Latest News
Betknowmore Global and Everett Sky Partnership
Betknowmore Global and leading outsourcing business Everett Sky are delighted to announce an exciting groundbreaking partnership. This new initiative will address the human resources and recruitment needs of the gambling sector by developing and promoting the services of Everett Sky’s safer gambling solution.
The service allows operators to build teams of safer gambling, compliance, and customer service analysts – across multiple time zones, 24/7 and in a variety of languages both over the phone or via online/live chat.
Everett Sky’s solution also ensures that the people are trained to the standards and software used by operators and managed effectively – essentially becoming an outsourced part of the in-house team which will relieve pressures on resource during ever-changing times in the industry.
Betknowmore Global are a leading provider of gambling training services which embrace the insight and knowledge of ‘Experts by Experience’ combined with evidence-based approaches. Through their suite of training, they have established a wide range of contacts throughout the gambling sector and are able to leverage those relationships to signpost Everett Sky and help operators keep on top of managing their safer gambling responsibilities and ensure customers remain safe and within their limits.
Commenting on the partnership with Betknowmore, Everett Sky CEO Phil Ridgwell said:
“We are absolutely delighted to finalise this partnership with Betknowmore. Ever since our first conversation, I have been hugely impressed with the passion and knowledge of the sector held by Frankie, Ben, and the wider team. They have been a pleasure to deal with, and this partnership marks a significant moment for us. With the ever-changing landscape within the betting and gaming sector creating pressures on talent and resource, our safer gambling team solution can help operators scale their teams and add capacity across their markets.
“With the added expertise of Betknowmore’s fantastic training and development, our solution is now even stronger. I am excited to see the partnership develop in the months and years ahead and look forward to working with operators to develop their teams to achieve what we are all aiming for – a safer gambling experience for players.”
Director of Commercial Affairs at Betknowmore Global Ben Davies:
“It is a great pleasure to be working alongside the team at Everett Sky. It’s clear to see that Phil and the team have a real passion and drive for improving safer gambling standards within the industry. Their safer gambling team solution fits with our own values of minimising gambling harms and supports operators with the common theme of staff retention; providing highly trained and skilled safer gambling operatives when they need them most. We are all very excited about this collaboration and look forwards to working closely with the team.”
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Latest News
Relax Gaming appoints Antonia Svensson as Chief Commercial Officer

Relax Gaming, the iGaming aggregator and supplier of award-winning content, has announced the appointment of Antonia Svensson as its new Chief Commercial Officer, marking a key step in the company’s next phase of commercial growth.
Svensson brings over 13 years of experience in the gaming industry, having held senior leadership roles across payments, content supply, and operations.
Her career began at Trustly, overseeing payment solutions for the gaming vertical, before joining Yggdrasil Gaming as Chief Commercial Officer. Most recently, she served as General Manager Malta at Light & Wonder, where she was responsible for the company’s online casino business across Europe.
In addition to her executive background, Svensson has sat on several gaming industry boards, including Fantasma Games, contributing strategic insights to support business development and innovation.
Now based at Relax Gaming’s Malta headquarters, Svensson will oversee all commercial activity across the group, supporting its global roadmap and driving new revenue opportunities through strategic partnerships.
Martin Stålros, CEO at Relax Gaming, said: “It’s a pleasure to welcome Antonia to Relax as our new CCO. Her standout experience and industry knowledge can serve as a fantastic asset to the company on a commercial level and I’m delighted that she has joined Relax at such an exciting stage in our development.”
Antonia Svensson, Chief Commercial Officer at Relax Gaming, said: “Relax Gaming has carved out an impressive reputation as one of the most forward-thinking and dynamic companies in iGaming. Having watched its growth closely over the years, I’m incredibly proud to now be part of this journey.
“I’m eager to collaborate with the talented team here to drive strategic growth, strengthen our partner relationships, and unlock new commercial opportunities across global markets.”
The post Relax Gaming appoints Antonia Svensson as Chief Commercial Officer appeared first on European Gaming Industry News.
Latest News
Neosurf and BridgerPay announce new strategic partnership

