Latest News
Playson updates xEye Viewboard with comprehensive Game Area
Supplier’s analytical tool expands product for partners
Playson, the fast-growing digital entertainment supplier, has boosted its sophisticated analytical tool xEye Viewboard with the launch of a new Game Area.
The latest addition to Playson’s cutting-edge promotional tool will allow operators to navigate an in-depth compilation of the provider’s library of slots, which is designed to strengthen the overall decision-making process.
Included in the Game Area is a variety of different documents, with a full insight into all Playson’s games from a mathematical, marketing and legal perspective.
There is also the opportunity for partners to tailor the area in their own way. For example, many compliance documents are available for each regulated market, so filtering certain preferences such as specific languages can be implemented at the click of a button.
Oleksii Mylotskyi, CTO at Playson, said: “To go live with our bespoke Game Area is a landmark moment for us on a global scale.
“Partners will hugely benefit from what the Game Area can do for them from a business standpoint and the fact everything is in one place will ensure a smoother journey to find any details about every game within our portfolio.
“Being able to showcase this unique encyclopaedia to our partners reinforces the way in which the tool can sharpen the decision-making process for operators.”
Oleksii Khodenko, Product Owner at Playson, said: “Our xEye Viewboard is one of the best innovations we have created at Playson over the past 12 months and the addition of the Game Area will allow partners to freely gain insight into what we produce.
“Giving partners the freedom to know all about our portfolio will boost our status within the iGaming industry and creates opportunities to broaden partnerships worldwide.”
Affiliate Industry
SOFTSWISS Triumphs at EGR B2B Awards 2024
Affilka by SOFTSWISS, a leading provider of affiliate management software for iGaming, wins in the Affiliate Software Supplier category at the esteemed EGR B2B Awards 2024.
The EGR B2B Awards celebrate the very best service providers in the online gaming industry. The accolade recognises the achievements of suppliers from across all the major industry spheres, including gaming and betting software, IT and infrastructure, payments and safer gambling tools.
Award-winning Affilka by SOFTSWISS provides top-notch affiliate management software that integrates with any casino, sportsbook, or poker platform, ensuring productive operator-affiliate relationships. Currently, the software powers over 360 brands, having almost 260 thousand affiliate accounts.
The software includes integrated payment systems, which help operators to process payments directly from the Affilka’s back-office in a few clicks. The software also provides interface customisation, multi-product management and dedicated support. Zero setup fees and real-time tracking and reporting also represent significant advantages of the platform.
Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, expresses his pride: “The team is honoured to achieve such a valuable accolade. Our unwavering commitment to pushing the boundaries of possible and changing the iGaming industry for the better through technologies and innovations made this prominent win real. On behalf of the entire team, I extend my heartfelt gratitude to all our partners and clients, whose trust and support fuel our enthusiasm.”
Success at the EGR B2B Awards is the second accolade to the Affilka by SOFTSWISS’ collection in 2024. In March, the company was named the best Affiliate Marketing Solution at the Asia Gaming Awards.
SOFTSWISS was also named as a silver winner in the Sportsbook Platform Supplier category at the EGR B2B Awards. The SOFTSWISS Sportsbook covers 2,000+ unique markets with 100,000+ live events in 200+ sports, including esports and premium cricket. It provides a seamless, secure, and efficient environment for both operators and players.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Triumphs at EGR B2B Awards 2024 appeared first on European Gaming Industry News.
Industry Awards
SOFTSWISS Wins B2B Marketing Campaign in iGaming Again in 2024
SOFTSWISS, a leading software provider with over 15 years of experience in iGaming, grabs success in the B2B Marketing Campaign category at the EGR Marketing & Innovation Awards for the second year in a row.
The EGR Marketing & Innovation Awards is one of the most prestigious events, spotlighting pioneers of innovation and creativity in online gaming. It honours outstanding companies that have shown commercial success, game-changing innovation, exceptional customer service and marketing prowess during the past 12 months.
The award-winning ‘Grab Success’ campaign was launched in October 2023 to elevate SOFTSWISS’ brand visibility and reputation in Malta. This strategic initiative was meticulously crafted to amplify brand awareness and cultivate client engagement.
