eSports
G2 ESPORTS PARTNERS WITH JÄGERMEISTER TO BECOME THE INTERNATIONAL SPIRITS BRAND’S FIRST OFFICIAL ESPORTS PARTNER
G2 Esports, the most entertaining esports organisation in the world, has launched a ground-breaking collaboration with Jägermeister, marking the spirit brand’s first step into the world of gaming.
As a leading entertainment brand, G2’s partnership with Jägermeister was a no-brainer. Sharing a breadth of core values, the brands will combine their authenticity, creativity and shared love for pop culture references to expand beyond its core product offering. Jägermeister’s mission is to “enable the best nights of your life – today and tomorrow”. The partnership will help awaken the magic of esports to a new audience, while giving G2 the chance to celebrate its successes bigger and better than ever before. This partnership will see both brands create magical moments for esports fans across the globe while truly turning G2’s successes into the best nights on and off the server.
A partnership that puts the fans at its very core, G2 will look to enhance the experience for members of the G2 Army by taking community activities to the next level. This includes, elevating and enabling great nights for gaming enthusiasts, rewarding fans and giving them access to special moments and their favourite talents.
And the brands are wasting no time, kicking off the announcement with a Jägermeister x G2 Party on the 12th of May in London.
The event will take place at the award-winning bar, 26 Leake Street, with a full day of tailored activities for fans. Throughout the day, there will be an opportunity to interact with the staff. Fans can play games in G2 gaming booths, whilst enjoying live music from the likes of headline act and North London’s climbing rap riser, JBEE and more!
As part of this partnership, the brands will team up to create a new and exciting content series to be released later in the year. Fans also will have the opportunity to buy limited-edition apparel where the brands will blend their innovative design experience to create unique pieces.
Sabrina Ratih, COO of G2 Esports comments: “We are thrilled to be announcing this partnership and to lead Jägermeister’s first venture into the world of gaming. Jägermeister is a giant and iconic brand that has nurtured brand love far beyond the product. Seeing us jointly work on creating better experiences for our fans and celebrating the best nights in esports is a dream come true for everyone at G2 and we cannot wait for our fans to see what we’ve got coming up.”
Sven Schindler, Head of Global Brand & Digital at Jägermeister SE comments: “We are excited to be announcing our partnership with G2 Esports, a powerful collaboration that marries our iconic brand with the dynamic world of competitive gaming. Jägermeister brings you the best nights of your life today and tomorrow, while G2 Esports brings people together for joyful and celebratory moments. By joining forces, we aim to elevate these experiences to the next level, delivering unforgettable moments for G2 fans and beyond.”
The latest announcement comes as G2 continues to make developments across the esports and entertainment scene. As well as multiple successes on the field, the organisation has expanded in North America, competing in the VALORANT Challengers North America league, and SouthEast Asia, with the formation of G2 Blacklist: G2’s first mobile team competing on Wild Rift. Meanwhile, in the entertainment space, G2 marked its latest expansion with the release of its latest alt-rock single ‘Detonate’. The track was developed in-house by G2 and will serve as the organisation’s 2023 anthem.
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Asia
World Esports Summit Celebrates Its 10th Edition in Busan
The World Esports Summit returns to Busan, South Korea, for its 10th edition, taking place on 10–11 February 2025.
Hosted at the Wyndham Grand Busan, the Summit will bring together 40+ speakers from the international esports ecosystem, including representatives from federations, publishers, global brands, sports organizations, technology companies, and public institutions.
Over the past decade, the World Esports Summit has provided a platform for dialogue and cooperation among stakeholders shaping the world of esports. The 2025 edition will continue this role, offering space for discussion on current developments, industry challenges, and future directions.
The Summit will feature contributions from a wide range of organizations, including Alibaba, FIBA, FIFAe, Tencent, Moonton, NetEase, FIA, Sportradar, EFG, Good Game, Telekom, among others.
Across two days, participants will take part in keynote sessions and panel discussions addressing topics such as esports governance, international collaboration, industry development, integrity, and the continued convergence of esports and traditional sports.
Further information on the program, speakers, and registration is available on the official World Esports Summit website.
The post World Esports Summit Celebrates Its 10th Edition in Busan appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Age of Empires competitive
Team Vitality Enters Age of Empires II Esports with Star-Studded Roster
Team Vitality, one of the most influential names in modern esports, has officially announced its entry into the Age of Empires II competitive scene. This marks a major milestone: the merging of a contemporary esports powerhouse with one of the most iconic real-time strategy franchises in history.
