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JNS Gaming partners with Delasport to re-launch a revamped LynxBet

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Industry challenger now live with its captivating online casino and sportsbook

Ambitious iGaming start-up JNS Gaming has officially re-launched its new online casino and sportsbook brand, LynxBet, in partnership with leading platform provider Delasport – aiming to deliver a new world of entertainment for players worldwide with its immersive front-end design.

Inspired by the growing influence of the metaverse in the digital space, the self-styled ‘Land of LynxBet’ has been developed with casual players at the forefront. The brand combines a mix of escapism, vibrancy and animations to offer a fun and responsible iGaming experience, with users invited to explore a variety of environments that are determined by the multitude of verticals on offer. This is further aided by the creation of its endearing mascot, the Lucky Lynx, who has the magic touch and features prominently across the online platform.

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Entering multiple territories, LynxBet’s prime focus is on establishing a solid player base across South America, Canada, and Asia. It aims to achieve this by placing emphasis on a localised service, including customer support offered in each language via email and live chat. Regional teams have been established to create a more personal player experience, boosted further by significant marketing investment and partnerships with local brand ambassadors, who are set to be announced over the coming months. In addition, localised payment methods are available for each jurisdiction.

LynxBet operates under a Tier 1 Isle of Man Gaming licence and, like Delasport, is fully committed to responsible play, providing accessible self-exclusion and time-out facilities, as well as deposit, stake and loss limits.

JNS Gaming is backed by substantial investment and run by a senior management team that is highly-experienced within the global betting and gaming industry. The company is headed by Jeremy Taylor, who was formerly Managing Director of Genting Casinos UK and Group Marketing Director at Betsson Group.

Commenting on the re-launch of LynxBet, JNS Gaming CEO Jeremy Taylor, said: “Following months of hard work behind the scenes, re-introducing LynxBet to the marketplace after partnering with Delasport is an exciting moment for JNS Gaming. We understand how competitive and saturated the iGaming industry is, which is why we devised an immersive platform that offers something alternative for players to explore. We want to build a player experience and brand that stands apart from the hundreds of white label operations and with their fantastic product, strong roadmap of innovation, and great reputation, Delasport share in this philosophy.

“Simply put, JNS Gaming is an iGaming start-up like no other. We are very ambitious and truly believe that our unique user journey will captivate players worldwide. Over the coming months, we will be revealing more developments that will illustrate our desire to propel LynxBet to new heights.”

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Delasport CEO, Oren Cohen Shwartz commented: We are very pleased with going live with Lynxbet. We are cementing our position as a global leader in Sports Betting and Casino solution providers. I am sure that Lynxbet players will be happy to engage with a modern, personalized and unique betting experience; and that our partnership will be fruitful.”

 

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Altenar agrees sponsorship extension for Isle of Man Marathon

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Sportsbook provider builds on commitment to local sporting initiatives by extending sponsorship deal to 2027

Altenar, a leading sportsbook and iGaming software provider, has agreed to sponsor the 2025 Isle of Man Marathon and Half Marathon for another three years, taking its agreement up to 2027.

This year’s edition of the popular event will take place on 10th August and will mark the third year of the provider’s sponsorship deal, which forms part of its broader strategy to invest in the Isle of Man community.

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At the heart of the action, Altenar’s Chief Financial Officer (CFO) John Quaye will once again take to the undulating course, reinforcing the provider’s dedication to hands-on local engagement. This year, participants will also receive newly designed medals, t-shirts, and trophies, while extra medals will be awarded to winners of the Isle of Man Marathon Championships.

Fundamental to Altenar’s strategy is forging successful ties with Isle of Man locals and finding proactive ways to reinforce its affinity with the area. As part of its wider CSR goals, Altenar has also signed a new deal to sponsor the island’s Gran Fondo cycling race, further expanding its presence in the sporting scene.

