eSports
G2 ESPORTS PARTNERS WITH JÄGERMEISTER TO BECOME THE INTERNATIONAL SPIRITS BRAND’S FIRST OFFICIAL ESPORTS PARTNER
G2 Esports, the most entertaining esports organisation in the world, has launched a ground-breaking collaboration with Jägermeister, marking the spirit brand’s first step into the world of gaming.
As a leading entertainment brand, G2’s partnership with Jägermeister was a no-brainer. Sharing a breadth of core values, the brands will combine their authenticity, creativity and shared love for pop culture references to expand beyond its core product offering. Jägermeister’s mission is to “enable the best nights of your life – today and tomorrow”. The partnership will help awaken the magic of esports to a new audience, while giving G2 the chance to celebrate its successes bigger and better than ever before. This partnership will see both brands create magical moments for esports fans across the globe while truly turning G2’s successes into the best nights on and off the server.
A partnership that puts the fans at its very core, G2 will look to enhance the experience for members of the G2 Army by taking community activities to the next level. This includes, elevating and enabling great nights for gaming enthusiasts, rewarding fans and giving them access to special moments and their favourite talents.
And the brands are wasting no time, kicking off the announcement with a Jägermeister x G2 Party on the 12th of May in London.
The event will take place at the award-winning bar, 26 Leake Street, with a full day of tailored activities for fans. Throughout the day, there will be an opportunity to interact with the staff. Fans can play games in G2 gaming booths, whilst enjoying live music from the likes of headline act and North London’s climbing rap riser, JBEE and more!
As part of this partnership, the brands will team up to create a new and exciting content series to be released later in the year. Fans also will have the opportunity to buy limited-edition apparel where the brands will blend their innovative design experience to create unique pieces.
Sabrina Ratih, COO of G2 Esports comments: “We are thrilled to be announcing this partnership and to lead Jägermeister’s first venture into the world of gaming. Jägermeister is a giant and iconic brand that has nurtured brand love far beyond the product. Seeing us jointly work on creating better experiences for our fans and celebrating the best nights in esports is a dream come true for everyone at G2 and we cannot wait for our fans to see what we’ve got coming up.”
Sven Schindler, Head of Global Brand & Digital at Jägermeister SE comments: “We are excited to be announcing our partnership with G2 Esports, a powerful collaboration that marries our iconic brand with the dynamic world of competitive gaming. Jägermeister brings you the best nights of your life today and tomorrow, while G2 Esports brings people together for joyful and celebratory moments. By joining forces, we aim to elevate these experiences to the next level, delivering unforgettable moments for G2 fans and beyond.”
The latest announcement comes as G2 continues to make developments across the esports and entertainment scene. As well as multiple successes on the field, the organisation has expanded in North America, competing in the VALORANT Challengers North America league, and SouthEast Asia, with the formation of G2 Blacklist: G2’s first mobile team competing on Wild Rift. Meanwhile, in the entertainment space, G2 marked its latest expansion with the release of its latest alt-rock single ‘Detonate’. The track was developed in-house by G2 and will serve as the organisation’s 2023 anthem.
Powered by WPeMatico
Mumbai turned into a gamer’s paradise as Red Bull hosted the first-ever Red Bull AFK Party – a one-of-a-kind celebration that brought together gaming, music, and culture in a way India has never seen before. Described by many as the coolest party for gamers, the night united the country’s top gaming creators, esports stars, and fans for an immersive, high-energy experience done the Red Bull way.
The party welcomed people the Red Bull way, with a real static Formula 1 car right at the entrance. Inside, the venue transformed into a playground for gamers: an adrenaline-pumping RC Racing Track hosted by Ocean Sharma, Red Bull Athlete V3nom’s Reflex Challenge to test reaction speeds, Retro Arcade Section with a life-sized PAC-MAN and Tetris arcade, while the Console Gaming Zone buzzed with intense matches in EA FC 25 and Street Fighter.
As the night wore on, the gaming gave way to a packed dance floor with sets from OG Shez and DJ Kaartl.