Pioneering cash-to-digital payments company teams up with market-leading payment orchestration platform to help partners unlock their full potential
Neosurf, the progressive online payments company known for its expertise in cash-to-digital solutions, smooth user experiences and providing ongoing responsible gaming and AML support to its partners has announced it has formed a new strategic partnership with the highly scalable and data-centric payment orchestration platform, BridgerPay.
Famed in the online payments industry for its prebuilt connections, unified dashboard and single-source reporting, BridgerPay is a fully agnostic platform that can be integrated into any set-up to help clients automate their payment flows and gain real-time insights into their customers.
Among the company’s wide range of solutions, BridgerPay is particularly well-known for its Bridger RetryTM capability, which empowers clients to save up to 30% of soft declined card payments by automatically referring them to fallback providers without disrupting the customer experience.
“Like Neosurf, BridgerPay is a company that’s fully committed to improving the online payments experience not just for operators, but for their customers as well,” said Andrea McGeachin, Neosurf’s Group CEO. “By teaming up with them, we’ll be able to ensure that Neosurf is seamlessly integrated into their clients’ checkouts as a payment option, giving bettors even more freedom over how they deposit.
“Not only will this improve the online cashier experience for customers by giving them instant access to our quick and secure cash-to-digital solutions, but it will also allow all BridgerPay partners to serve the huge number of players who prefer to use cash for their online transactions.”
With BridgerPay already helping organisations worldwide connect with hundreds of payment providers through simple, ready-made integrations, adding Neosurf further expands merchant choice and customer access.
“We’re delighted to partner with Neosurf. Their cash-to-digital payment solutions will play an important role in helping our clients reach and engage new customers across a wide range of markets,” said Matthew Boundy, PSP Partnership Manager. “Offering a service that reduces operators’ transaction costs, supports responsible gaming and AML best practice and provides a frictionless user experience to customers, they’re a key partner for us and will add enormous value to our clients.”
Though initially covering just European markets, the partnership between Neosurf and BridgerPay has plenty of scope to grow in future and will also see the two companies share knowledge and collaborate on technical solutions as they continue to innovate within the online payment space.
The post Neosurf and BridgerPay announce new strategic partnership appeared first on European Gaming Industry News.
EveryMatrix Press Releases
EveryMatrix signs largest ever content aggregation deal with bet365

EveryMatrix has agreed its largest ever global casino aggregation deal supplying bet365 with both its own exclusive content and titles from more than 40 premium games providers.
SlotMatrix, part of the EveryMatrix Group, is the largest aggregation platform in the world with more than 37,000 games from 350+ global suppliers including the Group’s own, Armadillo and Fantasma Studios.
It will offer bet365 more than 40 vendors across multiple regulated markets including the UK, Germany, the Netherlands and Mexico with further territories slated for future release.
The business unit was further bolstered in 2024 by the acquisition of Fantasma Games and, earlier this year, by a new management team focused on accelerating aggregation and content services expansion across both existing and new regulated markets.
This includes Mark Hothersall, Head of Business Development and Carl Gatt Baldacchino, Head of Account Management, both previously from Evolution Gaming.
They are responsible for driving forward the commercial success of SlotMatrix by accelerating the unit’s in-house games development, continually strengthening its third-party content offering and ensuring SlotMatrix provides exceptional customer service.
Ebbe Groes, Group CEO & Co-Founder EveryMatrix, said: “Today is very significant for the Group highlighting both just how much of a ‘must-have’ product SlotMatrix is for tier-1 brands across multiple markets and how far ahead it is compared to its rivals.
“We’re thrilled such a world-renowned brand such as bet365 has put their faith in us to drive their content strategy. SlotMatrix has truly come of age and, with an increased focus on ramping up our own games development and attracting even more premium vendors to the platform there really is no ceiling as to how far it can go.”
A bet365 spokesperson, added: “We are thrilled to partner with EveryMatrix. This collaboration represents a significant step forward in our commitment to providing exceptional products to our customers.”
The post EveryMatrix signs largest ever content aggregation deal with bet365 appeared first on European Gaming Industry News.
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