as affiliate giants including Spotlight Sports Group and Playmaker Capital.
The first stage of the strategic alliance sees Mark O’Hare widen his responsibilities as Head of Business Development across both Red Knot and The Unit.
Mark possesses extensive industry experience in the betting and gaming sector, and since joining The Unit in 2018, he has spent time working and living in Ireland, France and the US. Mark manages several key client accounts for The Unit, assisting with SEO and PPC strategy and execution for the likes of Pala Interactive, NorthStar Bets and VIP Casino in Canada, LulaBet and PalaceBet in South Africa, Monkey Knife Fight and PlayStar Casino in the US, and BetRegal and Slotbox in Ireland.
Mark O’Hare said: “It’s a thrill to take on a new role with Red Knot as part of a very exciting project. I’ve really enjoyed my time with The Unit so far, and this collaboration with Red Knot feels like a fantastic opportunity to combine the strengths of both companies to the benefit of our clients. I look forward to working across both sides to ensure this partnership provides synergies and growth across a long-term period.”
Paddy Casey, Co-Founder at The Unit, said: “It’s fantastic to announce this strategic alliance with Red Knot. We have always found them to be a pleasure to work with, and their experience in PR and media in the gaming industry has already accelerated our own industry presence. At this point in the relationship, it feels like the perfect time to work together and make sure we can back each other in the best ways possible.
“Mark has been vital in supporting The Unit’s growth, having been with the company for most of its existence, and he will be the perfect figure to lead this new venture. I very much look forward to working with Mark further as this alliance gets off the ground.”
Andy Clerkson, Partner at Red Knot Communications, said: “I am delighted to launch our strategic alliance with The Unit. Our skill sets, target territories and client lists are totally complimentary. This global partnership crystallises a hive mind of two successful companies, comprised of very experienced gaming industry professionals who can super charge marketing for any B2C or B2B gaming or betting brand, anywhere in the world. We are very pleased to appoint Mark as Head of Business Development for the twin companies. It’s a clear signal of our intent.”
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Here are this weeks latest slots releases compiled by European Gaming
Evoplay, the award-winning game development studio, has launched Diamond Hustle, a fast-paced 3×3 slot built for players who crave energy, clarity and explosive features. Set in a neon-drenched underworld where diamonds are currency and every move counts, Diamond Hustle strips back the clutter and brings the action front and centre.
SlotMatrix introduces Circle of Sylvan, a spellbinding new slot where enchanted forests, glowing coins, and powerful jackpots fuse to create fun and exciting potential wins. Deep in the heart of the Sylvan realm lies hidden treasure, guarded by ancient trees and shimmering coins. Players are invited to channel magical energy into the Golden Circle, nourishing the mystical Golden Tree and growing the value of five dynamic Jackpots.
Amusnet presents 100 Extra Crown Buy Bonus, a majestic slot adventure overflowing with dazzling features and thrilling rewards. This 6-reel slot with 100 fixed paylines transports you into a kingdom of elegance and endless opportunities. Each spin feels like a masterpiece, where hidden treasures await daring players.
Inspired Entertainment, Inc., is thrilled to announce the launch of Halloween Golden Winner
, the latest addition to its popular Golden Winner franchise. Just in time for the Halloween season, this exciting new release brings a spooky twist to a fan favourite classic, now available in the B3/LBO and Category C markets.
Welcome to Nip Tuck, the boldest budget cosmetic shop in the world. Sneaky’s first release will rearrange faces in the most wacky and unimaginable way ever. Nip Tuck is the first of 4 releases that Sneaky have planned for 2025, these being Freak Show Revelation, Gopnik and one more which is still lurking in the shadows!
CryptoSlots, a premier online crypto casino, launches its electrifying two-payline Mega Matrix slot, The Line x2. This vibrant sequel builds upon the sleek, minimalist foundation of its popular predecessor, The Line, by adding a second payline and supercharging play with new bonus features.
