4ThePlayer

4ThePlayer.com Continues U.S Expansion with Full Licensing in Michigan!

Published

3 years ago

July 11, 2023

4theplayercom-continues-u.s-expansion-with-full-licensing-in-michigan!

4ThePlayer.com today proudly announced a major milestone in its ongoing US market expansion strategy, as it was granted a full license in the flourishing online casino market of Michigan. This news follows the provisional license that the company was granted in October 2022, reinforcing its established presence in the US market, which started with a live transactional waiver in New Jersey.

4ThePlayer.com has already introduced a selection of its innovative games to Michigan’s dynamic market under the provisional license. These include the flagship titles ‘9k Yeti’ and ‘3 Secret Cities’, with the anticipated ‘6 Wild Sharks’ soon to join the lineup. In addition to these games, the company has a strong roadmap of top-performing titles from other markets ready for introduction. Excitingly, some US-first releases are slated for launch later this year, created specifically with the US market, as well as others, in mind.

Chris Ash, Business Development Director, and co-founder of 4ThePlayer.com, shared his enthusiasm, saying: “We are overjoyed to announce this latest achievement in our US market strategy. Michigan’s online casino market, one of the most successful in the country, presents an exciting landscape for us to share our unique and innovative games with a passionate audience. We are also actively working on expanding our presence into additional states, underscoring our commitment to regulated markets in general. We invite all interested parties to meet us at G2E in Las Vegas for a deeper dive into our exciting plans for the coming year!”

The recent statistics highlight the incredible success of Michigan’s online casino market. The state’s 15 online casinos have reached revenues of at least $150 million in four of the first five months of 2023, marking an 18% increase over May 2022. With a combined revenue of $150.6 million, Michigan’s online casino market has recorded its fifth-highest month ever, demonstrating a flourishing environment for 4ThePlayer.com’s continued growth.

4ThePlayer.com’s games are accessible to players in Michigan through their trusted US platform partner, Gaming Realms.

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4ThePlayer

4ThePlayer teams up with Entain for UK retail launch of player-favourite slots

Published

2 weeks ago

January 15, 2026

Wladimir P.

4theplayer-teams-up-with-entain-for-uk-retail-launch-of-player-favourite-slots

4ThePlayer, the specialized slot studio recognized for its player-centric philosophy, has reached a deal with Entain, one of the globe’s biggest sports betting and gaming organizations, to roll out several games within Entain’s UK retail network, beginning with two of 4ThePlayer’s top titles in the UK: 4 Fantastic Fish and 3 Lucky Leprechauns.

The launch signifies another key milestone in 4ThePlayer’s retail path, bringing successful online titles to physical stores and enabling high-street gamers to engage with the studio’s games. Both games have gained a loyal online audience due to their captivating gameplay, straightforward math, and emphasis on alleviating typical player annoyances.

4 Fantastic Fish is one of 4ThePlayer’s premier games and the cornerstone of its most prosperous series so far, centered on the studio’s distinctive Money Ways

feature. 3 Lucky Leprechauns has also emerged as a favorite among players, providing regular features and a vibrant, approachable experience that easily adapts to retail gaming.

Chris Ash, Founder and Managing Director at 4ThePlayer, said: “Partnering with Entain to bring multiple 4ThePlayer titles into their UK retail estate is a key part of our retail strategy. 4 Fantastic Fish and 3 Lucky Leprechauns have both performed strongly online, particularly in the UK, making them a natural starting point for this exciting new project.”

Matt Stadius, Director of Retail Gaming at Entain, added: “4ThePlayer has built a strong reputation for creating engaging, player-focused content, and we’re pleased to be bringing titles such as 4 Fantastic Fish and 3 Lucky Leprechauns into our UK retail estate. Both games have already proven their appeal online, making them a good fit for our shop customers.”

The retail launch has been executed in partnership with Reflex Gaming, a top omni-channel provider of gambling games and machines in the UK, guaranteeing that the titles are tailored for Entain’s store setting and retail customer base.

The agreement with Entain aims to grow gradually, with more 4ThePlayer titles scheduled to come, providing a consistent flow of known, player-approved content for Entain’s retail clientele.

This partnership strengthens 4ThePlayer’s dedication to developing games that function across various platforms, while upholding its boutique approach of prioritizing quality over quantity and a continuous emphasis on player enjoyment.

