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World leading betting integrity body expands operations in Brazil – move comes in response to impending government regulation

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IBIA’s unique monitoring network already covers 60% of the Brazilian market

The International Betting Integrity Association (IBIA), a world leading industry-led sports integrity organisation that represents over 120 licensed sports betting brands globally, will expand its integrity monitoring and wider anti-match-fixing operations in Brazil. The expansion comes in response to upcoming government regulation, the rapid growth of the Brazilian sports-betting market, and IBIA data confirming that Brazilian sport is a regional target for criminal match-fixers.

IBIA is the largest operator-run integrity monitor in Europe and is a leading player across newly opened North American jurisdictions such as Ontario. According to H2 Gambling Capital – the leading independent authority on global gambling market data – IBIA members are estimated to already account for over 60% of the remote gambling market in Brazil. That leading market position will enable IBIA to provide a highly accurate analysis and effective deterrent against match-fixing related betting fraud in Brazil. IBIA is therefore uniquely positioned to support a crack-down on match-fixing in the country.

Speaking in advance of the government’s Provisional Measure on sports betting regulation, Khalid Ali, IBIA CEO, said: “We welcome the Brazilian government’s decision to regulate the sports betting industry as an overwhelmingly positive move. As IBIA’s 2021 optimum betting market study confirms, balanced and efficient sports betting regulation is part of the solution to sports betting related match-fixing. IBIA looks forward to working with policymakers to ensure Brazil enjoys the full benefits of a dynamic and competitive sports betting market, whilst reducing the risks of match-fixing.”

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IBIA is committed to sharing data with sports, regulators and law enforcement that enables those bodies to identify, investigate and prosecute match-fixers with a high degree of precision. The association achieves this by cross-referencing alerts raised by the highly sophisticated security systems of its members to identify suspicious betting potentially linked to match-fixing. IBIA’s members can then provide unique account-level data to use as evidence in subsequent investigations.

Khalid Ali adds: “What sets IBIA apart from commercial monitoring systems is the ability to track transactional activity linked to individual consumer accounts rather than analysing simple odds movements. No other sports integrity solution can provide access to this data, which covers over US$137bn in sports betting turnover per annum, making IBIA the largest and most effective integrity network of its nature globally.”

H2 Gambling Capital estimates that the Brazilian sports betting market grew by 44.4% from 2021 to 2022 reaching BRL4,506m (US$940m) in gross gambling revenue (GGR), and is projected to reach BRL9,265m (US$1,860m) in GGR by 2027 (105% increase). Given this rapid growth, IBIA and its members are particularly focussed on utilizing the attributes of its unique global monitoring and alert system to bolster the protection of the regulated betting market and sporting events in Brazil.

IBIA’s recently published Q1 Integrity Report contains a targeted analysis of alerts in the Latin American market, with 105 suspicious alerts across the region during 2018-22. Brazil was the main source of suspicious betting alerts across LatAm (31%), with football accounting for the majority (61%) of those.

Khalid Ali continues: “IBIA is a not-for-profit body that has no competing conflicts from the delivery of commercial services to other sectors; the association is run by operators for operators with a core mission to protect regulated sports betting markets, especially for sports and consumers. Responsible regulated sports betting operators have a significant incentive to help crack-down on match-fixing and IBIA intends to be at the forefront of that preventative action in Brazil.

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“IBIA’s advocacy expertise and monitoring and alert network will have a vital role to play in helping Brazil successfully deter, investigate and prosecute match-fixing. As part of our expansion, we aim to utilise data sharing agreements with regulators, sports and law enforcement agencies to ensure the integrity of Brazilian sport and the regulated betting market. Our experience in education and cross-sector programmes such as IBIA’s Data Standards group, involving major global sports betting data companies, can also make a significant contribution to protecting Brazilian sport from the dangers of match-fixing.”

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1PRA1.BET.BR

Avaí Signs Master Sponsorship Deal with Betting Company 1PRA1.BET.BR

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The company will also appear on training uniforms and other club assets.

Starting this Saturday (April 26), when Avaí faced América-MG at Ressacada Stadium for the Brazilian Série B, the team will showcase a new master sponsor on their jerseys: the betting platform 1PRA1.BET.BR. The contract was signed on Friday (April 25) and is valid until April 2026. In terms of value, this agreement surpasses all previous sponsorship deals signed in past seasons.