V3nom on Red Bull’s Push for Gaming in India
The Red Bull AFK put Red Bull’s gaming athletes at the heart of the experience, showing the brand’s commitment to growing the ecosystem. As V3nom summed it up:
“Red Bull is getting into gaming full-on, hosting a lot of events and bringing together top creators and gaming athletes at gatherings like Red Bull AFK. It’s a huge and positive step for the community. I’m really happy to see it, and I hope events like this continue because we have so much more to do for gaming in India, ensuring future generations can make the most of the opportunities ahead.”
When asked about his favorite part of the party, V3nom added: “I think my V3nom Reaction Challenge, because it combines a bit of fitness with reaction time, and tests your reflexes — which are essential for gaming.”
From Mumbai to Dubai – The Tetris Challenge
One activation that had everyone talking was the Tetris challenge, inspired by Red Bull Tetris. Here, players could stack their way up the leaderboard for a chance to represent India at the Red Bull Tetris World Finals in Dubai later this year — bringing a global competitive pathway right to the AFK floor.
Jonathan’s Championship Moment
Another highlight was the Street Fighter x BC One Dance-Off, a crossover where gaming skill met dancing. Four creators — Jonathan, Ocean, Sharkshe, and V3nom — each teamed up with a professional dancer for a two-part battle.
After Sharkshe edged past Ocean and Jonathan toppled V3nom in the semis, the grand finale saw Jonathan dominate in Street Fighter before his dance partner delivered a flawless routine to seal the win.
The post From Street Fighter Glory to a Global Tetris Path: Inside the First-Ever Red Bull AFK Party appeared first on European Gaming Industry News.
BASILISK, the global esports organization built to champion science, announced the signing of legendary fighting game competitor Justin ‘Jwong’ Wong as captain of its newly formed Fighting Game Community (FGC) Division. Wong will lead BASILISK’s entry into the FGC by recruiting players, developing community events, and creating FGC – science crossover content.
“Justin isn’t just a competitive genius – he is a cultural icon and humble leader within the FGC. We are incredibly proud to have him leading our FGC division and support the amazing work he already does for the community,” said BASILISK co-founder Christopher Bothur.
A nine-time Evolution Championship Series (Evo) Champion and Guinness World Record holder, Wong brings unparalleled FGC credibility and expertise to BASILISK. His reach extends across the entire FGC fandom of millions, and he was immortalized in Evo Moment #37 which has over 100 million views.
As Captain of BASILISK FGC, Wong will leverage BASILISK’s data analytics to scout and train the next generation of FGC pros.
“Math is super important to fighting games. I’m excited to join science’s esports team. I’m passionate about finding promising players with a positive mentality and shaping them into the next big thing. I want to see somebody else in the spotlight after me and help them reach their potential. If we can discover the next world champion, that would be fantastic,” said Wong upon joining BASILISK.
The signing comes on the heels of BASILISK’s new partnerships with The Planetary Society and Caltech’s Institute for Quantum Information and Matter (IQIM), announced in July. These collaborations create a powerful bridge between renowned scientific institutions and gamers, which Wong will amplify to his millions of followers and fans.
“Justin is a dream addition to our organization. He exemplifies the dedication and analytical capacity required to be an esports champion or great scientist,” added BASILISK co-founder Hans Kassier.
Wong becomes the second “GOAT” (Greatest of All Time) to join BASILISK, alongside Finnish StarCraft 2 legend Joona “Serral” Sotala, who just captured the SC2 Esports World Cup Championship in July 2025. The signing also creates opportunities for cross-over content with BASILISK’s diverse roster, including chess Grandmaster Vincent Keymer and award-winning science communicator Kyle Hill, who brings over 2.5 million followers and a vast network of science enthusiasts to the organization.
The post Fighting Game GOAT Justin Wong Joins BASILISK, Science’s Esports Team appeared first on Gaming and Gambling Industry in the Americas.
