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TRUE Ecosystem Introduced NFT Drop in Victoria Wild West Game at 25+ Сasino Operators

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TRUE Ecosystem in partnership with the innovative casino game provider TrueLab Game Studios introduced NFT gamification mechanics into their game Victoria Wild West by means of TRUE solution for the online gambling industry. Soft launch showed an increase of player retention by over 70%.

A wild-west-themed slot game Victoria Wild West is the first-to-market production release with the seamless integration of NFT gamification mechanics. This experience is supposed to attract a new audience at the nexus of such fast evolving spheres like iGaming and NFT which becomes a win-win situation for both.

The team expects their first integration to bring many thousands of new NFT holders to the industry fostering NFT mass adoption on one hand, and to increase engagement and retention level as well as reduce user acquisition costs in online gambling on the other.

The drop is now available to the casino operators based on the platforms of leading B2B providers, including SOFTSWISS, and the list is constantly expanding.

 

What is the Victoria Wild West NFT collection?

The NFT collection is embedded directly into the game, with the NFT tokens randomly dropped while playing. The drop contains 15,000 NFTs of different rarity to help the main character achieve her mission. Each of the items has a high-utility rate and complements the storyline of the game.

Upon receiving the token, the player can activate it right away in the pop-up window by means of TRUE iFrame solution, without disrupting the gameplay and leaving the platform for an external wallet.

Players pick up NFTs during the gameplay, collect them in albums and craft higher-level NFTs to receive various benefits, up to a share of the Holders Treasury — a percentage of all bets placed on Victoria Wild West paid monthly.

Crafting is one of the noticeable engaging tools implemented in the game. The collection features NFTs of various rarity, that can be used to craft tokens of higher value. There are 5 crafting levels, every level unlocking bigger rewards.

As part of the collection 1,000 mystery boxes were released on the provider’s marketplace developed by TRUE within the turnkey white-label solution for the iGaming business. Mystery boxes can be unpacked and crafted, exchanged for benefits, or even resold on the external marketplace as is without opening.

 

Growth potential

The collection is already proving its success. The first results of the drop are promising indeed: the NFT activation conversion rate exceeds 50% among the players at the present moment, which goes far beyond provider’s expectations.

NFT gamification is performing at full pace and shows no signs of slowing down. According to data collected since product launch in March, the number of players increased by 72.9% with 44% increase in average sessions count per player.

💬 “By means of integrating NFT gamification mechanics into slot games, an iGaming provider can motivate players to come back and play more, expect the boost of engagement and retention, as well as increased volumes on the old game titles without the cost of new game production,” explains Dan Andrian, CEO of TRUE

The teams also expect the new NFT mechanics to positively influence such metrics as bet size, bet count per session and bet count per player as the first results speak for themselves.

About TRUE Ecosystem

TRUE is an infrastructure that offers NFT engagement solutions helping Web2 companies improve their customer retention with NFT utility through no-code approach. The platform provides a complete set of tools required for a successful integration of NFT gamification mechanics.

The ready-to-use Web3 solutions, such as white-label NFT Marketplace, TRUE Wallet, API and SDK developed by the team make it possible to expand the capabilities of NFT utility and apply any type of gamification to engage and retain the audience.

The teams are sure, the utility token, being the main growth driver of the NFT market, can bring extra benefits to all participants of the iGaming business: gamers, casinos, developers, and online streamers, breaking the traditional barriers of Web2, actively promoting deeper engagement, and creating new revenue streams.

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From $12 to $54,719: The Story of a Big Win at Betandyou!

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There are thousands of bets placed on Betandyou every single day. Some place small bets, some go big, and sometimes someone hits a win that stands out from everything else.

That’s exactly what happened this November – one of our players placed just $12 and hit a life-changing $54,719 payout!

What Happened Before the Big Win

It all started like any ordinary bet. Football filled the screens – Manchester, Barcelona, Milan, Porto.

The player with ID 6301********, a part of our community since June 2023, opened the Betandyou app and placed his usual pick. No big stake. No drama. Just a regular moment of excitement for the game.

