Africa
PRAGMATIC PLAY EXPANDS PRESENCE IN AFRICA WITH PRIDEBET GHANA
The provider signs a multi-vertical deal with PrideBet
Pragmatic Play, a leading content provider to the iGaming industry, has deepened its footprint in Africa following a multi-product deal with PrideBet.
The Ghana-based sports and casino brand now offers Pragmatic Play’s complete portfolio of Slots content, including the popular Big Bass™ series, as well as recent release The Knight King™ and multi-award-winning games Gates of Olympus™ and Sugar Rush™.
PrideBet players can also enjoy Pragmatic Play’s full suite of Virtual Sports content. Available 24/7 and powered by a real-time physics engine that delivers unrivalled high-quality rendering, the market-leading portfolio of sporting titles produces realistic and fully immersive entertainment experiences.
Pragmatic Play’s partnership with PrideBet is its latest in Africa, as the provider looks to consolidate its position in regulated markets across the continent.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “We’re delighted to welcome PrideBet to our ever-expanding client base. Ghana is one of the biggest and most highly regulated markets in Africa. With player protection and sustainability being top priorities for Pragmatic Play, this partnership represents an excellent opportunity for us to expand our presence on the continent.”
Kwadwo Amaning-Kwarteng, Country Manager at PrideBet Ghana, said: “We see Pragmatic Play as a strategic partner in our strong ambition to become the premier sports betting and gaming destination for players in Ghana and beyond.
“Pragmatic Play will provide PrideBet Ghana with quality slots and virtual sport content alongside our sports product. We want to truly stick to our slogan that at PrideBet – Together We Play, and bringing in elite level content will allow us to attract even more fans of both verticals.”
Powered by WPeMatico
Africa
GHASBO Support Responsible Gaming with GH¢235,000 Donation for Purple Month

The Ghana Association of Sports Betting Operators (GHASBO) has announced that its members have collectively contributed GH¢235,000 (22,595 USD) to support the Gaming Commission’s “Purple Month” campaign held in May 2025.
The Purple Month campaign, themed “Promoting Mental Wellness through Responsible Gaming,” is a national initiative aimed at raising awareness about mental health challenges linked to excessive gaming, promoting responsible betting habits and reinforcing the collective responsibility of all industry stakeholders in ensuring player protection and community well-being.
GHASBO, acting on behalf of its members, made the official donation to the Gaming Commission as a show of support for the campaign and its objectives. This contribution is part of its larger effort to partner with regulators and civil society in shaping a gaming ecosystem that is ethical, sustainable and protective of vulnerable individuals.
GHASBO said: “We are immensely grateful to all the operators who contributed to this worthy cause. Special appreciation goes to: Sportybet, Msports, Football.com, Betway, PremierBet, and Betfox for their significant contributions.
“We also recognize the meaningful contributions of the operators who donated various amounts to ensure the campaign’s success.”
This collective support from GHASBO members exemplifies the gaming industry’s readiness to champion responsible gaming and community engagement.
The post GHASBO Support Responsible Gaming with GH¢235,000 Donation for Purple Month appeared first on European Gaming Industry News.
Africa
Sportingtech Extends Strategic Partnership with 888Africa

Sportingtech, the multi-award winning iGaming platform provider, has extended its partnership with 888Africa for another three years – reinforcing a relationship that has rapidly become one of the most successful in African iGaming. The extension signals a continued commitment to trust, performance, and shared expansion ambitions in one of the industry’s most dynamic regions.
Since launching together in 2022, Sportingtech and 888Africa have established an effective operating partnership, successfully delivering top-tier sports betting and casino experiences across key African markets. During this time, 888Africa has recorded customer base growth of over 800%, underlining the strength of the collaboration.
As part of the renewed agreement, 888Africa will benefit from Sportingtech’s enhanced platform, featuring an updated sportsbook and casino UI/UX designed to drive deeper engagement and deliver strong performance in competitive markets.
Anthony Murphy, Commercial Director at Sportingtech, said: “This renewal shows the value of doing things properly – understanding local markets, building solid tech foundations, and working in true partnership. We’ve built a strong relationship with the team at 888Africa and are ready to keep pushing their growth further.”
Christopher Coyne, CEO at 888Africa, added: “Sportingtech has been a key part of our African success in Mozambique. 888 is now #1 for market share in Mozambique and without doubt the Sportingtech Platform has been a part of this result. The Platform has proven to be stable and high performing, we’ve made big strides in the partnership over the last while and I cannot speak highly enough about Tom Ustunel, Colin McDonagh and the whole team as partners.”
The post Sportingtech Extends Strategic Partnership with 888Africa appeared first on European Gaming Industry News.
Africa
Booming Games Partners with Bitville Gaming to Strengthen African Presence

Booming Games, a top-tier developer of high-end slot content for the global iGaming industry, is proud to announce a strategic partnership with Bitville Gaming, a leading provider of innovative and compliant gaming solutions across South Africa and emerging markets.
This collaboration marks a significant milestone in Bitville Gaming’s ongoing mission to deliver world-class gaming content to licensed operators and regulated markets. The partnership enables Bitville Gaming to integrate Booming Games’ full portfolio of award-winning slot titles, featuring engaging themes, innovative mechanics, and premium-quality graphics into its content distribution network.
Booming Games continues to expand its global footprint, and this new partnership represents a significant step in bringing its games to emerging regulated markets. With a shared focus on integrity, entertainment, and compliance, both companies are well-positioned to offer enriched player experiences while meeting the highest standards of regulatory oversight.
This partnership is effective immediately, and integration efforts are already underway to ensure Booming Games titles are readily accessible to licensed operators across the region.
Solomon Godwin, Head of Africa at Booming Games, said: “Partnering with Bitville Gaming offers an exciting opportunity for Booming Games as we expand our reach across Africa. This collaboration allows us to deliver our premium gaming experiences to a broader audience while continuing to meet the evolving needs of our players. We’re thrilled to introduce our high-quality, immersive titles, including Buffalo Hold and Win Extreme, 64 Gold Coins Hold and Win, Gold Gold Gold 5000, and Ronaldinho Spins to players on the Bitville Gaming platform”.
Andrew von Hoesslin, CEO at Bitville Gaming, added: “The Bitville team is delighted and thrilled to announce our partnership with Booming Games. Their innovative, entertaining and cutting-edge online slot games are a perfect fit for Bitville’s platform. We can’t wait to bring this exciting gaming experience to operators in the African market. This collaboration is a testament to our commitment to delivering the best in online entertainment.”
The post Booming Games Partners with Bitville Gaming to Strengthen African Presence appeared first on European Gaming Industry News.
-
Africa3 days ago
GHASBO Support Responsible Gaming with GH¢235,000 Donation for Purple Month
-
Asia4 days ago
MelBet Announces Monami Ghosh as its New Brand Ambassador
-
Compliance Updates4 days ago
Ratification of the 2026 Betting Framework for LA FRANÇAISE DES JEUX, Incorporating Excessive Gambling Mitigation Strategies
-
AGCO3 days ago
AGCO Updates Responsible Gambling Training Standards for Gaming and Lottery
-
Latest News4 days ago
Logifuture enters high-growth Croatian market with Mozzart partnership
-
Canada3 days ago
Rivalry Reports Q1 2025 Results Highlighting Strengthened Unit Economics, Operating Leverage, and Strategic Progress
-
Latest News3 days ago
Swintt turn up the heat with new Piñateros slot
-
Latest News4 days ago
FINAL NINE PLAYERS SET FOR THE 2025 WORLD SERIES OF POKER® MAIN EVENT® FINAL TABLE