Brazil
World leading betting integrity body expands operations in Brazil – move comes in response to impending government regulation
IBIA’s unique monitoring network already covers 60% of the Brazilian market
The International Betting Integrity Association (IBIA), a world leading industry-led sports integrity organisation that represents over 120 licensed sports betting brands globally, will expand its integrity monitoring and wider anti-match-fixing operations in Brazil. The expansion comes in response to upcoming government regulation, the rapid growth of the Brazilian sports-betting market, and IBIA data confirming that Brazilian sport is a regional target for criminal match-fixers.
IBIA is the largest operator-run integrity monitor in Europe and is a leading player across newly opened North American jurisdictions such as Ontario. According to H2 Gambling Capital – the leading independent authority on global gambling market data – IBIA members are estimated to already account for over 60% of the remote gambling market in Brazil. That leading market position will enable IBIA to provide a highly accurate analysis and effective deterrent against match-fixing related betting fraud in Brazil. IBIA is therefore uniquely positioned to support a crack-down on match-fixing in the country.
Speaking in advance of the government’s Provisional Measure on sports betting regulation, Khalid Ali, IBIA CEO, said: “We welcome the Brazilian government’s decision to regulate the sports betting industry as an overwhelmingly positive move. As IBIA’s 2021 optimum betting market study confirms, balanced and efficient sports betting regulation is part of the solution to sports betting related match-fixing. IBIA looks forward to working with policymakers to ensure Brazil enjoys the full benefits of a dynamic and competitive sports betting market, whilst reducing the risks of match-fixing.”
IBIA is committed to sharing data with sports, regulators and law enforcement that enables those bodies to identify, investigate and prosecute match-fixers with a high degree of precision. The association achieves this by cross-referencing alerts raised by the highly sophisticated security systems of its members to identify suspicious betting potentially linked to match-fixing. IBIA’s members can then provide unique account-level data to use as evidence in subsequent investigations.
Khalid Ali adds: “What sets IBIA apart from commercial monitoring systems is the ability to track transactional activity linked to individual consumer accounts rather than analysing simple odds movements. No other sports integrity solution can provide access to this data, which covers over US$137bn in sports betting turnover per annum, making IBIA the largest and most effective integrity network of its nature globally.”
H2 Gambling Capital estimates that the Brazilian sports betting market grew by 44.4% from 2021 to 2022 reaching BRL4,506m (US$940m) in gross gambling revenue (GGR), and is projected to reach BRL9,265m (US$1,860m) in GGR by 2027 (105% increase). Given this rapid growth, IBIA and its members are particularly focussed on utilizing the attributes of its unique global monitoring and alert system to bolster the protection of the regulated betting market and sporting events in Brazil.
IBIA’s recently published Q1 Integrity Report contains a targeted analysis of alerts in the Latin American market, with 105 suspicious alerts across the region during 2018-22. Brazil was the main source of suspicious betting alerts across LatAm (31%), with football accounting for the majority (61%) of those.
Khalid Ali continues: “IBIA is a not-for-profit body that has no competing conflicts from the delivery of commercial services to other sectors; the association is run by operators for operators with a core mission to protect regulated sports betting markets, especially for sports and consumers. Responsible regulated sports betting operators have a significant incentive to help crack-down on match-fixing and IBIA intends to be at the forefront of that preventative action in Brazil.
“IBIA’s advocacy expertise and monitoring and alert network will have a vital role to play in helping Brazil successfully deter, investigate and prosecute match-fixing. As part of our expansion, we aim to utilise data sharing agreements with regulators, sports and law enforcement agencies to ensure the integrity of Brazilian sport and the regulated betting market. Our experience in education and cross-sector programmes such as IBIA’s Data Standards group, involving major global sports betting data companies, can also make a significant contribution to protecting Brazilian sport from the dangers of match-fixing.”
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Inspired Entertainment, Inc., a leading B2B provider of gaming content, technology, hardware, and services, is pleased to announce the launch of V-Play Football Brazil with EstrelaBet, a leading Brazilian gamingtech company. The integration is powered by Altenar, a leading sportsbook platform provider for licensed operators around the world.
This launch marks an exciting new chapter in Inspired’s expansion across Brazil delivering its market-leading Virtual Sports content to a local, LATAM focused operator. V-Play Football Brazil, designed specifically to capture the flair, passion, and energy of Brazilian football, provides fast-paced betting action with high-frequency, ultra-realistic match simulations.
“We’re thrilled to bring V-Play Football Brazil to EstrelaBet’s customers,” said Brooks Pierce, President and Chief Executive Officer of Inspired. “Brazil has a deep-rooted passion for football, and our latest Virtual Football product is tailor-made for that audience. This launch with EstrelaBet, through Altenar’s dynamic platform, represents a powerful combination of cutting-edge technology, local insight, and premium virtual content. It’s a major milestone in our commitment to growth in Brazil.”
