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G2 ESPORTS PARTNERS WITH JÄGERMEISTER TO BECOME THE INTERNATIONAL SPIRITS BRAND’S FIRST OFFICIAL ESPORTS PARTNER

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G2 Esports, the most entertaining esports organisation in the world, has launched a ground-breaking collaboration with Jägermeister, marking the spirit brand’s first step into the world of gaming.

As a leading entertainment brand, G2’s partnership with Jägermeister was a no-brainer. Sharing a breadth of core values, the brands will combine their authenticity, creativity and shared love for pop culture references to expand beyond its core product offering. Jägermeister’s mission is to “enable the best nights of your life – today and tomorrow”. The partnership will help awaken the magic of esports to a new audience, while giving G2 the chance to celebrate its successes bigger and better than ever before. This partnership will see both brands create magical moments for esports fans across the globe while truly turning G2’s successes into the best nights on and off the server.

A partnership that puts the fans at its very core, G2 will look to enhance the experience for members of the G2 Army by taking community activities to the next level. This includes, elevating and enabling great nights for gaming enthusiasts, rewarding fans and giving them access to special moments and their favourite talents.

And the brands are wasting no time, kicking off the announcement with a Jägermeister x G2 Party on the 12th of May in London.

The event will take place at the award-winning bar, 26 Leake Street, with a full day of tailored activities for fans. Throughout the day, there will be an opportunity to interact with the staff. Fans can play games in G2 gaming booths, whilst enjoying live music from the likes of headline act and North London’s climbing rap riser, JBEE and more!

As part of this partnership, the brands will team up to create a new and exciting content series to be released later in the year. Fans also will have the opportunity to buy limited-edition apparel where the brands will blend their innovative design experience to create unique pieces.

Sabrina Ratih, COO of G2 Esports comments: “We are thrilled to be announcing this partnership and to lead Jägermeister’s first venture into the world of gaming. Jägermeister is a giant and iconic brand that has nurtured brand love far beyond the product. Seeing us jointly work on creating better experiences for our fans and celebrating the best nights in esports is a dream come true for everyone at G2 and we cannot wait for our fans to see what we’ve got coming up.”

Sven Schindler, Head of Global Brand & Digital at Jägermeister SE comments: “We are excited to be announcing our partnership with G2 Esports, a powerful collaboration that marries our iconic brand with the dynamic world of competitive gaming. Jägermeister brings you the best nights of your life today and tomorrow, while G2 Esports brings people together for joyful and celebratory moments. By joining forces, we aim to elevate these experiences to the next level, delivering unforgettable moments for G2 fans and beyond.”

The latest announcement comes as G2 continues to make developments across the esports and entertainment scene. As well as multiple successes on the field, the organisation has expanded in North America, competing in the VALORANT Challengers North America league, and SouthEast Asia, with the formation of G2 Blacklist: G2’s first mobile team competing on Wild Rift. Meanwhile, in the entertainment space, G2 marked its latest expansion with the release of its latest alt-rock single ‘Detonate’. The track was developed in-house by G2 and will serve as the organisation’s 2023 anthem.

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Esports World Cup 2026 Opens Registration for Last Chance Qualifiers

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The Esports Foundation (EF) announced the official lineup and details for the Last Chance Qualifier (LCQ) tournaments that will award the final spots in eight different competitions at this year’s Esports World Cup, set to be hosted in Paris, France, from July 6 through August 23.

The programme forms the final stage of qualification for EWC 2026, concluding a global Road to EWC that spans more than 230 tournaments and qualification events worldwide and is expected to engage more than 350,000 competitors across publisher ecosystems, regional leagues and official circuits.

The Last Chance Qualifier series consists of eight open tournaments across Counter-Strike 2, EA FC, Rocket League, TEKKEN 8, Chess, Call of Duty: Black Ops 7, FATAL FURY: City of the Wolves and Street Fighter 6.

