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Glitnor Group appoints Richard Brown as new Chief Executive Officer

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Rapidly-expanding iGaming business group announces major industry move by lining up former Gaming Innovation Group CEO for leading C-level role

Following a sustained period of impressive growth driven by the success of its B2C brands LuckyCasino and HappyCasino, and the increasing popularity of its B2B content house Swintt, Glitnor Group has announced Richard Brown will be appointed as the company’s new Chief Executive Officer, from January 2024.

Having previously held the same position at Gaming Innovation Group, Brown will arrive at Glitnor with a wealth of industry experience under his belt and the requisite expertise to drive the business to even greater heights. With over 15 years of iGaming involvement in various C-level, senior and managerial positions, the appointment is seen as a major move for the group as it continues to expand.

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In his former capacity as GiG CEO, Brown oversaw a highly successful period of growth for the company during which it entered multiple new markets and completed a number of high-profile acquisitions. He leaves the group having led GiG to record revenues in Q1 2023 and will now use his strong organisational leadership and business development skills to achieve similar results for Glitnor.

With that tenure lasting almost 4 years, Brown will take the reins at Glitnor at the beginning of 2024 ahead of what promises to be an important and exciting next phase for the business. The group targets further expansion of its global presence by continuing to build and nurture strong iGaming operations and games development studios in Europe, North America and LatAm.

Glitnor is seeking to maintain the phenomenal growth rate the company has experienced since it was first founded in 2018. Now boasting around 200 team members worldwide, the company was shortlisted for three separate categories at the EGR Nordics Awards in February, including the coveted Employer of the Year 2023. Its B2B content house, Swintt, was also recognised for its success by being shortlisted for five categories at the recent EGR B2B Awards.

Given the group’s considerable standing in the industry and ambitious plans for the future, Brown will have ample opportunity to utilise his business acumen and experience across both public and private markets to help further capitalise on the strong position the group is carving out in multiple markets and verticals.

Jörgen Nordlund, Co-founder at Glitnor Group, said: “By appointing Richard, I believe Glitnor has secured one of the industry’s top C-level talents and I’m looking forward to the positive impact he’ll have on our business as we look to strengthen our brands and enter more markets in the future.

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“Given the successful nature of his time at GiG and the wealth of iGaming experience he has in general, I’m certain Richard has all of the necessary skills to help take Glitnor to a new level and I think I speak for everyone when I say we can’t wait to work with him as we enter our next phase of development.”

Richard Brown, Chief Executive Officer at Glitnor Group, said: “I am honoured to to take on the role of CEO of Glitnor Group. The teams have built a fantastic position in the industry and I look forward to working with them to further capitalise on the number of opportunities the business has ahead of it. The Group’s long term ambition is impressive, supported by founders with a proven track record of success and I am extremely excited to help add value towards achieving those goals for the business, the groups staff and its shareholders.

“I was fortunate enough to enjoy an incredible eight years at GiG – with the last four as CEO – but the time was right for me to embrace a new challenge at what I truly believe to be one of the most exciting business groups in the iGaming industry, I very much look forward to starting in the New Year.

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Atlaslive and Alea Partner to Revolutionize Casino Offerings with Data-Driven Player Insights

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Atlaslive, a leading B2B software provider in the global iGaming industry, has announced an exciting partnership with Alea, a data-driven casino game aggregator. Together, the two companies will deliver highly customized, data-focused gaming experiences designed to boost player engagement and drive operator success.

Atlaslive’s multi-functional platform empowers sports betting and casino operators with a customizable, scalable solution. Partners have the freedom to tailor the platform to their brand style and market preferences, whether they’re focused on a regional niche or a global audience.

With over 15,000 games in Atlaslive’s casino library, which includes slots, live casino games, table games, virtual games, lotteries, and more, operators can offer a diverse selection to match any player demographic. This vast collection will now be complemented by Alea’s aggregation, creating an unmatched selection of casino content.

