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GAMSTOP marks fifth anniversary with highest number of self-exclusions in a single month
- More than 8,500 new registrations recorded in March 2023, a 24% YOY increase
- Increase in activity comes as GAMSTOP marks its fifth anniversary
- Independent evaluation shows support for lifetime exclusion option
The UK’s independent online self-exclusion scheme, GAMSTOP, recorded 8,504 registrations in March, its highest ever figure in a single month, and a 24% year-on-year increase.
The unprecedented spike in self-exclusions comes on the eve of the fifth anniversary of GAMSTOP’s inception. The service was launched in April 2018 and in March 2020 it became a licensing condition for all UK operators to integrate with the scheme, in addition to operating their own self-exclusion schemes.
More than 365,000 people have registered with GAMSTOP from its inception to the end of March 2023, choosing to exclude themselves from all UK operators for a period of either six months, a year or five years, with nearly 330,000 still excluded.
The most likely explanation for the surge in self-exclusions was the Cheltenham Festival, which took place from March 12-15th, attracting hundreds of millions of pounds in wagers. The biggest days for registrations were in the immediate aftermath of the festival.
GAMSTOP recently commissioned independent research agency, Sonnet, to interview a sample of its users, following up a comprehensive evaluation of the service in 2021, which showed that 84% felt safer from gambling-related harm and more in control of their gambling after registering.
The interviewees said that GAMSTOP provided an important safety net and knowing an exclusion was in place helped their recovery because it made them feel safe. Many wanted to have the option of a lifetime exclusion and felt it would help to signal the seriousness of gambling addiction, similar to alcohol or drugs, and to remove social stigma.
Fiona Palmer, CEO of GAMSTOP, said:
“Our most recent data shows that, five years after our inception, GAMSTOP is providing an increasingly important service to potentially vulnerable consumers who want to take a break from gambling. The record monthly registrations shows that we cannot underestimate the demand for a scheme such as GAMSTOP. It is extremely important that we continue to raise awareness to make sure that anyone who needs us knows about us. We also need to continue to listen to our users and develop and improve the scheme to meet their needs.
GAMSTOP registrant Jack Scott spoke about the impact GAMSTOP has had on his life:
“I signed up to GAMSTOP in December 2020 and its impact has been nothing short of life-changing. Prior to signing up for GAMSTOP, I suffered from a lengthy addiction to online gambling that saw me gamble away a terrifying amount of money, often money which I didn’t have.
Since then, I’ve been able to take comfort in the fact that I am unable to access or gamble on those online sites and have been able to commit myself to my real passion of ultrarunning, something I simply wouldn’t have been able to do without GAMSTOP.
I encourage anyone who thinks that they might be suffering from a gambling-related issue to research GAMSTOP or to take advantage of the TalkBanStop partnership, which combines self-exclusion with device blocking software, bank blocks and getting the support you might need through Gamcare”.
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Tom Horn Gaming Unwraps a Frosty Treat with Santa Yetti
Reading Time: 2 minutes
This December, Tom Horn Gaming invites players to the snowy mountain peaks in its new release, Santa Yetti, a playful holiday adventure where the jolly king of the mountains swaps his sleigh for snow boots to deliver frosty fortunes and festive fun.
Santa Yetti brings a flurry of excitement to the reels with Expanding Wilds, Multipliers, Respins, and the Respin Booster feature.
The Snowman is a Wild symbol. When it lands on any of the three reels, it expands and triggers a single respin. During the respin, seven win lines transform into twenty-seven ways to win, piling up prizes like Christmas presents. When all three reels are fully stacked with the same symbol, the total win is multiplied by ten, creating a snowstorm of rewards.
Players can also activate the Respin Booster, which increases their total bet by 1.5x and boosts the chance of triggering a respin by 300%. The feature remains active until manually switched off, giving players full control over their gameplay. For those feeling extra lucky, the Star Gamble Ladder appears after every base game win, allowing them to gamble their winnings by guessing the next star’s colour – pink or blue. Each correct guess doubles the prize and pushes the player up one level. The Golden Star can randomly appear at levels two to five to double the win instantly, no guess required.
“Santa Yeti brings together everything players love about Tom Horn games – fun, engaging mechanics, and a great story to match. It’s festive, it’s fresh, and it’s packed with features that keep the excitement rolling. We wanted to end the year on a high note, and Santa Yetti does exactly that with humour, charm, and plenty of win potential,” said Ondrej Lapides, CEO at Tom Horn Gaming.
