Brazil
World leading betting integrity body expands operations in Brazil – move comes in response to impending government regulation
IBIA’s unique monitoring network already covers 60% of the Brazilian market
The International Betting Integrity Association (IBIA), a world leading industry-led sports integrity organisation that represents over 120 licensed sports betting brands globally, will expand its integrity monitoring and wider anti-match-fixing operations in Brazil. The expansion comes in response to upcoming government regulation, the rapid growth of the Brazilian sports-betting market, and IBIA data confirming that Brazilian sport is a regional target for criminal match-fixers.
IBIA is the largest operator-run integrity monitor in Europe and is a leading player across newly opened North American jurisdictions such as Ontario. According to H2 Gambling Capital – the leading independent authority on global gambling market data – IBIA members are estimated to already account for over 60% of the remote gambling market in Brazil. That leading market position will enable IBIA to provide a highly accurate analysis and effective deterrent against match-fixing related betting fraud in Brazil. IBIA is therefore uniquely positioned to support a crack-down on match-fixing in the country.
Speaking in advance of the government’s Provisional Measure on sports betting regulation, Khalid Ali, IBIA CEO, said: “We welcome the Brazilian government’s decision to regulate the sports betting industry as an overwhelmingly positive move. As IBIA’s 2021 optimum betting market study confirms, balanced and efficient sports betting regulation is part of the solution to sports betting related match-fixing. IBIA looks forward to working with policymakers to ensure Brazil enjoys the full benefits of a dynamic and competitive sports betting market, whilst reducing the risks of match-fixing.”
IBIA is committed to sharing data with sports, regulators and law enforcement that enables those bodies to identify, investigate and prosecute match-fixers with a high degree of precision. The association achieves this by cross-referencing alerts raised by the highly sophisticated security systems of its members to identify suspicious betting potentially linked to match-fixing. IBIA’s members can then provide unique account-level data to use as evidence in subsequent investigations.
Khalid Ali adds: “What sets IBIA apart from commercial monitoring systems is the ability to track transactional activity linked to individual consumer accounts rather than analysing simple odds movements. No other sports integrity solution can provide access to this data, which covers over US$137bn in sports betting turnover per annum, making IBIA the largest and most effective integrity network of its nature globally.”
H2 Gambling Capital estimates that the Brazilian sports betting market grew by 44.4% from 2021 to 2022 reaching BRL4,506m (US$940m) in gross gambling revenue (GGR), and is projected to reach BRL9,265m (US$1,860m) in GGR by 2027 (105% increase). Given this rapid growth, IBIA and its members are particularly focussed on utilizing the attributes of its unique global monitoring and alert system to bolster the protection of the regulated betting market and sporting events in Brazil.
IBIA’s recently published Q1 Integrity Report contains a targeted analysis of alerts in the Latin American market, with 105 suspicious alerts across the region during 2018-22. Brazil was the main source of suspicious betting alerts across LatAm (31%), with football accounting for the majority (61%) of those.
Khalid Ali continues: “IBIA is a not-for-profit body that has no competing conflicts from the delivery of commercial services to other sectors; the association is run by operators for operators with a core mission to protect regulated sports betting markets, especially for sports and consumers. Responsible regulated sports betting operators have a significant incentive to help crack-down on match-fixing and IBIA intends to be at the forefront of that preventative action in Brazil.
“IBIA’s advocacy expertise and monitoring and alert network will have a vital role to play in helping Brazil successfully deter, investigate and prosecute match-fixing. As part of our expansion, we aim to utilise data sharing agreements with regulators, sports and law enforcement agencies to ensure the integrity of Brazilian sport and the regulated betting market. Our experience in education and cross-sector programmes such as IBIA’s Data Standards group, involving major global sports betting data companies, can also make a significant contribution to protecting Brazilian sport from the dangers of match-fixing.”
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Alexia Smilovic Rønde Chief Regulatory Officer at Relax Gaming
Relax Gaming continues Latin American expansion entering Brazil and Peru
Relax Gaming, the iGaming aggregator and unique content supplier, continues its successful expansion into Latin America upon entering both the Brazilian and Peruvian markets on 1st January.
This landmark move comes after the company made its highly anticipated debut in the region by entering Mexico in 2021 and Colombia in 2022, bringing its popular content portfolio to players.
In line with its long-term expansion strategy, the studio is now offering over 40 of its top-performing titles to several operators, including Kaizen, Bet365, and Paddy Power Betfair in Brazil and Betsson and SkillOnNet in Peru.
As part of its deployment in these key LatAm markets, Relax will also begin delivering a number of leading games developed by select partners from its Silver Bullet aggregation program.
These market entries further showcase the company’s commitment to the fast-growing Latin American landscape. Additionally, Relax Gaming’s presence at the SBC Rio Summit further highlights its commitment to enhancing its regional presence.
