Latest News
Play’n GO breaks new ground with land-based launch
World’s most popular online slot game, Book of Dead, makes UK land-based debut via William Hill’s retail estate
Play’n GO, the world’s leading casino entertainment provider, has today announced that the world’s most popular online slot game, Book of Dead, is now live in a UK land-based setting for the very first time.
In a partnership that underscores the Swedish company’s continued drive to innovate, and its commitment to the UK gaming market, Book of Dead can now be found on fixed odds betting terminals (FOBTs) across William Hill’s UK retail estate. The rollout has taken place across roughly 100 of William Hill’s stores, with a view to a 100% rollout in the coming weeks.
This new framework built by Play’n GO will, in time, allow the rollout of all games in the Swedish company’s portfolio to the retail space, without the need for an internet connection.
Play’n GO released more than 50 new slot titles in the past year and boasts more than 300 titles in its portfolio including recent UK favourites Boat Bonanza and Legion Gold.
William Hill’s UK estate has more than 5,800 FOBT machines across its more than 1,450 shops.
Johan Törnqvist, CEO and Co-founder, Play’n GO said: “This is a significant day in thehistory of our company and a testament to the hard work and expertise of everyone at Play’n GO.
“The convergence between the online and land-based gaming parts of our industry has been long overdue, and I’m excited to see the world’s most popular online slot game, Book of Dead, make its long-awaited UK land-based debut.
“But this is only the start. There is a wealth of opportunities to bring the very best of iGaming to other land-based settings, especially in the fast-changing US marketplace.
“However, there won’t be an industry in the future if we don’t provide amazing entertainment in a fun and safe environment. William Hill believes just as strongly in this as we do, and I’m sure this land-based partnership will be a long and fruitful one.
Ian Millman, UK Gaming Director, William Hill, added: “We are always looking for opportunities to innovate to be able to provide the best gaming experience we can for our customers – this is a fantastic example of that.
“I’m sure customers right across the UK will enjoy taking Rich Wilde on an adventure to find the Book of Dead, just as they have in our online space for many years.
“We can think of no better partner than Play’n GO, who share our passion for responsible gaming and entertainment, to drive innovation through the gaming industry together.”
Outside of the traditional iGaming space, Play’n GO titles were only previously available on cruise ships, where Book of Dead was a fan favourite too.
This new partnership is the first time the company’s titles will be available in a traditional retail setting.
Delasport’s award-winning sportsbook solution is now fully integrated with OMEGA Systems’ B2B Platform.
The key partnership between the two iGaming technology providers will allow even greater access for operators worldwide to Delasport’s renowned solution. This means their players will be able to enjoy advanced personalization through ‘My Sportsbook’, ‘My Event Builder’, ‘My Combo’, and more, as well as one of the industry’s best coverages in terms of sports and markets.
This is yet another significant deal Delasport has signed in the past few months.
“Partnering with a strong provider like OMEGA Systems is part of our strategy to continue expanding our presence on regulated markets”, Delasport’s VP of Business Development Rosaire Galea Cavallaro says. “We’re excited to be able to announce this great news during ICE 2025 where we saw once again how impressed people are with our products.”
The integration is part of a long streak of successful partnerships where Delasport delivers its cutting-edge sportsbook as a Plug & Play iFrame solution.
The post Delasport’s Sportsbook Now Fully Integrated with OMEGA Systems’ Platform appeared first on European Gaming Industry News.
RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the world’s largest and fastest-growing markets.
These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.
This milestone is part of RockApp’s broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockApp’s dedication to innovation, strategic planning, and delivering exceptional value to its clients.
“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. We’re excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”
The post Licenses received: RockApp strengthens its position in the US iGaming market appeared first on Gaming and Gambling Industry in the Americas.
SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.
The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.
Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.
Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.
“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”
Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Affiliate Software Platform Wins at IGA 2025 appeared first on European Gaming Industry News.
-
Australia6 days agoRegulating the Game Announced New Money Laundering, Terrorism Financing Masterclass at 2025 Conference
-
Asia7 days ago
Sands China Launches Alipay Tap! in Macao
-
Bragg Gaming Group7 days ago
Bragg Gaming is Live in Brazil’s Regulated iGaming Market
-
FBC Melgar6 days ago
Stake Peru secures official sponsorship of FBC Melgar
-
Africa6 days ago
Soft2Bet takes its first steps into Africa with a multi-year Turnkey deal with media leader Channels TV
-
JVSpinBet7 days ago
MightyTips signs partnership deal with JVSpinBet
-
Asia7 days ago
Natural8 India welcomes 2025 in style with Natural8 India X APT Manila Classic 2025
-
Eastern Europe5 days ago
Conquering Challenges: TotoGaming in Romania – 1 Year in the Market