Blending simple yet fast-paced gameplay with dynamic mechanics, Santa Yetti offers short, mobile-optimised sessions that are sure to delight both casual spinners and seasoned players. Its engaging format and rewarding features make it a perfect choice for operators looking to boost engagement during the high-traffic festive season. With its playful theme, quirky light-hearted style, and generous win potential, Santa Yetti is set to make this Christmas truly santastic.
The post Tom Horn Gaming Unwraps a Frosty Treat with Santa Yetti appeared first on European Gaming Industry News.
Emily Tofield Incoming Chief Executive of Ygam
Ygam appoints Emily Tofield as new Chief Executive
Reading Time: 2 minutes
Emily Tofield has been the appointed as the new Chief Executive Officer of Ygam, the UK’s leading charity dedicated to preventing gaming and gambling harms among children and young people. She will officially join the charity on the 6 January 2026.
Emily joins the charity following a 20-year career in leadership roles across UK government, local government, higher education and research, the media, and the not-for-profit sector. Her previous roles include posts in the Cabinet Office, the Ministry of Justice, the Department for Environment, Food & Rural Affairs, the University of Sussex, and at the City of London Corporation. With a distinguished breadth of expertise in strategic communications, she is recognised as a leading adviser across strategy, corporate affairs, reputation, marketing, policy, and fundraising.
Emily is an experienced non-executive, currently serving on the board of the Kent homelessness charity, Porchlight. She is Chair Designate of the Girls’ Learning Trust (GLT), the largest all-girls state multi-academy trust in the UK and was recently appointed to the Board of the British Dietetic Association (BDA).
Mike Wojcik, Chair of Ygam, said: “I’m delighted to welcome Emily to Ygam following a highly competitive recruitment process. Her depth of experience and proven leadership across stakeholder and political engagement, and social impact, will be instrumental as we enter our next strategic cycle. Emily joins an exceptionally strong leadership team, and this appointment marks an important new chapter for Ygam as we continue to strengthen our position as a trusted expert voice and sector leader dedicated to preventing gaming, gambling, and digital harms among young people.”
Emily Tofield, Incoming Chief Executive of Ygam, said: “Ygam has reached record numbers of young people as part of its critical mission to protect children and young people from gaming and gambling harms and to help safeguard their digital futures. As a passionate advocate for the benefits of prevention, it is a huge privilege to take on the role of Chief Executive of such a respected national education and prevention charity whose work already makes a difference to so many. High-quality, inclusive, evidence-based, preventative education around gaming and gambling harms remains as important today as when Ygam was founded, and I’m looking forward to working with the impressive Ygam team to further grow its reach, partnerships and impact in the years ahead.”
The post Ygam appoints Emily Tofield as new Chief Executive appeared first on European Gaming Industry News.
bet-at-home
ZEAL and bet-at-home launch joint gaming initiative
Reading Time: < 1 minute
- bet-at-home integrates ZEAL Instant Games titles into its German website
- First selection of ZEAL slots now available
- Partnership boosts reach, portfolio strength, and growth for both companies
ZEAL Instant Games, a brand of the ZEAL Group and a provider of online games, announces a new strategic partnership with online gaming operator bet-at-home. As part of the collaboration, bet-at-home seamlessly integrates the growing portfolio of ZEAL slots into its website. The first titles are already available to customers on bet-at-home.de.
Stronger together: Premium content meets established brand presence
Both partners stand to benefit from the collaboration: While bet-at-home expands its portfolio offering with ZEAL titles – enhancing its appeal and reach within the online games segment – ZEAL Instant Games gains another prominent partner whose market presence accelerates the brand’s dynamic growth and enables access to a broader user base.
In addition to best-selling ZEAL titles such as “The Bookmaker”, “Crime Scene”, “Vegas Blaze“, and other premium slots, the portfolio will continue to grow steadily in the coming months.
Shared perspectives
“Our mission is to make innovative, high-quality games accessible to the widest possible audience,” says Alex Green, Vice President Games at ZEAL. “With bet-at-home, we are gaining a partner that has held a strong position in the market for many years. This collaboration opens up new opportunities for expanding our reach and underscores the enormous potential of our growing games portfolio.”
From bet-at-home’s side: “We are delighted to have ZEAL Instant Games as a partner known for quality, creativity, and reliable performance,” says Claus Retschitzegger, CEO, bet-at-home. “The new ZEAL titles are a great addition to our offering and provide our customers with exciting and varied gaming experiences. This partnership is an important element of our growth strategy.”
The post ZEAL and bet-at-home launch joint gaming initiative appeared first on European Gaming Industry News.
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