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TRUE Ecosystem Introduced NFT Drop in Victoria Wild West Game at 25+ Сasino Operators

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TRUE Ecosystem in partnership with the innovative casino game provider TrueLab Game Studios introduced NFT gamification mechanics into their game Victoria Wild West by means of TRUE solution for the online gambling industry. Soft launch showed an increase of player retention by over 70%.

A wild-west-themed slot game Victoria Wild West is the first-to-market production release with the seamless integration of NFT gamification mechanics. This experience is supposed to attract a new audience at the nexus of such fast evolving spheres like iGaming and NFT which becomes a win-win situation for both.

The team expects their first integration to bring many thousands of new NFT holders to the industry fostering NFT mass adoption on one hand, and to increase engagement and retention level as well as reduce user acquisition costs in online gambling on the other.

The drop is now available to the casino operators based on the platforms of leading B2B providers, including SOFTSWISS, and the list is constantly expanding.

 

What is the Victoria Wild West NFT collection?

The NFT collection is embedded directly into the game, with the NFT tokens randomly dropped while playing. The drop contains 15,000 NFTs of different rarity to help the main character achieve her mission. Each of the items has a high-utility rate and complements the storyline of the game.

Upon receiving the token, the player can activate it right away in the pop-up window by means of TRUE iFrame solution, without disrupting the gameplay and leaving the platform for an external wallet.

Players pick up NFTs during the gameplay, collect them in albums and craft higher-level NFTs to receive various benefits, up to a share of the Holders Treasury — a percentage of all bets placed on Victoria Wild West paid monthly.

Crafting is one of the noticeable engaging tools implemented in the game. The collection features NFTs of various rarity, that can be used to craft tokens of higher value. There are 5 crafting levels, every level unlocking bigger rewards.

As part of the collection 1,000 mystery boxes were released on the provider’s marketplace developed by TRUE within the turnkey white-label solution for the iGaming business. Mystery boxes can be unpacked and crafted, exchanged for benefits, or even resold on the external marketplace as is without opening.

 

Growth potential

The collection is already proving its success. The first results of the drop are promising indeed: the NFT activation conversion rate exceeds 50% among the players at the present moment, which goes far beyond provider’s expectations.

NFT gamification is performing at full pace and shows no signs of slowing down. According to data collected since product launch in March, the number of players increased by 72.9% with 44% increase in average sessions count per player.

💬 “By means of integrating NFT gamification mechanics into slot games, an iGaming provider can motivate players to come back and play more, expect the boost of engagement and retention, as well as increased volumes on the old game titles without the cost of new game production,” explains Dan Andrian, CEO of TRUE

The teams also expect the new NFT mechanics to positively influence such metrics as bet size, bet count per session and bet count per player as the first results speak for themselves.

About TRUE Ecosystem

TRUE is an infrastructure that offers NFT engagement solutions helping Web2 companies improve their customer retention with NFT utility through no-code approach. The platform provides a complete set of tools required for a successful integration of NFT gamification mechanics.

The ready-to-use Web3 solutions, such as white-label NFT Marketplace, TRUE Wallet, API and SDK developed by the team make it possible to expand the capabilities of NFT utility and apply any type of gamification to engage and retain the audience.

The teams are sure, the utility token, being the main growth driver of the NFT market, can bring extra benefits to all participants of the iGaming business: gamers, casinos, developers, and online streamers, breaking the traditional barriers of Web2, actively promoting deeper engagement, and creating new revenue streams.

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RLCS Boston Major Becomes Most Watched Event in Rocket League History

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The Rocket League Championship Series (RLCS) Boston Major 2026 has officially become the most-watched event in Rocket League esports history, setting a new benchmark for global engagement and competitive excellence.

Held at Agganis Arena in Boston, the Major concluded with a thrilling all-French Grand Final, where Gentlemates defeated tournament favourites Team Vitality 4:2 to claim the first Major title of the 2026 season.


Record-Breaking Viewership Milestone

The RLCS Boston Major 2026 delivered unprecedented audience numbers:

  • Peak Viewers: 624,316 concurrent viewers
  • Average Viewership: Over 270,000 viewers
  • First RLCS event ever to surpass 600,000 concurrent viewers

This milestone represents a 33.3% increase over the previous all-time peak recorded at the 2022–23 RLCS World Championship, highlighting sustained year-over-year growth and expanding global interest in Rocket League esports.

