Africa
South African Cricket Legend Dale Steyn Partners with Win Millions Lotto to Support Kevin Pietersen’s, The Legacy Experience Foundation

Iconic fast bowler joins Win Millions Lotto’s esteemed cast of cricketing heroes in fundraising efforts for conservation projects in Africa and India.
Dale Steyn is the latest cricketing hero to sign up with Win Millions Lotto, joining some of his most storied former opponents in Dwayne Bravo, Andre Russell and Dinesh Karthik as the company’s partner.
South Africa’s all-time top wicket-taker will be asking his followers to play the world’s biggest lotteries on Win Millions Lotto through his social media accounts – offering them the chance to win life-changing sums of money.
Fans will also be able to enter future raffles where they can win “meet-and-greet” experiences with their hero, widely regarded as the greatest fast bowler of his generation.
In doing so, they’ll be helping protect endangered wildlife in Africa and India. As part of the partnership, a share of each lottery ticket sold will go to help Steyn’s charity of choice – Kevin Pietersen’s The Legacy Experience Foundation (TLEF).
TLEF, set up by England legend Pietersen in 2017, is a ‘non-profit organisation set up in Switzerland that promotes conservation and runs projects for the protection of the rhino and other endangered ‘keystone species’ in Africa and India.
Commenting on his new partnership with Win Millions Lotto, Steyn said: “I’m delighted to be working with Win Millions Lotto to help a conservation charity close to my heart. I love the work Kevin does with his Foundation and it’s great to be able to help in this fun and exciting way.”
“I’m asking my followers to play Win Millions Lotto’s lotteries through my Instagram page – and I’m looking forward to meeting some of them in the future over dinner where we can chat about all things cricket!”
“I’d heard about the work Dwayne, Andre and Dinesh were doing with their own chosen charities and knew I had to be involved.”
With Steyn joining Bravo, Russell and Karthik in Win Millions Lotto’s cricketing ‘dream team’, many more stars across the worlds of sport, music and film are set to join as partners over the next 12 months.
Win Millions Lotto CEO Sulim Malook added: “We are delighted to have Dale join our brilliant roster of cricketers and are so proud to not only offer his fans the chance to win life-changing cash prizes but also to meet one of the best bowlers of all time.”
“Our innovative model means high-profile personalities can use their social media for good – just like Dale is doing with The Legacy Experience Foundation. Lottery players tend to play their lucky numbers week after week, year after year. For as long as they keep playing, charities will keep benefitting.”
Africa
MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa

MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa.
Kiron has rolled out Mula League on MulaSport, bringing a data-lite virtual football format to one of Africa’s leading sportsbook operators. Mula League delivers the excitement of league soccer in a lightweight design that fits seamlessly into digital platforms and uses very little data.
Mula League captures the feel of real league soccer in a fast, three-minute match format with full season play and familiar betting markets. Its data-lite design ensures quick, reliable access for players and its easy integration has made it perfect for MulaSport.
Steven Spartinos, Co-CEO of Kiron, said: “This launch with MulaSport underlines how virtual football can be both innovative and accessible. Mula League delivers the full league experience in a data-lite format that is scalable for operators and engaging for players.
Desiree Scott, Group Head of Corporate Affairs at MulaSport, said: “Bringing Kiron’s game onto our site strengthens our sportsbook with content that is quick to access and easy to enjoy. The format fits seamlessly into the way our players engage with football, while reflecting our commitment to quality, choice, and responsibility.”
Mula League is now live on the MulaSport platform.
The post MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa appeared first on European Gaming Industry News.
Africa
Rise & Hustle partners with Altenar to power its new sportsbook offering

