Brazil
World leading betting integrity body expands operations in Brazil – move comes in response to impending government regulation
IBIA’s unique monitoring network already covers 60% of the Brazilian market
The International Betting Integrity Association (IBIA), a world leading industry-led sports integrity organisation that represents over 120 licensed sports betting brands globally, will expand its integrity monitoring and wider anti-match-fixing operations in Brazil. The expansion comes in response to upcoming government regulation, the rapid growth of the Brazilian sports-betting market, and IBIA data confirming that Brazilian sport is a regional target for criminal match-fixers.
IBIA is the largest operator-run integrity monitor in Europe and is a leading player across newly opened North American jurisdictions such as Ontario. According to H2 Gambling Capital – the leading independent authority on global gambling market data – IBIA members are estimated to already account for over 60% of the remote gambling market in Brazil. That leading market position will enable IBIA to provide a highly accurate analysis and effective deterrent against match-fixing related betting fraud in Brazil. IBIA is therefore uniquely positioned to support a crack-down on match-fixing in the country.
Speaking in advance of the government’s Provisional Measure on sports betting regulation, Khalid Ali, IBIA CEO, said: “We welcome the Brazilian government’s decision to regulate the sports betting industry as an overwhelmingly positive move. As IBIA’s 2021 optimum betting market study confirms, balanced and efficient sports betting regulation is part of the solution to sports betting related match-fixing. IBIA looks forward to working with policymakers to ensure Brazil enjoys the full benefits of a dynamic and competitive sports betting market, whilst reducing the risks of match-fixing.”
IBIA is committed to sharing data with sports, regulators and law enforcement that enables those bodies to identify, investigate and prosecute match-fixers with a high degree of precision. The association achieves this by cross-referencing alerts raised by the highly sophisticated security systems of its members to identify suspicious betting potentially linked to match-fixing. IBIA’s members can then provide unique account-level data to use as evidence in subsequent investigations.
Khalid Ali adds: “What sets IBIA apart from commercial monitoring systems is the ability to track transactional activity linked to individual consumer accounts rather than analysing simple odds movements. No other sports integrity solution can provide access to this data, which covers over US$137bn in sports betting turnover per annum, making IBIA the largest and most effective integrity network of its nature globally.”
H2 Gambling Capital estimates that the Brazilian sports betting market grew by 44.4% from 2021 to 2022 reaching BRL4,506m (US$940m) in gross gambling revenue (GGR), and is projected to reach BRL9,265m (US$1,860m) in GGR by 2027 (105% increase). Given this rapid growth, IBIA and its members are particularly focussed on utilizing the attributes of its unique global monitoring and alert system to bolster the protection of the regulated betting market and sporting events in Brazil.
IBIA’s recently published Q1 Integrity Report contains a targeted analysis of alerts in the Latin American market, with 105 suspicious alerts across the region during 2018-22. Brazil was the main source of suspicious betting alerts across LatAm (31%), with football accounting for the majority (61%) of those.
Khalid Ali continues: “IBIA is a not-for-profit body that has no competing conflicts from the delivery of commercial services to other sectors; the association is run by operators for operators with a core mission to protect regulated sports betting markets, especially for sports and consumers. Responsible regulated sports betting operators have a significant incentive to help crack-down on match-fixing and IBIA intends to be at the forefront of that preventative action in Brazil.
“IBIA’s advocacy expertise and monitoring and alert network will have a vital role to play in helping Brazil successfully deter, investigate and prosecute match-fixing. As part of our expansion, we aim to utilise data sharing agreements with regulators, sports and law enforcement agencies to ensure the integrity of Brazilian sport and the regulated betting market. Our experience in education and cross-sector programmes such as IBIA’s Data Standards group, involving major global sports betting data companies, can also make a significant contribution to protecting Brazilian sport from the dangers of match-fixing.”
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ANJL
ANJL participa en el CGS Brasília y refuerza la regulación en Brasil
Evento reúne a expertos y autoridades para debatir el futuro del iGaming en Brasil
El asesor jurídico de la Asociación Nacional de Juegos y Loterías, Bernardo Freire, representa a la entidad en el CGS Brasília.
CGS Brasília es uno de los principales encuentros de la industria de iGaming y apuestas en Brasil, que reúne a expertos y autoridades para discutir los caminos de la regulación y la innovación en el sector.
Este evento se celebra en Brasília los días 5 y 6 de mayo. Bernardo Freire participa en los paneles “Publicidad: ¿problema o herramienta de protección?”.
Este panel aborda los límites y el potencial de la publicidad como instrumento para diferenciar el mercado legal del ilegal, incorporando experiencias internacionales.