John Quaye, CFO at Altenar, said: “We are delighted to support the Isle of Man Marathon and Half Marathon for a third year. It has been such a rewarding journey, and we’ve thoroughly enjoyed being part of such a meaningful local tradition. We are also pleased to announce that Altenar will remain the official sponsor for another two years at least.

“Being able to actively support our community and engage in events like this is something we take great pride in at Altenar.”

The post Altenar agrees sponsorship extension for Isle of Man Marathon appeared first on European Gaming Industry News.

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Darwin Filho CEO of Esportes Gaming Brasil

Esportes Gaming Brasil announces Rita Cunha as Chief Growth Officer

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Esportes Gaming Brasil, the group behind the brands Esportes da Sorte and Onabet, has appointed Rita Cunha as Chief Growth Officer (CGO). In her role, she will focus on driving the group’s organic growth, boosting commercial performance, and consolidating data-driven, customer-centric initiatives.

“The iGaming sector is undergoing a period of rapid and highly competitive expansion,” notes Rita Cunha. “I’m excited to join Esportes Gaming Brasil with the mission of transforming data into agile decision-making, strengthening our owned channels, and creating experiences that maximize user value—from the first interaction to long-term relationships,” she explains.

With over 20 years of experience in e-commerce and technology, Rita has built a career leading growth and marketplace strategies at companies such as PicPay—where she led PicPay Shop—as well as stints at Mosaico (Buscapé), Zoom, Passei Direto, and Match.com. Known for her data-driven business mindset, she brings acquisition, retention, and engagement strategies that have consistently delivered exponential results for high-traffic digital companies.

“Rita’s arrival reinforces our strong growth strategy grounded in technology, without compromising the user experience,” says Darwin Filho, CEO of Esportes Gaming Brasil. “Her experience with digital operations, combined with a 360° view of the customer journey, will be essential as we expand our market share in Brazil’s regulated environment.”

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The post Esportes Gaming Brasil announces Rita Cunha as Chief Growth Officer appeared first on Gaming and Gambling Industry in the Americas.

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PG Soft releases fantasy-fueled Dragon’s Treasure Quest

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PG Soft, a world-class digital mobile games company, has unveiled its fantasy-fueled video slot, Dragon’s Treasure Quest. The game is presented within a  5-reel, 3-row frame and features expanding reels and multipliers.Players must track down hidden treasures while navigating through legendary lore to find Wilds and Scatters, represented by a dragon eye and treasure chest respectively.

The Dragon Wild symbol only appears on reels two, three, four and five, and substitutes for all symbols except the Scatter symbol. Four Scatter symbols found anywhere will trigger the Free Spins Feature with 15 free spins – each additional Scatter symbol will trigger two more free spins. It’s possible to retrigger Free Spins.

At the end of every winning free spin, the total win for that spin is multiplied by both the multiplier at the bottom of the reels and the combined multipliers from the multiplier symbols on

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the reels. Any multipliers collected during free spins will be accumulated and will remain at the bottom until the end of the Free Spins Feature.

Players can also take advantage of the Expanding Reel Window feature in Dragon’s Treasure Quest. At the start of each spin, all reels begin with three large reel windows. After each cascade, any reel window involved in a winning combination is split into two smaller windows—boosting the number of ways to win with every round.

A final element is the Multiplier symbol which is in play for any spin within the main game. One or more Multiplier symbols with values ranging from x2 to x100 may appear on the reels. At the end of the spin, all multipliers from the Multiplier symbols on the reels will be added together, and the total win for that spin will be multiplied by the total multiplier. The Treasure Chest may randomly add additional Scatter symbols if there are 1, 2 or 3 Scatter symbols present.

PG Soft’s spokesperson commented: “Dragon’s Treasure Quest delivers an action-packed reels adventure packed with exciting moments as players spin through a magical realm. Dragon’s Treasure Quest captures the spirit of heroic quests and the fiery power of dragons, keeping the adrenaline red hot with every spin.”

The post PG Soft releases fantasy-fueled Dragon’s Treasure Quest appeared first on European Gaming Industry News.

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