Connect with us

Latest News

Swintt solidifies European presence with major Betsson deal

Published

on

Reading Time: 2 minutes

 

Rapidly-expanding software provider teams up with Scandinavian betting giant to distribute its state-of-the-art casino titles in Sweden, Malta, Germany, Latvia and more

Having already experienced phenomenal growth since the start of 2023, sought-after-software provider, Swintt, has announced it has put pen to paper on a major new deal with igaming heavyweights, Betsson Group, that will see its titles distributed in a number of key European markets.

Under the terms of the new partnership, both SwinttGames and SwinttPremium releases will now be hosted at Betsson Group-powered online casinos in Sweden, Malta, Germany and Latvia, as well as a number of titles created by boutique third-party software providers via the innovative SwinttStudios platform.

Though the scope of the deal will already enable Swintt to secure significant expansion across much of the continent, the two companies have also revealed that further launches will follow in Lithuania and Italy, making it one of the provider’s largest collaborations to date.

The news means that Betsson players in all of the aforementioned markets will soon be able to enjoy a host of state-of-the-art SwinttGames, including the studio’s most successful release to date, Aloha Spirit XtraLockTM, the popular Book of Shai and the innovative upcoming release, Electric Elements.

Fans of classic online slots will also be well catered for courtesy of the brand’s Premium line-up, which is characterised by its straightforward gameplay mechanics and easy-to-trigger bonus features. While a number of these games will be rolled out in due course, Swintt fans will be particularly excited to try the forthcoming Duolitos Garden, which boasts an exciting respins game with four fixed jackpots.

The addition of SwinttStudios releases at Betsson platforms, meanwhile, will enable a number of partner studios to showcase their software to a wide new audience. These include the Gacha game-inspired Treasure Capsule: Thor’s Strike from Samurai Studio and recently-released Stacking Bison by Fine Edge Gaming, both of which have become flagship titles for the ambitious collaborative venture.

With all this and more to come at Betsson casinos over the coming months, both parties have high hopes for a hugely successful partnership over the coming months, with Swintt being able to further expand its presence in the global regulated markets while Betsson cements its position as a true market leader.

David Mann, Chief Executive Officer at Swintt, said: “Over the past few months, Swintt has been involved in a number of partnerships with high-profile online casinos, but our new agreement with Betsson might be one of the biggest ones as we continue to expand brand throughout Europe and beyond.
“By working closely with Betsson, we’ll be able to ensure customers in a number of important markets get to experience the huge variety of titles that we have available from our SwinttGames and SwinttPremium line-ups, as well as exciting third-party games courtesy of the SwinttStudios platform.”

Sarah Micallef, Head of Gaming Operations at Betsson Group, said: “From its fairly humble beginnings some 60 years ago, Betsson has established itself as one of the premier online gaming operators in Scandinavia and most of Europe – and a key component of this has been ensuring we partner with only the very best software providers.
“Over the past few years, Swintt has proved through its innovative range of releases that its certainly worthy of being considered up there with the industry’s top studios and we’re very much looking forward to making their games available to our customers in a wide number of markets this year.”

Powered by WPeMatico

Continue Reading
Advertisement

affiliate marketing

Regulated iGaming markets push operators toward audit-ready affiliate tracking

Published

on

regulated-igaming-markets-push-operators-toward-audit-ready-affiliate-tracking

As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.

Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.

The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.

Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.

The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.

In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.

The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Alberta

Play’n GO goes live in Alberta iGaming with 10+ operators

Published

on

play’n-go-goes-live-in-alberta-igaming-with-10+-operators

Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.

Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.

The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.

According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Alberta

Play’n GO strengthens Canadian footprint with Alberta iGaming market entry

Published

on

play’n-go-strengthens-canadian-footprint-with-alberta-igaming-market-entry

The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time

Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.

The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.

Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.

The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

To find out more about Play’n GO, please visit playngo.com

The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania