eSports

G2 ESPORTS PARTNERS WITH JÄGERMEISTER TO BECOME THE INTERNATIONAL SPIRITS BRAND’S FIRST OFFICIAL ESPORTS PARTNER

Published

3 years ago

May 4, 2023

Reading Time: 2 minutes

G2 Esports, the most entertaining esports organisation in the world, has launched a ground-breaking collaboration with Jägermeister, marking the spirit brand’s first step into the world of gaming.

As a leading entertainment brand, G2’s partnership with Jägermeister was a no-brainer. Sharing a breadth of core values, the brands will combine their authenticity, creativity and shared love for pop culture references to expand beyond its core product offering. Jägermeister’s mission is to “enable the best nights of your life – today and tomorrow”. The partnership will help awaken the magic of esports to a new audience, while giving G2 the chance to celebrate its successes bigger and better than ever before. This partnership will see both brands create magical moments for esports fans across the globe while truly turning G2’s successes into the best nights on and off the server.

A partnership that puts the fans at its very core, G2 will look to enhance the experience for members of the G2 Army by taking community activities to the next level. This includes, elevating and enabling great nights for gaming enthusiasts, rewarding fans and giving them access to special moments and their favourite talents.

And the brands are wasting no time, kicking off the announcement with a Jägermeister x G2 Party on the 12th of May in London.

The event will take place at the award-winning bar, 26 Leake Street, with a full day of tailored activities for fans. Throughout the day, there will be an opportunity to interact with the staff. Fans can play games in G2 gaming booths, whilst enjoying live music from the likes of headline act and North London’s climbing rap riser, JBEE and more!

As part of this partnership, the brands will team up to create a new and exciting content series to be released later in the year. Fans also will have the opportunity to buy limited-edition apparel where the brands will blend their innovative design experience to create unique pieces.

Sabrina Ratih, COO of G2 Esports comments: “We are thrilled to be announcing this partnership and to lead Jägermeister’s first venture into the world of gaming. Jägermeister is a giant and iconic brand that has nurtured brand love far beyond the product. Seeing us jointly work on creating better experiences for our fans and celebrating the best nights in esports is a dream come true for everyone at G2 and we cannot wait for our fans to see what we’ve got coming up.”

Sven Schindler, Head of Global Brand & Digital at Jägermeister SE comments: “We are excited to be announcing our partnership with G2 Esports, a powerful collaboration that marries our iconic brand with the dynamic world of competitive gaming. Jägermeister brings you the best nights of your life today and tomorrow, while G2 Esports brings people together for joyful and celebratory moments. By joining forces, we aim to elevate these experiences to the next level, delivering unforgettable moments for G2 fans and beyond.”

The latest announcement comes as G2 continues to make developments across the esports and entertainment scene. As well as multiple successes on the field, the organisation has expanded in North America, competing in the VALORANT Challengers North America league, and SouthEast Asia, with the formation of G2 Blacklist: G2’s first mobile team competing on Wild Rift. Meanwhile, in the entertainment space, G2 marked its latest expansion with the release of its latest alt-rock single ‘Detonate’. The track was developed in-house by G2 and will serve as the organisation’s 2023 anthem.

eSports

NODWIN Gaming partners Runestone on integrity and real-time data for esports events

Published

4 hours ago

April 13, 2026

Wladimir P.

nodwin-gaming-partners-runestone-on-integrity-and-real-time-data-for-esports-events

Deal launches with NODWIN Clutch Series as the companies target better oversight and more interactive broadcasts across Tier 2 CS2 and beyond.

NODWIN Gaming has signed a strategic partnership with Prague-based esports technology company Runestone to add integrity monitoring and real-time data tools across NODWIN’s global tournament portfolio. The companies said the collaboration has launched with the NODWIN Clutch Series.

NODWIN and Runestone positioned the deal around tournament oversight and broadcast engagement, as organizers increasingly use data-driven tooling to support fair competition and build more interactive viewing experiences.

The partnership begins on a Tier 2 Counter-Strike 2 property. The latest edition ended with BIG winning NODWIN Clutch Series 5, beating ECSTATIC 2–1 in the grand final of the $50,000 online tournament.