The Four Predictions That Changed Everything

A $12 accumulator and four football matches. Most impressively, exact score predictions – something you don’t see every day and a true sign of confidence. And here’s how the night unfolded:

  • Manchester City – Bournemouth: 3–1
  • Barcelona – Elche: 3–1
  • Milan – Roma: 1–0
  • Porto – Braga: 2–1

One by one, the results started to fall into place. The first two games, perfect 3:1 calls. Then Milan held Roma to 1:0. And finally, Porto sealed it with a 2:1 win. Four matches. Four exact scores.

4560 Odds: A Moment You Can’t Predict

  • Total odds? 4560.
  • The payout? That’s $54,719!

When the final whistle blew, the numbers on the screen told a story we don’t see every day, the kind of win that makes your heart skip a beat and your hands tremble just a little before hitting “Check balance.” That’s the kind of moment every bettor dreams about, when the impossible suddenly becomes reality.

CEO Betandyou: Official Comment

“Wins like this always draw attention,” says the CEO of Betandyou. “But what excites us even more is the story behind it. Our players don’t just bet, they feel the game. They analyze, they take risks, they follow their passion. This win isn’t just luck; it’s the perfect mix of intuition, strategy, and a love for football. At Betandyou, we live for moments like these, because every big win starts with a small belief.”

More Than Just Numbers

This player has been with us for more than a year, and this time their loyalty, patience, and boldness paid off in the best possible way. It’s not really about the amount – it’s about that feeling when your choices turn into something real. When your screen lights up and you realize that yes, you just did that.

At Betandyou, that magic happens every day, sometimes quietly, sometimes spectacularly. But one thing is certain: there’s always another story waiting to be written.

So who knows? Maybe the next headline will be yours.
Stay in the game with Betandyou!

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CT Interactive Expands In Romania with New Game Launch on Maxbet.ro

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CT Interactive has further expanded its presence in the regulated Romanian market through the launch of new gaming content on Maxbet.ro. The collaboration introduces a selection of top-performing titles designed to boost player engagement and enhance the overall gaming experience across the region.

As part of the collaboration, Maxbet.ro will feature two exclusive titles available only to its players — Kyoto Magic and Fruits & Sweets Buy Bonus.

Martin Ivanov, Chief Operating Officer at CT Interactive, said: “Our collaboration with Maxbet.ro reflects our commitment to developing high-quality content that meets the demands of the modern Romanian player. Titles like Fruits & Sweets Buy Bonus and Kyoto Magic showcase the best of our portfolio – dynamic gameplay, strategic depth, attractive bonus features and excellent math models.”

“We are confident that our exclusive titles will enhance the gaming experience for Maxbet’s players, offering them a richer, more immersive, and engaging journey,” added Bogdan Smeu, Regional Manager for Romania at CT Interactive.

In addition to the exclusive titles, Maxbet.ro will now feature a selection of CT Interactive’s most popular games, including 20 Mega Star, Lucky Clover 10, The Shining Globe, Zet Fruits and Doctor Winstein Buy Bonus.

The post CT Interactive Expands In Romania with New Game Launch on Maxbet.ro appeared first on European Gaming Industry News.

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Spelinspektionen: Gaming Companies with Swedish Licenses Had a Turnover of SEK 6.7 Billion During the Third Quarter

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Gambling companies with a Swedish license had a turnover of SEK 6.7 billion (609 million Euro) in the third quarter of 2025, an increase of 0.5% compared to the same quarter in 2024. Turnover refers to players’ stakes minus paid out winnings. The figures are preliminary and may be revised.

At the end of the quarter, just over 130,000 people were suspended via Spelpaus.se, which is an increase of 2.1% from the previous quarter.

The Swedish Gambling Authority continuously collects and analyses data to monitor trends in the gambling market. Turnover data for games for public benefit purposes is collected directly by the Swedish Gambling Authority. For taxable entities, turnover figures are based on information on decided tax from the Swedish Tax Agency.

The post Spelinspektionen: Gaming Companies with Swedish Licenses Had a Turnover of SEK 6.7 Billion During the Third Quarter appeared first on European Gaming Industry News.

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