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LeoVegas Group celebrates partners and finalists Manchester City F.C and FC Internazionale Milano

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Over the past year, LeoVegas Group has intensified its focus on sports betting by enhancing global brand visibility through strategic partnerships with legendary football clubs Manchester City F.C and FC Internazionale Milano. As an official partner to these two finalists, LeoVegas Group is happy to celebrate their remarkable achievements and extends best wishes to both teams.
In September 2022, LeoVegas Group announced that it had signed strategic partnerships with top-tier football clubs Manchester City F.C and FC Internazionale Milano, becoming the Official Betting Partner in Europe and Canada, and the Regional Betting Partner in Europe and the Americas, respectively. By partnering with these clubs, LeoVegas Group customers enjoy enhanced access to exclusive content, closer ties to club events, and opportunities to participate in co-branded activities and competitions.
As the Group continues to enhance brand visibility and intensify its focus on sports betting through its brands LeoVegas, BetUK, and expekt, the latest achievements by the partner clubs will amplify the Groupâs visibility on the global stage. The Group recently launched one of its sports betting brands, expekt, in the Danish market as part of the continuing international expansion.Â
Gustaf Hagman, Group CEO of LeoVegas, said âWe are absolutely thrilled to see our partners reach the final, and we wish them the best of luck! These extraordinary achievements reflect the determination and unparalleled skill that both Manchester City F.C and FC Internazionale Milano embody. At the same time, I am happy that our partnerships continue to boost LeoVegas Groupâs visibility in sports betting, and I am looking forward to an exciting matchâ.
Partnerships with top-tier clubs ensures that the Group reaches global audiences, supporting the ambition to launch LeoVegas Group as a provider of the greatest igaming experience for both casino and sports betting.
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SPORTRADAR EXPANDS ALPHA ODDS INTO CRICKET

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AI-driven odds personalisation solution boosted client profits by 11% in 2024, will be available for every sports betting event worldwide by end of 2025
Sportradar AG is expanding Alpha Odds into cricket. Sportsbook operators can now leverage this premium odds solution to maximise profits and efficiently manage risk on a sport that generates an estimated âŹ80 billion in global betting turnover annually.
Powered by advanced automation and predictive AI technology, Alpha Odds delivers bespoke pricing for betting operators, recalculating financial exposure in real time. This enables precision in liability management, reduces risk, and enhances profitability.
Alpha Odds is offered via Sportradarâs Managed Trading Services (MTS) and Premium Cricket Service, covering more than 400 in-play and 200 pre-match betting markets during each cricket match. This allows operators to optimise their trading strategies and extract maximum value from a sport featuring a year-round calendar of competitions.
Since 2022, Sportradar has scaled the technology across 80% of events covered by MTS. Â In 2024, Alpha Odds increased client profits by an average of 11% for soccer, basketball and tennis markets, when compared to a conventional odds service. By the end of 2025, the Alpha Odds technology will be fully sport agnostic and available for operators to use on every sports betting event.
Darren Small, Senior Vice President, Managed Trading Services at Sportradar, said: âIntroducing Alpha Odds into cricket is a game changer. We are bringing real-time, AI-driven precision pricing to a new arena, giving operators sharper margins and bettors a more dynamic experience.â
The post SPORTRADAR EXPANDS ALPHA ODDS INTO CRICKET appeared first on European Gaming Industry News.
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Ascend on a bountiful quest in King of the Sky: Hit the Bonusâ˘

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Studioâs latest release captivates with its double Bonus Game offering
Playson, the renowned-digital entertainment supplier, takes to the heavens in its latest release King of the Sky: Hit the Bonusâ˘, where an exciting series-first sees the titleâs Eagleâs Bonus awarding wins via both paylines and bonus symbols.
A cloudy backdrop immerses players in the thick of the action with a majestic eagle guiding gameplay. The Golden Bonus Game is elevated via random Multipliers and Boost symbols which collects the value of all other icons on the grid, whilst four in-game jackpots increase the chance of soaring wins reaching 1,000x.
Amplifying bonus play, an additional Eagleâs Bonus game is triggered when six or more Eagle symbols, or their combination with Jackpot or Mystery icons of the corresponding trigger type, land.
In an eye-catching twist to the iconic Playson series, the Eagleâs Bonus offers players the chance to secure lavish returns via 10 paylines as well as an array of bonus winning combinations.
Three respins are granted at the beginning of the round, with each new symbol landing resetting the number of respins to three. Fortunate players filling the bonus grid in its entirety will see the Grand Jackpot of 1,000x awarded, in addition to all winning combinations scored during the bonus game.
For players particularly enthused by bonus play, an Ultra Bonus game is also available for purchase guaranteeing increased multipliers and boosted potential of jackpot wins.
King of the Sky: Hit the Bonus⢠marks Playsonâs latest blockbuster release of 2025, showcasing its commitment to consistently enhance its game families with fresh features for players to enjoy worldwide.
Tamas Kusztos, CCO at Playson, said: âWe invite players to claim their throne as king of the sky in our latest addition to the iconic Hit the Bonus series, dazzling with its plethora of bonus symbols including mystery, boost, golden coin, sticky bonus and jackpot icons.
âThe Eagleâs Bonus game offering wins via its paylines and winning combinations adds an extra spark, with lightning animations and the gameâs stormy colour palette capturing the essence of the boundless blue empyrean.â
The post Ascend on a bountiful quest in King of the Sky: Hit the Bonus⢠appeared first on European Gaming Industry News.
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Reel in upgraded riches with Fishinâ Frenzy Even Bigger Fish 2â˘

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Leading studio elevates iconic series with revamped collect modifiers
Blueprint Gaming⢠is ready to treat players to another thrilling underwater adventure via its latest release, Fishinâ Frenzy Even Bigger Fish 2â˘, where new and improved collect modifiers, free spins and the Rapid Fire Jackpots⢠system boost chances of fishtastic returns.
The 6Ă4, 4,096 way-to-win slot sees the collect modifiers more than double from the seriesâ predecessor, with Bait âNâ Catch, Win Stepper, Catch Match and Super Catch offering an array of features including increased cash symbols, wilds, multipliers and free spins.
Landing between three to six boat-themed scatters triggers the Splash Bins Bonus, offering 10 free games with the highly popular trail in action, which can see additional spins and multipliers as high as 10x awarded for every two fisherman collects that hit.
Further elevating bonus play, the round starts with a Fish Picker feature where the selected fish reveals modifiers that stay active for the entirety of the round, including extra spins or high-paying symbols.
Blueprint Gamingâs Rapid Fire Jackpots⢠mechanic is also at play, with five or more fire icons awarding an instant cash prize or one of five progressive pots.
Fishinâ Frenzy Even Bigger Fish 2⢠marks the latest blockbuster release from Blueprint Gamingâs jam-packed Spring slot schedule with a host of eye-catching releases on the horizon.
Jack Lawson, Account Manager at Blueprint Gamingâ˘, said: âWe are delighted to mark the latest addition to our iconic Fishinâ Frenzy⢠collection, back bigger and better than ever with a selection of meticulously crafted upgrades.
âThe Cash Collect feature continues to perform strongly across our portfolio, and with a fresh take on our collect modifiers, plus the inclusion of our Rapid Fire Jackpots⢠mechanic and trusty Splash Spins Bonus, we are confident our partnersâ players will be enjoying countless fishing trips to remember!â
Click here for more on Fishinâ Frenzy Even Bigger Fish 2⢠Â
The post Reel in upgraded riches with Fishinâ Frenzy Even Bigger Fish 2⢠appeared first on European Gaming Industry News.
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