The event’s performance reinforces RLCS as one of the fastest-growing competitive circuits in modern esports.


A Grand Final Worthy of the Record

The Boston Major culminated in a high-stakes French showdown between Gentlemates and Team Vitality. The 4:2 victory secured Gentlemates’ first Major trophy of the season and signaled a shift in competitive power dynamics heading deeper into 2026.

The all-French final further amplified international audience engagement, particularly across European broadcast markets, contributing significantly to the event’s record-breaking concurrent viewership.


Global Broadcast Reach and Multi-Language Coverage

Beyond peak numbers, the Boston Major showcased:

  • Multi-language broadcast streams
  • Cross-platform digital distribution
  • Strong in-arena attendance
  • Expanded regional fan engagement

Hosted in front of thousands of live fans at Agganis Arena, the event combined traditional arena esports spectacle with robust online streaming performance — a formula that continues to fuel RLCS’s accelerating global momentum.


What This Means for Rocket League Esports

The 2026 Boston Major marks a defining moment for the RLCS ecosystem:

  1. Sustained Global Growth – The consistent upward trend in viewership confirms Rocket League’s staying power within the esports landscape.
  2. Mainstream Momentum – Breaking the 600K peak threshold positions RLCS among elite-tier esports events globally.
  3. Competitive Depth – The diversity and intensity of international competition continue to elevate the broadcast product.
  4. Commercial Validation – Record audience metrics strengthen sponsorship, media rights, and long-term circuit investment potential.

As the 2026 season progresses, the Boston Major sets a new performance benchmark that future Majors and the World Championship will aim to surpass.

The post RLCS Boston Major Becomes Most Watched Event in Rocket League History appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Competitive Poker

David Lappin Named PokerStars Ambassador

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PokerStars has officially named Irish poker professional David Lappin as the winner of its inaugural Live League ambassadorship, marking a major milestone for both the seasoned pro and the global poker brand. The announcement follows the conclusion of the 2025 PokerStars Live League season, where players competed across European events for leaderboard supremacy and a coveted ambassador position.

Lappin, widely respected as a poker player, writer, commentator, and industry voice, now joins the prestigious PokerStars ambassador roster after emerging as the standout candidate among top leaderboard performers.


A Season-Long Path to Representation

The 2025 PokerStars Live League introduced a structured, merit-based pathway for players to earn ambassador status. Competitors accumulated points across three buy-in-based leaderboard tiers — High, Medium, and Low — throughout major European live events.

Qualifying tournaments included stops on the renowned European Poker Tour (EPT), regional PokerStars Open events, and even the iconic Irish Poker Open, a long-standing highlight of the European poker calendar.

At the end of the season:

  • Top 30 players (Top 10 per tier) earned the right to audition.
  • A PokerStars judging panel selected the ultimate ambassador.
  • Lappin was chosen for his consistency, credibility, and player-first approach.

This structure reflects PokerStars’ growing emphasis on meritocracy and community representation rather than purely promotional appointments.


Player-Led Representation at the Core

As a PokerStars Ambassador, Lappin’s role extends beyond brand visibility. His focus will center on:

  • Competing in flagship EPT Main Events
  • Participating in PokerStars Open stops
  • Promoting online-to-live qualification routes
  • Engaging directly with the player community

PokerStars has made clear that this ambassadorship is rooted in authentic player representation. Lappin has long advocated that ambassadors should serve as bridges between operators and players — not simply brand spokespeople.

His reputation as a thoughtful commentator and outspoken industry analyst positions him as a natural intermediary between grassroots competitors and event organizers.

Cédric Billot, Associate Director of Live Events Operations at PokerStars, emphasized Lappin’s longstanding presence on the circuit and deep understanding of the live ecosystem. According to Billot, Lappin’s authenticity and alignment with PokerStars values made him a “natural fit” for the role.


Strengthening the Online-to-Live Pathway

A key component of Lappin’s ambassadorship will be highlighting PokerStars’ satellite ecosystem — a system allowing online players to qualify for major live tournaments at a fraction of the standard buy-in.