Alexia Smilovic Rønde, Chief Regulatory Officer at Relax Gaming, said: “Brazil’s move towards regulated online gambling is one of the industry’s most exciting developments, and Peru has always been a region that holds great importance and promise. With the licensing and responsible gambling framework in place, Relax Gaming is well-positioned to capitalise on these growing markets.
“Relax Gaming will now focus its efforts on expanding its footprint across this part of the world, aligning with its broader growth strategy in regulated markets.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was recently named the Best Mobile Gaming Software Provider at the EGR B2B Awards, Casino / Slot Developer of the Year at the SBC Awards, and was awarded GGA’s Product Launch of the Year for Dream Drop Jackpots in February.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
The post Relax Gaming continues Latin American expansion entering Brazil and Peru appeared first on Gaming and Gambling Industry in the Americas.
scoreconnect, an innovative communication platform tailored for sports betting and gaming, has expanded its presence in Brazil with a new partnership with operator Aposta 1.
With a focus on growth and compliance, Aposta 1 is expanding in Brazil’s regulated market, ensuring top-tier services for its users. scoreconnect will collaborate with Aposta 1’s three strongest brands to deliver a suite of engagement solutions to enhance platform performance and player engagement.
scoreconnect’s WhatsApp Channel will support and drive retention, VIP One-on-One Management for personalised gaming experiences, and direct betting will be available via Telegram Play. Aposta 1 will gain from the advanced Telegram CRM that enhances customer relationships, while the Tipster Module delivers expert insights that nurtures community-driven engagement.
Further advantages for Aposta 1 will come from scoreconnect’s AI-powered Game Suggestion Module, and the Real-time Market Optimisation tool ensures dynamic odds adjustments for an optimised betting experience.
The scoreconnect team is exhibiting at SBC Summit Rio (Stand B580), where it is showcasing its latest innovations designed to support operators like Aposta 1 in navigating the new regulatory landscape and driving business growth.
scoreconnect CEO Antonio Ruggeri said: “Aposta 1 is a major player in the Latin American region, with Brazil a core focus since it regulated. Our cutting-edge recommendation engines and real-time messaging capabilities will help Aposta 1 achieve its expansive goals in 2025 and beyond”.
Aposta 1 spokesperson added: “scoreconnect’s solutions will enable us to consolidate our position in Brazil’s regulated sports betting market, ensuring compliance while leveraging best-in-class technology. Introducing this technology means we can engage with our audiences on a deeper level through personalised, real-time interactions.”
The post scoreconnect boosts Brazilian presence with Aposta 1 deal appeared first on Gaming and Gambling Industry in the Americas.
WA.Platform, already proving popular in Brazil, to offer full Gaming Corps games suite to partners
Gaming Corps – a publicly-listed game development company based in Sweden – has widened the scope of its premium games suite by partnering with iGaming B2B provider WA.Technology.
WA.Technology is recognised for its dynamic presence in emerging markets. It has particularly gained recognition in Brazil, offering a state-of-the-art iGaming platform, turnkey solutions, and standalone products, facilitating operators’ swift market entry and expansion. This technology allows operators to build their very own casino, sportsbook, lottery, fantasy or affiliate business precisely as they envision it.
Gaming Corps’ full portfolio of titles will be made available via the WA.Platform, a fully customisable iGaming platform with more than 80 game providers, a library of 8,000+ games, and support for multiple currencies and payment methods.
Operator partners of the WA.Platform will be able to utilise a range of thrilling content provided by Gaming Corps, including Crash, Mine, Table, Slot and Plinko games. Some of Gaming Corps’ most renowned games series such as Jet Lucky and Coin Miner will be on offer, along with some recent smash hits including Wild Woof, Raging Zeus Mines, Piggy Smash and Mighty Mammoth.
Danielle Calafato, CCO at Gaming Corps said: “WA.Technology has a rapidly growing portfolio of satisfied clients and strategic collaborations, and we are very excited to offer our premium games portfolio on the WA.Platform. On top of their growing reputation, WA.Technology has achieved a significant level of success in Brazil in a short space of time, which is ideal for us, as we are very focused in achieving as much growth as we can in that particular market.
“We look forward to providing WA.Technology’s partners with our content, and with many more game releases in the pipeline, we will be able to make our offering even stronger for them and all our partners in the coming months.”
Laura Festen, Director of Casino at WA.Technology said: “We are delighted to provide even more high-quality gaming content on the WA.Platform with the addition of Gaming Corps’ captivating titles, which we are sure our partners and their players will enjoy making the most of.
“Our platform continues to go from strength to strength, and with both parties particularly making strides in Brazil, this is a perfect partnership offering an array of opportunities that will help both companies grow their presence further.”
WA.Technology is committed to Responsible Gaming practices.
The post Gaming Corps secures further distribution of premium content with WA.Technology deal appeared first on Gaming and Gambling Industry in the Americas.
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