Held in Paris between July 5 and August 10, the events will award the final qualification spots for 37 solo competitors and six Clubs at the Esports World Cup 2026, including four Clubs in Counter-Strike 2 and one Club each in Rocket League and Call of Duty: Black Ops 7. EA FC qualifiers will advance to the Play-Ins stage, while all other LCQ winners will qualify directly for the main event.

LCQ Schedule and Qualification Slots

• Street Fighter 6 (July 5): 4 players qualify

• Chess (July 9-11): 14 players qualify

• EA FC (July 24-26): 6 players qualify for Play-Ins

• TEKKEN 8 (July 31-August 2): 4 players qualify

• Rocket League (July 31-August 2): 1 Club qualifies

• FATAL FURY: City of the Wolves (August 4-6): 4 players qualify

• Counter-Strike 2 (August 7-9): 4 Clubs qualify

• Call of Duty: Black Ops 7 (August 8-10): 1 Club qualifies

Some of the most remarkable moments in EWC’s history have come as a result of the LCQ. In 2024, EA FC pro João “JafonsogV” Vasconcellos battled through the LCQ before going on to claim the championship, etching his name into esports history. His performance inspired the creation of the Jafonso Award, which is awarded to teams or players that win an EWC championship after qualifying through the LCQ.

In 2025, Team Falcons’ Overwatch roster pulled off that feat to not only claim the first Jafonso Award and the OWCS Midseason Championship, but win what would turn out to be a crucial tournament victory that cemented Falcons’ second straight Club Championship. In the same year, Chess Grandmasters Nihal Sarin and Levon Aronian both reached the playoffs after qualifying for the first EWC Chess main event through the LCQ.

The Esports World Cup 2026 will be hosted at Paris Expo Port de Versailles, in Paris, France, from July 6 through August 23, bringing together more than 2000 players and 200 Clubs from over 100 countries across 25 tournaments and 24 games for a record-breaking $75 million+ prize pool.

The post Esports World Cup 2026 Opens Registration for Last Chance Qualifiers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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S8UL’s Apex Legends Team Qualifies for EWC 2026

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S8UL Esports has officially qualified for the Apex Legends tournament at the Esports World Cup (EWC) 2026 following a standout performance in the Apex Legends Global Series (ALGS) 2026: Split 1 Pro League – APAC South. The qualification makes Apex Legends the fourth title in which the organization has officially secured a spot at the world’s biggest esports event.

The ALGS 2026 Split 1 Pro League – APAC South brought together 30 of the region’s top teams and was divided into two phases: the Triple Round Robin and the Regional Final. During the Triple Round Robin stage, the teams were split into three groups of 10 and competed across six match series spanning 36 games. The top 20 teams advanced to the Regional Final, with Pro League Points awarded based on performances throughout both stages. These points determined the final regular season standings, with the top eight teams securing qualification for the ALGS 2026 Split 1 Playoffs at the EWC 2026.

Competing in Group A, S8UL’s all-Australian roster of Rick Wirth (Sharky), Benjamin Spaseski (Jesko), and Tom Canty (Legacy), under the guidance of head coach Harrison Rogers (Rogers), delivered a consistent performance throughout the season. The team accumulated 106 Pro League Points during the Triple Round Robin stage to finish second in the standings and advance to the Regional Final. Building on that momentum, S8UL continued its strong run in the Regional Final, earning 21 additional Pro League Points to secure second place in the overall regular season standings with a total of 127 Pro League Points. The result secured qualification for the global event, while also earning the team USD 15,000 (approximately INR 14.2 lakh) in prize money and 1350 Championship Points towards the ALGS 2025-26 rankings.

“APAC South is one of the most competitive Apex Legends regions in the world, so qualifying for the Esports World Cup is never something you can take for granted. The team showed tremendous consistency throughout the split, which was a key part of our game plan from day one. We are excited to represent S8UL at the EWC once again and build on the momentum we have generated this year. Our focus now shifts to refining our approach, continuing to improve as a team, and preparing for the level of competition we’ll face on the international stage,” said Harrison Rogers, coach of S8UL’s Apex Legends team.

