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GAMSTOP marks fifth anniversary with parliamentary reception as record numbers chose to self-exclude
- Lords event hosted by peer who first advocated multi-operator self-exclusion
- GAMSTOP has registered more than 380,000 users since its inception in April 2018
- May 2023 was a record month for registrations, eclipsing March 2023
Parliamentarians, regulators, gambling charities operators, and those with lived experience, gathered at Westminster to mark the fifth anniversary of GAMSTOP, the UK’s independent online gambling self-exclusion scheme.
The event on Wednesday June 14th was hosted by Lord Browne of Belmont, who first advocated a national gambling self-exclusion scheme, and former gamblers spoke about the importance of GAMSTOP in helping them overcome their problems.
GAMSTOP was launched in April 2108 and two years later it became a licensing condition for all UK operators to integrate with the scheme, in addition to operating their own self-exclusion schemes. More than 380,000 people have registered with GAMSTOP since its inception, choosing to exclude themselves from all UK operators for a period of either six months, a year or five years.
Last month was GAMSTOP’s busiest ever with a record 8,594 new consumers registering for the free service, 90 more registrations than the previous record in March 2023.
Users interviewed recently by independent research agency, Sonnet, said that GAMSTOP provided an important safety net and self-exclusion was helping their recovery. The House of Lords reception brought together former gamblers, who shared their experiences in a video played to guests.
Stacey Goodwin, from Chesterfield, who is recovering from an eight-year addiction, said:
“GAMSTOP was vital for me in my recovery. I’ve had a lot of comments during my recovery such as ‘you’re so strong’ but I don’t feel that way. The truth is that when I don’t feel in a good place, GAMSTOP is the tool that is strong for me.”
Matt Blanks, who started gambling at 11 and lost around £700,000, said:
“GAMSTOP really is a lifeline not only for me, but for a lot of people struggling with gambling harm. It gives you the chance to stop and reflect and take away the temptation of gambling”.
Jack Scott, who has overcome his gambling addiction to become a successful endurance runner, said:
“GAMSTOP smashed through the roadblock, I was sick of the person I had become. With a tool like GAMSTOP, if it can promote you being the best person of yourself why would you not tick that box?”
Fiona Palmer, CEO of GAMSTOP, told guests:
“We are constantly looking at ways we can improve the experience for our consumers, ensuring that GAMSTOP offers secure and effective exclusion from online gambling for those who have registered. We are also looking at improving consumer journeys both in terms of enabling them to seamlessly exclude from all gambling, not just online, and ensuring that they are signposted effectively to further support and treatment should they want it”.
Speaking at the event, Professor Henrietta Bowden-Jones OBE, National Clinical Advisor on Gambling Harms for the NHS, said the UK was leading the way on self-exclusion and called for further work to be done with land based self-exclusion. She said:
“We are fighting tech with tech. Patients are frustrated by self-exclusion measures because they cannot beat them. Some patients are returning to bookmakers because that’s the only thing left to do. They are using cashback from Tesco to get around bank blocks. There’s an enormous need to block people from going into bookmakers by having a universal scheme for the country”.
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The post Step into the spotlight and chase the Big Bucks! With BTG’s Big Bucks Deluxe appeared first on European Gaming Industry News.
Maltese game provider taps into extensive affiliate network to enhance game promotion and leverage powerful analytics platform that connects studios with 40 million players worldwide
Gamzix, a Maltese game provider, has joined First Look Games to access over 40 million casino players worldwide through a network of 1,000+ vetted iGaming affiliates.
Since launching in 2020, Gamzix has built a reputation for creating slots with detailed graphics, realistic animation, and mathematical models that drive player engagement. This strategic partnership will strengthen promotional reach and provide performance insights for Gamzix’s expanding portfolio.
The partnership equips Gamzix with valuable analytics, including player sentiment analysis, regional performance insights, and accuracy management to ensure consistent game information across affiliate channels. These reporting tools will help Gamzix evaluate game performance against competitors and refine their marketing approach.
“Getting our games in front of more players is important, but doing it with the right tools makes all the difference,” said Kateryna Havrylenko. “With First Look Games, we’re not just boosting visibility – we’re improving how we market, track, and optimize every release.”
Tom Galanis, CEO at First Look Games, said:”Our platform connects studios like Gamzix directly with publishers who reach millions of players. The reporting tools show exactly where games are gaining traction across different markets and provide valuable insights into how they’re being received by the affiliate community.”
The partnership comes at a strategic time for Gamzix as it continues to expand its suite of slots featuring in-game tournaments, achievements, and promotional tools. The platform’s Premium feature will allow Gamzix to build pre-release excitement by giving affiliates early access to upcoming titles, creating anticipation among players before launch.
The post Gamzix gains data-driven marketing advantage with First Look Games partnership appeared first on European Gaming Industry News.
Global esports organisation GIANTX has come away from Madrid with a landmark victory, outstanding performances, and the affection of thousands of fans, after the Spanish capital turned into the European hub for esports over the weekend. The LEC Roadtrip, hosted by Movistar KOI — the organisation led by Ibai Llanos — proved to be a resounding success in terms of attendance and organisation. GIANTX, with roots in London and Málaga, played a starring role. Only a narrow defeat against the hosts prevented a perfect weekend. Now, the focus shifts back to Berlin, where GIANTX will fight for a place in the playoffs of the League of Legends EMEA Championship (LEC), the continent’s premier esports league.
For the first time, the LEC temporarily moved its competition from Berlin to Madrid. The Spanish capital once again demonstrated the strength and passion of its esports community, particularly in League of Legends. Around 10,000 spectators filled the Madrid Arena over two days, witnessing four thrilling matches — all decided on the final map — alongside fan activities and community events. The success of the Roadtrip has reignited calls for more international esports events to be hosted in Spain.
GIANTX approached the weekend with two objectives: to improve their standings by securing key victories and to reaffirm their status as one of Europe’s most historic esports organisations, with more than 15 years of tradition and success. The support for GIANTX was immense, with fans travelling from across the country to gather in Madrid. While the team fell just short of a perfect weekend, they earned the respect and affection of the entire arena.
On the competitive front, GIANTX made a strong start by defeating G2 Esports, the historic powerhouse of European League of Legends. It was GIANTX’s first-ever victory over G2, following a tense three-map series that also played out heavily on social media. In the first game, Lot and Jackies led the charge with standout performances on Jax and Yone. Although GIANTX faltered in the second map after a promising early game, they pulled off an unforgettable comeback in the decisive third map, overcoming a formidable performance from G2’s superstar Caps.
Later on Sunday, GIANTX faced KOI in another fiercely contested series. After a standout performance with Tristana in the second game, GIANTX forced a third map but could not maintain their momentum. KOI, who had defeated Fnatic the day before, emerged victorious and closed out the weekend as Roadtrip champions. Fnatic, meanwhile, secured a win over G2 to salvage their weekend.
GIANTX proved itself a top-level contender at the Madrid Arena, but earlier inconsistencies during the Spring Split now weigh heavily in the standings. To qualify for the LEC playoffs, GIANTX must defeat Team BDS next weekend and Team Heretics the following one. The team currently holds a 2-5 record — results that do not fully reflect the positive performances seen in Madrid.
The post GIANTX wins Madrid’s heart during a historic weekend for European esports appeared first on European Gaming Industry News.
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