Genius Sports
NFL Extends Strategic Partnership with Genius Sports as Exclusive Official Data, Watch & Bet Partner
The National Football League (“NFL”) and Genius Sports Limited have agreed to a multi-year extension of their existing strategic partnership to power the next generation of NFL fan experiences through official data and video distribution. The new extended deal will run through the end of the 2027-28 season. Genius Sports will remain the NFL’s exclusive distributor of real-time, official play-by-play statistics, proprietary Next Gen Stats (“NGS”) data and the NFL’s official sports betting data feed to media companies and sports betting operators globally.
The expansion of this partnership follows the successful launch and integration of official NFL data throughout the sports betting, media and broadcast ecosystem, redefining the way fans engage with the NFL. Today, Genius Sports powers over 98% of the legalized U.S. sports betting market with official NFL data, driving innovations such as player props, micro-betting, same-game parlays and personalized data-driven advertising content. In addition, the NFL’s official NGS data feed has become further embedded within NFL broadcasts through Second Spectrum’s real-time augmentation engine unlocking innovative new ways for fans to enjoy the game with broadcasters and streaming services across the U.S. and internationally.
This extended partnership also includes the exclusive right to distribute official NFL Watch & Bet low latency live game video feeds to sportsbooks internationally. Beginning with the 2023-24 season, Genius Sports and the NFL have reached a multi-year agreement to distribute Watch & Bet in the U.S. and Canada. Genius Sports will leverage its machine learning and live streaming technologies to power enhanced viewing experiences for NFL fans through Watch & Bet, and the development of its augmented live video betting products.
Genius Sports also provides the NFL, as well as several of its member clubs, a suite of interactive fan engagement tools, helping to grow the NFL’s global audience and enhance their understanding of the modern football fan.
“Since our partnership began in 2021, Genius Sports has been an integral part of taking our official data feeds to market and working with sportsbooks to develop new ways for fans to engage with the NFL,” said Brent Lawton, Vice President, Business Development & Strategic Investments for the NFL. “We’re excited to extend our relationship with Genius and look forward to working with them to develop the next generation of NFL fans.”
“We are thrilled to extend our partnership with the NFL for five further seasons from today, through Super Bowl LXII,” said Mark Locke, CEO of Genius Sports. “In just two years, the NFL and Genius Sports have set a new standard for data-driven fan engagement, and we look forward to powering immersive experiences for NFL fans, broadcasters, teams, sportsbooks, brands and more. Also, Genius Sports will continue to help safeguard the integrity of all NFL games, which is critically important to the NFL, by continuing to provide our 24/7 bet monitoring services.”
SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, has enhanced its existing partnership with global sports technology provider Genius Sports to extend the distribution rights of its esports products to the US market.
The updated agreement ensures Genius Sports can now deliver SIS’ H2H Global Gaming League game portfolio of more than 150,000 annual matches to its comprehensive US sportsbook network, significantly increasing the sports simulation product’s audience reach.
Already live in New Jersey ,Colorado and Kentucky, SIS’ esports products are built for sportsbooks and features regular short-form esoccer and ebasketball contests between professional gamers.
The highly competitive matchups from SIS’ H2H Global Gaming league are produced entirely in-house from SIS’ self-contained UK studios and features ultra-low (sub-second) latency live streaming, live caster commentary, and on-screen graphics with unique betting prompts to maximize engagement. SIS esports also has integrity at its core and is the only product in the industry to be accredited by ESIC, with visible, trained referees overseeing every match.
Genius Sports is a global leader in official sports data and technology, powering the ecosystem that connects sports, betting, and media. It provides sportsbooks and lotteries worldwide with award-winning data, odds, streaming, trading, and marketing solutions that are proven to drive profits and cost efficiencies.
Michele Fischer, Vice President at SIS Content Services, said: “Our sports sims titles continue to gain traction in the states that we are currently operating. Strengthening our partnership with Genius Sports supports our US strategy for widespread distribution of our esports products across all states.
“Our esoccer and ebasketball products have a clear track record of adding significant value to the bottom line of operators and we are sure US-focused brands will benefit greatly from having our content within their portfolios.”
Matt Stephenson, Global Partnership Director at Genius Sports, said: “SIS’ Competitive Gaming product is a compelling product that is already resonating with operators and players in the US. We have been delighted to integrate such an innovative product into our offering and by providing this margin-increasing content to our US partners, we are continuing to deliver the widest array of wagering opportunities.”
Compliance Updates
Genius Sports Granted Temporary License by Maine Gambling Control Unit as Regulated Market Goes Live
Genius Sports, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, announced that it has been awarded a temporary gaming license by the Maine Gambling Control Unit (MGCU).
Genius Sports now holds 43 licenses, or equivalent, in North America across US states, territories, tribes and Canada, providing its award-winning products and services to leading sportsbooks.
Genius Sports is the exclusive distributor of NFL Official League Data, powering over 98% of the regulated North American sportsbook market.
“We are honored that the Maine Gambling Control Unit has awarded Genius Sports its temporary gaming license to enable sportsbooks to access our full suite of solutions including our ground-breaking BetVision streaming tool. Powered by the highest quality official data, our products are proven to help sportsbooks drive trading profits and cost efficiencies while engaging players at every step,” Mark Locke, CEO of Genius Sports, said.
Associação Brasileira de Defesa da Integridade do Esporte (ABRADIE)
ABRADIE invited to demonstrate match-fixing detection technology by Brazilian Ministry of Finance and Ministry of Sport
Associação Brasileira de Defesa da Integridade do Esporte (ABRADIE) was honoured to be invited by José Francisco Manssur, Special Advisor to the Executive Secretary of the Ministry of Finance of Brazil, to demonstrate to officials how the Genius Sports integrity monitoring system detects match-fixing incidents globally. Our team of experts hosted the workshop that explained how for more than a decade this best-in-class technology has helped the English Premier League, DFB (German Football Association), NFL (National Football League) and other sports entities combat betting-related corruption.
The demonstration extended beyond bet monitoring, with our team of experts providing insight on the various solutions that have been delivered to sports by Genius Sports on an international scale. This included the use of intelligence to monitor underlying trends and patterns associated with betting-related corruption, the success of its e-learning program with the PGA TOUR, and how good governance can provide the necessary foundations for sporting and criminal sanctions.
Securing the integrity of sport is of paramount importance to all key stakeholders, most importantly the fans who engage in sport for its unpredictability. We are privileged to be supporting the Ministry of Finance and its officials in supporting the regulation of the Brazilian market.
“To deliver the Provisional Measure for sports betting in Brazil, the Ministry of Finance has drawn upon best practices from regulators around the world and identified bet monitoring and sports integrity measures as the foundation of a well regulated market”, said José Francisco Manssur, special advisor to the Ministry of Finance.
“ABRADIE’s mission is to bring together likeminded individuals and organisations from the entire sports and betting ecosystem to tackle the threat of betting-related corruption head on. Drawing on the experience of major sports leagues and federations around the world, our technology detects and analyses match-fixing incidents, but also supports the sports organisations, sportsbooks, law enforcement and government to educate all the stakeholders and create a joint task force that can proactively combat match-fixing in Brazil”, said Guilherme Buso, member of ABRADIE.
ABRADIE members have also visited the Ministry of Sports, in Brasilia, to demonstrate and teach how the Artificial Intelligence monitoring system works before and during sports matches and what integrity measures can support sports organizations to avoid match and spot-fixing during the events.
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