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PrizePicks Signs Agreement to Become an Official Fantasy Sports Partner of NASCAR during Racing Leader’s 75th Anniversary Season

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PrizePicks, the largest fantasy sports operator in North America, announced that the company has signed an agreement with NASCAR to become an official Fantasy Sports Partner with the United States’ premier form of motorsports. The multi-year engagement is the first for PrizePicks with a major U.S. sports league.

The alliance will give PrizePicks a VIP presence at several marquee events throughout 2023 as NASCAR celebrates its 75th season, starting with the NASCAR Cup Series Geico 500 at Talladega Superspeedway this upcoming Sunday (3 p.m. ET on FOX). The partnership is the third PrizePicks has signed in just over a month with southern-based sports entities, following agreements with Major League Soccer’s Atlanta United and Major League Baseball’s Atlanta Braves.

In each case, the partnerships reflect the rising popularity of the respective sports on the PrizePicks platform. NASCAR, introduced as a fantasy offering on PrizePicks in 2021, has seen a 400 percent leap in activity over the last 12 months. NASCAR fans can flex their skills on driver projections such as Fantasy Score, NASCAR Points, Fastest Laps, Laps Led, Cars Passed and Starting Position.

“We’ve always taken great pride in the fact that a great deal of our marketing and partnerships remain true to our southern roots,” said PrizePicks Co-Founder & CEO Adam Wexler, whose company has also partnered with the Atlanta Falcons and Miami Marlins in recent years. “Working with NASCAR is the best of all worlds, an organization based in the South with a national footprint that is consistently growing on our platform.”

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NASCAR has a passionate fanbase from around the globe that engages with the sport on and off the track. It consistently ranks as a top-two sport of the weekend on television. In 2023, NASCAR’s Digital Platform has been visited 65 million times – a seven percent year-over-year increase.

“PrizePicks has consistently shown itself to be a fantasy platform with a loyal fanbase and wide variety of sports offerings,” said Joe Solosky, managing director at NASCAR. “This partnership is an opportunity for both organizations to expand and increase engagement with new and existing fans.”

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AGLC Announces New Board Chair

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Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.

Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.

A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.

AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.

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Pinnacle Ontario live with CasinoEngine in North America debut

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EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America. 

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

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BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

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Prime Skill Games Inc. Official Response to AGCO Press Release

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As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.

Let me be perfectly clear

Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.

Prime Skill Games is proud to be the only true skill game operating in Ontario today.

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We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.

We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.

To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.

 

Sincerely

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Matt Zamroźniak

Chief Executive Officer

Prime Skill Games Inc.

The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.

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