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TRUE Ecosystem Introduced NFT Drop in Victoria Wild West Game at 25+ Сasino Operators

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TRUE Ecosystem in partnership with the innovative casino game provider TrueLab Game Studios introduced NFT gamification mechanics into their game Victoria Wild West by means of TRUE solution for the online gambling industry. Soft launch showed an increase of player retention by over 70%.

A wild-west-themed slot game Victoria Wild West is the first-to-market production release with the seamless integration of NFT gamification mechanics. This experience is supposed to attract a new audience at the nexus of such fast evolving spheres like iGaming and NFT which becomes a win-win situation for both.

The team expects their first integration to bring many thousands of new NFT holders to the industry fostering NFT mass adoption on one hand, and to increase engagement and retention level as well as reduce user acquisition costs in online gambling on the other.

The drop is now available to the casino operators based on the platforms of leading B2B providers, including SOFTSWISS, and the list is constantly expanding.

 

What is the Victoria Wild West NFT collection?

The NFT collection is embedded directly into the game, with the NFT tokens randomly dropped while playing. The drop contains 15,000 NFTs of different rarity to help the main character achieve her mission. Each of the items has a high-utility rate and complements the storyline of the game.

Upon receiving the token, the player can activate it right away in the pop-up window by means of TRUE iFrame solution, without disrupting the gameplay and leaving the platform for an external wallet.

Players pick up NFTs during the gameplay, collect them in albums and craft higher-level NFTs to receive various benefits, up to a share of the Holders Treasury — a percentage of all bets placed on Victoria Wild West paid monthly.

Crafting is one of the noticeable engaging tools implemented in the game. The collection features NFTs of various rarity, that can be used to craft tokens of higher value. There are 5 crafting levels, every level unlocking bigger rewards.

As part of the collection 1,000 mystery boxes were released on the provider’s marketplace developed by TRUE within the turnkey white-label solution for the iGaming business. Mystery boxes can be unpacked and crafted, exchanged for benefits, or even resold on the external marketplace as is without opening.

 

Growth potential

The collection is already proving its success. The first results of the drop are promising indeed: the NFT activation conversion rate exceeds 50% among the players at the present moment, which goes far beyond provider’s expectations.

NFT gamification is performing at full pace and shows no signs of slowing down. According to data collected since product launch in March, the number of players increased by 72.9% with 44% increase in average sessions count per player.

💬 “By means of integrating NFT gamification mechanics into slot games, an iGaming provider can motivate players to come back and play more, expect the boost of engagement and retention, as well as increased volumes on the old game titles without the cost of new game production,” explains Dan Andrian, CEO of TRUE

The teams also expect the new NFT mechanics to positively influence such metrics as bet size, bet count per session and bet count per player as the first results speak for themselves.

About TRUE Ecosystem

TRUE is an infrastructure that offers NFT engagement solutions helping Web2 companies improve their customer retention with NFT utility through no-code approach. The platform provides a complete set of tools required for a successful integration of NFT gamification mechanics.

The ready-to-use Web3 solutions, such as white-label NFT Marketplace, TRUE Wallet, API and SDK developed by the team make it possible to expand the capabilities of NFT utility and apply any type of gamification to engage and retain the audience.

The teams are sure, the utility token, being the main growth driver of the NFT market, can bring extra benefits to all participants of the iGaming business: gamers, casinos, developers, and online streamers, breaking the traditional barriers of Web2, actively promoting deeper engagement, and creating new revenue streams.

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Boomerang Partners reveals first Golden Boomerang Awards 2026 leaders in the race for Wimbledon

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Boomerang Partners has shared the first leaderboard results from the Kickoff stage of the Golden Boomerang Awards 2026. One month into the tournament’s third season, the first frontrunners have appeared in the race for the stage’s main prize – a trip to the Wimbledon Championships.

The race for Wimbledon starts to take shape

The Kickoff stage has started at a fast pace. After the first month, the leading team has reached 256 points. The rest of the top five currently stand at 218, 156, 142, and 100 points, followed by teams with 93, 62, 30, 26, and 20 points in the top ten.

The early gap is not only about traffic volume. The top teams are also actively using boosts, special tasks, and stage-based opportunities. For the rest of the field, leaving those mechanics unused can quickly turn into lost points.

For now, the top ten are closest to the stage’s main prize – a trip to the Wimbledon Championships, taking place from June 29 to July 12, 2026. But the Kickoff stage runs until June 9, and May leaves enough room for movement. Several major sports events are still ahead, giving active teams more opportunities to earn points before the stage closes.

The Mystery Box draw looks ahead to football summer

Boomerang Partners is also running the first Mystery Box draw during the Kickoff stage of the Golden Boomerang Awards 2026. This mechanic is separate from the leaderboard: five active participants have already been selected at random, with another five to be named by the end of the month. The first Mystery Boxes go to Zitora Agency, AskGamblers & Gentoo Media, alfa:search, Gdc group, and AskBonus.

