bet365
Betting operators make substantial investment in Canadian athlete education
CA$300,000 committed over three years
The International Betting Integrity Association (IBIA) and its member operators bet365, Betway and FanDuel announced a commitment to establish and fund a best-in-class Canada-wide athlete education program. The funding partners have pledged to invest at least CA$300,000 over three years in the program to address the potential threat to athletes, sport and the regulated market from sports betting related match-fixing and fraud.
The announcement was made at the high-level “Symposium on Competition Manipulation and Gambling in Sport” taking place in Toronto, an event co-sponsored by IBIA, bet365, Betway and FanDuel. It was launched in front of a distinguished audience including representatives of major Canadian and US sports, such as the CFL, CPL, Hockey Canada, NFL, NBA and NHL, and national and provisional governments and licensing and regulatory authorities, such as the Alcohol and Gaming Commission of Ontario and Alberta Gaming and Liquor Commission.
The project funding partners are in active discussions regarding a delivery body, with the intention to finalise it in the coming weeks. The program will then be rolled out over the second half of this year and is intended to include face-to-face athlete training, an e-learning portal, anonymous reporting app and awareness raising material.
Jean-Francois Reymond, IBIA’s Education Ambassador and a former professional basketball player and Vice-President of the World Players Association, who has been a pioneer of sports integrity education since its inception, announced the project during his opening keynote speech. He informed the Symposium that: “Protecting the integrity of sport means protecting the integrity of athletes. Most often through a lack of awareness, it is the athletes who are risking their careers and livelihoods. Our objective is to build a best-in-class program for all athletes that serves to protect the integrity of Canadian sport and the careers of Canada’s athletes.”
Anthony Werkman, CEO of Betway, said: “Protecting the integrity of sport is key to what we do, so we’re delighted to be giving our commitment to working with our partners to fund and develop an effective athlete education program in Canada. As a global brand, we have a commitment to combatting any form of betting corruption, both globally and locally, and we look forward to working with the other members to help shape a better future for both sports organisations and regulators.”
Dale Hooper, GM, FanDuel Canada, said: “Maintaining the integrity of sport is essential to players’ safety and enjoyment—the pillars of what we do at FanDuel. As a newly-regulated market, we are committed to supporting educational programs in Ontario that will help increase understanding and protections for athletes, bettors, and beyond.”
Khalid Ali, CEO of IBIA, the leading global voice on integrity for the licensed betting industry, said: “IBIA is delighted that our members, such as bet365, Betway and FanDuel, are so committed to sports betting education and are prepared to invest in such an important initiative. All of the partners are excited to see the positive impact this project will have on maintaining the integrity of Canadian sport and the players themselves. For IBIA, sports integrity, and investing in the people that make sport happen, matters.”
A not-for-profit association, IBIA is the largest operator-run betting integrity monitoring body in the world, with over 120 sports betting brands generating approximately CA$185 billion (over US$137 billion) in total wagers placed per annum. It represents the majority of the betting operators licensed in Ontario, including the project co-financers bet365, Betway and FanDuel.
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Amusnet proudly announces its partnership with bet365 in Peru. This collaboration supports the provider’s broader expansion strategy, reinforcing its commitment to growth within key emerging markets. Both companies are set to capitalize on the increasing demand for high-quality, engaging gaming content across Latin America.
“Partnering with bet365 in Peru represents a significant step in our journey to expand across emerging regions in Latin America. By aligning our strengths with such a respected operator in the industry, we are positioned to solidify our commitment to offering dynamic and engaging solutions that cater to the region’s demands,” said Nikola Georgiev, Senior Sales Manager at Amusnet.
A bet365 spokesperson said: “We are proud to extend our partnership with Amusnet into the Peruvian market. Their combination of slots, perfectly fit bet365’s Games product and they will be a welcome addition for our Peruvian customers.”
Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, is excited to announce its supply arrangements with its long-time partner, the leading online gambling operator bet365 are expanding into Mexico. This collaboration will allow bet365’s Mexican customers to enjoy the worldwide exclusive debut of the slot game Sticky Stacked Fire 7s.
The Sticky Stacked Fire 7s game will serve as a hallmark of bet365’s operations in Mexico, always striving to offer customers the best range of content possible. In addition to this marquee title, Inspired is set to go live with a portfolio of 50 games upon launch, reinforcing its commitment to delivering innovative and engaging gaming experiences.
With this expansion into Mexico, Inspired continues to solidify its presence in partnership with bet365, where it is already live in eleven bet365 markets.
“Today marks a significant milestone for Inspired as we deepen our partnership with bet365. We are thrilled to bring the Sticky Stacked Fire 7s game to players in Mexico, along with an impressive lineup of 50 games at launch,” said Brooks Pierce, President and CEO of Inspired. “We remain committed to providing exceptional gaming experiences, and we believe this expansion will resonate well with players in the region.”
“We are thrilled to extend our partnership with Inspired into Mexico,” said the spokesperson at bet365. “The exclusive launch of the Sticky Staked Fire 7s game underscores our commitment to delivering unique and thrilling gaming experiences for our players. We are confident that Inspired’s games will resonate with our Mexican audience just as they have in other markets.”
As the gaming landscape continues to evolve, Inspired and bet365 are poised to deliver cutting-edge gaming solutions that cater to the growing demand for online entertainment in Mexico.
Playtech announced the expansion of its longstanding partnership with bet365 into Pennsylvania. This marks the second US market where Playtech and bet365 will collaborate, following the success in New Jersey.
bet365, a valued partner of Playtech, has worked with Playtech to create innovative solutions, dedicated environments, and bespoke games across various markets and as part of this expansion, bet365 will be taking Playtech’s extensive content offering in Pennsylvania, providing players with an unparalleled gaming experience. This launch follows the recent delivery of a bespoke game in Spain, Super Spin Roulette, showcasing both Playtech and bet365’s commitment to delivering unique and interesting content.
A bet365 spokesperson said: “We are thrilled to expand our partnership with Playtech into Pennsylvania. Our collaboration has consistently delivered innovative and exciting gaming experiences for our players. We look forward to developing upon our already solid partnership as we continue to grow our offering and achieve new milestones together in the US market.”
Kevin Kilminster, Chief Product Innovation Officer at Playtech Live, said: “We are excited to extend this partnership into another US state, continuing to support bet365 with solutions to support their strategic objective by creating new and engaging content for their customers. Together, we have developed many innovative solutions, dedicated environments and bespoke games across many markets, and we look forward to further strengthening our successful partnership with this world-class operator.”
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