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NowBetNow Shortlisted for 3 EGR B2B Awards

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UK-based provider of automated personalised content for iGaming and casino operators NowBetNow, has been shortlisted in the Acquisition & Retention, Marketing & PR Supplier and Multi-Channel Supplier of the Year award categories, in the upcoming EGR B2B Awards 2023 which take place this year at the Roundhouse, London on the 8th June 2023.

The EGR B2B Awards honour marketing service and IT suppliers which enable innovative, multi-channel marketing and advertising strategies or create and deliver technology solutions which boost customer acquisition and retention for operators across the iGaming world. They celebrate the very best service providers within the iGaming industry including betting and gaming software, networks, compliance, mobile, payments, recruitment, IT and infrastructure solutions.

NowBetNow provides technology which generates and displays dynamic live bet suggestions, offers dynamic prices, is personalisable and clickable straight through to betslip.

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NowBetNow’s technology makes it possible to have highly specific, fully customised, real-time, live-priced content for multiple matches, markets and odds formats ongoing – all tailored to the preferences of the individual users receiving it, and in their preferred language for operators serving multiple territories.

NowBetNow is able to deliver volumes and varieties of betting content at scale. Today some of its operator customers are showing over 200,000 pieces of unique betting content per month across multiple channels – all powered by NowBetNow.

NowBetNow can deliver click through data on new offers and modules, enabling operators to apply this customer insight to fine tune campaigns to only use methods which generate maximum consumer engagement, boosting average revenue per player.

Before NowBetNow started developing its core offering back in 2018, operators had to write and design display content manually using tools like Photoshop. NowBetNow transformed that highly labour-intensive exercise, which tended to lead to creation of generic, long-term offers like ‘Bet £10 get £20’ or ‘Bet on this weekend’s football’, into something that is far more dynamic, personalised, and automatically built to meet user preferences.

NowBetNow co-founder Stewart Vassie has more than 20 years of experience in building and running game changing technology innovators. He conceptualised and built the leading odds comparison site Oddschecker. He also founded trading automation software provider Botsphere before co-founding NowBetNow.

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Stewart Vassie, Co-founder and Chief Executive, NowBetNow said: “We are really pleased to have been shortlisted in three different categories in this year’s EGR B2B Awards. The event is the highlight of our industry’s awards calendar, and to be in with not one but three chances of winning top recognition for supporting our operator customers to attract, acquire, retain and increase the loyalty and value of their gamers – communicating with them in a highly targeted and personalised way across their preferred channels – is testimony to the fantastic progress we’ve made over the last five years since launch.”

 

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Compliance Updates

Former Entain exec Jez White joins BetComply

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BetComply, iGaming’s most trusted technical and regulatory compliance firm, has hired the former Entain executive Jez White in a new role overseeing safer gambling and sustainability.

White joins BetComply as the firm’s first Safer Gambling & Sustainability Specialist, following more than eight years at Entain, where he served as Director of Player Protection Systems and Analytics. His expertise across responsible gaming, risk management, and player protection technology has been instrumental in shaping industry standards.

In his new position, White will design and implement safer gambling strategies, audit existing safer gambling models and design CRM strategies for BetComply clients.

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Daniel Brookes, CEO of BetComply said: “We’re thrilled to welcome Jez, who has been at the very cutting edge of regulated online gaming for many years now. Few, if any, can match his level of expertise, and this is a major coup for BetComply and our partners. His insights and experience will be invaluable as we continue to set new benchmarks in compliance and sustainability.”

Jez White, Safer Gambling & Sustainability Specialist at BetComply, added: “I’m incredibly proud of the advancements made in player protection during my eight years at Entain, and I’m now excited to join BetComply. They have very quickly emerged as the leading compliance firm in our industry, and I’ll be contributing to their vision of creating a safer and more sustainable gaming sector.”

While at Entain, White led the implementation of an industry-leading safe gambling strategy that incorporated pattern recognition models and real-time interaction technology.

