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TRUE Ecosystem Introduced NFT Drop in Victoria Wild West Game at 25+ Сasino Operators
TRUE Ecosystem in partnership with the innovative casino game provider TrueLab Game Studios introduced NFT gamification mechanics into their game Victoria Wild West by means of TRUE solution for the online gambling industry. Soft launch showed an increase of player retention by over 70%.
A wild-west-themed slot game Victoria Wild West is the first-to-market production release with the seamless integration of NFT gamification mechanics. This experience is supposed to attract a new audience at the nexus of such fast evolving spheres like iGaming and NFT which becomes a win-win situation for both.
The team expects their first integration to bring many thousands of new NFT holders to the industry fostering NFT mass adoption on one hand, and to increase engagement and retention level as well as reduce user acquisition costs in online gambling on the other.
The drop is now available to the casino operators based on the platforms of leading B2B providers, including SOFTSWISS, and the list is constantly expanding.
What is the Victoria Wild West NFT collection?
The NFT collection is embedded directly into the game, with the NFT tokens randomly dropped while playing. The drop contains 15,000 NFTs of different rarity to help the main character achieve her mission. Each of the items has a high-utility rate and complements the storyline of the game.
Upon receiving the token, the player can activate it right away in the pop-up window by means of TRUE iFrame solution, without disrupting the gameplay and leaving the platform for an external wallet.
Players pick up NFTs during the gameplay, collect them in albums and craft higher-level NFTs to receive various benefits, up to a share of the Holders Treasury — a percentage of all bets placed on Victoria Wild West paid monthly.
Crafting is one of the noticeable engaging tools implemented in the game. The collection features NFTs of various rarity, that can be used to craft tokens of higher value. There are 5 crafting levels, every level unlocking bigger rewards.
As part of the collection 1,000 mystery boxes were released on the provider’s marketplace developed by TRUE within the turnkey white-label solution for the iGaming business. Mystery boxes can be unpacked and crafted, exchanged for benefits, or even resold on the external marketplace as is without opening.
Growth potential
The collection is already proving its success. The first results of the drop are promising indeed: the NFT activation conversion rate exceeds 50% among the players at the present moment, which goes far beyond provider’s expectations.
NFT gamification is performing at full pace and shows no signs of slowing down. According to data collected since product launch in March, the number of players increased by 72.9% with 44% increase in average sessions count per player.
💬 “By means of integrating NFT gamification mechanics into slot games, an iGaming provider can motivate players to come back and play more, expect the boost of engagement and retention, as well as increased volumes on the old game titles without the cost of new game production,” explains Dan Andrian, CEO of TRUE
The teams also expect the new NFT mechanics to positively influence such metrics as bet size, bet count per session and bet count per player as the first results speak for themselves.
About TRUE Ecosystem
TRUE is an infrastructure that offers NFT engagement solutions helping Web2 companies improve their customer retention with NFT utility through no-code approach. The platform provides a complete set of tools required for a successful integration of NFT gamification mechanics.
The ready-to-use Web3 solutions, such as white-label NFT Marketplace, TRUE Wallet, API and SDK developed by the team make it possible to expand the capabilities of NFT utility and apply any type of gamification to engage and retain the audience.
The teams are sure, the utility token, being the main growth driver of the NFT market, can bring extra benefits to all participants of the iGaming business: gamers, casinos, developers, and online streamers, breaking the traditional barriers of Web2, actively promoting deeper engagement, and creating new revenue streams.
The payment orchestration platform also appoints Lili Piper as Senior Partnership Manager and adds infrastructure and blockchain leads.
Paysecure has appointed Ganesh Iyer, formerly of Entain, as Head of Product, as the payment orchestration platform looks to scale internationally across iGaming and global ecommerce.
Paysecure said Iyer will lead the next stage of product design. At FTSE 100-listed Entain, he led Global Payments across 20+ regulated markets, managing a team of seven Product Managers and distributed engineering squads.
The company also named Lili Piper as Senior Partnership Manager. Piper previously worked as Business Development Director at Volt.io and Senior Business Development Manager at Paysafe, and will focus on growing revenue from Paysecure’s partner network and adding strategic partners to expand payment method choice for clients.
Paysecure added that it has made further hires over the last two months, including Head of Infrastructure and Head of Blockchain, as it expands its technical footprint.
Ganesh Iyer, Head of Product, Paysecure, commented, “After time at Entain, I am pleased to join the Paysecure team and having worked on the operator side of the orchestration space, I can’t wait to get started. I’m looking forward to refining our products to clearly address the deep needs of our client personas, and surface clear product and functionality feature sets that differentiate us in our market as a challenger brand.”
Amit Hooja, Co-Founder and CEO at Paysecure, said: “We’re excited to welcome Ganesh and our new colleagues to the Paysecure team. Ganesh will spearhead our product development, and there’s a shared sense of purpose towards the work we are doing, which we believe is game changing in the payment orchestration space. We look forward to bringing new products to the market and continue to lead the way in the sector”.
The post Paysecure hires Entain’s Ganesh Iyer as Head of Product appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Winners will be announced on July 2 during iGB L!VE week in London.
Affiliate management platform ReferOn has been shortlisted for “Best Affiliate Management Platform” at the iGB Affiliate Awards 2026. The winners will be announced live on July 2 during iGB L!VE week in London.
ReferOn said the nomination reflects its recent growth and product development, positioning the platform for high-volume affiliate programmes. The company said it processes “millions of data points” across partner networks and automates operational workflows to reduce admin overhead for operators and affiliates.
Alex Bukin, CEO at ReferOn, commented on the shortlisting: “Being shortlisted for an iGB Affiliate Award is a significant milestone for our team. As affiliate programmes scale, complexity often becomes the biggest obstacle to growth. Our goal is to remove that complexity by giving operators clearer insights, stronger automation, and full control over their affiliate operations. This nomination reflects the direction in which we’re continuing to invest in.”
The company also pointed to a recent platform update, Refie, described as a new user experience layer aimed at simplifying navigation of complex workflows. ReferOn said Refie provides clearer visual guidance across onboarding screens and system state pages, with the goal of improving visibility across operational processes.
ReferOn said it will attend iGB L!VE London to meet partners, operators, and affiliates.
The post ReferOn shortlisted for Best Affiliate Management Platform at iGB Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Big Bola Casinos hosts the stop at Hotel Barceló Santa Fe in Mexico City from Aug. 31 to Sept. 11, with online qualifiers running June 28–Aug. 23.
GGPoker has launched online satellite tournaments for WSOP® Circuit CDMX México 2026, a live series scheduled for August 31 to September 11 at Big Bola Casinos in CDMX, México, hosted at Hotel Barceló Santa Fe.
According to the company, the WSOP Circuit stop will include 12 World Series of Poker® gold ring tournaments, alongside side events, VIP activities, and international media coverage.
“WSOP Circuit CDMX calls on the region’s top poker talent to chase glory in Mexico, combining high-stakes competition with the electric, legendary energy of a true global metropolis” said Juan Carreño, Head of Spanish Latam at GGPoker.
GGPoker’s posted satellite schedule runs from June 28, 2026 to August 23, 2026 (UTC +0), with weekday $5 daily satellites feeding $33 steps, weekday $33 steps into a $215 weekly final (2 seats guaranteed), a Saturday freebuy (4x $33 daily steps guaranteed), and Sunday “last chance” and weekly final events.
The company said each event champion in CDMX México will also receive a $5,000 package to this year’s WSOP Paradise in the Bahamas, in addition to the prize pool payout and a WSOP Circuit gold ring.
The post GGPoker opens satellites for WSOP Circuit CDMX México 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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