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Swintt solidifies European presence with major Betsson deal
Rapidly-expanding software provider teams up with Scandinavian betting giant to distribute its state-of-the-art casino titles in Sweden, Malta, Germany, Latvia and more
Having already experienced phenomenal growth since the start of 2023, sought-after-software provider, Swintt, has announced it has put pen to paper on a major new deal with igaming heavyweights, Betsson Group, that will see its titles distributed in a number of key European markets.
Under the terms of the new partnership, both SwinttGames and SwinttPremium releases will now be hosted at Betsson Group-powered online casinos in Sweden, Malta, Germany and Latvia, as well as a number of titles created by boutique third-party software providers via the innovative SwinttStudios platform.
Though the scope of the deal will already enable Swintt to secure significant expansion across much of the continent, the two companies have also revealed that further launches will follow in Lithuania and Italy, making it one of the provider’s largest collaborations to date.
The news means that Betsson players in all of the aforementioned markets will soon be able to enjoy a host of state-of-the-art SwinttGames, including the studio’s most successful release to date, Aloha Spirit XtraLockTM, the popular Book of Shai and the innovative upcoming release, Electric Elements.
Fans of classic online slots will also be well catered for courtesy of the brand’s Premium line-up, which is characterised by its straightforward gameplay mechanics and easy-to-trigger bonus features. While a number of these games will be rolled out in due course, Swintt fans will be particularly excited to try the forthcoming Duolitos Garden, which boasts an exciting respins game with four fixed jackpots.
The addition of SwinttStudios releases at Betsson platforms, meanwhile, will enable a number of partner studios to showcase their software to a wide new audience. These include the Gacha game-inspired Treasure Capsule: Thor’s Strike from Samurai Studio and recently-released Stacking Bison by Fine Edge Gaming, both of which have become flagship titles for the ambitious collaborative venture.
With all this and more to come at Betsson casinos over the coming months, both parties have high hopes for a hugely successful partnership over the coming months, with Swintt being able to further expand its presence in the global regulated markets while Betsson cements its position as a true market leader.
David Mann, Chief Executive Officer at Swintt, said: “Over the past few months, Swintt has been involved in a number of partnerships with high-profile online casinos, but our new agreement with Betsson might be one of the biggest ones as we continue to expand brand throughout Europe and beyond.
“By working closely with Betsson, we’ll be able to ensure customers in a number of important markets get to experience the huge variety of titles that we have available from our SwinttGames and SwinttPremium line-ups, as well as exciting third-party games courtesy of the SwinttStudios platform.”
Sarah Micallef, Head of Gaming Operations at Betsson Group, said: “From its fairly humble beginnings some 60 years ago, Betsson has established itself as one of the premier online gaming operators in Scandinavia and most of Europe – and a key component of this has been ensuring we partner with only the very best software providers.
“Over the past few years, Swintt has proved through its innovative range of releases that its certainly worthy of being considered up there with the industry’s top studios and we’re very much looking forward to making their games available to our customers in a wide number of markets this year.”
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Kick and TikTok stream runs June 11–July 19, covering 15,000 miles and promoting fundraising for Prostate Cancer UK.
Paysafe (NYSE: PSFE) and its digital wallet Skrill are sponsoring a 39-day US “In A State” soccer road trip led by creators Woody & Kleiny, with live coverage starting June 11 from Jacksonville. The tour is set to run 15,000 miles and stream 24/7 on Kick and TikTok.
Paysafe said the tour will include creator-led content and in-person activations designed to spotlight payment processing for local merchants—such as bars, restaurants, hotels and retailers—along the route. The company is positioning its merchant acquiring and POS-related offerings alongside Skrill consumer wallet use cases during match-day and fan events.
The trip also includes fundraising for Prostate Cancer UK, with donations directed to the official Woody & Kleiny GoFundMe page. The press release notes prostate cancer is “now the most common cancer in the U.K. and the only major cancer without a screening program.”
“This tour puts Paysafe and Skrill at the heart of the action, powering the moments that matter most,” said Alisa Barber, Chief Marketing Officer at Paysafe. “Woody & Kleiny have an extraordinary ability to turn everyday life into must-watch content and combining that with our technology demonstrates how seamless payments can lift every experience.”
Stops listed include Los Angeles (June 12), Arlington, TX (June 17), Boston (June 23) and East Rutherford, NJ (June 25 and 27), with additional cities planned as the tournament progresses. Paysafe said the livestream will be supported by daily YouTube recaps and short-form social content.
The post Paysafe and Skrill sponsor Woody & Kleiny’s 39-day US soccer road trip livestream appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Paysafe and Skrill get on board with Woody & Kleiny’s Outrageous US Soccer Road Trip: 39 Days, 15,000 Miles, Streamed Live 24/7
Spotlighting business payments and consumer digital wallet experiences for soccer fans, the ‘In A State’ tour brings viral creators together for a live celebration of soccer and fundraising for Prostate Cancer UK
Paysafe (NYSE: PSFE), a global payments platform, is taking its technology to the heart of America’s biggest soccer summer, fueling a 39-day, 15,000-mile streamed road trip powered by viral creators Woody & Kleiny.