In addition to featuring its brand in the main space on the jersey, the company will also appear on training uniforms, stadium assets (such as the big screen and field boards), and on the club’s social media platforms. Marketing activations will also be carried out throughout the year. Beyond men’s football, the agreement may also extend to other sports, which will be defined by both parties in the coming days.

“I’m proud to sign this agreement, which will be extremely beneficial for the club. It also demonstrates the strength of the Avaí brand and the value we can offer our commercial partners. We have big goals this year and will continue to seek further support to strengthen the institution in every aspect,” said Júlio César Heerdt, President of Avaí.

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“It is a great pleasure for 1PRA1.BET.BR to announce our partnership with Avaí. Walking side by side with such a traditional club beloved by its fans is a point of pride for all of us. We strongly believe in the power of this union: the number one football club in Santa Catarina now paired with the number one entertainment platform. We’re very excited to take this step and confident that we will achieve great things together!” celebrated Tiago Grecco, Marketing Director at 1PRA1.BET.BR.

“We always work in Avaí’s best interest to bring more opportunities and valuable resources that can be reinvested into the club. This deal represents another collective effort by everyone here to strengthen Avaí in pursuit of even greater goals. We thank the leadership at 1PRA1.BET.BR for their trust, and I’m certain we’ll build a great relationship with mutual benefits for both the company and the team,” added Rodrigo Florenzano, Avaí’s Business Director.

In addition to 1PRA1.BET.BR, Avaí has sponsorship agreements with Genial Investimentos, WOA, Liderança, UniCesumar, and JTA Empreendimentos, as well as Volt Sport, the club’s official sportswear supplier.

The post Avaí Signs Master Sponsorship Deal with Betting Company 1PRA1.BET.BR appeared first on Gaming and Gambling Industry in the Americas.

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Anastasia Rimskaya

Aviatrix receives certifications in Brazil

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The award-winning crash game Aviatrix has received certification for Brazil’s online gaming market, ensuring full compliance in the market.

Aviatrix has been granted full Federal Certification to offer its games via licensed operators in the country. Meanwhile, Aviatrix has also acquired a dedicated certification for the state of Paraná.

This means Brazilian players can now enjoy the most innovative crash game on the market –  one that has already gained a loyal following across Latin America.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “This is a huge milestone for Aviatrix. Brazil is one of the most exciting, newly-regulated markets in the world. There is massive demand for high-quality content, and that’s why we know Aviatrix is going to thrive. We’re looking forward to bringing the game to the country via some world-class partners. Get ready for takeoff.”

Aviatrix has been rapidly expanding in Latin America over recent months, including in Peru and Colombia.

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The company was also named ‘Rising Star in Casino’ at last year’s SBC Awards Latinoamérica.

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Altenar

Altenar gains ground in Brazil with virtual sports certification

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Leading sportsbook technology provider ready to deliver premium virtual sports offering to local operators

Altenar has achieved a significant milestone in its LatAm expansion by securing a new certification to offer sportsbook and RGS, including virtual sports in Brazil.

This development underscores Altenar’s commitment to providing cutting-edge and engaging sportsbook solutions in regulated markets, and follows a string of landmark deals with industry leaders, such as Inspired, Kiron, Leap and Sportradar.

To achieve the certification, Altenar underwent a thorough evaluation process, demonstrating the provider’s dedication to compliance and its ability to meet the stringent requirements of the Brazilian market.

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The integration of virtual sports from renowned providers will further enhance Altenar’s comprehensive platform, offering a dynamic and exciting vertical for Brazilian players that can be enjoyed 24/7.

Dinos Doxiadis, Director of Product – Sportsbook and Data at Altenar, said: “We are thrilled to achieve certification for virtual sports in Brazil. This marks another significant step in our growth across Latin America and reinforces our commitment to the burgeoning region.

“By joining forces with some of the industry’s most renowned providers, we are confident in our ability to deliver an unparalleled virtual sports experience to operators and players in Brazil. This offering will complement our existing sportsbook solutions and provide further opportunities for engagement and growth in this key market.”

The post Altenar gains ground in Brazil with virtual sports certification appeared first on Gaming and Gambling Industry in the Americas.

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