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Lidiia Vakulenko, COO of Atlaslive, commented on the collaboration: “At Atlaslive, our goal is to provide operators with not only a powerful platform but also the tools and content they need to stand out in a competitive market. Our partnership with Alea enhances our already robust casino offering with even more game diversity, while adding sophisticated data insights that help our partners design player experiences tailored to their audience. This partnership is a game-changer for both companies and our partners.”

In addition to its extensive game portfolio, Atlaslive’s platform provides operators with advanced tools to create custom segments and automated marketing triggers. This allows operators to design personalized campaigns and offers based on player behavior, boosting engagement, retention, and ultimately, revenue.

Jordi Sendra, CEO of Alea, also commented on the collaboration: “We are thrilled to partner with Atlaslive, a company that shares our vision of using data and technology to drive innovation in iGaming. Together, we can offer operators not just a vast range of top-tier games, but the deep player insights they need to refine their strategies and maximize engagement. We believe this partnership will open up new possibilities for both companies and the operators we serve globally.”

By bringing together Atlaslive’s dynamic platform and Alea’s data-driven approach, this partnership is set to transform the way casinos operate, providing powerful tools that will help them grow and thrive in the competitive iGaming landscape.

The post Atlaslive and Alea Partner to Revolutionize Casino Offerings with Data-Driven Player Insights appeared first on European Gaming Industry News.

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Gaming

Nolimit City revisits the brutal factory life in Outsourced: Slash Game

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Nolimit City takes you back to the grind with its latest release, Outsourced: Slash Game. For those who thought their consumerist cravings were a safe indulgence, think again. Following in the footsteps of Outsourced, this new addition pulls back the curtain on the sweat and sacrifice lurking behind those everyday luxuries—this time with a dash of danger. Outsourced: Slash Game is the studio’s second venture into crash-style gameplay, the first being xCrash™ in Skate or Die – but this time it’s a standalone crash game!

In Slash Game, players have to make some cutthroat decisions as a laser traces the outline of their hand, increasing the multiplier with every pass. Players hit “stop” to cash out, locking in the multiplier when they feel the timing is right. After which, they will be shown the potential winnings if they wouldn’t have stopped. But here’s the catch: if players hesitate a second too long and the laser slips, all the winnings are lost. A live scoreboard displays the Top Win, Top Miss and Last Round, so that players can keep track of their previous rounds.

Outsourced: Slash Game is not a familiar Nolimit City slot to some players but could cause some excitement with an increasing multiplier and a maximum payout of 1,500x the base bet. Outsourced: Slash Game, unlike Nolimit City’s high-volatility slots, is rated as ‘Medium Volatility’ but don’t let that fool you as it still includes the risk of losing your hand.

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Per Lindheimer, Head of Product at Nolimit City, said: “Get back to work, will you? We’re bringing players back to the unrelenting factory floor of Outsourced with an all-new twist. Slash Game is a standalone take on our crash-style games, and it’s packed with plenty of heart-stopping moments (and maybe a few hand-stopping ones, too). We’re thrilled with how it turned out and we hope that our fans will be too!“

‘Outsourced: Slash Game’ will be available to all Nolimit City partners on November 5th, 2024.

The post Nolimit City revisits the brutal factory life in Outsourced: Slash Game appeared first on European Gaming Industry News.

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Compliance Updates

Aviatrix flying in Italy following certificate approval

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Aviatrix, the groundbreaking crash game renowned for its unique engagement mechanics, is building new partnerships in Italy following the granting of a certificate in the country.

The Italian certificate enables Aviatrix to collaborate with operators regulated by the Agenzia delle Dogane e dei Monopoli, introducing casinos fans in Italy to the award-winning game for the first time.

Players at many of the biggest brands in Italy will soon be enjoying Aviatrix.

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Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “We are excited to be bringing Aviatrix to players in Italy for the first time. This is a market where innovation and player engagement are highly valued, so we’re certain our product will be a great fit. And more than that, we have an opportunity to play a central role in one of Europe’s most vibrant online gaming cultures. We can’t wait to get started with operators in the country.”

Aviatrix is fast establishing itself as an important game in regulated jurisdictions, as it already is in emerging ones.

The post Aviatrix flying in Italy following certificate approval appeared first on European Gaming Industry News.

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