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TRUE Ecosystem Introduced NFT Drop in Victoria Wild West Game at 25+ Сasino Operators

Published

3 years ago

June 14, 2023

true-ecosystem-introduced-nft-drop-in-victoria-wild-west-game-at-25+-Сasino-operators

Reading Time: 3 minutes

TRUE Ecosystem in partnership with the innovative casino game provider TrueLab Game Studios introduced NFT gamification mechanics into their game Victoria Wild West by means of TRUE solution for the online gambling industry. Soft launch showed an increase of player retention by over 70%.

A wild-west-themed slot game Victoria Wild West is the first-to-market production release with the seamless integration of NFT gamification mechanics. This experience is supposed to attract a new audience at the nexus of such fast evolving spheres like iGaming and NFT which becomes a win-win situation for both.

The team expects their first integration to bring many thousands of new NFT holders to the industry fostering NFT mass adoption on one hand, and to increase engagement and retention level as well as reduce user acquisition costs in online gambling on the other.

The drop is now available to the casino operators based on the platforms of leading B2B providers, including SOFTSWISS, and the list is constantly expanding.

What is the Victoria Wild West NFT collection?

The NFT collection is embedded directly into the game, with the NFT tokens randomly dropped while playing. The drop contains 15,000 NFTs of different rarity to help the main character achieve her mission. Each of the items has a high-utility rate and complements the storyline of the game.

Upon receiving the token, the player can activate it right away in the pop-up window by means of TRUE iFrame solution, without disrupting the gameplay and leaving the platform for an external wallet.

Players pick up NFTs during the gameplay, collect them in albums and craft higher-level NFTs to receive various benefits, up to a share of the Holders Treasury — a percentage of all bets placed on Victoria Wild West paid monthly.

Crafting is one of the noticeable engaging tools implemented in the game. The collection features NFTs of various rarity, that can be used to craft tokens of higher value. There are 5 crafting levels, every level unlocking bigger rewards.

As part of the collection 1,000 mystery boxes were released on the provider’s marketplace developed by TRUE within the turnkey white-label solution for the iGaming business. Mystery boxes can be unpacked and crafted, exchanged for benefits, or even resold on the external marketplace as is without opening.

Growth potential

The collection is already proving its success. The first results of the drop are promising indeed: the NFT activation conversion rate exceeds 50% among the players at the present moment, which goes far beyond provider’s expectations.

NFT gamification is performing at full pace and shows no signs of slowing down. According to data collected since product launch in March, the number of players increased by 72.9% with 44% increase in average sessions count per player.

💬 “By means of integrating NFT gamification mechanics into slot games, an iGaming provider can motivate players to come back and play more, expect the boost of engagement and retention, as well as increased volumes on the old game titles without the cost of new game production,” explains Dan Andrian, CEO of TRUE

The teams also expect the new NFT mechanics to positively influence such metrics as bet size, bet count per session and bet count per player as the first results speak for themselves.

About TRUE Ecosystem

TRUE is an infrastructure that offers NFT engagement solutions helping Web2 companies improve their customer retention with NFT utility through no-code approach. The platform provides a complete set of tools required for a successful integration of NFT gamification mechanics.

The ready-to-use Web3 solutions, such as white-label NFT Marketplace, TRUE Wallet, API and SDK developed by the team make it possible to expand the capabilities of NFT utility and apply any type of gamification to engage and retain the audience.

The teams are sure, the utility token, being the main growth driver of the NFT market, can bring extra benefits to all participants of the iGaming business: gamers, casinos, developers, and online streamers, breaking the traditional barriers of Web2, actively promoting deeper engagement, and creating new revenue streams.

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Hold and

Pragmatic Play Rings in 2026 with Joker’s Jewels Hold & Spin™

Published

1 hour ago

January 5, 2026

Wladimir P.

pragmatic-play-rings-in-2026-with-joker’s-jewels-hold-&-spin

Pragmatic Play, a powerhouse in the iGaming sector, has officially kicked off the new year with a nostalgic neon glow. The supplier’s first release of 2026, Joker’s Jewels Hold & Spin, breathes new life into a fan-favorite franchise by blending classic “fruit machine” aesthetics with high-octane modern features.

This 5×3, 10-payline slot brings back the iconic jester for a high-volatility performance, offering players a massive win potential of 10,000x their stake.

Classic Visuals, Modern Rewards

The game is a masterclass in retro design, featuring vibrant neon visuals and a traditional jester theme. Players will find a grid populated by familiar symbols such as lutes, juggling pins, and sparkling gems.

Base Game Wins: Matching 3–5 symbols can trigger payouts of up to 1,000x.
The Return of the Joker: The titular character remains the highest-paying symbol, maintaining the core identity that made the original Joker’s Jewels an industry staple.

The Main Event: Hold & Spin Bonus

The headline addition to this sequel is the integration of Pragmatic Play’s popular Hold & Spin mechanic.