BetComply has been expanding its senior team over recent weeks. In February, Paola Menchem was brought in to lead its legal and regulatory compliance services.

The post Former Entain exec Jez White joins BetComply appeared first on European Gaming Industry News.

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Swintt games launch on LuckyDays brands

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Sought-after software provider announces new partnership deal that will see its full suite of slots go live at leading Lucky7 brands including LuckyDays.se

Having steadily expanded its presence in regulated markets in recent months, in-demand software provider, Swintt, has announced it has made further in-roads into Scandinavia and Ontario after signing a new partnership deal with licensed network, Lucky7.

Operating a wide range of high-profile online casino brands, Lucky7 has a strong presence not only in Scandinavia, where it runs platforms like LuckyDays.se and LuckyDays.com/fi – but also in Ontario, further expanding its global footprint. Through this new deal, all platforms in the Lucky7 portfolio will now have access to Swintt’s complete selection of state-of-the-art slots.

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With this huge library of content not only including SwinttPremium and SwinttSelect games, but also titles from the recently-established Elysium Studios Driven by Swintt line, the collaboration will ensure that all Lucky7 customers can enjoy an even greater choice of quality gaming options.

While Swintt’s core product offering has already built up a strong following across Europe, it’s the Elysium Studios range of games that will likely hold the most appeal for Lucky7, given these titles have been designed specifically with modern markets like Scandinavia in mind.

Packed with innovative features and mobile-optimised mechanics, some of the games in the Elysium Studios line-up that will now go live across the Lucky7 network include I Hate Fairytales, Wild Wild North and the highly anticipated upcoming title, Pirate Pledge Hold & Win.

Scheduled to launch this March, the new game promises to be a swashbuckling adventure across the seven seas where players can harness the power of expanding wilds and special Pirate Spins to boost their base game winnings, making it an ideal choice for all fans of next generation slots.

Of course, with that merely being the tip of the iceberg in terms of the new games that will shortly be coming to Lucky7 brands, the partnership will help the company cement its position as a Scandinavian market leader while also helping Swintt get its games in front of a wider audience.

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Lars Kollind, Head of Business Development at Swintt, said: “Scandinavia has always been an important market for Swintt – and with our new Elysium Studios line-up, we’re even better positioned to give players in the region the type of content they want. With this in mind, the timing of this partnership with Lucky7 is perfect, as it will not only help us put our titles in front of a wider audience but also allow the network to offer an even stronger range of modern gaming options.”

Klara Sedlarikova, Casino Manager at Lucky7, said: “As a brand with a strong focus on regulated markets, it’s important for Lucky7 to constantly stay on top of evolving tastes and preferences of our customers. By adding Swintt titles to our network we’ll be able to offer our players an even wider choice of quality content, all of which has been designed with this modern, tech-savvy audience in mind.”

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Eye-on-the-Money by PopOK Gaming Brings a New Breath to Slot Industry

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In a world where slots are all about the thrill of the spin, PopOK Gaming has raised the stakes—bringing the high-rolling world of art and fortune together in Eye on the Money, an industry-first collaboration with globally renowned street artist Alec Monopoly.

This is not just another slot game. This is a statement, a revolution in gaming.

Imagine spinning the reels on a game that besides promising jackpots and multipliers immerses you in the rebellious, opulent world of Alec Monopoly’s signature art.

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PopOK Gaming has seamlessly blended the excitement of slot gaming with the exclusivity of modern street art, offering players an experience that is as visually stunning as it is rewarding.

What makes Eye on the Money stand out? It’s more than just reels and wins—it’s a celebration of luxury, success, and fortune.

PopOK Gaming is no stranger to pushing boundaries, but Eye on the Money sets a new standard for creativity in the industry. And now, the wait is over. The reels are live, the stakes are high, and fortune favors those who dare to spin.

Ready to Play?

Eye on the Money is now available for players and casino operators ready to embrace the next era of slot gaming.

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The post Eye-on-the-Money by PopOK Gaming Brings a New Breath to Slot Industry appeared first on European Gaming Industry News.

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