Known as the ‘In A State’ tour, this record-breaking journey streams live on Kick and TikTok from June 11, as Woody & Kleiny tear through major cities including Los Angeles, Arlington, Boston and East Rutherford, engaging soccer fans and shining a spotlight on the businesses that make these places tick. The tour will also raise awareness and funds for Prostate Cancer UK, supporting life-saving research, earlier diagnosis and better outcomes for men affected by prostate cancer, which is now the most common cancer in the U.K. and the only major cancer without a screening program.
Paysafe is the payments engine sponsoring the tour, putting its processing solutions for businesses and its consumer facing digital wallet, Skrill, center stage. Through 24/7 live streaming, in-person activations and creator-led content, Paysafe’s technology will come to life in the most authentic setting imaginable: the real-world energy of America’s biggest soccer tournament.
Woody & Kleiny have built one of the world’s largest creator communities, reaching more than 50 million followers across online platforms and generating over 45 billion views.
Paysafe Spotlights Local Businesses
Paysafe will spotlight local businesses, including bars, restaurants, hotels, and retailers, across the route. Woody & Kleiny will showcase Paysafe-powered payment solutions for local merchants via live interactions.
As part of its broader commitment to supporting businesses, Paysafe provides integrated payment solutions tailored to the needs of local merchants. This includes POS technology such as payment devices, competitive payment processing offerings, and value-added services designed to help businesses operate more efficiently. Through these activations, Paysafe will demonstrate how its solutions enable businesses to streamline operations, manage peak demand, and deliver seamless payment experiences.
Skrill: The Wallet That Moves at the Speed of the Game
Paysafe’s digital wallet Skrill will be front and center across the entire ‘In A State’ tour. From fan giveaways to real-time digital payments, Skrill will enable fast, secure transactions within high-energy environments. Fans will interact with Skrill through on-the-ground activations, digital rewards, and integrated content moments — proving that a great digital wallet doesn’t just make payments easier, it makes every experience better.
Through these activations, Skrill will play a visible role in powering fan engagement, from rewarding participation to enabling seamless transactions in real time, demonstrating how the digital wallet can enhance every moment of the fan journey.
“This tour puts Paysafe and Skrill at the heart of the action, powering the moments that matter most,” said Alisa Barber, Chief Marketing Officer at Paysafe. “Woody & Kleiny have an extraordinary ability to turn everyday life into must-watch content and combining that with our technology demonstrates how seamless payments can lift every experience.”
The stream will be complemented by daily YouTube recaps, short-form social content, celebrity appearances and real-time fan engagement — reaching audiences across the globe. Paysafe branding will be unmissable throughout: on the tour bus, across activations, and at the center of every major match-day moment.
For Paysafe, this tour shows how world-class payment technology, the right partners and the biggest sporting event of the decade can come together to create something genuinely extraordinary, while also raising vital awareness and funds for prostate cancer. Fans can donate to Prostate Cancer UK via the official Woody & Kleiny GoFundMe page.
Follow, watch and engage with the tour across Woody & Kleiny, Paysafe and Skrill’s social channels.
Tour Route and Key Stops
Woody & Kleiny will travel through major U.S. cities, where soccer fans will be gathering throughout the tournament.
Key stops include:
- Los Angeles (June 12),
- Arlington, TX (June 17),
- Boston (June 23)
- East Rutherford, NJ on June 25 and 27
Other cities as the tournament unfolds.
The post Paysafe and Skrill get on board with Woody & Kleiny’s Outrageous US Soccer Road Trip: 39 Days, 15,000 Miles, Streamed Live 24/7 appeared first on Americas iGaming & Sports Betting News.
Deal covers travel and hospitality packages across BLAST’s event slate, starting with BLAST Premier Hong Kong Rivals in November.
BLAST has signed a one-year partnership with MATCH to develop premium fan travel experiences and related commercial opportunities across BLAST events in 2026 and 2027, including the BLAST Premier Hong Kong Rivals 2026. The companies said the work will start immediately, with an initial focus on the BLAST Premier Hong Kong Rivals event in November.
BLAST VP of Destinations and Market Development James Woollard said: “We’re thrilled to partner with MATCH, a company with an unrivalled track record in delivering top-tier fan travel experiences at the biggest sporting events in the world. As BLAST continues to grow globally and attract growing numbers of travelling fans, this partnership represents an exciting opportunity to further elevate the live event experience for fans and audiences across esports.”
MATCH is best known for hospitality and accommodation programmes at major sports events, including four consecutive FIFA World Cups
from 2010 to 2022, as well as Ryder Cup tournaments, Formula 1 Grands Prix and ATP tennis tournaments. MATCH Director of UK Events and Business Strategy Richard Parker said: “Esports is one of the most exciting growth frontiers in live entertainment, and BLAST stands out as a world-class platform with incredible potential. At MATCH, we see a tremendous opportunity to bring our expertise in creating premium fan experiences into the esports arena. We are very enthusiastic about the possibility of working together with BLAST to deliver innovative, unforgettable experiences for esports fans worldwide.”
BLAST said MATCH will also bring its network of clients, sponsors, federations, agents and media partners to support international attendance and partner activation, alongside MATCH’s technology and operational infrastructure. The announcement follows BLAST’s 2025 live events activity, where the organiser said it delivered 15 arena shows across 10 countries spanning five titles and sold 194,421 tickets.
The post BLAST partners with MATCH on premium fan travel for 2026-27 events appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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