SOFTWISS created a dynamic and memorable campaign inspired by the local ecosystem. Featuring the Maltese crab as a symbol of determination and success, the concept resonated with the target audience and embodied the company’s innovative spirit within the competitive iGaming industry. Highlighting C-level representatives helped build trust, while AR videos added an engaging touch to the digital promotion.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares her delight: “We are honoured to stand among the industry’s best and brightest. Our team is proud that SOFTSWISS’ ‘Grab Success’ campaign has left a lasting mark on the discerning iGaming public. This award validates the efforts of our entire marketing team and serves as a testament to our creativity, dedication, and relentless pursuit of excellence. The recognition will definitely fuel our commitment to setting new benchmarks and enhancing marketing standards in the iGaming industry.”
The recent recognition at the EGR Marketing & Innovation Awards is a significant addition to the SOFTSWISS team’s growing collection of marketing accolades. Last year, the company was honoured as Brand Idol of the Year at the iGaming IDOL and received awards for B2B Marketing Campaign at the EGR Marketing & Innovation Awards, as well as Best Marketing Campaign at EiGE Awards 2023.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Wins B2B Marketing Campaign in iGaming Again in 2024 appeared first on European Gaming Industry News.
Balkans
EEGS Announces Second Part of the Exclusive Webinar: “Balkan Gaming Landscape – a Maze or Amaze? Deep Dive in the Markets”
Get ready to embark on a thrilling adventure through the fascinating world of Balkan gaming! Following the overwhelming success of their previous February webinar, Eastern European Gaming Summit is thrilled to announce the next installment of their esteemed webinar series.
This exclusive event, set to take place on June 19th at 3 PM CEST, promises to be a game-changer for industry professionals seeking to tap into the region’s unique markets and regulations.
Uncover the Secrets of the Balkan Gaming Landscape
The Balkan region is a hotbed of gaming activity, with a unique set of markets and regulations that set it apart from the rest of Europe. Our expert panel, comprising some of the most prominent figures in the industry, will take you on a journey through the intricacies of this specialized region. From Bulgaria to Romania, North Macedonia, and beyond, we’ll delve into the latest trends, challenges, and opportunities that shape the gaming landscape.
Meet Our Esteemed Panel
Joining us for this exclusive webinar are some of the most respected voices in the industry. Our esteemed panel includes:
- Mrs. Rossi McKee, Co-Founder of Telematic Interactive Bulgaria and Honorary Chair of AGIB
- Angel Iribozov, Chairman of the Association of the Gaming Industry in Bulgaria
- Dan Iliovici, Vice-President of ROMBET
- Vasko Ilijevski, President of the Macedonian Sports Betting Association
- Ovidiu Iosif, Executive Director of Joc Responsabil Association
- Zoran Puhac, Secretary General of the European Organization for Gaming Law (EOGL)
What You’ll Learn
Through this engaging and informative webinar, you’ll gain a deeper understanding of the Balkan gaming landscape, including:
- The current market trends and developments in each country
- Regulatory frameworks and licensing requirements
- Opportunities and challenges for operators and suppliers
- Expert insights on how to navigate this complex market
Your Takeaway
As a valued attendee, you’ll receive a personal Certificate of Attendance, further endorsing your professional input and diversity. This certificate is a testament to your commitment to staying up-to-date with the latest industry developments and trends.
Don’t Miss Out
Mark your calendars for June 19th at 3 PM CEST and join us for an unforgettable experience. Don’t miss this chance to exploit our expertise and utilize it to your organization’s advantage.
Register now for free to secure your spot at the upcoming webinar session – EEGS Webinar Registration
Stay Ahead of the Curve
The EEGS Webinar series is designed to provide industry professionals with unparalleled access to expert knowledge and insights. With regular events throughout the year, we’re committed to keeping you ahead of the curve. This webinar is set to be our last event before a short summer break.
Join us next in September 2024 for our autumn series of more webinars full of insights and knowledge.
The post EEGS Announces Second Part of the Exclusive Webinar: “Balkan Gaming Landscape – a Maze or Amaze? Deep Dive in the Markets” appeared first on European Gaming Industry News.
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