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TRUE Ecosystem Introduced NFT Drop in Victoria Wild West Game at 25+ Сasino Operators

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TRUE Ecosystem in partnership with the innovative casino game provider TrueLab Game Studios introduced NFT gamification mechanics into their game Victoria Wild West by means of TRUE solution for the online gambling industry. Soft launch showed an increase of player retention by over 70%.

A wild-west-themed slot game Victoria Wild West is the first-to-market production release with the seamless integration of NFT gamification mechanics. This experience is supposed to attract a new audience at the nexus of such fast evolving spheres like iGaming and NFT which becomes a win-win situation for both.

The team expects their first integration to bring many thousands of new NFT holders to the industry fostering NFT mass adoption on one hand, and to increase engagement and retention level as well as reduce user acquisition costs in online gambling on the other.

The drop is now available to the casino operators based on the platforms of leading B2B providers, including SOFTSWISS, and the list is constantly expanding.

 

What is the Victoria Wild West NFT collection?

The NFT collection is embedded directly into the game, with the NFT tokens randomly dropped while playing. The drop contains 15,000 NFTs of different rarity to help the main character achieve her mission. Each of the items has a high-utility rate and complements the storyline of the game.

Upon receiving the token, the player can activate it right away in the pop-up window by means of TRUE iFrame solution, without disrupting the gameplay and leaving the platform for an external wallet.

Players pick up NFTs during the gameplay, collect them in albums and craft higher-level NFTs to receive various benefits, up to a share of the Holders Treasury — a percentage of all bets placed on Victoria Wild West paid monthly.

Crafting is one of the noticeable engaging tools implemented in the game. The collection features NFTs of various rarity, that can be used to craft tokens of higher value. There are 5 crafting levels, every level unlocking bigger rewards.

As part of the collection 1,000 mystery boxes were released on the provider’s marketplace developed by TRUE within the turnkey white-label solution for the iGaming business. Mystery boxes can be unpacked and crafted, exchanged for benefits, or even resold on the external marketplace as is without opening.

 

Growth potential

The collection is already proving its success. The first results of the drop are promising indeed: the NFT activation conversion rate exceeds 50% among the players at the present moment, which goes far beyond provider’s expectations.

NFT gamification is performing at full pace and shows no signs of slowing down. According to data collected since product launch in March, the number of players increased by 72.9% with 44% increase in average sessions count per player.

💬 “By means of integrating NFT gamification mechanics into slot games, an iGaming provider can motivate players to come back and play more, expect the boost of engagement and retention, as well as increased volumes on the old game titles without the cost of new game production,” explains Dan Andrian, CEO of TRUE

The teams also expect the new NFT mechanics to positively influence such metrics as bet size, bet count per session and bet count per player as the first results speak for themselves.

About TRUE Ecosystem

TRUE is an infrastructure that offers NFT engagement solutions helping Web2 companies improve their customer retention with NFT utility through no-code approach. The platform provides a complete set of tools required for a successful integration of NFT gamification mechanics.

The ready-to-use Web3 solutions, such as white-label NFT Marketplace, TRUE Wallet, API and SDK developed by the team make it possible to expand the capabilities of NFT utility and apply any type of gamification to engage and retain the audience.

The teams are sure, the utility token, being the main growth driver of the NFT market, can bring extra benefits to all participants of the iGaming business: gamers, casinos, developers, and online streamers, breaking the traditional barriers of Web2, actively promoting deeper engagement, and creating new revenue streams.

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Microgaming launches football games StrikerX and SoccerX aimed at acquisition

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Crash and instant win formats target fast onboarding, mobile play and low-friction mechanics, with RTP and max win figures disclosed for SoccerX.

Microgaming has launched two football-themed games, StrikerX and SoccerX, positioning them as “gateway” titles designed to support player acquisition for operators.

The supplier said the releases are built around quick-result gameplay and low-friction entry, with mechanics intended to be easy to pick up. StrikerX is a Crash game, while SoccerX is an Instant Win title, with both designed for fast loading and mobile performance, according to the company.

