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Swintt solidifies European presence with major Betsson deal
Rapidly-expanding software provider teams up with Scandinavian betting giant to distribute its state-of-the-art casino titles in Sweden, Malta, Germany, Latvia and more
Having already experienced phenomenal growth since the start of 2023, sought-after-software provider, Swintt, has announced it has put pen to paper on a major new deal with igaming heavyweights, Betsson Group, that will see its titles distributed in a number of key European markets.
Under the terms of the new partnership, both SwinttGames and SwinttPremium releases will now be hosted at Betsson Group-powered online casinos in Sweden, Malta, Germany and Latvia, as well as a number of titles created by boutique third-party software providers via the innovative SwinttStudios platform.
Though the scope of the deal will already enable Swintt to secure significant expansion across much of the continent, the two companies have also revealed that further launches will follow in Lithuania and Italy, making it one of the provider’s largest collaborations to date.
The news means that Betsson players in all of the aforementioned markets will soon be able to enjoy a host of state-of-the-art SwinttGames, including the studio’s most successful release to date, Aloha Spirit XtraLockTM, the popular Book of Shai and the innovative upcoming release, Electric Elements.
Fans of classic online slots will also be well catered for courtesy of the brand’s Premium line-up, which is characterised by its straightforward gameplay mechanics and easy-to-trigger bonus features. While a number of these games will be rolled out in due course, Swintt fans will be particularly excited to try the forthcoming Duolitos Garden, which boasts an exciting respins game with four fixed jackpots.
The addition of SwinttStudios releases at Betsson platforms, meanwhile, will enable a number of partner studios to showcase their software to a wide new audience. These include the Gacha game-inspired Treasure Capsule: Thor’s Strike from Samurai Studio and recently-released Stacking Bison by Fine Edge Gaming, both of which have become flagship titles for the ambitious collaborative venture.
With all this and more to come at Betsson casinos over the coming months, both parties have high hopes for a hugely successful partnership over the coming months, with Swintt being able to further expand its presence in the global regulated markets while Betsson cements its position as a true market leader.
David Mann, Chief Executive Officer at Swintt, said: “Over the past few months, Swintt has been involved in a number of partnerships with high-profile online casinos, but our new agreement with Betsson might be one of the biggest ones as we continue to expand brand throughout Europe and beyond.
“By working closely with Betsson, we’ll be able to ensure customers in a number of important markets get to experience the huge variety of titles that we have available from our SwinttGames and SwinttPremium line-ups, as well as exciting third-party games courtesy of the SwinttStudios platform.”
Sarah Micallef, Head of Gaming Operations at Betsson Group, said: “From its fairly humble beginnings some 60 years ago, Betsson has established itself as one of the premier online gaming operators in Scandinavia and most of Europe – and a key component of this has been ensuring we partner with only the very best software providers.
“Over the past few years, Swintt has proved through its innovative range of releases that its certainly worthy of being considered up there with the industry’s top studios and we’re very much looking forward to making their games available to our customers in a wide number of markets this year.”
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casino games
Groove says its aggregator library passes 20,000 casino games
Groove says it has surpassed 20,000 casino titles on its aggregation platform, up from 15,000 games two years ago. The company said the library now includes content from more than 150 providers and is available to partners worldwide through a single API.
According to Groove, the portfolio spans slots, instant wins, table games, crash games, live dealer and arcade-style content, alongside “emerging verticals including sweepstakes and crypto-native content.” The company said the catalogue is delivered through “one API, one back office, one pipeline,” and positioned the milestone as a curated expansion rather than a volume play.
Rachel Tourgeman, Head of Partnerships at Groove, said: “Twenty thousand games is a number. What matters is what sits behind it…” She added: “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”
Groove pointed to recent integrations including KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it said offers “proprietary mathematics with real-time RTP customisation.” For operators, Groove said the full library is accessible via Groove Command, its centralised back-office product, with tools including content matching, regional segmentation and automated tournaments.
Yahale Meltzer, Co-Founder and CEO of Groove, said: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” adding: “Twenty thousand games through a single API is not just scale. It is a statement.” Meltzer also claimed Groove’s “technology stack with predictive auto-scaling, atomic transactions, real-time compliance mesh” supports execution “across fragmented regulatory landscapes with precision.”
The post Groove says its aggregator library passes 20,000 casino games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Bragg Gaming
Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive
Mega Casino has launched 10 Hot Diamond Desire, a new online slot developed by Bragg Gaming, as an exclusive title available only to Mega Casino players.
According to the companies, the release is intended to strengthen Mega Casino’s exclusive content line-up in the UK online casino market. Bragg Gaming said the game was created by its in-house development team and combines classic slot features with modern mechanics and a diamond-themed design.
The exclusive launch also extends the commercial relationship between the supplier and operator. Mega Casino already offers Bragg Gaming titles including Down The Chimney and Sevens & Suns.
Dom Aldworth, Head of Brand Marketing at Kinetic Digital said:
“Exclusive content remains a key pillar of our strategy and 10 Hot Diamond Desire is a great example of the kind of launch we want to bring to Mega Casino players. The game delivers a compelling experience while giving customers access to something genuinely unique. We’re pleased to be working with Bragg Gaming on this exclusive release and look forward to expanding our portfolio of exclusive content even further in the future.”
The post Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
appointments
OS Studios names Ishaan Arya country manager to lead India expansion
OS Studios has appointed Ishaan Arya as Country Manager for India, tasking him with leading the agency’s expansion across newly established hubs in Bengaluru, New Delhi, and Mumbai. The appointment was announced on 25 June, 2026 in Bengaluru.
OS Studios, a Project Worldwide agency, said it recently entered the Indian market and will deploy its ‘Fan Z’ approach for brands looking to engage with gaming, esports and live events audiences in South Asia. The company said the expansion will leverage the infrastructure and production capabilities of sister agency George P. Johnson (GPJ) India.
“The future of gaming will be shaped by the communities that care about it most, and few markets embody that more than India,” said John Higgins, CEO of OS Studios. “To build something meaningful, you have to be part of the culture, not looking in from the outside. Ishaan understands that better than anyone. He’s exactly the kind of leader we want building the future of OS Studios in India.”
In the role, Arya will oversee operations, drive strategic brand partnerships, and scale local capabilities, according to the company. “Brands are investing heavily in Indian gaming, but true fan experience is too often an afterthought,” said Rasheed Sait, Chief Growth Officer for India and South Asia at Project Worldwide. “Alongside GPJ India’s experiential footprint, OS Studios will set a new standard for fan engagement in the region.”
Arya previously co-founded The Esports Club and most recently served as Vice President of Partnerships at Nodwin Gaming, where he led Comic Con India. “A massive gap remains between brand intent and authentic community engagement in India,” said Arya. “I’m thrilled to leverage Project Worldwide and GPJ India’s operational strength to build culture-defining experiences for brands and fans alike.”
The post OS Studios names Ishaan Arya country manager to lead India expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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