The post 4ThePlayer teams up with Entain for UK retail launch of player-favourite slots appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

3 Lucky Leprechauns

Reflex Gaming and 4ThePlayer bring Irish magic to British gaming venues with the launch of 3 Lucky Leprechauns

Published

2 months ago

November 28, 2025

George Miller

reflex-gaming-and-4theplayer-bring-irish-magic-to-british-gaming-venues-with-the-launch-of-3-lucky-leprechauns

Reading Time: 2 minutes

Reflex Gaming, the UK’s largest independently owned omni-channel supplier, is delighted to announce the launch of 3 Lucky Leprechauns, the latest game to make the leap from online success into British pubs, clubs and arcades. The vibrant, trail-based slot, created by 4ThePlayer, continues the strong partnership between the two companies, following the hugely successful retail adaptations of 3 Lucky Witches, 4 Fantastic Fish and 9K Yeti.

Building on the charm of the online original, 3 Lucky Leprechauns brings its signature Irish whimsy to life on Reflex’s cabinets. The development team worked hard to recreate the Leprechaun Trail on the upper screen, capturing its dynamic movement and colourful feature reveals while ensuring it feels perfectly at home on retail hardware. As with every retail adaptation, navigating Category C and B4 regulations required thoughtful tuning, the team introduced more engaging step-up moments on the trail and ensured that repeat-chance wins on top-tier outcomes add that extra burst of excitement players expect from our games.

3 Lucky Leprechauns features a 243-win ways base game across a 5×3 reel layout, where players begin by choosing one of three leprechauns to act as their Wild. Landing 3 or more Scatters launches players up the Leprechaun Trail Feature, where Cash prizes, Win Spins, Picks and big-money Repeaters await. Four Scatters catapult players straight to level 5, while five Scatters boost them to level 8, giving a real sense of momentum from the very first trigger.

The feature continues to climb with each arrow landed, stopping only when the outcome locks onto a prize. On Win Spins or Picks levels, players can choose between collecting the average value or taking on the feature for even bigger potential. Win Spins guarantee a win on every spin with all prizes boosted by a 3× multiplier, while the Pick-A-Prize feature lets players open chests to reveal cash awards.

At the very top of the trail lies the ultimate prize: the Jackpot, which comes with a Repeat Chance on £1 stake.

Mat Ingram, Chief Product Officer at Reflex Gaming, said: “This was an incredibly enjoyable game to bring into the retail space. The Leprechaun Trail gave us a fantastic canvas to work with, and translating its energy onto the upper screen has created something really special. The mix of trail anticipation, character choice and feature variety makes this one of the most entertaining adaptations we’ve delivered. We’re confident players will love it.”

Henry McLean, Co-founder & Commercial and Marketing Director at 4ThePlayer, added:
“We’re thrilled to be partnering with Reflex Gaming once again. They’ve already done a superb job bringing our games to British pubs, clubs and arcades and 3 Lucky Leprechauns continues that momentum in style. The team at Reflex has captured the spirit of the original perfectly, players are going to have a fantastic, fun time with this one!”

The post Reflex Gaming and 4ThePlayer bring Irish magic to British gaming venues with the launch of 3 Lucky Leprechauns appeared first on European Gaming Industry News.

4ThePlayer

4ThePlayer Games Secures Certification for the Brazilian Market!

Published

10 months ago

March 26, 2025

GamingAmericas.com

4theplayer-games-secures-certification-for-the-brazilian-market!

4ThePlayer has officially received game certification for the Brazilian iGaming market, reinforcing its commitment to regulated markets worldwide. This milestone enables the company to bring its acclaimed player-first gaming experiences to a brand-new audience.

Approved by Gaming Associates and eCogra, these certifications allow licensed operators in Brazil, to offer 4ThePlayer’s high-quality, player-centric games through their existing platform integrations with Relax Gaming and Yggdrasil.

Certified game titles include 4 Fantastic Fish, 4K Ultra Gold, and 5 Wild Buffalo as well as their innovative and unique table games 100 Bit Dice and 1000x Busta, all top-performing, player-favorite releases. Moving forward, all 4ThePlayer games will be certified for Brazil from day one.

Beyond its existing portfolio, 4ThePlayer is committed to delivering region-tailored content, leveraging its local team in Brazil to develop engaging, culturally relevant gaming experiences set to launch later this year. The first one of these titles is 4 Fantastic Fish Amazon Adventure, the latest in their player favourite 4 Fantastic series, coming via Yggdrasil in April.

Henry McLean, Co-Founder, Commercial & Marketing Director at 4ThePlayer, expressed his enthusiasm: “We are thrilled to bring our unique, player-centric games to Brazil, a market full of energy and potential. These game certifications are a major milestone, reinforcing our dedication to regulated markets and delivering best-in-class entertainment. We look forward to collaborating with operators and creating unforgettable gaming experiences for Brazilian players.”

With this certification, 4ThePlayer continues its mission of providing exceptional, player-focused gaming worldwide, ensuring its engaging and innovative titles reach new markets and audiences.

The post 4ThePlayer Games Secures Certification for the Brazilian Market! appeared first on Gaming and Gambling Industry in the Americas.

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