SoccerX is built around a penalty shootout format where players pick a shot and attempt to beat the keeper while progressing up a prize ladder. Microgaming said the ladder can be cashed out at any point or pushed further. The company lists the game’s RTP at 96.00% and a top win potential of up to 12,500x, and says players can choose their own volatility.

StrikerX allows players to place up to two bets in a single round, using different strategies at the same time, while “dynamic game events” increase the multiplier as play progresses, according to Microgaming. Its Ultimate Shot feature triggers at 100x and introduces bonus multipliers ranging from x1 to x100, with win potential of up to 10,000x.

A Microgaming spokesperson said: “Acquisition is not just about visibility, it is about removing friction. With SoccerX and StrikerX, the aim was to create games that are quick to load, quick to understand and easy to get into, which makes them very effective at opening the door to a wider portfolio. Football gives both titles an immediate hook, but the bigger value is in having formats that can bring in new audiences and still give them a reason to stay.”

The post Microgaming launches football games StrikerX and SoccerX aimed at acquisition appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Gaming in Germany Conference sets Nov 10, 2026 date in Berlin, names first speakers

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The 2026 Gaming in Germany Conference will take place on Tuesday, November 10, 2026, at the DoubleTree Hilton Ku’damm in Berlin. The organisers have also announced the first confirmed speakers for the annual regulated iGaming-focused event.

Conference topics will include the ongoing evaluation of the 2021 State Gambling Treaty (GlüStv 2021), the “current & future permissibility of new products” including prediction betting, sweepstakes and eSports betting, and the future of remaining gambling monopolies in Germany and Austria. The programme also flags market re-regulation in Austria and “strategies for countering offshore offerings and to #ReclaimTheMarket for licensed operators.”

Confirmed speakers listed by the organiser include a senior GGL representative, Dr. Damir Boehm (CEO, Tipwin), Dr. Christian Piska (Professor, Faculty of Law, University of Vienna), Dr. Joerg Hofmann (Senior Partner, Melchers Law Firm), Vasiliki Panousi (Regulatory Affairs Senior Manager, Kaizen), Josh Hodgson (COO, H2 Gambling Capital), and Mohamed Messaoudi (Director, Digital Vault Product, Trust & Sign, Docaposte), among others.

Gaming in Germany founder Willem van Oort said: “I am extremely pleased with this year’s speaker lineup. We are undeniably bringing an impressive amount of expertise to the stage – including, of course, a significant amount of business and regulatory experience. Since we will be discussing, among other things, the outcome of the evaluation of the GlüStv 2021 – something that is highly relevant to the entire sector – I am very glad about the amount of thought leadership that we have managed to bring together so far.”

The organiser said registration is open and issued a call for additional speakers, specifically seeking expertise on business topics including media and marketing, affiliation, compliance and operations.

The post Gaming in Germany Conference sets Nov 10, 2026 date in Berlin, names first speakers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Highlight Games’ platform clears Italy’s ADM collaudo certification

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Company plans to roll out SOCCERBET with LALIGA archive footage on its own platform in Italian retail after the World Cup.

Highlight Games Limited said its proprietary platform has passed Italy’s ADM collaudo process, the technical certification required for gaming platforms. The company announced the approval on 14 July 2026 from London.

Following the conclusion of the World Cup, Highlight said it will launch its Spanish SOCCERBET product featuring archive LALIGA footage on its own platform across Italian retail channels. The company added that operators will transfer to Highlight’s platform over the months that follow.

The supplier said the certification allows it to deliver its content via its own “zero-cost streaming technology” in Italy and gives it control over its product roadmap in what it called its most important market.

Steven Holmes, CEO, Highlight Games said: ‘This is a huge moment for Highlight as we bring our video-based technology stack to the Italian market and join a select few who are able to offer an officially ADM certified platform. Italy is where SOCCERBET has proven itself time and again and passing the ADM collaudo means we can now deliver that content on our own platform, with our zero-cost streaming solution, exactly as it was designed to be experienced.

‘Owning the technology end to end means we control our own roadmap, resulting in faster launches, smoother integrations for our operator partners and a richer experience for players. Our products consistently perform at the top of the market wherever they are live, and with our platform now officially certified in Italy, we have everything in place to build on that momentum.’

 

The post Highlight Games’ platform clears Italy’s ADM collaudo certification appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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