This online-to-live funnel remains central to PokerStars’ brand identity. By promoting satellite qualifiers and digital routes into live events, Lappin reinforces PokerStars’ commitment to accessibility and upward mobility within competitive poker.

For aspiring players, this messaging underscores an important truth: online grinders can convert modest investments into major live opportunities.


The 2026 PokerStars Live League Expansion

The announcement coincides with the launch of the 2026 PokerStars Live League season, which began at PokerStars Open Campione.

Key highlights of the 2026 league include:

  • €157,500 in PokerStars LIVE credits awarded
  • Prizes distributed across High, Medium, and Low tiers
  • A new €100,000 live freeroll at the first EPT stop of 2027
  • Expanded rewards structure benefiting top 30 finishers in each tier

The second stop of the 2026 season is currently underway at EPT Paris, offering players additional opportunities to earn leaderboard points.

League standings and live updates are available through the PokerStars Live app, further integrating digital tracking with live competition.


Strategic Implications for PokerStars

Lappin’s appointment reflects broader strategic shifts in the live poker landscape:

  1. Community Credibility Over Celebrity Marketing
    PokerStars continues prioritizing ambassadors with deep player roots rather than purely mainstream appeal.
  2. Reinforcing European Live Dominance
    By strengthening the Live League and EPT ecosystem, PokerStars consolidates its hold on Europe’s premier live poker circuits.
  3. Retention Through Gamification
    The leaderboard structure encourages year-long engagement, incentivizing consistent participation rather than one-off tournament attendance.
  4. Expanding Reward Distribution
    The 2026 freeroll addition broadens prize accessibility, rewarding loyalty across all buy-in levels.

Why This Matters for the Poker Industry

The poker industry has increasingly leaned into hybrid engagement models — combining online platforms, live tours, community ambassadors, and digital content ecosystems.

Lappin’s appointment symbolizes this evolution. As a hybrid figure — competitor, analyst, content creator — he embodies the modern poker ambassador archetype: credible, vocal, accessible, and community-oriented.

The Live League format itself may also influence competitor operators to rethink how ambassador programs are structured, shifting toward performance-based selection models.

The post David Lappin Named PokerStars Ambassador appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Plaza Hotel & Casino debuts the only live streaming service in Las Vegas to broadcast the excitement of its smoke free gaming area

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Three table games also added to the first and only smoke free gaming space in downtown Las Vegas

To highlight the excitement of its smoke free gaming area, the first and only one in downtown Las Vegas, the Plaza Hotel & Casino has partnered with Vegas Live Casino Network to launch the only live streaming channel dedicated to broadcasting casino play in Las Vegas, seven days a week.

The Plaza has long promoted social media posting by guests and created the smoke free gaming area as a social media friendly space with vibrant backdrops and copyright free music. Now, the Plaza is partnering with Vegas Live Casino Network to be the first Las Vegas property with its own dedicated YouTube channel to broadcast the excitement players are having in its smoke free gaming space at https://www.youtube.com/@VegasLiveCasinoNetwork.

Thanks to the new broadcast stream from Vegas Live Casino Network, guests will be able to subscribe and share the video stream of themselves playing the slots machines or the new table games with friends and family to show the fun they are having at the Plaza.

The broadcast will stream live Sunday through Thursday from 1 p.m. to 7 p.m. and Fridays and Saturdays from 6 p.m. to midnight. To learn more about the live streaming service, watch the launch video for the Vegas Live Casino Network at the Plaza at: youtube.com/watch?v=PfboeigVH_c.

The smoke free gaming space is home to dozens of the industry’s most popular slot machines, and now, the Plaza also added three table games, including blackjack, baccarat, and European roulette. Blackjack will offer bets starting at $25 to $2,000; baccarat will start bets at $25 up to $3,000; and European roulette will be a $200 progressive table. Outside bets: even money is $3,000 maximum and 2-1 is $1,500 maximum bet. The table games will be open from 6 p.m. to midnight daily.

To learn more about the new offerings in the Plaza’s smoke free gaming area visit: plazahotelcasino.com/casino/smoke-free-slots/.

 

The post Plaza Hotel & Casino debuts the only live streaming service in Las Vegas to broadcast the excitement of its smoke free gaming area appeared first on Americas iGaming & Sports Betting News.

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