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Swintt solidifies European presence with major Betsson deal

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Rapidly-expanding software provider teams up with Scandinavian betting giant to distribute its state-of-the-art casino titles in Sweden, Malta, Germany, Latvia and more

Having already experienced phenomenal growth since the start of 2023, sought-after-software provider, Swintt, has announced it has put pen to paper on a major new deal with igaming heavyweights, Betsson Group, that will see its titles distributed in a number of key European markets.

Under the terms of the new partnership, both SwinttGames and SwinttPremium releases will now be hosted at Betsson Group-powered online casinos in Sweden, Malta, Germany and Latvia, as well as a number of titles created by boutique third-party software providers via the innovative SwinttStudios platform.

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Though the scope of the deal will already enable Swintt to secure significant expansion across much of the continent, the two companies have also revealed that further launches will follow in Lithuania and Italy, making it one of the provider’s largest collaborations to date.

The news means that Betsson players in all of the aforementioned markets will soon be able to enjoy a host of state-of-the-art SwinttGames, including the studio’s most successful release to date, Aloha Spirit XtraLockTM, the popular Book of Shai and the innovative upcoming release, Electric Elements.

Fans of classic online slots will also be well catered for courtesy of the brand’s Premium line-up, which is characterised by its straightforward gameplay mechanics and easy-to-trigger bonus features. While a number of these games will be rolled out in due course, Swintt fans will be particularly excited to try the forthcoming Duolitos Garden, which boasts an exciting respins game with four fixed jackpots.

The addition of SwinttStudios releases at Betsson platforms, meanwhile, will enable a number of partner studios to showcase their software to a wide new audience. These include the Gacha game-inspired Treasure Capsule: Thor’s Strike from Samurai Studio and recently-released Stacking Bison by Fine Edge Gaming, both of which have become flagship titles for the ambitious collaborative venture.

With all this and more to come at Betsson casinos over the coming months, both parties have high hopes for a hugely successful partnership over the coming months, with Swintt being able to further expand its presence in the global regulated markets while Betsson cements its position as a true market leader.

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David Mann, Chief Executive Officer at Swintt, said: “Over the past few months, Swintt has been involved in a number of partnerships with high-profile online casinos, but our new agreement with Betsson might be one of the biggest ones as we continue to expand brand throughout Europe and beyond.
“By working closely with Betsson, we’ll be able to ensure customers in a number of important markets get to experience the huge variety of titles that we have available from our SwinttGames and SwinttPremium line-ups, as well as exciting third-party games courtesy of the SwinttStudios platform.”

Sarah Micallef, Head of Gaming Operations at Betsson Group, said: “From its fairly humble beginnings some 60 years ago, Betsson has established itself as one of the premier online gaming operators in Scandinavia and most of Europe – and a key component of this has been ensuring we partner with only the very best software providers.
“Over the past few years, Swintt has proved through its innovative range of releases that its certainly worthy of being considered up there with the industry’s top studios and we’re very much looking forward to making their games available to our customers in a wide number of markets this year.”

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Nolimit City takes you on an outing to the Carnival in Munchies

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Nolimit City is serving up a twisted carnival treat in Munchies. Step into the fair grounds as Nolimit’s latest Labs game released following the release of Outsourced: Slash Game. As a Labs title, expect a fresh and experimental spin on the classic Nolimit style. In the heart of the carnival tents lies a curious attraction: Fluffers—a cute, cuddly, but oh-so-smelly creature that’s causing quite the commotion among visitors. Some may say it’s the attraction of the year!

In Munchies, you get up close and personal to Fluffers, who hides a screen in it’s belly. The reel displays one symbol per spin, which can either be a multiplier or a blank. With xBet choose between playing with 2 or 4 reels and introducing Linked Wins to the mix. In the case of a multiplier higher than the subsequent reel, its value will be transferred to the subsequent reel. When a Bonus Symbol lands with multiple active reels, they also transform to the subsequent reel rewarding up to 40 Free Spins! God Mode is also an attraction at the carnival.