Triggering the Feature: Landing three or more Money Symbols—each carrying values of up to 5,000x—activates the bonus round.
Respin Dynamics: Standard symbols fade away, leaving only the triggering Money Symbols locked in place. Players start with three respins, and the counter resets every time a new Money Symbol lands.
Grand Prize: If the player manages to fill all 15 positions on the grid with Money Symbols, the game awards the 10,000x Max Win.

“Joker’s Jewels Hold & Spin provides a fresh take on a vintage theme,” said Irina Cornides, Chief Operating Officer at Pragmatic Play. “It offers classic slots action enhanced by the popular Hold & Spin mechanic and a 10,000x max win.”

This release sets a strong pace for Pragmatic Play’s 2026 roadmap, following a prolific 2025 that saw the launch of hits like Big Bass Splash 1000 and Fortune of Olympus.

The post Pragmatic Play Rings in 2026 with Joker’s Jewels Hold & Spin™ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Balkan Gaming Market

Yggdrasil Strengthens Bulgarian Presence Through Strategic Deal with bet.bg

Published

2 hours ago

January 5, 2026

Wladimir P.

yggdrasil-strengthens-bulgarian-presence-through-strategic-deal-with-bet.bg

Yggdrasil, the leading global iGaming publisher, has officially boosted its reach in the regulated Bulgarian market by taking its premium content live with regional operator bet.bg.

This partnership marks another significant milestone in Yggdrasil’s European expansion strategy. Following a landmark commercial year in 2025—where the studio saw rapid growth across Spain, Brazil, and the Balkan markets—this new deal ensures a steady stream of high-quality entertainment for Bulgarian players.

A Portfolio of Blockbuster Hits

As part of the initial rollout, bet.bg has integrated over 20 of Yggdrasil’s top-performing titles. The selection features a mix of “all-time classics” and modern hits, including:

The Vikings Series: Specifically the fan-favorite Vikings go Berzerk.
Legendary Quests: The high-adventure Valley of the Gods.
GEM-Powered Slots: Innovative titles like Raptor DoubleMax, Hades GigaBlox, and Golden Fish Tank 2.

These games leverage Yggdrasil’s signature Game Engagement Mechanics (GEMs), which have proven to be major drivers of player retention and engagement in the Eastern European region.

Strategic Growth in the Balkans

Bulgaria has emerged as a flourishing hub for iGaming, supported by a clear regulatory framework and a growing demand for premium casino content. For Yggdrasil, partnering with an established local brand like bet.bg is a “statement of intent” to dominate the Balkan territory.

“Partnering with bet.bg is a real statement of intent for us as we further boost our footprint in the Balkan region,” said Jose Kadala, Chief Commercial Officer at Yggdrasil. “Our titles have already proven to be incredibly popular in the region, and we’re confident that bet.bg customers will love the gaming experiences we will provide for them.”

A spokesperson for bet.bg echoed this enthusiasm, stating: “We are extremely pleased to offer Yggdrasil’s wide-ranging product portfolio to our players. Yggdrasil brings a combination of fan-favorite games and cutting-edge mechanics to our collection, and we can’t wait to grow in tandem with them.”

The post Yggdrasil Strengthens Bulgarian Presence Through Strategic Deal with bet.bg appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

B2B gaming software

Gamblers Connect and BetOxygen Announce Strategic B2B Partnership

Published

2 hours ago

January 5, 2026

Wladimir P.

gamblers-connect-and-betoxygen-announce-strategic-b2b-partnership

Gamblers Connect, the award-winning iGaming affiliate and media platform, has officially entered into a strategic partnership with BetOxygen, a software development company specializing in agile B2B gaming solutions.

The collaboration aims to bridge the gap between high-end infrastructure and operators seeking reliable, omnichannel systems. As the boundary between land-based and online gaming continues to blur, the partnership highlights BetOxygen’s role as a key architect in the modern iGaming landscape.

A Unified IT Ecosystem for Modern Operators

BetOxygen has distinguished itself by offering a complete IT ecosystem that supports a wide range of verticals, including:

Sports Betting Software
Internet Casinos
Virtual Slot Games

At the heart of their offering is a comprehensive omnichannel platform. This system integrates retail, mobile, and online operations into a single, unified back office. This allows operators to manage their entire business from one dashboard, ensuring a consistent and seamless experience for players regardless of how they choose to bet.

Efficiency and “Boutique” Support

BetOxygen differentiates itself from traditional technology vendors through a proactive, “boutique” approach to client management. Key highlights of their service model include:

Rapid Technical Support: Boasting a two-minute response time for technical inquiries.
Fast Integration: A clear roadmap that promises full platform customization and integration within 60 days of signing.
Risk Management: Continuous monitoring to protect partners from operational challenges.

Currently holding a strong presence in regulated markets across Europe and Africa, BetOxygen is focused on democratizing access to high-end gaming technology for ambitious operators.

“What sets BetOxygen apart and makes this partnership so exciting for us is their unique full package philosophy,” said Gjorgje Ristikj, Founder & CEO at Gamblers Connect. “This partnership underscores our dedication to showcasing providers who prioritize speed, customization, and unwavering support.”

The post Gamblers Connect and BetOxygen Announce Strategic B2B Partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.