Speaking on the partnership Teemu Koski, Chief Business Officer at NODWIN Gaming MENA and Global Head of Data Monetization, said, “We’re excited to partner with Runestone as we continue expanding our competitive gaming portfolio across high-growth regions and titles. Integrity and transparency are fundamental to sustainable esports ecosystems, especially in Tier 2 competition where the next generation of talent emerges. Runestone’s expertise in real-time data and integrity infrastructure complements our experience in building scalable esports IPs and competitive ecosystems. Together, we’re able to strengthen tournament operations while unlocking richer engagement experiences for fans. Starting with the NODWIN Clutch Series for CS2, we see strong potential to expand this collaboration across new IPs, new regions, and new competitive formats.”

Michael Schwartz, Head of Partnerships at Runestone, added, “NODWIN Gaming has built one of the most dynamic esports ecosystems across emerging markets, and we’re thrilled to collaborate with a partner that shares our focus on building sustainable competitive ecosystems. By combining NODWIN’s experience in operating global esports IPs with Runestone’s integrity and engagement infrastructure, we can support tournaments with greater transparency, deeper fan interaction, and scalable operational tools. Supporting the NODWIN Clutch Series is an exciting starting point, and we’re looking forward to expanding into new titles, formats, and regions together.”

The post NODWIN Gaming partners Runestone on integrity and real-time data for esports events appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

brand-partnership

G2 names Skin.Club official skin partner for its CS2 team

Published

6 hours ago

April 13, 2026

Wladimir P.

g2-names-skin.club-official-skin-partner-for-its-cs2-team

Skin.Club branding will appear on G2 jerseys, social channels and content series, with in-person activations planned.

G2 has partnered with Skin.Club as the official skin partner for its Counter-Strike 2 (CS2) team, with the deal spanning team jerseys, content and live experiences.

Under the agreement, Skin.Club will feature on G2’s CS2 team jersey as an official partner. The partnership also includes logo placement across G2’s social channels and integration within content series throughout the year, plus a “series of in-person activations,” according to the companies.

“Partnering with Skin.Club marks an exciting step forward for our G2 CS team,” said Alban Dechelotte, CEO of G2. “We’re always looking to work with brands that genuinely understand the Counter-Strike community, and Skin.Club brings both passion and innovation to the space. Together, we aim to create engaging experiences for fans while continuing to push the competitive ambitions of our roster.”

“At Skin.Club, we’re focused on creating experiences that bring the Counter-Strike community closer together,” said Dan Tar, CMO of Skin.Club. “Collaborating with G2 allows us to work alongside one of the most iconic teams in esports and deliver new ways for fans to engage. Drive, Love, Counter-Strike!”

Financial terms and the partnership duration were not disclosed.

The post G2 names Skin.Club official skin partner for its CS2 team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Counter-Strike 2

Stake and Team Vitality launch Counter-Strike fan giveaway

Published

8 hours ago

April 13, 2026

Wladimir P.

Five custom gaming PC rigs, each set up by a Vitality Counter-Strike player, are available via the Stake Community Forum.

Stake has partnered with esports organisation Team Vitality on an exclusive fan giveaway tied to the Counter-Strike 2 ecosystem, offering five bespoke gaming PC rigs customised by players from Vitality’s Counter-Strike roster.

According to the companies, each setup is built to competitive standards and reflects a player’s individual preferences and playstyle. The rigs include an AMD Ryzen 7 7800X3D processor, an ASUS RTX 5070 Ti graphics card, 32GB DDR5 RAM, and ASUS B850M motherboards with integrated Wi‑Fi, alongside a 750W 80+ Gold power supply.

Team Vitality is Stake’s official esports partner, and the giveaway is positioned as part of a broader campaign around the Stake Ranked series, described by Stake as the latest instalment in its calendar of Counter-Strike 2 LAN events.

Fans can enter by creating a Stake Community Forum account and replying to the official competition post with their Stake username.

Mezii, Team Vitality said: “I’m really excited to see this PC. It’s a super clean custom build, with great attention to detail and a strong overall aesthetic. Huge thanks to Stake for delivering something that looks sharp and really captures the vibe we’re bringing to the server.”

The post Stake and Team Vitality launch Counter-Strike fan giveaway appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.