Riot Games, in association with Aftermath Ventures, has officially concluded the inaugural Legends Ascend South Asia, with S8UL Esports emerging victorious after four months of intense competition. The win secures them the coveted spot at the League of Legends Championship Pacific (LCP) Wild Card Playoffs, set to take place between August 28 to August 31, where they will face top teams from across the region for a chance at LCP 2026 promotion.
Legends Ascend South Asia, announced in April 2025, set out to provide a structured, competitive platform for the region’s League of Legends talent. With a total prize pool of INR 10,00,000, the tournament brought together 95 teams from India, Bangladesh, Sri Lanka, Nepal, Maldives, and Bhutan, competing across three open qualifiers, a round robin league stage, and double-elimination playoffs.
The tournament kicked off with three open-registration qualifiers held from April to May, producing nine standout teams: S8UL Esports, Kakao Gaming, PnX ASCENSION, Revenants, SUVO HATERS, Jetfire’s Dojo, Syndicate, Poro Patrol, and Report Precog Gaming. These teams advanced to the Round Robin Stage in June and July, where S8UL Esports, Kakao Gaming, Revenants, and Syndicate emerged as the top four to enter the playoffs.
The Double Elimination Playoffs in July and August delivered high-stakes best-of-three and best-of-five clashes, with S8UL Esports displaying consistency, adaptability, and fearless drafting en route to the championship title. The final standings were:
-
S8UL Esports – Champions (Advance to LCP Wild Card Playoffs)
-
Kakao Gaming
-
Revenants
Spanning over 29 broadcast days, Legends Ascend South Asia generated more than 1.3 lakh YouTube views and attained a reach of over 7 lakh through the Aftermath Ventures’ FragNation channel. The event also saw 12 community watch parties across the region, amassing an additional 1.25 lakh views from grassroots fan hubs.
Speaking on the conclusion of the tournament, Arun Rajappa, Country Manager, India & South Asia, Riot Games, said: “Legends Ascend was about discovery, growth, and empowering the South Asian League esports landscape by providing them with a structured pathway to compete alongside global talents. Seeing S8UL lift the trophy after such a grueling journey is a testament to the depth of talent here, and we couldn’t be more excited for them as they head to the LCP Wild Card Playoffs.”
Mansoor ‘Nabu’ Ahmed, Founder & CEO, Aftermath Ventures, added: “From the first qualifier to the final game, Legends Ascend showcased what South Asia’s League of Legends community is capable of. The passion from players, fans, and watch-party hosts has been incredible. Congratulations to S8UL Esports for not just winning, but setting an example for the next generation of players in the region.”
As S8UL Esports prepares to represent South Asia at the LCP Wild Card Playoffs, the success of Legends Ascend South Asia underscores Riot Games’ long-term vision of building sustainable competitive pathways for amateur players in the region.
Fans can relive all the action from Legends Ascend South Asia on the FragNation YouTube channel, and follow Riot Games India & South Asia for updates on the region’s next big competitive milestones.
The post S8UL Esports crowned champions of Legends Ascend South Asia 2025 appeared first on European Gaming Industry News.
-
Balkans7 days agoAmusnet Named Leading Software Company in Bulgaria
-
Africa6 days ago
Logifuture-powered Bet9ja partners with heavyweight boxing sensation Moses Itauma
-
Australia6 days ago
Tracy Parker Joins Judging Panel for Inaugural RTG Global Awards
-
Central Europe7 days ago
Brightstar Lottery Upgrades Retail Central System for Lotto Saxony in Germany via New Seven-Year Contract
-
AU10TIX6 days agoAU10TIX Launches Free Assessment Tool and Readiness Guide to Help Organizations Navigate Child Safety Age Assurance Compliance
-
Australia6 days ago
JCM Global Celebrates 70 Years of Industry-leading Innovation at AGE
-
Asia6 days ago
Philippine Senate to Launch Inquiry into Online Gaming industry
-
Australia6 days ago
BMM Testlabs Brings Global Compliance Expertise to Australasian Gaming Expo in Sydney This Week