The Mystery Box is tied to the FIFA World Cup 2026, although Boomerang Partners is not revealing the full contents in advance. For now, the company is only hinting at exclusive football items connected to national teams competing in the tournament.

The next stage of the Golden Boomerang Awards 2026 will run during one of the busiest football periods of the year. By then, the Mystery Box will have a direct connection to what many fans will be watching most closely – the FIFA World Cup.

May brings more room to move

May is the busiest part of the Kickoff stage. The month brings the decisive rounds of European football competitions, the NBA and NHL playoffs, Roland Garros, and other events that tend to concentrate audience interest around key match days.

For affiliate teams, this is where planning becomes important. A steady flow of traffic is useful, but the bigger gains are likely to come from choosing the right days to push, completing additional tasks, and using the remaining point-earning opportunities before June 9.

The first month has shown who started strongest. May will show who can keep that pace – and who can use the final stretch to move closer to Wimbledon.

Kristina Shkredova, Affiliate Team Lead at Boomerang Partners, commented: “The first month has shown that teams are treating the Kickoff stage as a real competition, not just a short campaign. The leading positions are already backed by a clear strategy: teams are using boosts, planning around sports peaks, and staying active across different mechanics. But this is exactly why the stage is still open. In May, one well-timed push can change a team’s position quickly, so consistency and timing will matter as much as the current point gap.”

The road to London remains open

The Kickoff stage of the Golden Boomerang Awards 2026 continues until June 9. Until then, the leaderboard remains open, with updates on the stage results, the remaining Mystery Box winners, and the race for the main prize in London available on the official Golden Boomerang Awards website.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.

References to Wimbledon, FIFA, and other third-party brands are made for descriptive purposes only. Boomerang Partners is not affiliated with, endorsed by, or officially connected to these entities in any way.

Boomerang Partners acts as an Official Regional Partner of AC Milan. Any experiences related to AC Milan are provided within the scope of this partnership.

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Tequity Publishing launches Mirror Image Gaming’s K-Pop Drop with Stake exclusivity

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Tequity Publishing has launched K-Pop Drop, a Burst Game from Mirror Image Gaming, with an exclusive first release on Stake. The game went live on 11th May 2026 and will be available only on Stake initially, before expanding to Tequity’s wider operator network the following week.

According to the companies, K-Pop Drop is an anime-inspired Burst Game featuring escalating multipliers and interactive mechanics. The title includes potential multipliers of up to 5000x and follows a character called Sakura as she progresses through gameplay features including boosts, landing zones, bonus triggers, and hazards.

“K-Pop Drop immediately stood out to us as the type of modern, high-energy content we believe is becoming increasingly important within the market,” said Dominic Sawyer, VP Growth at Tequity. “Players today are looking for more interactive, entertaining experiences that feel highly engaging from the first second of gameplay. Mirror Image Gaming has done a fantastic job creating a game with real personality and strong replayability, and we’re excited to launch it first with Stake before rolling it out across the wider network.”

Mirror Image Gaming CEO Gray Wagner said the Stake launch is intended to broaden the game’s reach. “We wanted K-Pop Drop to feel fast, unpredictable, energetic, and memorable – something that instantly stands out both visually and through gameplay,” said Wagner. “Working with Tequity Publishing and launching first with Stake gives the game an incredibly strong platform from day one, and we’re excited to see players experience it.”

Tequity said K-Pop Drop will become available to its wider operator network from the week commencing 18th May.

The post Tequity Publishing launches Mirror Image Gaming’s K-Pop Drop with Stake exclusivity appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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SkillOnNet launches MegawaysCasino in .com markets under MGA licence

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SkillOnNet has launched MegawaysCasino across multiple international .com markets under its Malta Gaming Authority (MGA) licence, the company said.

The expansion follows a relaunch of MegawaysCasino in the UK in March under the SkillOnNet umbrella, which the company described as a strong performer.

MegawaysCasino is built around the Megaways™ slot mechanic, a variable reel system originally developed by Big Time Gaming that can offer up to 117,649 ways to win, according to the release. SkillOnNet said the platform includes more than 8,000 games spanning slots, crash games, table games and live casino.

Giordana Anticoli Kalifa, Country Manager at SkillOnNet, said: “MegawaysCasino has performed exceptionally well in the UK, and it quickly became clear that there was strong demand for this experience in other regulated markets. With Megaways™ already hugely popular worldwide, expanding under our MGA licence allows us to bring this iconic product to even more players in a safe and fully compliant way. This is just the beginning of our global journey.”

The post SkillOnNet launches MegawaysCasino in .com markets under MGA licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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