Next-gen operator launches sport betting with award-winning platform provider
Rise & Hustle, Africa’s next-gen tap-to-earn gaming operator, has launched sports betting within its street game platform through a new partnership with leading sportsbook platform provider Altenar.
As part of the deal, Altenar is delivering thousands of daily pre-match events and live in-play betting with fast markets and cash out, alongside extensive esports coverage and a full range of traditional sports to Rise & Hustle’s players in Nigeria.
Popular sports such as football and the English Premier League will form the foundation, complemented by comprehensive coverage of local competitions to satisfy regional betting interests. Players will benefit from being able to use local currency (Naira), ensuring a familiar end-to-end experience.
The agreement sees Rise & Hustle’s users benefit from personalised bet recommendations, and seamless wallet integration across casino, free-to-play and sportsbook. An optimised UI/UX with intuitive navigation across both mobile and desktop simplifies the betting process, while the free-to-play element awards players with free bets to drive engagement and retain loyalty.
Altenar’s customisable, mobile-first front end aligns seamlessly with Rise & Hustle’s brand, while its advanced risk management tools protect profitability and fraud prevention. Operators can now benefit from real-time, competitively priced odds and 24/7 access to Altenar’s trading team, highlighting its commitment to customer care.
The partnership follows a strong year for Altenar on the African continent, after it gained its South Africa licence back in December 2024 and appointed Brendon Jeacocks as Regional Director.
Tassos Theocharidis, Senior Sales Executive at Altenar, said: “We’re delighted to team up with Rise & Hustle to deliver a new sports betting experience to its players. We firmly believe in the operator’s potential in the fiercely competitive Nigerian market.
“We look forward to enhancing their existing offering with the addition of our award-winning sports betting technology.”
Josh Jones, CEO & Co-Founder of Rise & Hustle, commented: “Our collaboration with Altenar enables us to deliver a world-class betting experience tailored to Nigerian players’ interests.
“The onboarding process and speed-to-market were two key factors in choosing Altenar and rolling out a sportsbook solution will help us attract demographics as we evolve our business.”
The post Rise & Hustle partners with Altenar to power its new sportsbook offering appeared first on European Gaming Industry News.
Africa
Ghana’s NLA Introduces New Sticker to Clamp Down on Illegal Lotto Operators

The fight against illegal lotto operations in Ghana continues unabated with a major push led by the Director-General and Management of the National Lottery Authority (NLA).
On August 26, the Authority organised a press conference at Brennan Hall to re-emphasise the ongoing registration exercise for Lotto Writers under registered Private Lotto Operators, a process initially launched on September 18, 2024, under the previous leadership.
As part of the initiative, unique identification stickers are being introduced for all Writers and Agents of Private Lotto Operators (PLOs). This measure is expected to reduce illegal activities in the industry and significantly boost the Authority’s revenue.
Addressing the press, the Director-General, Mr. Mohammed Abdul-Salam, noted the growing difficulty distinguishing legitimate writers from illegal ones. He explained that the introduction of the new sticker system would firmly establish the Authority’s regulatory role. Supported by the Operations and Compliance teams, this initiative will be enforced from September 1, 2025, to clamp down on unlicensed operators.
The Executive Secretary of the Concerned Lotto Agents and Writers Association (CLAAG), Mr. Kwaku Duah, welcomed the development, stressing that it was time for Registered Operators to benefit from the fees they had paid. He further cautioned that any Agent or Writer who fails to comply with the new regulations would not receive their support when caught by the law.
The sticker will display the Agent or Writer’s name, location, phone number and payment details, among other information. A QR code generated upon payment will allow the compliance team to easily verify duly licensed operators during their visits.
Mr. Andrew Tuah, Head of Operations, added that the registration fee of GHC 250 for Lotto Writers was to be renewed annually. In addition to the sticker’s robust security features, which cannot be duplicated, he announced a nationwide sensitisation exercise for the Lotto Writers to familiarise themselves with this app.
The press conference was also attended by the Deputy Director-General, Mr. Eric Yeboah Wadie, the Public Relations Officer of CLAAG, Mr. David Agbeviadeh, members of the Executive Management, Management and Staff of the Authority.
The post Ghana’s NLA Introduces New Sticker to Clamp Down on Illegal Lotto Operators appeared first on European Gaming Industry News.
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