EstrelaBet, known for its strong brand presence in Brazil and innovative approach to player engagement, continues to invest in new ways to enhance its sportsbook offering. V-Play Football Brazil is now available at estrela.bet.br, optimized for desktop and mobile platforms, as well as the Android app.
“Inspired’s V-Play Football Brazil delivers the quality, authenticity, and excitement that our players expect,” said Fellipe Fraga, CBO (Chief Business Officer) at EstrelaBet. “The launch of this product aligns perfectly with our mission to offer customers a dynamic and differentiated sports betting experience. We’re excited to bring Brazilian fans a product that feels made just for them.”
The launch was made possible through Altenar, whose scalable and flexible sportsbook platform supports operators across more than 30 countries.
“We are proud to power this exciting launch between Inspired and EstrelaBet,” said Antonis Karakousis, Director of Operations at Altenar. “Inspired’s V-Play Football Brazil is a perfect match for the Brazilian market, and this rollout exemplifies Altenar’s ability to support rapid integration and localization of best-in-class content. We look forward to seeing strong engagement and performance from this partnership.”
The post Inspired Launches V-Play Football Brazil with EstrelaBet via the Altenar Sportsbook appeared first on Gaming and Gambling Industry in the Americas.
Brazil
SOFTSWISS Strengthens Regulated Market Presence in LatAm with Full Product Certification in Brazil
The leading tech provider shares key results of H1
SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, delivered robust product growth across its ecosystem and secured official certifications in Brazil and Peru during the first half of 2025. These achievements reinforce the company’s leadership as a provider of reliable, scalable iGaming solutions, with a strategic focus on expansion in LatAm.
The first half of 2025 brought a new wave of significant growth for SOFTSWISS in LatAm with fully localised, compliant solutions tailored to the needs of regional operators. Now, its Game Aggregator, Casino Platform, Sportsbook, and Jackpot Aggregator are officially certified in Brazil, making it a full product lineup ready for operation in one of the region’s most dynamic markets. Additional Gaming Laboratories International (GLI) certifications in Peru represent the next step in SOFTSWISS’ long-term expansion strategy.
By H1 2025, SOFTSWISS sustained its dominant position across flagship products, with several iGaming solutions demonstrating particularly notable growth:
- The Game Aggregator expanded its portfolio by 26% across 1,350 brands, giving operators more flexibility.
- The Jackpot Aggregator reached 100 integrated brands, up 25% since the start of the year – a clear sign that demand for engagement-driven mechanics continues to grow. Jackpot Aggregator campaigns help partners boost player turnover by 50%, driving growth and retention.
- The Casino Platform continues to power 250 casinos with 99.999% uptime – ensuring uninterrupted gameplay. No bets are lost, no sessions are dropped – a critical factor for operators running 24/7.
- Affilka by SOFTSWISS reached 109 million registered users, up 28% since the beginning of the year. The number of active brands surpassed 480, while affiliate account volume rose by 22%, reflecting strong demand for efficient, performance-driven marketing tools.
- The Sportsbook offers access to 2,000 markets and 200 sports, and supports 100,000 live events, delivering a fast, responsive, and scalable betting experience.
“We are not just expanding, we are earning trust in new markets. The first half of 2025 showed strong growth across products and markets. Getting certified in Brazil and Peru isn’t just a checkbox – it’s a strong validation for operators that they can count on us to deliver reliable, localised, and fully compliant solutions,” added Max Trafimovich, International Non-Executive Director at SOFTSWISS.
SOFTSWISS is taking bold steps toward long-term growth in Latin America, with a clear ambition to become a leading technology partner for local iGaming operators. By combining global experience with a deep understanding of regional market needs, SOFTSWISS is delivering tailored solutions that help operators launch faster, operate more efficiently, and scale with confidence.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Strengthens Regulated Market Presence in LatAm with Full Product Certification in Brazil appeared first on Gaming and Gambling Industry in the Americas.
Certification for its standalone casino aggregator product allows WA Technology to increase its range of integrated iGaming content supplied to operators in the Brazilian market.
This ever-expanding catalogue of content includes tens of thousands of games, cementing it as a more trusted partner for operators seeking to thrive in this market, with the added assurance that it fully complies with Brazilian regulatory requirements.
Meeting the necessary requirements for the casino product builds on WA Technology’s strong record in the region, where it already has an established presence and certified platform, with an experienced team of professionals based out of an office in Recife. This gives the business a unique understanding of the players in the country and the team to simplify any complexities that may arise for operators.
The certification follows on from recent launches such as its Pick’Em player products for stats-led gameplay and Sportsbook Managed Service, to provide operators with more services and opportunities to grow.
Country Director for Brazil said: “This is a significant milestone for the business and signals our intent to expand further into the Brazilian market. I’m proud of the team’s hard work to secure this certificate and allow us to meet the market demands for casino games within this region.
The post WA. Technology Receives GLI Certification in Brazil for Casino Aggregator Product appeared first on Gaming and Gambling Industry in the Americas.
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