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Play’n GO breaks new ground with land-based launch

World’s most popular online slot game, Book of Dead, makes UK land-based debut via William Hill’s retail estate
Play’n GO, the world’s leading casino entertainment provider, has today announced that the world’s most popular online slot game, Book of Dead, is now live in a UK land-based setting for the very first time.
In a partnership that underscores the Swedish company’s continued drive to innovate, and its commitment to the UK gaming market, Book of Dead can now be found on fixed odds betting terminals (FOBTs) across William Hill’s UK retail estate. The rollout has taken place across roughly 100 of William Hill’s stores, with a view to a 100% rollout in the coming weeks.
This new framework built by Play’n GO will, in time, allow the rollout of all games in the Swedish company’s portfolio to the retail space, without the need for an internet connection.
Play’n GO released more than 50 new slot titles in the past year and boasts more than 300 titles in its portfolio including recent UK favourites Boat Bonanza and Legion Gold.
William Hill’s UK estate has more than 5,800 FOBT machines across its more than 1,450 shops.
Johan Törnqvist, CEO and Co-founder, Play’n GO said: “This is a significant day in thehistory of our company and a testament to the hard work and expertise of everyone at Play’n GO.
“The convergence between the online and land-based gaming parts of our industry has been long overdue, and I’m excited to see the world’s most popular online slot game, Book of Dead, make its long-awaited UK land-based debut.
“But this is only the start. There is a wealth of opportunities to bring the very best of iGaming to other land-based settings, especially in the fast-changing US marketplace.
“However, there won’t be an industry in the future if we don’t provide amazing entertainment in a fun and safe environment. William Hill believes just as strongly in this as we do, and I’m sure this land-based partnership will be a long and fruitful one.
Ian Millman, UK Gaming Director, William Hill, added: “We are always looking for opportunities to innovate to be able to provide the best gaming experience we can for our customers – this is a fantastic example of that.
“I’m sure customers right across the UK will enjoy taking Rich Wilde on an adventure to find the Book of Dead, just as they have in our online space for many years.
“We can think of no better partner than Play’n GO, who share our passion for responsible gaming and entertainment, to drive innovation through the gaming industry together.”
Outside of the traditional iGaming space, Play’n GO titles were only previously available on cruise ships, where Book of Dead was a fan favourite too.
This new partnership is the first time the company’s titles will be available in a traditional retail setting.
Crown Strike: Hold and Win
Playson unveils new reel layout in Crown Strike: Hold and Win

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Unique 3x5x3 field and powerful Striking Crown symbol headline regal release
Playson, the accomplished digital entertainment supplier, has incorporated a brand-new 3x5x3 reel set to deliver a regal twist to the gameplay in its latest release, Crown Strike: Hold and Win.
The unique game field with 15 paylines brings a new dimension to Playson’s iconic portfolio, with the expanded grid now allowing up to five Striking Crown symbols to land on the middle reel only for increased win potential.
Striking Crown symbols act as a Collect Feature during both base and Bonus Games, accumulating the value of all Bonus symbols and adding them to the total win. Bonus symbols appear with set multipliers of up to 12x, or as one of four in-game Jackpots symbols worth between 15x (Mini) and 1,000x (Grand).
Players also benefit from the Pile of Diamonds Feature, which can randomly trigger the Bonus Game whenever a Bonus symbol lands during base play by adding enough Bonus or Striking Crown symbols.
Crown Strike: Hold and Win includes two Bonus Buy options in permitted markets, allowing players to purchase access to either a standard Bonus Game with one or more Striking Crowns, or a Super Bonus Game with three or more, adding further flexibility and excitement to the experience.
The high-energy release demonstrates Playson’s expertise in advancing the Hold and Win gaming experience, developing new concepts that attract the attention of players and deliver more engagement opportunities for operators worldwide.
Tamas Kusztos, CCO at Playson, said: “With Crown Strike: Hold and Win, we are proud to introduce our distinctive new game field structure to our portfolio. The title blends powerful features and a unique layout to deliver a fresh and rewarding experience.
“We are confident Crown Strike: Hold and Win will make a strong impact across our operator network by delivering more value and engagement.”
The post Playson unveils new reel layout in Crown Strike: Hold and Win appeared first on European Gaming Industry News.
BETER
BETER joins forces with Entain CEE in major content deal

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BETER, the award-winning provider of fast-betting content and data for esports and sports, has partnered with Entain CEE to supply its sportsbook brands with the provider’s exclusive content.
Under the agreement, BETER will deliver ESportsBattle tournaments and the Setka Cup table tennis series to SuperSport, a premier operator in Croatia, and STS, one of Poland’s leading sportsbooks.
BETER exclusively delivers 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast-paced events annually, offering up to 50 markets per event with an average operator margin of 7.5%+.
Its esports portfolio includes ESportsBattle tournaments, featuring eFootball, eBasketball, eHockey, and the recently launched eTennis. Its sports portfolio features the Setka Cup table tennis series, BSKT Cup basketball league, GTR Cup tennis tournaments, Padel tennis, as well as coverage of official cricket tournaments and leagues worldwide.
BETER ensures the highest standards of fairness and transparency across its content offerings, backed by collaborations with ESIC and IBIA.
Gal Ehrlich, CEO of BETER, said: “We are delighted to welcome Entain CEE to our growing roster of partners, underlining the demand for our products among the industry’s leaders.
“Fast-betting content has become essential for operators seeking to engage the next generation of players, and our suite of fast-paced products sets the standard for others to follow.
“We look forward to working closely with the SuperSport and STS teams to further develop the Croatian and Polish markets together.”
Ivan Gojic, Chief Sportsbook Officer at Entain CEE, added: “Fast-betting content is non-negotiable for operators looking to deliver next-gen experiences to bettors, and that’s exactly what we work hard to achieve at SuperSport and STS.
“This is why we chose to join forces with BETER, the market leader in fast-betting content for both esports and sports.
“This is a deal that brings a lot of thrilling content to our players, and that’s what makes it such an important partnership for us and our bettors.”
The post BETER joins forces with Entain CEE in major content deal appeared first on European Gaming Industry News.
Compliance Updates
Dutch Gambling Authority Imposes Penalty on Three Gambling Influencers

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The Netherlands Gambling Authority (KSA) has imposed a penalty on three gambling influencers. These influencers are Stiefunspeelt, Turcos and Buurtwachtt. The penalty is a follow-up to previously announced steps by the KSA to take stricter action against influencers. Because influencers often appeal to a young and therefore vulnerable target group, it is crucial to combat this content.
Influencers Stiefunspeelt, Turcos, and Buurtwachtt posted videos on their social media platforms featuring gambling with illegal providers. They also actively promoted gambling by encouraging their followers to also gamble with these illegal providers. The Royal Netherlands Academy of Arts and Sciences (KSA) has previously explicitly reminded all three influencers that creating videos promoting illegal gambling is prohibited. Therefore, the KSA imposed a penalty on all three influencers. This requires them to remove existing content within 48 hours and prohibits them from creating new advertisements for illegal providers. If they do so, the influencer who committed the violation will receive a penalty of €25,000 per violation, with a maximum of €75,000.
The KSA continues to closely monitor these types of violations and emphasizes that young people must be protected from this type of content about illegal gambling.
The post Dutch Gambling Authority Imposes Penalty on Three Gambling Influencers appeared first on European Gaming Industry News.
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