Latest News
Swintt solidifies European presence with major Betsson deal
Rapidly-expanding software provider teams up with Scandinavian betting giant to distribute its state-of-the-art casino titles in Sweden, Malta, Germany, Latvia and more
Having already experienced phenomenal growth since the start of 2023, sought-after-software provider, Swintt, has announced it has put pen to paper on a major new deal with igaming heavyweights, Betsson Group, that will see its titles distributed in a number of key European markets.
Under the terms of the new partnership, both SwinttGames and SwinttPremium releases will now be hosted at Betsson Group-powered online casinos in Sweden, Malta, Germany and Latvia, as well as a number of titles created by boutique third-party software providers via the innovative SwinttStudios platform.
Though the scope of the deal will already enable Swintt to secure significant expansion across much of the continent, the two companies have also revealed that further launches will follow in Lithuania and Italy, making it one of the provider’s largest collaborations to date.
The news means that Betsson players in all of the aforementioned markets will soon be able to enjoy a host of state-of-the-art SwinttGames, including the studio’s most successful release to date, Aloha Spirit XtraLockTM, the popular Book of Shai and the innovative upcoming release, Electric Elements.
Fans of classic online slots will also be well catered for courtesy of the brand’s Premium line-up, which is characterised by its straightforward gameplay mechanics and easy-to-trigger bonus features. While a number of these games will be rolled out in due course, Swintt fans will be particularly excited to try the forthcoming Duolitos Garden, which boasts an exciting respins game with four fixed jackpots.
The addition of SwinttStudios releases at Betsson platforms, meanwhile, will enable a number of partner studios to showcase their software to a wide new audience. These include the Gacha game-inspired Treasure Capsule: Thor’s Strike from Samurai Studio and recently-released Stacking Bison by Fine Edge Gaming, both of which have become flagship titles for the ambitious collaborative venture.
With all this and more to come at Betsson casinos over the coming months, both parties have high hopes for a hugely successful partnership over the coming months, with Swintt being able to further expand its presence in the global regulated markets while Betsson cements its position as a true market leader.
David Mann, Chief Executive Officer at Swintt, said: “Over the past few months, Swintt has been involved in a number of partnerships with high-profile online casinos, but our new agreement with Betsson might be one of the biggest ones as we continue to expand brand throughout Europe and beyond.
“By working closely with Betsson, we’ll be able to ensure customers in a number of important markets get to experience the huge variety of titles that we have available from our SwinttGames and SwinttPremium line-ups, as well as exciting third-party games courtesy of the SwinttStudios platform.”
Sarah Micallef, Head of Gaming Operations at Betsson Group, said: “From its fairly humble beginnings some 60 years ago, Betsson has established itself as one of the premier online gaming operators in Scandinavia and most of Europe – and a key component of this has been ensuring we partner with only the very best software providers.
“Over the past few years, Swintt has proved through its innovative range of releases that its certainly worthy of being considered up there with the industry’s top studios and we’re very much looking forward to making their games available to our customers in a wide number of markets this year.”
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Asia
FeedConstruct and East Asia Super League Sign Multi-Year Exclusive Data and Streaming Agreement
FeedConstruct has secured the exclusive worldwide data and streaming betting rights to the East Asia Super League (EASL) under a landmark multi-year agreement. The deal takes immediate effect, covering the remaining final stages of the 2025/2026 season as well as full future campaigns.
EASL, widely regarded as the Champions League of professional men’s basketball in East Asia, features top-performing teams from leading leagues across Japan, South Korea, the Philippines, Mongolia, Hong Kong, Chinese Taipei, and Macau S.A.R.
Through this partnership, FeedConstruct’s global network of partners will gain access to premium, exclusive coverage of EASL action. The agreement spans all international territories excluding Hong Kong, with coverage beginning right away as the 2025/2026 Quarterfinals tip off on March 18.
Narek Harutyunyan, CEO at FeedConstruct, commented: “Signing a multi-year agreement with EASL is an important step for FeedConstruct. East Asia is a fast-growing region for sports, with strong fan engagement and increasing demand for quality content. Through this partnership, we aim to provide our partners with reliable access to EASL competitions across our global network.”
EASL Chief Executive Officer Henry Kerins added: “We are thrilled to join forces with FeedConstruct in this landmark partnership. This collaboration reflects our deep commitment to ensuring that EASL’s data reaches the world responsibly, accurately, and with the integrity our league demands. The demand for official, high-quality sports data continues to grow at an extraordinary pace, and we believe that aligning with a partner of FeedConstruct’s caliber and global reputation accelerates our mission to elevate EASL’s profile on a truly global scale. While we recognize the complexities and sensitivities surrounding the betting industry, we are committed to approaching this space thoughtfully and in full alignment with the standards and values of our league and its stakeholders. This is a partnership we are genuinely proud of.”
