Latest News
Betknowmore Global and Everett Sky Partnership
Betknowmore Global and leading outsourcing business Everett Sky are delighted to announce an exciting groundbreaking partnership. This new initiative will address the human resources and recruitment needs of the gambling sector by developing and promoting the services of Everett Sky’s safer gambling solution.
The service allows operators to build teams of safer gambling, compliance, and customer service analysts – across multiple time zones, 24/7 and in a variety of languages both over the phone or via online/live chat.
Everett Sky’s solution also ensures that the people are trained to the standards and software used by operators and managed effectively – essentially becoming an outsourced part of the in-house team which will relieve pressures on resource during ever-changing times in the industry.
Betknowmore Global are a leading provider of gambling training services which embrace the insight and knowledge of ‘Experts by Experience’ combined with evidence-based approaches. Through their suite of training, they have established a wide range of contacts throughout the gambling sector and are able to leverage those relationships to signpost Everett Sky and help operators keep on top of managing their safer gambling responsibilities and ensure customers remain safe and within their limits.
Commenting on the partnership with Betknowmore, Everett Sky CEO Phil Ridgwell said:
“We are absolutely delighted to finalise this partnership with Betknowmore. Ever since our first conversation, I have been hugely impressed with the passion and knowledge of the sector held by Frankie, Ben, and the wider team. They have been a pleasure to deal with, and this partnership marks a significant moment for us. With the ever-changing landscape within the betting and gaming sector creating pressures on talent and resource, our safer gambling team solution can help operators scale their teams and add capacity across their markets.
“With the added expertise of Betknowmore’s fantastic training and development, our solution is now even stronger. I am excited to see the partnership develop in the months and years ahead and look forward to working with operators to develop their teams to achieve what we are all aiming for – a safer gambling experience for players.”
Director of Commercial Affairs at Betknowmore Global Ben Davies:
“It is a great pleasure to be working alongside the team at Everett Sky. It’s clear to see that Phil and the team have a real passion and drive for improving safer gambling standards within the industry. Their safer gambling team solution fits with our own values of minimising gambling harms and supports operators with the common theme of staff retention; providing highly trained and skilled safer gambling operatives when they need them most. We are all very excited about this collaboration and look forwards to working closely with the team.”
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horse racing
BOYLE Sports opens 400th shop at Galway Racecourse under new deal
The bookmaker signs an initial three-year partnership with Galway Races, adding an on-course betting shop and expanded sponsorship.
BOYLE Sports has signed an initial three-year partnership with Galway Races that includes opening its 400th retail betting shop on-site at Galway Racecourse in Ballybrit.
Under the agreement, BOYLE Sports will operate a dedicated on-course betting shop and expand branding and visibility across the Galway racing calendar. The partnership also includes additional race sponsorship opportunities, according to the company.
BOYLE Sports said the deal builds on its existing involvement at the venue, including title sponsorship of the Saturday at the Galway Races festival. Sponsored races include the €110,000 BOYLE Sports Handicap Hurdle and the €80,000 Galway Tribes Hurdle.
Sinéadh Crowe, Head of Irish Retail Operations for BOYLE Sports, said: “Opening our 400th shop here marks a major milestone in the BOYLE Sports journey and reflects just how far we’ve come since John Boyle set up his first shop in County Armagh in 1982. It’s a proud moment for everyone involved and underlines our continued commitment to retail, Irish horse racing and delivering a top-class experience for customers on race day.”
Michael Moloney, CEO of Galway Racecourse, added: “It’s a real privilege to have BOYLE Sports open their 400th shop here on-site as part of this exciting new multi-year partnership with Galway Races.
“We’re absolutely delighted to strengthen our ties with such a powerhouse brand with deep roots in Irish racing and we’re excited to build on that shared heritage as we work together to enhance the experience for racegoers over the coming years.”
The post BOYLE Sports opens 400th shop at Galway Racecourse under new deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
amd
S8UL partners with AMD ahead of Esports World Cup 2026 campaign
AMD Ryzen and Radeon hardware will be used across S8UL’s esports, streaming and creator workflows as the Indian org ramps up its EWC push.
S8UL has signed a strategic partnership with Advanced Micro Devices (AMD) ahead of its Esports World Cup (EWC) 2026 campaign, as the Indian esports and gaming content organization targets further international expansion.
Under the agreement, AMD will equip S8UL’s players and creators with AMD Ryzen
AI 400 Series processor-based PCs, AMD Ryzen
9000 Series processors, and AMD Radeon
RX 9000 Series graphics cards for gaming, streaming, content creation and general productivity.
The deal lands as S8UL prepares for EWC 2026 after being selected for the Esports World Cup Foundation’s Club Partner Program for a second consecutive year. The organization said it has already secured qualification spots in Apex Legends, Chess, Fortnite, Honor of Kings, and Trackmania, while continuing to pursue additional slots in other titles. The partnership also follows S8UL onboarding Campa Energy as the Title Sponsor for its EWC 2026 campaign.
“S8UL has always focused on both competitive success and content creation. As we prepare for the Esports World Cup, AMD’s technology will support our players and creators across competition, streaming and content production. We’re excited to work together as we continue to grow our presence globally,” said Animesh ‘Thug’ Agarwal, Co-Founder and CEO, S8UL.
“India’s gaming ecosystem is expanding beyond competition, with creators playing an increasingly important role in how communities connect and grow,” said Vinay Sinha, Managing Director, Sales, AMD India. “Organizations like S8UL are helping shape that evolution, and we’re excited to support their players and creators with AMD technology as they continue to engage gaming and creators’ communities in India and around the world.”
EWC 2026 is scheduled for July 6 to August 23, with the Esports World Cup organisers stating it will feature more than 2,000 players and 200 clubs from over 100 countries competing for a $75 million prize pool.
The post S8UL partners with AMD ahead of Esports World Cup 2026 campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Artificial intelligence
Kaizen Gaming rolls out GenAI-powered Betano Trivia across 20 markets
Kaizen Gaming has launched Betano Trivia, a live trivia product it describes as the world’s first fully GenAI-powered live trivia experience. The free-to-play game is now available across the 20 markets where Kaizen Gaming operates.
The product was developed by Kaizen Labs, the company’s innovation incubator. Kaizen Gaming said Betano Trivia uses generative AI to power the avatar presenter, create dynamic trivia content, and generate supporting audiovisual assets, positioning it as a new engagement format inside the Betano brand.
Players are invited to answer questions spanning sports, entertainment and pop culture and compete for prizes, according to the company. Kaizen Gaming also tied the timing of the launch to heightened global football attention, pitching the game as a second-screen-style entertainment layer for fans.
George Kourakos, Director of Innovation at Kaizen Gaming, stated: “Betano Trivia demonstrates how AI can be used to create entirely new forms of entertainment and customer engagement. At Kaizen Gaming we never use technology for its own sake. We have a clear goal to elevate the world-class gaming experience we offer to our customers. What makes this achievement particularly special is that it was developed entirely by our internal teams, combining creativity, engineering excellence and a shared passion for innovation across the board.”
Kaizen Gaming framed the release as part of its broader generative AI push, arguing that internal teams can use the technology to scale new product experiences across multiple regulated markets.
The post Kaizen Gaming rolls out GenAI-powered Betano Trivia across 20 markets appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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