Otro tema – “Mercados de predicción en Brasil: innovación, regulación y el futuro de las apuestas basadas en información”, analiza la innovación, la inteligencia de datos y el papel de la tecnología y la inteligencia artificial en la integridad de estos mercados.
Las discusiones también cuentan con la participación de Fabio Macorin, secretario adjunto de la Secretaría de Premios y Apuestas, y Hugo Leite, Business & Government Relations Executive en GLI.
La agenda del evento también incluye debates sobre los impactos económicos en el mercado regulado, la seguridad jurídica y el futuro del gaming en Brasil.
Esta participación refuerza el compromiso de la asociación de contribuir activamente a un entorno regulatorio transparente e innovador, capaz de proteger a los consumidores y fomentar el desarrollo sostenible del sector.
ANJL
Fundada en marzo de 2023, la Asociación Nacional de Juegos y Loterías defiende los intereses de sus asociados, del sector y del juego responsable e íntegro, promoviendo el deporte, la seguridad en las apuestas y el desarrollo económico del país.
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ANJL
ANJL takes part in CGS Brasília and reinforces the importance of regulation in Brazil
National Association of Games and Lotteries (ANJL) takes part in CGS Brasília and reinforces the importance of regulation and innovation in the sector.
The event brings together experts and authorities to discuss the future of iGaming in Brazil.
The legal advisor of the National Association of Games and Lotteries, Bernardo Freire, is representing the association at CGS Brasília, one of the leading iGaming and betting industry events in Brazil
The gathers experts and authorities to discuss the future of regulation and innovation in the sector.
The event takes place in Brasília on May 5 and 6. Bernardo Freire is participating in the panels “Advertising: problem or protection tool?”,.
The panel explores the limits and potential of advertising as a means of distinguishing the legal market from the illegal one, bringing international perspectives.
The other panel “Prediction Markets in Brazil: innovation, regulation and the future of information-based betting”, will discusses innovation, data intelligence and the role of technology and artificial intelligence in ensuring the integrity of prediction markets.
The panels also featured participation from Fabio Macorin, deputy secretary of the Secretariat of Prizes and Betting, and Hugo Leite, Business & Government Relations Executive at GLI.
The event agenda also includes discussions on the economic impacts on the regulated market, legal certainty and the future of gaming in Brazil.
The participation reinforces the association’s commitment to actively contributing to a transparent and innovative regulatory environment capable of protecting consumers and fostering the sustainable development of the sector.
The ANJL
Founded in March 2023, the National Association of Games and Lotteries advocates for the interests of its members, the industry and responsible and fair gaming, always guided by the promotion of sports, betting security and contributions to the country’s economic development.
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bet365
Evoplay strengthens Brazil footprint with bet365 deal
Evoplay, the award-winning game development studio, has strengthen its presence in Brazil through a new partnership with leading global operator bet365, marking another step in its growth across regulated Latin American markets.
The agreement sees a selection of top-performing Evoplay titles integrated onto bet365’s Brazilian platform, initially starting with standout releases such as Hot Triple Sevens and Temple of Thunder II Bonus Buy.
The partnership enables Evoplay to bring its diverse portfolio of high-performance content to one of the most promising emerging regulated markets, at a time when Brazil’s evolving landscape continues to create new opportunities for operators and suppliers alike.
By collaborating with bet365, a globally recognised brand known for its extensive reach and strong local engagement, Evoplay reinforces its commitment to delivering tailored content that resonates with regional player preferences.
Alex Malchenko, Head of Sales at Evoplay, said: “Partnering with bet365 represents an important milestone for Evoplay as we continue to expand our Latin American presence and build our network of global operator brands. Brazil is a market with huge potential, and we’re excited to bring a selection of our best-performing titles to its players.
“Our focus remains on supporting operators with content that not only meets regulatory standards but also delivers strong player engagement, and this collaboration is a testament to that approach.”
Spokesperson at bet365, added: “We are pleased to partner with Evoplay as we continue to enhance our offering in Brazil.
Their portfolio of localised games aligns well with our commitment to provide high-quality gaming experiences to our customers.
“We look forward to rolling out additional titles in the near future as we strengthen our collaboration with the supplier in this key market.”
Evoplay
Evoplay is a leading iGaming developer with a portfolio of 250+ slots, table, crash, and instant games.
It uses innovative gameplay and cutting-edge design to elevate user experience and bring new audiences to the world of iGaming.
The company’s commitment to innovation and revolutionary products was recognised by the most prestigious industry awards.
bet365
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