The agreement creates a direct bridge between East Asian basketball and the global iGaming ecosystem, enabling operators to tap into a highly engaged audience that has historically exceeded 100 million viewers.
This strategic move further strengthens FeedConstruct’s position as a leading provider of sports data, streaming, and technology solutions, reinforcing its role in connecting the worlds of sport and iGaming on a global scale.
The post FeedConstruct and East Asia Super League Sign Multi-Year Exclusive Data and Streaming Agreement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
23 Broadway
23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform
23 Broadway has secured $3 million in Seed funding to accelerate the next phase of its growth and launch a fully integrated AI-powered user acquisition financing platform.
The funding round was co-led by Betty and Will Ventures, with participation from 359 Capital, CEAS Investments, and Dave Bartman.
23 Broadway was integral in catapulting Betty to an 18% market share in Ontario through its world-class performance marketing team and proprietary AI system called Atlas.
Atlas determines the optimal cost of acquiring a customer and their predicted long-term value.
With this new funding, 23 Broadway will add non-dilutive capital to fund user acquisition to run alongside its existing performance marketing and technology capabilities into a single integrated solution.
Jordan Tuch, CEO of 23 Broadway, said: “23 Broadway is reimagining user acquisition financing by not only providing capital but deploying it through proprietary technology and performance marketing expertise. We’ve created a model that empowers businesses to scale faster without needing to build complex technology or marketing infrastructure themselves. The ability to use AI and execute bids based on a customer’s predicted lifetime value means we can deploy capital far more efficiently. That combination of predictive intelligence and funding creates a powerful growth engine for our partners.”
The underlying thesis is that platforms combining in-house technology and performance marketing expertise can offer a truly differentiated and durable user acquisition financing solution.
Growth-stage businesses benefit from access to dedicated capital for customer acquisition without equity dilution, while also being able to implement advanced marketing execution across platforms such as Google Ads and other major advertising ecosystems.
Funding will be allocated to develop Atlas further and enhance 23 Broadway’s predictive modelling capabilities. Another focus will be building new AI-driven models to help gaming companies strengthen retention marketing strategies. A final part will be to onboard additional partners seeking scalable user acquisition financing solutions.
The post 23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform appeared first on Americas iGaming & Sports Betting News.
Conferences
Win Systems presents at GAT Expo Cartagena its new generation of games designed to captivate players
Win Systems, a leading provider of technology solutions for the gaming and entertainment industry, will be showcasing its latest innovations at the upcoming GAT Expo Cartagena, taking place in Cartagena de Indias on March 25–26. Visitors can find the company at booth A7, where it will present its newest electronic roulettes, slot machines, and game packs designed to elevate player engagement and enhance operator performance.
Highlighting the lineup is Alpha Wing X, a hybrid title that merges online-style gameplay with on-floor interaction. Featuring high multipliers and dynamic mechanics, it’s designed to appeal to both regular players and new audiences seeking a modern, engaging experience.
Win Systems will also feature Neo Link Mystical, a pack including Cardinal Gods and Monkey Legend. These five-reel slots offer unique mechanics and bonus features, creating fresh opportunities for players to win throughout each session.
Another key offering is Neo Link Dynasty, which comprises Little China and Golden Lion. Maintaining a five-reel structure, the pack introduces diverse wild mechanics and bonus functionalities to enrich gameplay and expand prize potential.
The company’s portfolio is further enhanced by Beaver Builders Link, set in a vibrant forest where a community of beavers guides players toward big prizes. With multiple bonus features and multipliers, including the ability to trigger three bonuses simultaneously, the game delivers fast-paced, high-reward rounds.
Rounding out the showcase is Money Duck Link Power Zones, which revisits the rubber duck universe across four themes: Splash, Pirate, 7’s & Fruits, and Bell’s n Fruits. Featuring bold visuals and interactive bonus mechanics, the game allows up to three bonuses to activate at once, offering highly dynamic gameplay with strong winning potential.
Through these launches, Win Systems continues to expand its content portfolio with innovative games that blend entertainment, eye-catching design, and engaging mechanics to drive gaming-floor performance.
Attendees of GAT Expo Cartagena are invited to visit booth A7 to experience these games firsthand and meet the Win Systems team, who will provide an in-depth look at the company’s latest solutions for the sector.
For more details about Win Systems and its technology offerings, visit www.winsysgroup.com.
The post Win Systems presents at GAT Expo Cartagena its new generation of games designed to captivate players appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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