Just Slots is diving into new territory with its latest slot release, Fish Mafia, an immersive underwater crime adventure. With a network launch on 2 October 2025, Fish Mafia transports players beneath the waves to a city built by fish and sea creatures under mafia rule.
Lottomart has announced the exclusive UK release of Blueprint Gaming’s latest slot, Big Cat Gold. Available only at Lottomart, this thrilling title takes players deep into the savannah, where the fiercest predators roam and golden prizes await.
Stakelogic is cranking up the chaos with the release of Runner Runner ClusterBreaker, an explosive slot that rewrites the rulebook on cluster mechanics with its groundbreaking ClusterBreaker feature. Played on a 5×3 grid, wins are triggered when five or more identical symbols form a cluster anywhere on the reels.
Step into a world of riches and luck with Greedy for Gold Power Hit, the ultimate slot adventure where fortune favours the bold! Join our two greedy leprechaun characters – Finn & Fergus – as they scheme, spin and stash away mountains of gold in their never-ending quest for riches. The game offers up to an incredible 1,944 ways to win.
Award-winning TaDa Gaming is going all out with hell fire gaming fun in Devil Fire Twins. The cute little Devil Wild from Devil Fire and Devil Fire 2 is joined by his twin in the latest release from the innovative content provider. Three rows, five reels and a 40 fixed paylines’ grid is enhanced by two special positions in the centre of reels two and four.
Blueprint Gaming is reeling players back in with the launch of Fishin’ Frenzy Even Bigger Fish 3 Megaways Rapid Fire Jackpots, the next big catch in the industry’s most successful fishing-themed slot series. At the heart of the action is the Money Collect feature.
Amusnet has announced the release of the latest addition to its Art of Gold series – 40 Art of Gold 6 Reels Dice Edition. Amusnet’s this latest Online Casino portfolio addition is a dazzling slot game that fuses artistic elegance with the thrill of classic dice play. This 6-reel slot with 40 fixed paylines invites players into a golden world of fortune and creativity.
Gaming Corps invites players into the golden sands of Egypt, where two of mythology’s most powerful deities face off in a battle for legendary rewards. In Anubis vs Horus: Twin Titans, Gaming Corps pits the jackal-headed guardian of the underworld against the falcon-eyed god of the sky; each wielding unique Wild powers to boost prizes, trigger special features, and unlock the game’s most lucrative mode, Twin Titans Free Spins.
The post Week 39/2025 slot games releases appeared first on European Gaming Industry News.
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Digitain strengthens its regulated presence in Europe by obtaining Belgium’s E Category License.
Digitain, the leading iGaming solutions provider, has announced that it has been officially licensed to operate in Belgium, marking a significant milestone in the company’s ongoing European expansion. This achievement highlights Digitain’s commitment to compliance, innovation, and delivering trusted solutions to its global partners.
Belgium is a highly regulated jurisdiction with strict standards to ensure fair play and responsible gaming. Securing this license further strengthens Digitain’s reputation as a reliable and compliant technology provider, enabling it to offer its award-winning solutions fully aligned with local regulations.
Digitain remains committed to expanding its regulated market presence, fostering partner success, and upholding the highest standards of compliance and data protection.
The post Digitain Expands into Belgium with Regulatory License Approval appeared first on European Gaming Industry News.
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The SYNOT Group will continue its cooperation with the BERANI ZLÍN hockey club as its main partner in the upcoming season. This builds on last year’s partnership, which became an important driver for the further development of hockey in Zlín.
The continued support from SYNOT is a clear signal that investment in sports remains one of the company’s priorities. Ice hockey is perceived as an essential part of community life, bringing joy to fans of all generations and inspiring young athletes to spend their free time actively.
The partnership will once again be reflected in the visibility of the SYNOT brand – from players’ jerseys to the ice rink and other club materials.
As one of the traditional names in Czech sports, the Zlín hockey club holds a special place in the country’s sporting landscape.
The post SYNOT Once Again the Main Partner of the Berani Zlín Hockey Team appeared first on European Gaming Industry News.
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