Fluffers goes from adorable to ravenous in It’s Alive Spins!! However, things get even more ferocious in Devour Spins. When landing a Bonus Symbol in It’s Alive Spins awards and extra 5 Free Spins per Bonus Symbol. The difference in Devour Spins is that the highest multiplier value which lands, gets locked above the reel area and is rewarded to a player with each spin. Whenever a higher multiplier lands on the lower reels, they will replace those locked Multipliers above.

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Munchies is a one of a kind slot with a new mechanic that will make you scratch your head in excitement with Linked Wins and a maximum payout of 10,000x the base bet with 1 Reel, 20,000x the base bet with 2 Reels and 40,000x with 4 Reels. Munchies, unlike Nolimit City’s high-volatility slots, is rated as ‘High Volatility’ so be careful because Fluffers doesn’t discriminate when it comes to it’s food!

Per Lindheimer, Head of Product at Nolimit City, said: “Fluffers is a deceptively cute little monster with one thing on his mind: MUNCH! Munchies is unlike anything we’ve dished out before—equal parts quirky and daring. The Linked Wins mechanic allows players to play the way they want, especially on 4 reels, where things get downright crazy. Just don’t get too attached to Fluffers… he’s got a big appetite!“

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Latest News

BOS presents initiative against money laundering

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Money laundering is a threat in all sectors of society where money is present, including the gambling sector. The Swedish Trade Association for Online Gambling (BOS) is therefore today presenting two initiatives related to money laundering.

Firstly, BOS presents an AML (Anti Money Laundering) checklist with bullet points that BOS recommends that online gambling companies on the Swedish gambling market follow. The purpose is to reach the highest possible standard in the work against money laundering, in regards to authorities and society in general.

Secondly, BOS presents in collaboration with the consulting agency Advisense a report on money laundering and the Swedish online gambling market. The report is based on interviews with BOS member companies and contains concrete proposals for improved AML work in the gambling sector, for gambling companies as well as banks and authorities. For example, with inspiration taken from the banking sector, the establishment of a Swedish Anti-Money Laundering Intelligence Task Force between the gambling industry and the Financial Police is proposed.

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“Today we take this comprehensive approach to the problem of money laundering. The purpose is to make visible how the work against money laundering in the gambling industry can be improved. We present our report and checklist completely openly, so that even a gambling company that is not a member of BOS can use the material, if they so wish. We all win from that.”, says Gustaf Hoffstedt, Secretary General, The Swedish Trade Association for Online Gambling.

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Compliance Updates

Veikkaus Fined €2.9M for Advertising to Minors

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In May 2024, Finnish Operator Veikkaus received a request for clarification from the Police Board about its advertising in connection with television programmes that are also watched by minors. The company responded to the clarification request and adjusted its operations in cooperation with the authority. As a result, Veikkaus’ advertising will no longer appear in certain programme environments.

Veikkaus has received a marketing ban from the Police Board dated 12 November 2024 enhanced by a fine. It refers to the clarification request from May and highlights the wrongly placed advertisement that happened in July as a violation. In addition to this, it brings out new perspectives on the placement of advertisements in connection with television programmes. They have now included new programmes aimed at adults, but may also be of interest to minors. Examples include popular Saturday night entertainment programmes.

“It seems that the Police Board may interpret the matter in a new and broader way. We have been in contact with the Police Board as soon as the decision was made and we are going through this issue with them. We need clarity so that we know how to act correctly,” Anu Kytö, sales and marketing director at Veikkaus, said.

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European Gaming Congress 2024 (Warsaw, Poland)

“We are very sorry that, despite our joint development measures, our advertising has been seen in the advertising breaks of programs aimed at minors due to human error,” Kytö added.

Veikkaus’ advertising is bought in such a way that the target group is people aged 25 and over. The media office books and the television channel places the ads based on viewer profiles. The instructions have been reviewed together with the Police Board.

“Veikkaus has been buying TV advertising from us for years, with an age distribution set for the purchase: more than 70% of the program’s viewers must be adults. This is a jointly agreed model that has been valid for years and is known to the authorities. Now we are waiting for possible new instructions,” MTV’s commercial director Sauli Asikainen said.

The ban is valid for three months and its validity begins 30 days after notification. The Police Board imposed a fine of 2.9 million euros as an effect of the marketing ban.

The post Veikkaus Fined €2.9M for Advertising to Minors appeared first on European Gaming Industry News.

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