Aiming for the Throne: Star-Studded Roster
Team Vitality isn’t just entering for exposure — they are targeting dominance. The team has assembled a roster featuring three of the most decorated players in Age of Empires II history:
- Hamzah “Hera” El-Baher – The Golden Boy
Known for his unmatched consistency and strategic mastery, Hera defines the modern AoE era. In 2023, he achieved a historic 14-tournament winning streak in S-Tier events. Fresh off his Red Bull Wololo: El Reinado 2024 victory, the current Player of the Year is set to continue his reign under the Vitality banner. - Kai “Liereyy” Kallinger – The Archer God
Renowned for exceptional micro-management and aggressive play, Liereyy brings mechanical perfection and explosive strategies to the squad. A multi-time Red Bull Wololo Champion (II & IV), the Austrian star is widely regarded as one of the most spectacular talents in the game’s history. - Hernán “Hearttt” Pizarro – The Veteran Strategist
With a professional career dating back to 2012 and 80+ tournament appearances, Hearttt is the rock of the team. Named Comeback Player of the Year 2023, the Peruvian strategist provides depth, resilience, and unparalleled tactical insight.
First Major Appearance: Red Bull Wololo 2026
Team Vitality’s AoE II roster will make its competitive debut at Red Bull Wololo 2026: Londinium, one of the most prestigious events on the global RTS calendar. Fans can expect high-level strategic gameplay and the start of Vitality’s quest for world championship titles in the genre.
“At Team Vitality, our expansion is always driven by a certain ambition: to compete for and win World Championships in the world’s most iconic games. Age of Empires and our new superstar lineup align perfectly with that vision… We are honored to be part of this history and can’t wait to welcome AoE fans into the Vitality Hive.” — Danny Engels, Corporate Director, Global Operations, Team Vitality
Why This Matters
Team Vitality’s entry into Age of Empires II is a significant moment for the RTS esports ecosystem:
- It bridges legacy RTS titles and modern esports organizations.
- Brings global visibility to Age of Empires II tournaments.
- Sets the stage for strategic showdowns at major international events.
With Hera, Liereyy, and Hearttt, Team Vitality is positioned to challenge for the top spots in competitive AoE II and potentially reshape the RTS landscape for years to come.
The post Team Vitality Enters Age of Empires II Esports with Star-Studded Roster appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
€20
GG.BET Launches €20,000 CS2 Betting Tournament for IEM Krakow 2026
GG.BET has announced the launch of a dedicated €20,000 betting tournament to coincide with Intel Extreme Masters (IEM) Krakow 2026, one of the most anticipated Counter-Strike 2 events of the year. Running from January 22 to February 9, the promotion rewards GG.BET customers for placing winning bets on CS2 matches, with the top 100 participants sharing the total prize pool.
Betting meets competition during IEM Krakow
IEM Krakow 2026 will take place from January 28 to February 8, marking a historic moment for the Intel Extreme Masters series. For the first time, the iconic IEM playoffs will move away from Katowice and be hosted in Krakow, adding an extra layer of excitement to an already legendary esports tournament.
As the world’s best CS2 teams battle on the main stage, GG.BET is offering fans an opportunity to compete off the server through its Legendary Krakow Tournament, designed to reward consistency and smart betting throughout the event.
How the GG.BET tournament works
Participation in the tournament is simple and open to eligible customers:
- Log in or register at GG.BET (21+ only).
- Navigate to the Competition section, select “Legendary Krakow Tournament”, and click Join.
All winning bets placed on IEM Krakow 2026 and other CS2 tournaments at odds of 1.50 or higher count toward the leaderboard. Each successful bet earns points equal to the stake amount — for example, a €100 winning bet earns 100 points.
€20,000 prize pool and leaderboard rewards
The tournament features a €20,000 total prize pool, distributed among the top 100 players on the leaderboard. The highest-ranked participants can earn cash prizes of up to €2,000, making every winning wager an opportunity to climb the standings.
The more points accumulated during the tournament period, the greater the chance of securing a top-100 finish and a share of the prize money.
Multiple betting options, including Bet Builder
GG.BET customers can earn points using a wide range of betting formats, including:
- Single bets
- Accumulators
- System bets
Players can also take advantage of Bet Builder, which allows the creation of custom bets by combining multiple markets from a single CS2 match. Available options include map winner, individual player kills, total rounds played, and other popular CS2 markets, often with boosted combined odds.
A timely promotion for CS2 esports fans
With IEM Krakow 2026 set to redefine the Intel Extreme Masters legacy and showcase elite Counter-Strike 2 competition, GG.BET’s €20,000 tournament offers fans an additional way to engage with the action. By combining esports knowledge with strategic betting, participants can turn every winning pick into leaderboard points and real cash rewards.
Further details about the tournament and participation rules are available directly on the GG.BET platform.
The post GG.BET Launches €20,000 CS2 Betting Tournament for IEM Krakow 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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