This marks the second consecutive year that S8UL will compete in Apex Legends at the EWC. After reaching the Grand Finals of the ALGS 2025 Midseason Playoffs at EWC 2025, the organization has continued to establish itself among the world’s elite teams. Earlier this year, S8UL secured a historic top-five finish at the ALGS 2026 Championship, the best-ever result achieved by an Indian esports organization in the title on the global stage. Building on that momentum, S8UL will return to EWC 2026, where 40 of the world’s top teams will compete in the ALGS 2026 Split 1 Playoffs for a prize pool of USD 2 million (~ INR 19 crore) from July 7 to July 11.

“Success in esports is rarely defined by a single tournament. It is built through sustained investment and support in players, coaching staff, and a culture that encourages excellence over the long term. Our Apex Legends team has consistently proven itself against some of the strongest competition in the APAC region, and qualifying for the Esports World Cup once again is a testament to its preparation, discipline, and hard work. As we continue expanding our global footprint, achievements like these reinforce our commitment to competing at the highest level and carrying the S8UL banner onto the biggest stages in esports,” said Animesh Agarwal, Co-founder and CEO of S8UL.

Having been selected for the Esports Foundation’s Club Partner Program for the second consecutive year, S8UL earlier unveiled its most ambitious international esports campaign to date, pursuing qualification across 13 titles at the EWC 2026. While continuing to field elite international talent, the organization has also placed a strong emphasis on Indian representation across its competitive ecosystem.

That strategy has already begun delivering results. S8UL’s Honor of Kings roster, comprising Indian players, has secured qualification for EWC 2026, while Indian chess grandmasters Nihal Sarin and Aravindh Chithambaram have become the only players from the country to officially qualify for the chess competition so far. The organisation has also secured qualification in Fortnite through its international roster and now adds Apex Legends to its growing list of confirmed titles at the event.

Scheduled to take place in Paris, France, from July 6 to August 23, EWC 2026 will bring together more than 2000 players representing 200 clubs from over 100 countries competing for a record-breaking prize pool of USD 75 million.

The post S8UL’s Apex Legends Team Qualifies for EWC 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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G2 launches Performance Lab research unit backed by Red Bull

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Berlin-based initiative will embed researchers with teams and publish findings with partners including German Sport University Cologne.

G2 on 5 June 2026 announced the G2 Performance Lab, an applied research and innovation platform focused on performance development for its competitive rosters. The initiative is based in Berlin and has a dedicated site at.

The lab is launching with support from Red Bull and is designed to combine scientific research with day-to-day performance work across G2 teams. G2 said it intends to share outputs beyond the organisation through scientific publications and academic work with institutions including the German Sport University Cologne.

Launched earlier this year, the Performance Lab is led by PhD candidate and G2 Performance Coach Ismael Pedraza-Ramirez. Its first project, “A Space for Leaders”, focuses on leadership development across G2 staff and sits under one of four stated pillars: coaching and coach development. The other pillars are training design & delivery, player development, and performance health & support systems, with projects planned for 2026 involving academic contributors including German Sport University Cologne and Vrije Universiteit Brussel.

“As a long-standing partner of G2, Red Bull has played a central role in supporting the vision behind the G2 Performance Lab,” said Alban Dechelotte, G2 CEO. “Red Bull’s track record of investing in athlete performance and high-performance environments speaks for itself. Across traditional sports and esports alike, they share our ambition to build something truly impactful. When you have partners around the table who have that same mindset, it pushes ideas further, raises the standard, and helps challenge what’s possible.”

”The work we’re doing at the G2 Performance Lab is truly innovative for esports and sports, and is going to revolutionise how we approach performance improvement at G2 and beyond,” said Ismael Pedraza, Performance Lab Director and Performance Coach at G2. ”Elite esports competitors are incredible at what they do, yet they have the potential to go even further. Little is still known about how to properly develop them into world-class competitors, and we’re taking steps to change that with Red Bull’s support. Through robust scientific research and practical work, we’re designing the tools and building the infrastructure to bring out the best in our competitors, while also sharing our findings with the world to support the entire esports scene.”

The post G2 launches Performance Lab research unit backed by Red Bull appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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